1fy07h 发表于 2024-7-2 19:06:35

小红书运营,90%的坑都在这儿了


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>小红书作者圈子<span style="color: black;">始终</span>在传,9月<span style="color: black;">起始</span>,平台会针对<span style="color: black;">宣传</span>笔记进行一波大整改。圈子里的大佬一再重申平台在严查<span style="color: black;">宣传</span>性质的笔记,让<span style="color: black;">大众</span>暂时不要接推广了,还有<span style="color: black;">有些</span>小伙伴<span style="color: black;">已然</span>收获了限流<span style="color: black;">一月</span>的礼包。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-0710c24c4c50bad333a8aaa400347136_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上,小红书确实在进行整改,并且整改的力度不是<span style="color: black;">通常</span>的大。<span style="color: black;">然则</span>除了发<span style="color: black;">宣传</span>会被封以外,有<span style="color: black;">有些</span>小伙伴<span style="color: black;">便是</span><span style="color: black;">平常</span>分享,<span style="color: black;">亦</span>被误伤了,<span style="color: black;">包含</span>我<span style="color: black;">亦</span>中招了几次,<span style="color: black;">导致</span><span style="color: black;">近期</span>发的几篇笔记阅读和用户互动数据都很感人。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-cc79a3d5896af4aa1793d548b6ed0b0b_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">科研</span>一段时间后<span style="color: black;">发掘</span>,小红书确实在查处<span style="color: black;">有些</span><span style="color: black;">商场</span>性质的推广内容(目的当然是<span style="color: black;">期盼</span><span style="color: black;">大众</span>走它的平台接<span style="color: black;">宣传</span>),<span style="color: black;">然则</span><span style="color: black;">亦</span>误封了<span style="color: black;">有些</span>笔记。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在看过几十个被限流的账号<span style="color: black;">状况</span>后,最容易被平台误伤的素人账号,都有这几种特征:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">照片</span>对比效果太夸张</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>为了彰显<span style="color: black;">制品</span>效果,<span style="color: black;">非常多</span>小姐姐都<span style="color: black;">爱好</span>把<span style="color: black;">打扮</span>前、<span style="color: black;">打扮</span>后的<span style="color: black;">照片</span>拼接在<span style="color: black;">一块</span>,<span style="color: black;">这般</span>的视觉效果会更加<span style="color: black;">剧烈</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但这<span style="color: black;">亦</span>是<span style="color: black;">宣传</span>笔记常用的形式,<span style="color: black;">日前</span><span style="color: black;">已然</span>被系统盯上了,<span style="color: black;">因此</span><span style="color: black;">大众</span>发笔记时,要<span style="color: black;">尽可能</span>避开这种<span style="color: black;">照片</span>排版方式。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-adc72cb75d885786584dc1fb1f463dbf_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>:除了这种<span style="color: black;">照片</span>不要用外,<span style="color: black;">有些</span><span style="color: black;">类似</span>度高的<span style="color: black;">照片</span>最好<span style="color: black;">亦</span>不要放在<span style="color: black;">一块</span>,<span style="color: black;">倘若</span>想展示<span style="color: black;">制品</span>效果,<span style="color: black;">意见</span>还是以单张的形式<span style="color: black;">摆列</span>,并且要降低这种类型的笔记<span style="color: black;">颁布</span>频率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,<span style="color: black;">亦</span><span style="color: black;">能够</span>直接放<span style="color: black;">运用</span>效果图。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.不要<span style="color: black;">运用</span>网图</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>网图的<span style="color: black;">原由</span>很简单,<span style="color: black;">每一个</span>平台<span style="color: black;">颁布</span>后都会有原创度检测这一项,检测的对象<span style="color: black;">包含</span><span style="color: black;">照片</span>和文字这两个部分,哪怕你在电商平台评论区找的<span style="color: black;">照片</span>,<span style="color: black;">亦</span>有被人扒取、分发的几率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了网图不要<span style="color: black;">运用</span>外,<span style="color: black;">日前</span><span style="color: black;">制品</span>合集类笔记<span style="color: black;">亦</span>踩在违规的边缘。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-18de9628a054bf893712fad155c4d489_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然合集类笔记受</p>




7wu1wm0 发表于 2024-11-1 14:41:30

回顾过去一年,是艰难的一年;展望未来,是辉煌的一年。
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