软文的优点在哪?软文怎么写?软文必要注意些什么?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 软文的优点相<span style="color: black;">针对</span>硬<span style="color: black;">宣传</span><span style="color: black;">来讲</span>渗透力较强、<span style="color: black;">商场</span>味道淡、<span style="color: black;">宣传</span>投入成本低，<span style="color: black;">针对</span>中小<span style="color: black;">公司</span>是性价比最高的推广方式，受到广大客户的广泛<span style="color: black;">喜爱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">1、</span>软文的优点在哪？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、降低成本，<span style="color: black;">没</span>论是硬性<span style="color: black;">宣传</span>、线下活动还是搜索引擎优化，针对的用户群体<span style="color: black;">不足</span><span style="color: black;">精细</span>，<span style="color: black;">况且</span><span style="color: black;">花费</span>很高。而软文<span style="color: black;">能够</span>针对性的写<span style="color: black;">文案</span>、<span style="color: black;">选取</span>平台<span style="color: black;">颁布</span>，<span style="color: black;">报答</span>率远高于传统<span style="color: black;">媒介</span>，<span style="color: black;">因此呢</span>软文推广见效快、投资低、<span style="color: black;">报答</span>高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2、辅助SEO，<span style="color: black;">颁布</span>带有<span style="color: black;">重要</span>词、超链接的软文，会给<span style="color: black;">公司</span>网站带来<span style="color: black;">海量</span>高质量的外链，更能够<span style="color: black;">加强</span>网站在搜索引擎上的排名，<span style="color: black;">提高</span>权重，<span style="color: black;">增多</span>被别人搜到的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、吸引、<span style="color: black;">守护</span>顾客，一篇优秀的软文是<span style="color: black;">能够</span>起到吸引新顾客、<span style="color: black;">守护</span>老顾客的目的的，干货类的<span style="color: black;">文案</span><span style="color: black;">能够</span>让消费者增长知识，扩大视野。而故事类软文，则会让消费者带入进故事中，<span style="color: black;">倘若</span>你写得精彩，即使看到后面<span style="color: black;">晓得</span>是软文，用户<span style="color: black;">亦</span>不会太过烦躁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 4、公关<span style="color: black;">功效</span>，好的软文<span style="color: black;">能够</span>给<span style="color: black;">公司</span>带来好的口碑，尤其是在创业过程中难免会存在<span style="color: black;">消极</span>信息，适时<span style="color: black;">颁布</span><span style="color: black;">有些</span>正面软文并在各大闻名门户进行<span style="color: black;">颁布</span>，不仅宣传了网站，<span style="color: black;">亦</span>起到了公关<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">2、</span>软文怎么写？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、主题要<span style="color: black;">明显</span>，<span style="color: black;">文案</span>不论长短，都要围绕一个中心，每一段、每一句都不要偏离了主题。正<span style="color: black;">所说</span>：说者<span style="color: black;">没</span>意，听者有心。<span style="color: black;">没</span>论写什么，都要紧扣主题，<span style="color: black;">不可</span>偏离主题，不管<span style="color: black;">文案</span>长短，内容都要紧凑，绝<span style="color: black;">不可</span>拖泥带水。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、开头要<span style="color: black;">注意</span>，<span style="color: black;">文案</span>开头很<span style="color: black;">要紧</span>，被<span style="color: black;">叫作</span>之为“凤头”。好的开头是<span style="color: black;">文案</span>成功的一半，好的开头有利于围绕主题拓展作者的思路，有利于吸引和引导读者阅读全文。开门见山是<span style="color: black;">要紧</span>的写作手法，它能单刀直入点明论点；而过于严谨的<span style="color: black;">文案</span>存在以下<span style="color: black;">坏处</span>病：当你的<span style="color: black;">文案</span>常常过于注重修辞、注重章法、过于<span style="color: black;">安稳</span>地去写，你就<span style="color: black;">不可</span>靠<span style="color: black;">文案</span>打响战役。当你的<span style="color: black;">文案</span><span style="color: black;">无</span>了你该有的气势，就不可能被人们争相阅读，<span style="color: black;">不可</span>带动人们，吸引<span style="color: black;">大众</span>的<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、正文要分析，<span style="color: black;">文案</span>每一段开头的<span style="color: black;">第1</span>句，<span style="color: black;">一般</span>对该段内容起着点明主题的<span style="color: black;">功效</span>。