什么是软文推广，怎么样写好资讯类软文？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文推广，顾名思义，相<span style="color: black;">针对</span>硬性<span style="color: black;">宣传</span>而言，由<span style="color: black;">公司</span>的市场策划人员或<span style="color: black;">宣传</span><span style="color: black;">机构</span>的文案人员来负责撰写的“文字<span style="color: black;">宣传</span>”。与硬<span style="color: black;">宣传</span>相比，软文之<span style="color: black;">因此</span>叫做软文，精妙之处就在于“软”字，好似绵里藏针，收而不露，克敌于<span style="color: black;">没</span>形。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">等到你<span style="color: black;">发掘</span>这是一篇软文的时候，你<span style="color: black;">已然</span>冷不丁地掉入了被精心设计过的“软文<span style="color: black;">宣传</span>”陷阱。它追求的是一种春风化雨、润物<span style="color: black;">没</span>声的传播效果。<span style="color: black;">倘若</span>说硬<span style="color: black;">宣传</span>是外家的少林功夫；<span style="color: black;">那样</span>，软文则是绵里藏针、以柔克刚的武当拳法，软硬兼施、内外兼修，才是最有力的营销手段。软文应具备<span style="color: black;">必定</span>的见识面，语言驾驭能力以及与进步中的时代语言相贴近。从集中度比较高的佰依软文写手中调查来看，<span style="color: black;">非常多</span>软文写手都是草根写手，<span style="color: black;">她们</span>基本有自己固定的职业，软文写作对<span style="color: black;">她们</span><span style="color: black;">来讲</span>是一种<span style="color: black;">兴趣</span>。而草根写手的<span style="color: black;">增加</span>，<span style="color: black;">亦</span>给软文<span style="color: black;">供给</span>了<span style="color: black;">非常</span>精彩的内容，毕竟这是个多元化的社会。软文，不止<span style="color: black;">需求</span>的是语言驾驭能力，还<span style="color: black;">需求</span>有<span style="color: black;">必定</span>的社会阅历。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文由<span style="color: black;">公司</span>的市场策划人员或<span style="color: black;">宣传</span><span style="color: black;">机构</span>的文案人员来负责撰写的“文字<span style="color: black;">宣传</span>”。与硬<span style="color: black;">宣传</span>相比，软文之<span style="color: black;">因此</span>叫做软文，精妙之处就在于一个“软”字，好似绵里藏针，收而不露，克敌于<span style="color: black;">没</span>形。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-90cb0636466a35f38cf783bcf11d48bc_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文的<span style="color: black;">要紧</span>性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文是最<span style="color: black;">要紧</span>的营销推广手段，不仅是<span style="color: black;">由于</span>他效果出众，更<span style="color: black;">重要</span>在于，他是论坛营销、博客营销、问答营销、<span style="color: black;">资讯</span>营销、事件营销等众多营销手段的<span style="color: black;">基本</span>。<span style="color: black;">因此</span><span style="color: black;">想要</span><span style="color: black;">作为</span>一名优秀的营销人员，<span style="color: black;">必定</span>要学会“写”，要善于运用软文<span style="color: black;">工具</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面，让<span style="color: black;">咱们</span>打起十二分的精神，知来鸟带你<span style="color: black;">认识</span>实用型软文写作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>写好<span style="color: black;">资讯</span>类软文？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>类软文是软文发展初期常用的手法，<span style="color: black;">亦</span>是最基本的一中软文方式。此类软文的形态<span style="color: black;">重点</span>以<span style="color: black;">资讯</span><span style="color: black;">报告</span>为主，<span style="color: black;">例如</span><span style="color: black;">媒介</span>公关稿、<span style="color: black;">资讯</span>通稿等都属于此范畴。当<span style="color: black;">公司</span>有重大事件、会议活动、<span style="color: black;">制品</span><span style="color: black;">颁布</span>等新动态时，都会<span style="color: black;">经过</span><span style="color: black;">资讯</span>的形式进行预热<span style="color: black;">揭发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知来鸟将此类软文写作手法大致归纳为3类：</p><span style="color: black;">1、</span><span style="color: black;">资讯</span>通稿<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>通稿起源于美国，<span style="color: black;">本来</span>是<span style="color: black;">有些</span><span style="color: black;">资讯</span>通讯社的专利。