17种软文标题拟法和101个模版
<h2 style="color: black; text-align: left; margin-bottom: 10px;">17种软文标题拟法和101个模版</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2016-11-30 唐晓涵 唐晓涵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">晓涵虽然不是个完全的标题党，但<span style="color: black;">亦</span>深知：写软文，玩公号，会拟标题，是个硬技能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拟标题有多<span style="color: black;">要紧</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本决定了<span style="color: black;">第1</span>印象，这篇图文的存活时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很残酷吧？内容再好，标题<span style="color: black;">通常</span>，<span style="color: black;">无</span>阅读量的内容，等于浪费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曾分管过大集团的新<span style="color: black;">媒介</span>团队，<span style="color: black;">咱们</span>是怎么看待拟标题这件事的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时候花在拟标题的时间比内容还长！每篇图文出来后，先头脑风暴，发到项目组<span style="color: black;">微X</span>群，<span style="color: black;">而后</span>投票决定<span style="color: black;">选取</span>哪个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，拟标题是有<span style="color: black;">招数</span>的，以下是部分经验总结，仅供参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、数字化，简单直观，勾起好奇心</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是晓涵经常用到的拟法，<span style="color: black;">能够</span>翻下公众号的历史<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>用数字？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数字有魔力，能让<span style="color: black;">咱们</span>对一个事物的理解更加简单、直观，数字直通心灵，能激发<span style="color: black;">咱们</span>的好奇心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">微X</span>公众号的八种“活法”</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">15个自<span style="color: black;">媒介</span>写作素材<span style="color: black;">源自</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、利益驱动，直接告诉读者，能<span style="color: black;">得到</span>的好处</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人性，都是逐利的。看<span style="color: black;">文案</span>，<span style="color: black;">没</span>非是想<span style="color: black;">处理</span>痛苦、<span style="color: black;">得到</span>好处、感受愉悦，这是基本动机。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从动机出发，简明扼要，直接说明利益点，是一种绝对取巧的拟法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">怎样</span>快速</a>构建用户画像？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">公司</span>自<span style="color: black;">媒介</span>运营<span style="color: black;">平常</span>三大问题与<span style="color: black;">处理</span>策略</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、好奇心杀死猫，太阳底下有<span style="color: black;">鲜嫩</span>事</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">喜新厌旧，追逐<span style="color: black;">鲜嫩</span>感，<span style="color: black;">亦</span>是人性，人们总是对<span style="color: black;">鲜嫩</span>的、没见过的东西好奇，这是人之常情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>叫<span style="color: black;">资讯</span>，<span style="color: black;">资讯</span>，<span style="color: black;">第1</span>个字是“新”嘛！新东西冒出来，总是容易产生轰动，<span style="color: black;">例如</span>“惊现”“首次”，这些拟<span style="color: black;">必定</span>不陌生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">公司</span>自<span style="color: black;">媒介</span>，你需</a>要一个会讲故事的人！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">昙花一现的公众号海报，是bug？</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、打感情牌，万水千山总是情</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">晓涵<span style="color: black;">始终</span>在思索，<span style="color: black;">为何</span>身边做情感的号，动不动就搞大了，粉丝呼啦啦一下子上百万，<span style="color: black;">而后</span>看湖南卫视的节目，一打感情牌，收视率就噌噌噌！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>，人是有感情的动物，亲情友情爱情，<span style="color: black;">咱们</span>其实为情所困，生活在情理之中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题<span style="color: black;">亦</span><span style="color: black;">同样</span>，跟情挂钩，易有共鸣。以情动人，方能感动众生。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">唐晓涵：<span style="color: black;">谅解</span>我这<span style="color: black;">一辈子</span>不羁放纵爱自由</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">唐晓涵：逐玉</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、讲故事，谈梦想，永远<span style="color: black;">不外</span>时</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事是最容易传播，<span style="color: black;">亦</span>最容易打动人的。玩新<span style="color: black;">媒介</span>，<span style="color: black;">便是</span>在讲故事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">能够</span>说，<span style="color: black;">咱们</span><span style="color: black;">一辈子</span>都生活在自己为主角的故事里。小时候看故事会，看读者，其实看的都是一个个的小故事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《一个襄樊汉子和他的世纪华峰装饰品牌梦想》(XX装饰<span style="color: black;">机构</span>软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《我和采茶美女的邂逅》(XX茶叶软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、制造悬念，剧本式写法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">为何</span><span style="color: black;">爱好</span>追电视剧？小说<span style="color: black;">为何</span>总是连赞？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">持续</span>在制造悬念，<span style="color: black;">大众</span>跟着悬念，层层揭开，扣人心弦，伏笔重重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题里面<span style="color: black;">移植</span>悬念，内容逐步制造回答，是一种很好的讲故事方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《高端乳酸猪肉是忽悠吗》(XX食品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《我是<span style="color: black;">怎样</span>从失败中奋起，<span style="color: black;">从而</span>走向成功的?》(XX培训的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、除了悬念，<span style="color: black;">大众</span>都<span style="color: black;">爱好</span><span style="color: black;">奥密</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">揭开什么的真相，探索<span style="color: black;">奥秘</span>的未知，<span style="color: black;">大众</span><span style="color: black;">为何</span><span style="color: black;">爱好</span>看魔术？<span style="color: black;">由于</span><span style="color: black;">奥秘</span>感！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，<span style="color: black;">奥密</span>，秘诀，揭秘，<span style="color: black;">暗地里</span>的故事，这些<span style="color: black;">亦</span>是勾人的好标题词汇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">拜访兔展副总裁王海峰后...</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">揭秘</a>和田玉产业<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、吓死宝宝了，好惊险</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人性的贪婪于恐惧，<span style="color: black;">这儿</span>利用的是恐惧，恐吓手法，制造<span style="color: black;">危险</span>感，给人警示，转为<span style="color: black;">描述</span>事实。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类手法史玉柱写脑白金的文案，就<span style="color: black;">海量</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《高血脂，瘫痪的前兆!》(XX保健品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《天啊，骨质增生害死人!》(XX保健品的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9、提问，打招呼，制造亲切感</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国人<span style="color: black;">爱好</span>打招呼，<span style="color: black;">每日</span>都跟人说：吃了吗？在干嘛？去<span style="color: black;">哪里</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提问，对话，打招呼，<span style="color: black;">大众</span>一看就有共鸣，亲切，接地气，让<span style="color: black;">大众</span>对问题好奇，自然会打开<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《XX，XX<span style="color: black;">她们</span>都来了，你呢?》(某活动撰写的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《还有谁想要雅思、托福、CJRE学习资料?》(XX培训<span style="color: black;">公司</span>的软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span>有趣好玩，<span style="color: black;">无</span>人拒绝幽默</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">幽默、诙谐的人总是受欢迎，标题<span style="color: black;">亦</span><span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">生活<span style="color: black;">已然</span>这么累了，咱<span style="color: black;">必须</span><span style="color: black;">容易</span>愉快点呀，能制造点好玩的金句，<span style="color: black;">大众</span>都愿意口碑相传。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《赶快下‘斑’，不许‘痘’留》(XX祛痘<span style="color: black;">打扮</span>品软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">◆《不要脸的时代<span style="color: black;">已然</span>过去》(XX润肤水软文标题)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11， 给您一个<span style="color: black;">意见</span>，带有鼓动性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">千万别去创业，<span style="color: black;">意见</span>您怎么样</p>
我完全同意你的观点，说得太对了。 谷歌外链发布 http://www.fok120.com/ 系统提示我验证码错误1500次 ＼~゛，
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