nykek5i 发表于 2024-7-2 17:27:47

文案和软文的区别


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文/拓荒客</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案<span style="color: black;">日前</span>是非常的火，到处都是文案的培训，<span style="color: black;">花费</span>都是几千上万，写文案其实非常简单，以后我会给<span style="color: black;">大众</span>分享写作的<span style="color: black;">办法</span>，学会你就<span style="color: black;">能够</span><span style="color: black;">挣钱</span>！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>呢文案和软文在形式上还是有大的区别。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">　　<span style="color: black;">咱们</span>先来看下文案和软文的写作流程，你就明白了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 1. 设计一个标题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2. 开头讲问题，痛点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 3. 讲故事，好处</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 讲案例，<span style="color: black;">处理</span><span style="color: black;">办法</span>，<span style="color: black;">移植</span><span style="color: black;">宣传</span><span style="color: black;">制品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 5. <span style="color: black;">危害</span>承诺，赠品</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 6. 付款，<span style="color: black;">位置</span>等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">　　这<span style="color: black;">便是</span>文案的设计流程。<span style="color: black;">通常</span>在网上文案很容易看到。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 1. 设计一个标题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2. <span style="color: black;">起始</span>讲痛苦</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 3. 讲真实故事，案例</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 4. 在讲故事案例的某个部分<span style="color: black;">插进</span><span style="color: black;">宣传</span>，品牌名字</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 5. 讲<span style="color: black;">得到</span>的好处和结果</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文相对<span style="color: black;">来讲</span>更吸引人，看起来不是<span style="color: black;">宣传</span>，<span style="color: black;">或</span>是干货，有价值的内容。<span style="color: black;">然则</span>里面<span style="color: black;">已然</span>带有<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案：成交类硬<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">软文：品牌打造类软<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">　　在<span style="color: black;">颁布</span>的<span style="color: black;">途径</span>上，软文<span style="color: black;">更易</span><span style="color: black;">颁布</span>，文案则<span style="color: black;">否则</span>，<span style="color: black;">通常</span>的大型网站都不会<span style="color: black;">发帖</span>案。只会发软文。软文还<span style="color: black;">能够</span>是<span style="color: black;">资讯</span><span style="color: black;">新闻</span>。你<span style="color: black;">每日</span>看到的<span style="color: black;">资讯</span><span style="color: black;">亦</span>属于软文一种。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">　　<span style="color: black;">意见</span><span style="color: black;">倘若</span>是做成交<span style="color: black;">制品</span>类，<span style="color: black;">能够</span>用文案来做，<span style="color: black;">倘若</span>是打造品牌类，软文效果会很好，名声<span style="color: black;">亦</span>会好！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想学软文的<span style="color: black;">详细</span>写作<span style="color: black;">办法</span>，<span style="color: black;">倘若</span>你想用软文<span style="color: black;">挣钱</span>，<span style="color: black;">能够</span>关注公众号拓荒客，<span style="color: black;">每日</span>分享的内容都会让你<span style="color: black;">得到</span>感悟。</p>




taiker 发表于 2024-8-21 22:02:54

系统提示我验证码错误1500次 ＼~゛，

听听海 发表于 2024-8-28 02:16:31

系统提示我验证码错误1500次 ＼~゛，

情迷布拉格 发表于 2024-9-8 00:05:18

同意、说得对、没错、我也是这么想的等。

b1gc8v 发表于 2024-10-9 05:44:07

感谢您的精彩评论，为我带来了新的思考角度。

7wu1wm0 发表于 2024-10-20 21:39:20

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。
页: [1]
查看完整版本: 文案和软文的区别