软文写作：品牌营销从四个方面加强软文的说服力
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">历史上的成名<span style="color: black;">名人</span>,大<span style="color: black;">都数</span>都具备超强的写作输出能力,<span style="color: black;">例如</span>马克思、黑格尔,都是用一支笔打下天下。把自己的观点用文字的形式表达出来,从而说服成千上万的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240605/028a0136dd7245feabaadb6382fdc293.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>,<span style="color: black;">文案</span>是一种理性的产物,是思考之后的结晶,是<span style="color: black;">咱们</span>所要达成的目的的承载物。从四个方面<span style="color: black;">提高</span>软文的说服力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>清晰的观点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">文案</span>只能有一个观点。在这个<span style="color: black;">基本</span>上,<span style="color: black;">便是</span>这个观点要清晰、<span style="color: black;">知道</span>,健康。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那怎么能做到观点清晰呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,对所要表达观点的理解程度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次,对这个观点的认可程度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人是感性动物,天然会更倾向于带有感情色彩的描述,这<span style="color: black;">便是</span><span style="color: black;">所说</span>的更接地气。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,能从多方论证这个观点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>严谨的<span style="color: black;">规律</span>思维</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">规律</span><span style="color: black;">是不是</span>清晰严谨决定了读者<span style="color: black;">是不是</span>能够读懂、理解这篇<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>里面的<span style="color: black;">规律</span>是有<span style="color: black;">招数</span>可言的,<span style="color: black;">咱们</span><span style="color: black;">大众</span>熟知的“总分总”结构,是一个非常万能的<span style="color: black;">规律</span>结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先把观点抛出来——分段论述观点正确性——最后总结观点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是非常万能的<span style="color: black;">文案</span>结构,基本适用于除诗歌之外的所有问题。这个<span style="color: black;">规律</span>结构<span style="color: black;">把握</span><span style="color: black;">熟悉</span>之后,<span style="color: black;">能够</span>灵活运用成“总分”、“分总”结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个结构的<span style="color: black;">基本</span>上,<span style="color: black;">咱们</span>在细节上多加修饰,例如:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)<span style="color: black;">根据</span>事项的<span style="color: black;">要紧</span>程度,先<span style="color: black;">要紧</span>后简单;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)<span style="color: black;">根据</span>因果关系,先有因,后有果;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)<span style="color: black;">根据</span>结构关系,先整体、再局部;先上再下;先内再外等,<span style="color: black;">针对</span>这<span style="color: black;">一起</span>,几个关系是<span style="color: black;">能够</span>兑换的,<span style="color: black;">例如</span>先局部再整体<span style="color: black;">亦</span>是OK的。那<span style="color: black;">必须</span>要记住的<span style="color: black;">便是</span>,<span style="color: black;">倘若</span>一<span style="color: black;">起始</span>采用的先整体再局部的<span style="color: black;">规律</span>关系,那接下来的内容就都要用<span style="color: black;">一样</span>的<span style="color: black;">规律</span>关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4)时间<span style="color: black;">次序</span><span style="color: black;">摆列</span>,<span style="color: black;">意见</span>新入门的作者,<span style="color: black;">尽可能</span>采用<span style="color: black;">次序</span>的方式推进,而不要采用倒叙、插叙等手法。<span style="color: black;">熟悉</span>之后再尝试,效果会更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,软文并不是每日随便写点<span style="color: black;">文案</span>就行的,<span style="color: black;">必要</span>要<span style="color: black;">把握</span><span style="color: black;">有些</span>技巧哦!<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：http://www.fok120.com/</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。
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