怎么样在微X公众号上写文案挣钱？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">微X</span>公众号写<span style="color: black;">文案</span><span style="color: black;">挣钱</span>，做法有以下几个，从收益低到高依次排序。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、先得<span style="color: black;">晓得</span>单纯写<span style="color: black;">文案</span><span style="color: black;">挣钱</span>是比较困难的，<span style="color: black;">由于</span>单靠流量费，真的很低很低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然各大自<span style="color: black;">媒介</span>平台<span style="color: black;">区别</span>，你<span style="color: black;">能够</span>大概估计一下，几万阅读等于几块钱。正常<span style="color: black;">来讲</span>，你不可能天天出百万阅读量的<span style="color: black;">文案</span>，出几万阅读的都很难，公众号前期几百阅读都很难，毕竟属于私域了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正常<span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>是垂直<span style="color: black;">行业</span>的话，公众号阅读过千，我觉得<span style="color: black;">已然</span>不错了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>流量上的收益<span style="color: black;">能够</span>忽略不计，阅读量真的很难挣钱，<span style="color: black;">然则</span>流量是真的值钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、赞赏，赞赏<span style="color: black;">挣钱</span>能比阅读量<span style="color: black;">挣钱</span>多。哪怕仅仅是10块，5块，<span style="color: black;">亦</span>能比得上阅读量的收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然说</span>让粉丝赞赏<span style="color: black;">亦</span>是一件极其困难的事情，<span style="color: black;">或</span>说看运气和随缘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但你<span style="color: black;">能够</span>用鼓励赞赏，发红包的形式来试试，<span style="color: black;">亦</span><span style="color: black;">能够</span>说在赞赏5块钱10块钱<span style="color: black;">就可</span><span style="color: black;">得到</span>进社群名额，<span style="color: black;">倘若</span>是真粉丝的话，肯定不介意这么点钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、第3个是写作投稿，但我劝的话还是不要了。<span style="color: black;">首要</span>门槛比较高，别人的<span style="color: black;">文案</span><span style="color: black;">行业</span>是<span style="color: black;">区别</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">特别有</span>可能<span style="color: black;">便是</span>白白浪费时间投过去，投了<span style="color: black;">非常多</span>却没人要，并且稿费<span style="color: black;">亦</span><span style="color: black;">无</span>想象中<span style="color: black;">那样</span>贵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稿费能给贵的公众号，<span style="color: black;">首要</span>他不<span style="color: black;">必须</span>你的<span style="color: black;">文案</span>，有专门人写，<span style="color: black;">或</span>自己写。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稿费低的又有<span style="color: black;">非常多</span>人投，<span style="color: black;">由于</span>门槛相对低。<span style="color: black;">况且</span>大<span style="color: black;">都数</span>都是<span style="color: black;">有些</span>心灵鸡汤故事类的，并不适合自己的<span style="color: black;">行业</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、第4点是<span style="color: black;">宣传</span>费，<span style="color: black;">宣传</span>费是纯看公众号质量的，价格是按平均阅读量来的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>方肯定是要看你的受众<span style="color: black;">爱好</span>啥。<span style="color: black;">倘若</span>是科技类公众号，<span style="color: black;">有些</span>电脑厂商、手机厂商是<span style="color: black;">爱好</span>投的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是一个心灵鸡汤类的公众号，那这类厂商估计不会投，<span style="color: black;">由于</span>受众的付费意愿很低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、第5点<span style="color: black;">便是</span>互推，公众号互推的收益是非常高的。但前提是你得有变现手段，互推才有实质<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互推一次是彼此涨粉，两个同<span style="color: black;">行业</span>的粉丝数量差不多的公众号互推一次，效果是杠杠的。比自然涨粉<span style="color: black;">或</span>引流进来的粉快速得多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">详细</span>收益是依靠你其他的项目，<span style="color: black;">或</span>说社群来计算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、第6点<span style="color: black;">便是</span>出售自己的公众号，当然这得有粉丝。正常<span style="color: black;">状况</span>下<span style="color: black;">来讲</span>，公众号是不会出售的，肯定是公众号的收益<span style="color: black;">无</span>预期<span style="color: black;">那样</span>大，才会出售。