要<span style="color: black;">重视</span>消除每一个多余的字、句是写作的重点，分析是<span style="color: black;">文案</span>的重点，编辑的<span style="color: black;">重点</span>工作是<span style="color: black;">保证</span><span style="color: black;">文案</span>里面<span style="color: black;">无</span>废话，内容言简意赅，紧凑。人们<span style="color: black;">爱好</span>读分析式<span style="color: black;">文案</span>，<span style="color: black;">便是</span><span style="color: black;">由于</span>这种<span style="color: black;">文案</span>讲得<span style="color: black;">尤其</span>透。当你准备写作时，你<span style="color: black;">必定</span><span style="color: black;">想要</span>到两个字——“分析”，<span style="color: black;">倘若</span>你的<span style="color: black;">文案</span>能<span style="color: black;">重视</span>到这点，肯定非常受读者<span style="color: black;">喜欢</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、结尾要回味，古人言：“一篇之妙，在乎落笔”。尾，结的好，会发人深思，耐人寻味；尾，结的不会，会冲淡内容，削弱表达效果。<span style="color: black;">这般</span>的结尾总能发人深思。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-ca21c929250fa9e31e843f624d3a80f4_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">3、</span>软文九忌</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 1、忌“我”。<span style="color: black;">针对</span>所有写手<span style="color: black;">来讲</span>，用<span style="color: black;">第1</span>人<span style="color: black;">叫作</span>是大忌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2、忌流水账。<span style="color: black;">文案</span><span style="color: black;">无</span>主题，<span style="color: black;">无</span>独到的<span style="color: black;">能够</span>让别人眼前一亮的亮点，只是平淡德记叙<span style="color: black;">陈列</span>事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、忌简单抄袭。天下<span style="color: black;">文案</span>一大抄，但就算抄<span style="color: black;">亦</span>要抄得与众<span style="color: black;">区别</span>，就简便的<span style="color: black;">办法</span><span style="color: black;">便是</span>删减，删除原文大块的废话，只<span style="color: black;">保存</span>自己<span style="color: black;">必须</span>的，再加入自己的思路和言语，<span style="color: black;">文案</span>就会变得截然<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 4、忌太啰嗦。要<span style="color: black;">处理</span>这个问题，就<span style="color: black;">必要</span>要舍得，舍得删，舍得改，把与主题<span style="color: black;">没</span>关的内容进行删减、修改，让言语<span style="color: black;">尽可能</span>精简。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、忌华而不实。<span style="color: black;">文案</span>里的一词一句务必言之有物，废话少说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 6、忌<span style="color: black;">必须</span>表达的环节<span style="color: black;">太多</span>。一篇<span style="color: black;">文案</span>只需一个主题，切莫<span style="color: black;">显现</span>多个主题、多个事件或人名，这会让读者难以消化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 7、忌前后矛盾。<span style="color: black;">文案</span><span style="color: black;">显现</span>前后矛盾，重复表达，结构混乱等，都是不可取的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 8、忌<span style="color: black;">宣传</span>。偶尔<span style="color: black;">宣传</span>一下<span style="color: black;">能够</span>，但全篇写<span style="color: black;">宣传</span>，人人排斥。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、忌道德问题。中国是一个道德伦理的社会，只要不触犯道德底线，<span style="color: black;">无</span>问题，一旦<span style="color: black;">触及</span>将<span style="color: black;">诱发</span>众怒。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 总结：<span style="color: black;">每一个</span>新手都会模仿，<span style="color: black;">重要</span>在<span style="color: black;">怎样</span>模仿，软文的写作手法有<span style="color: black;">非常多</span>，当你接触多了，你就会<span style="color: black;">发掘</span><span style="color: black;">其中</span>的模式，熟悉后就能直接套用了。</p>
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