顶级文案策划（1）---软文标题大全
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文摘自<span style="color: black;">微X</span>公众号：老狼和他的<span style="color: black;">伴侣</span>们</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在营销中推广中，软文是至关<span style="color: black;">要紧</span>的一步，不论你卖什么<span style="color: black;">制品</span>，要先让客户<span style="color: black;">晓得</span>这个东西，<span style="color: black;">而后</span>再吸引他去<span style="color: black;">认识</span>，<span style="color: black;">这般</span>才会有可能成交，<span style="color: black;">因此</span><span style="color: black;">文案</span>很大程度就决定了客户会不会去<span style="color: black;">认识</span>你的东西，而<span style="color: black;">文案</span>的标题就决定了客户会不会打算去<span style="color: black;">认识</span>这个东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>的标题吸引眼球最<span style="color: black;">要紧</span>，<span style="color: black;">尤其</span>是<span style="color: black;">此刻</span>互联网信息碎片化的时代，<span style="color: black;">无</span>吸引力的标题就<span style="color: black;">无</span>点击率，本文就为<span style="color: black;">大众</span>介绍标题该<span style="color: black;">怎么样</span>写<span style="color: black;">能够</span>吸引眼球。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>；用数字震撼心灵</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种比较<span style="color: black;">平常</span>，<span style="color: black;">亦</span>比较老套，但依然好用，<span style="color: black;">便是</span>直接了当的指明你的利益点，在中国，毕竟还是屌丝多，屌丝逆袭的案例都是<span style="color: black;">大众</span>很乐意看的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《再次创业，一年时间从0到100万的过程》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《90后厂妹做XX，<span style="color: black;">一月</span>月入5万，你想<span style="color: black;">晓得</span>秘诀吗》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《注册XX网站会员，即送200元现金券》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二：<span style="color: black;">大众</span>都对“新”的东西好奇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人们都对新的东西感兴趣，这是人之常理，抓住这个心理，写出有价值的软文，<span style="color: black;">常常</span><span style="color: black;">能够</span>吸引眼球，这种标题常用的词有“惊现”“首次”“首度”“创新”等等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《联想创、新、薄，世上最轻笔记本电脑》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《XX<span style="color: black;">机构</span>首创：颠覆XX行业的玩法》 《我市惊现XX，民众趋之若鹜》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三：用“情”；来打动人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人是动物，<span style="color: black;">然则</span>人是高级动物，<span style="color: black;">况且</span>是有感情的高级动物，亲情，友情，爱情……这类软文<span style="color: black;">能够</span>抓住一个“情”字来做<span style="color: black;">文案</span>，<span style="color: black;">常常</span>能够打动人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《老公，回来吧，我和<span style="color: black;">孩儿</span>在家等你》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《3年的<span style="color: black;">奋斗</span>，只为一件让她开心的礼物》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《为了XX，我和女友分手了》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四：<span style="color: black;">咱们</span>都<span style="color: black;">爱好</span>听“故事”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以前互联网不发达的时候，<span style="color: black;">大众</span>都<span style="color: black;">爱好</span>看<span style="color: black;">有些</span>《故事会》啊，《意林》啊等等杂志来消磨时光，<span style="color: black;">因此</span>故事是<span style="color: black;">大众</span>都爱看的，<span style="color: black;">因此</span>故事型的标题<span style="color: black;">亦</span>更能吸引人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《那<span style="color: black;">一晚上</span>，一次美妙的邂逅》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《一个一米八的汉子，那晚哭的像个<span style="color: black;">孩儿</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">哪些</span>年，我走过的弯路》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五：“<span style="color: black;">为何</span><span style="color: black;">这般</span>”来吸引关注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类标题<span style="color: black;">一般</span>会<span style="color: black;">诱发</span>巨大的好奇，到底是<span style="color: black;">为何</span><span style="color: black;">这般</span>？使读者惊讶，猜想从而<span style="color: black;">诱发</span>正文作答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《是什么让她<span style="color: black;">一晚上</span>白了头》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《他遭受了什么打击做出了<span style="color: black;">这般</span>的事情》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《我<span style="color: black;">怎样</span>从失败中奋起，从而走向成功》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第六：以“密”引人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类标题和第五条类似，都是悬疑，<span style="color: black;">诱发</span>好奇的，就像<span style="color: black;">大众</span>看魔术<span style="color: black;">同样</span>，每次看完后都在想，<span style="color: black;">到底</span>是怎么做到的？