<span style="color: black;">资讯</span>通讯社在采访到<span style="color: black;">要紧</span><span style="color: black;">资讯</span>后，会以一种统一的稿件方式发给全国的<span style="color: black;">媒介</span>，<span style="color: black;">媒介</span>再转发该<span style="color: black;">资讯</span>。发展到<span style="color: black;">此刻</span>，<span style="color: black;">非常多</span><span style="color: black;">公司</span>在对外<span style="color: black;">颁布</span><span style="color: black;">资讯</span>时，为了统一宣传口径，<span style="color: black;">亦</span>会组织<span style="color: black;">资讯</span>通稿。<span style="color: black;">资讯</span>通稿是一个传播术语，一个圈内人耳熟能详<span style="color: black;">不问可知</span>、圈外人耳生不详言而不喻的名词。<span style="color: black;">拥有</span>覆盖范围广、传播速度快、真实性强的特性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>通稿<span style="color: black;">触及</span>的技巧相对<span style="color: black;">来讲</span>较少，<span style="color: black;">重点</span>四文字流畅、语言准确、层次清晰、<span style="color: black;">规律</span>性强，能把事情表述清楚，表达完整<span style="color: black;">就可</span>。</p><span style="color: black;">2、</span><span style="color: black;">资讯</span><span style="color: black;">报告</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">资讯</span>通稿的形式比较简单，且都是<span style="color: black;">公司</span>人员自己操刀，<span style="color: black;">因此</span>在宣传效果上<span style="color: black;">不足</span>深入。想要达到进一步的效果（<span style="color: black;">例如</span>促进<span style="color: black;">营销</span>）就<span style="color: black;">显出</span>力不从心。为了达到更高层次的<span style="color: black;">目的</span>，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span>更为<span style="color: black;">繁杂</span>的<span style="color: black;">资讯</span><span style="color: black;">工具</span>——<span style="color: black;">资讯</span><span style="color: black;">报告</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种软文基本以<span style="color: black;">媒介</span>口吻、<span style="color: black;">资讯</span>首发对某事件进行报告。稿件完成后，<span style="color: black;">亦</span>会与正常的<span style="color: black;">资讯</span><span style="color: black;">报告</span><span style="color: black;">同样</span>，<span style="color: black;">颁布</span>到<span style="color: black;">关联</span><span style="color: black;">媒介</span>的<span style="color: black;">资讯</span>栏目。<span style="color: black;">因为</span>夹杂在正常<span style="color: black;">资讯</span>中间，并且运用了<span style="color: black;">资讯</span>体组织正文结构，让人防<span style="color: black;">不堪</span>防，非专业人士<span style="color: black;">没</span>从分辨。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-90cb0636466a35f38cf783bcf11d48bc_720w.webp" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;">3、</span><span style="color: black;">媒介</span>访谈<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">针对</span><span style="color: black;">资讯</span>通稿的公式化语言及<span style="color: black;">资讯</span><span style="color: black;">报告</span>的说教式、单向灌输式内容而言，<span style="color: black;">媒介</span>访谈这种形式<span style="color: black;">更易</span>让人接受，他由<span style="color: black;">通常</span><span style="color: black;">资讯</span>的单向灌输式向渗透式、感召式、互动式转变。<span style="color: black;">公司</span>负责人与<span style="color: black;">媒介</span><span style="color: black;">经过</span>访谈聊天的形式表达出来的内容和理念更具亲和力、吸引力和感染力，能够做到以理服人、以情动人。</p>
“板凳”（第三个回帖的人） 楼主的文章非常有意义，提升了我的知识水平。
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