买过来的公众号，大<span style="color: black;">都数</span><span style="color: black;">状况</span>下是不值的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号粉丝价值算是比较高的，但<span style="color: black;">重点</span>看你是啥<span style="color: black;">行业</span>的，影视类<span style="color: black;">或</span>资源分享类的账号，粉丝价值不高，心灵鸡汤分享类的价值算<span style="color: black;">通常</span>。<span style="color: black;">不外</span>涨粉毕竟容易些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">倘若</span>是垂直<span style="color: black;">行业</span>的金融财经类，知识性<span style="color: black;">这般</span>的<span style="color: black;">行业</span>，粉丝价值非常高，但涨粉比较难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、第7点<span style="color: black;">便是</span>社群变现，社群的目的不是为了变现，但变现能力确实好。社群前三年算是一种比较热门的红利。<span style="color: black;">能够</span>说比单独的好友，<span style="color: black;">功效</span>有时候会更大些，毕竟相当于一次性的<span style="color: black;">信息</span>能群发给几百人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社群为的是<span style="color: black;">守护</span>自己的粉丝<span style="color: black;">或</span>说客户。<span style="color: black;">倘若</span>你是知识型的大v，那<span style="color: black;">能够</span><span style="color: black;">思虑</span>做一个社群收费。分享<span style="color: black;">有些</span>资源<span style="color: black;">亦</span>好，知识<span style="color: black;">亦</span>好，价值<span style="color: black;">亦</span>好。<span style="color: black;">重点</span>得有用<span style="color: black;">才可</span>信任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、第8点是，卖项目、<span style="color: black;">亦</span><span style="color: black;">便是</span>卖课程。这点才是收益最高的，客单价从几百到几千都不等，值不值另说，但即便转化率算他1%，<span style="color: black;">亦</span>是挺能<span style="color: black;">挣钱</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你能<span style="color: black;">经过</span>这个课程学习，赚<span style="color: black;">更加多</span>的钱，<span style="color: black;">或</span>说<span style="color: black;">把握</span>了一门技术，那<span style="color: black;">能够</span>认为是值得的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>单纯的听课，什么<span style="color: black;">亦</span>不做。课后你虽然<span style="color: black;">特别有</span>收益，但你没赚到钱，那可能对你<span style="color: black;">来讲</span><span style="color: black;">便是</span>不值的，<span style="color: black;">乃至</span>会觉得知识付费全都是坑。（<span style="color: black;">实质</span>上大<span style="color: black;">都数</span>知识付费确实是坑.....<span style="color: black;">由于</span>感觉不值啊）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">弥补</span>说几句，单纯的写<span style="color: black;">文案</span>是真的不挣钱。除非你的<span style="color: black;">文案</span>能够写得像大v那样。但即便刚<span style="color: black;">起始</span>你就达到那个程度，前期可能<span style="color: black;">亦</span>没涨粉。（<span style="color: black;">由于</span>是私域，没流量，得靠其他来引流）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上好的内容<span style="color: black;">非常多</span>，<span style="color: black;">然则</span>难以被<span style="color: black;">发掘</span>。<span style="color: black;">原由</span>就在于缺乏<span style="color: black;">长时间</span><span style="color: black;">连续</span>的输出能力。哪怕你文笔很好，知识量<span style="color: black;">亦</span>非常丰富，第1篇就写的<span style="color: black;">反常</span>好，能活起来吗？肯定是<span style="color: black;">不可</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">倘若</span>说，你写过几百篇<span style="color: black;">文案</span>，<span style="color: black;">而后</span>连续出了几篇爆文，并且后续<span style="color: black;">亦</span>能<span style="color: black;">连续</span>创作<span style="color: black;">文案</span>，好的<span style="color: black;">文案</span>越来越多，<span style="color: black;">这般</span>就能火起来，<span style="color: black;">作为</span>一个小v，后面再慢慢壮大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说单纯写<span style="color: black;">文案</span>挣钱跟写小说<span style="color: black;">同样</span>，要有<span style="color: black;">连续</span>性，并不是说前期写的好，就能<span style="color: black;">起始</span>挣钱了。想<span style="color: black;">作为</span>一个<span style="color: black;">行业</span>的大v，<span style="color: black;">经过</span>写<span style="color: black;">文案</span>的话，你<span style="color: black;">必要</span>得有持久的创作。各个平台的<span style="color: black;">文案</span>类大v<span style="color: black;">没</span>不是团队<span style="color: black;">或</span>说一个人写上几年的......多的<span style="color: black;">亦</span>有十几年。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，以上说的是<span style="color: black;">挣钱</span></p>
感谢楼主的分享！我学到了很多。 对于这个问题，我有不同的看法...
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