0违规害处的小红书软广笔记投放办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小红书，新消费浪潮下的决策价值之地</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真诚分享是小红书的的社区价值观，超过4300万的用户在小红书分享自己的生活，<span style="color: black;">亦</span>正是这种人人爱分享，社区<span style="color: black;">亦</span>鼓励分享的基调下，<strong style="color: blue;">自来水和素人级的分享笔记<span style="color: black;">作为</span>了品牌在小红书<span style="color: black;">提高</span>声量的<span style="color: black;">要紧</span><span style="color: black;">构成</span>部分</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些笔记看起来更接近消费者视角，<span style="color: black;">常常</span>比粉丝<span style="color: black;">非常多</span>的头腰部达人笔记更易种草，且性价比极高。<span style="color: black;">这里</span>背景下底部达人软广笔记自然<span style="color: black;">作为</span>了众多品牌进入小红书的<span style="color: black;">第1</span><span style="color: black;">选取</span>，俗<span style="color: black;">叫作</span><strong style="color: blue;">“铺量”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但自从小红书扣分机制上线以后，品牌<span style="color: black;">不可</span>继续野蛮铺量，社区<span style="color: black;">起始</span>管控“水下交易”，逼迫所有的<span style="color: black;">宣传</span>笔记放在平台上交易，高压打压软广营销笔记，<span style="color: black;">倘若</span>被检测到软广营销笔记<span style="color: black;">关联</span>品牌会被扣分处理，这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着一旦被平台<span style="color: black;">发掘</span>违规，<strong style="color: blue;"><span style="color: black;">全部</span>品牌的流量都可能受到影响</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但问题在于，不是所有底部达人都具备报备的<span style="color: black;">要求</span>，报备的前提是<span style="color: black;">必要</span>要满足<span style="color: black;">必定</span>的粉丝量<span style="color: black;">需求</span>，且内容<span style="color: black;">优秀</span>，<span style="color: black;">才可</span>开通品牌合作人，才<span style="color: black;">能够</span><span style="color: black;">持有</span>报备的权限</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此</span>，这就<span style="color: black;">引起</span>了<span style="color: black;">非常多</span>质量很好的素人和底部账号<span style="color: black;">不可</span>被选中</strong>。<span style="color: black;">况且</span>经过平台报备，小红书要收取10%的平台服务费，在<span style="color: black;">已然</span><span style="color: black;">由于</span>报备<span style="color: black;">引起</span>报价溢价的<span style="color: black;">状况</span>下还要多交10%的<span style="color: black;">花费</span>，就<span style="color: black;">引起</span>了报备笔记完全不具备性价比</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>这么多商家和品牌，宁可冒着违规的<span style="color: black;">危害</span><span style="color: black;">亦</span>要继续做软广的<span style="color: black;">要紧</span><span style="color: black;">原由</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，<span style="color: black;">做为</span>小红书内容营销<span style="color: black;">公司</span>，<span style="color: black;">咱们</span>面对这个问题的时候<span style="color: black;">亦</span>非常头疼，一方面想要<span style="color: black;">帮忙</span>品牌客户规避<span style="color: black;">危害</span>，一方面<span style="color: black;">亦</span>想<span style="color: black;">经过</span>底部达人的软广笔记带来更好的种草效果</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还好，<span style="color: black;">咱们</span><span style="color: black;">最终</span>找到了一个<span style="color: black;">恰当</span>合规做软广笔记投放的<span style="color: black;">办法</span>，这个<span style="color: black;">办法</span>，<span style="color: black;">咱们</span><span style="color: black;">必定</span>是首发！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先说好，这个<span style="color: black;">办法</span>有一个必要<span style="color: black;">要求</span>，</strong><strong style="color: blue;"><span style="color: black;">必要</span>开通品牌商城或薯店</strong><strong style="color: blue;">（很<span style="color: black;">显著</span>，这个门槛不算高）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步，在品牌商城或薯店上架<span style="color: black;">必须</span>投放的商品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步，添加晒单笔记功能组件</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步，让想要合作的底部达<span style="color: black;">经过</span>商品链接完成拍单</strong>（<span style="color: black;">倘若</span>是送拍，记得给达人报销<span style="color: black;">制品</span><span style="color: black;">花费</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四步，拍单的底部达人<span style="color: black;">经过</span>订单中的【晒单笔记】<span style="color: black;">颁布</span>软广笔记</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">这般</span>操作是0违规<span style="color: black;">危害</span>呢，我截图一下用户被种草的路径，<span style="color: black;">大众</span>就<span style="color: black;">晓得</span>了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）<span style="color: black;">发掘</span>页被种草</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-ccffd4cdd4741c5a96678576fa420364_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）打开商品小窗</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-728e18574659971a77fca9cb844b11c4_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3）点开晒单笔记</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-e2fcf913c61c82eeb1d302c00c30a92e_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）点开任意一篇晒单笔记</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-652f86b88da9e522576229f441479047_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5）<span style="color: black;">能够</span><span style="color: black;">显著</span>的看到在笔记的左下角会浮现一个购买过的商品小窗，虽然<span style="color: black;">不可</span>直接<span style="color: black;">表示</span>商品价格和描述，但<span style="color: black;">能够</span><span style="color: black;">经过</span>小窗直接<span style="color: black;">转</span>到商品链接</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-2e10460547612be16e332c95379b5380_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span>敲黑板，有一个重点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>脱离电商页面的晒单笔记，<span style="color: black;">咱们</span><span style="color: black;">经过</span>笔记的<span style="color: black;">重要</span>词<span style="color: black;">或</span>达人昵<span style="color: black;">叫作</span>进入账号点开笔记，依然会浮现商品小窗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说这篇笔记不仅实现了0<span style="color: black;">危害</span>软广种草，还能<span style="color: black;">恰当</span>合规的附带商品链接，可谓是一举两得</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>这篇笔记<span style="color: black;">亦</span>会像正常的笔记<span style="color: black;">同样</span>，<span style="color: black;">得到</span>正常的<span style="color: black;">揭发</span>流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>这种方式会<span style="color: black;">恰当</span>合规，0<span style="color: black;">危害</span>违规呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是<span style="color: black;">由于</span>达人有了该商品的购买记录，<span style="color: black;">而后</span>在小红书上分享这个<span style="color: black;">制品</span>，这个动作是小红书鼓励的，不管你是多少粉丝的达人，<span style="color: black;">倘若</span><span style="color: black;">经过</span>这一路径<span style="color: black;">颁布</span>笔记都是<span style="color: black;">恰当</span>合规的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>品牌<span style="color: black;">来讲</span>，<span style="color: black;">经过</span>这种方式，不仅<span style="color: black;">能够</span><span style="color: black;">帮忙</span>商品链接<span style="color: black;">增多</span>销量、<span style="color: black;">增多</span>好评、<span style="color: black;">增多</span>权重，还能规避软广违规<span style="color: black;">危害</span>，<span style="color: black;">能够</span>说是一举多得，品效合一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">办法</span>大概会<span style="color: black;">连续</span>一段时间，至于被<span style="color: black;">非常多</span>人<span style="color: black;">晓得</span>以后，官方会不会关掉这一路径，我就<span style="color: black;">没</span>法得知了，<span style="color: black;">因此</span>，趁着<span style="color: black;">能够</span><span style="color: black;">这般</span>操作，赶紧实操起来</p>
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你的言辞如同繁星闪烁，点亮了我心中的夜空。 楼主果然英明！不得不赞美你一下！ 你的努力一定会被看见，相信自己，加油。 你的见解真是独到，让我受益良多。
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