就像个<span style="color: black;">奥密</span><span style="color: black;">同样</span>，这类标题常用的<span style="color: black;">重要</span>词有“<span style="color: black;">奥密</span>”，“秘诀”，“真相”，“<span style="color: black;">暗地里</span>”，“绝招”等等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《半个月瘦10斤的绝招》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《XX品牌火热的<span style="color: black;">暗地里</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《小心被宰，<span style="color: black;">隐匿</span>在XX市场里的惊天<span style="color: black;">奥密</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第七：“恐吓”你，你怕了吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种吓人的标题，<span style="color: black;">一般</span>出<span style="color: black;">此刻</span>医疗<span style="color: black;">或</span>保健品行业，<span style="color: black;">尤其</span>是有某种<span style="color: black;">疾患</span>的<span style="color: black;">病人</span>，看到这类<span style="color: black;">文案</span>恨不得马上去买<span style="color: black;">药物</span>，<span style="color: black;">或</span>让人产生一种<span style="color: black;">危险</span>感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《高血压的前兆》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《你的心脏真的健康吗》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">每日</span>喝杯它，让XX<span style="color: black;">疾患</span>远离你》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第八：“打招呼”；来吸引人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>生活中，拉近亲近最简单的<span style="color: black;">办法</span>莫过于打招呼，<span style="color: black;">因此</span>打招呼的方式<span style="color: black;">常常</span>能够吸引眼球，<span style="color: black;">乃至</span>有些不是你发问的人都会过来关注你的软文。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《XX大会，<span style="color: black;">她们</span>都来了，你呢？》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《还有谁想要XX资料？》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《7年前你爱的那个人，<span style="color: black;">此刻</span><span style="color: black;">怎么样</span>了？》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第九：<span style="color: black;">大众</span>都<span style="color: black;">爱好</span>“有趣”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个有趣的标题，读者看了之后<span style="color: black;">通常</span>都会过目不忘，这就得益于软文作者所<span style="color: black;">运用</span>的有趣的语言，要幽默，诙谐，生动，运用谐音<span style="color: black;">或</span>恰当的修辞手法，令读者读完回味<span style="color: black;">没</span>穷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《不<span style="color: black;">晓得</span><span style="color: black;">为何</span>，<span style="color: black;">便是</span>想给XX打个<span style="color: black;">宣传</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《买了我的瓜，忘了那个他》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《赶快下“斑”，不许“痘”留》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第十：<span style="color: black;">意见</span>性的标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类标题带有鼓动性，<span style="color: black;">能够</span>利用人的逆反心理，不让他干什么， 他<span style="color: black;">常常</span>会想着干什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例； 《XX大会，千万不要去，去了会<span style="color: black;">懊悔</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《这杯XX茶，我<span style="color: black;">晓得</span>你不会喝的》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《果断<span style="color: black;">意见</span>，不要做XX》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第十一：“夸大型”和“史上型”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《60岁的人30岁的皮肤的<span style="color: black;">奥密</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《这个观点<span style="color: black;">能够</span>影响200万人》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《史上最省钱的团购就在今夜》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《史上人气最高的软文培训教程》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第十二：对比型的软文标题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类软文标题<span style="color: black;">经过</span>与自己或同行进行比较，来<span style="color: black;">表示</span>自己的优越性，使读者对软文所要宣传的<span style="color: black;">制品</span>或服务的独到之处有深刻的认识。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《您还在用XX吗？<span style="color: black;">咱们</span>不<span style="color: black;">同样</span>》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《全国凉茶销量10罐有7罐都是加多宝》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上</p>
论坛外链网http://www.fok120.com/ 楼主发的这篇帖子，我觉得非常有道理。
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