l14107cb 发表于 2024-7-3 14:33:25

软文怎么写?9个过程写好一篇阅读量高的软文


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">软文怎么写?9个<span style="color: black;">过程</span>写好一篇阅读量高的软文</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一篇软文<span style="color: black;">颁布</span>后<span style="color: black;">无</span>人阅读,它还是一篇软文吗?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何人都<span style="color: black;">能够</span>写出一篇软文,但并不是<span style="color: black;">每一个</span>人都能创作出一篇高质量且人们<span style="color: black;">爱好</span>阅读的<span style="color: black;">文案</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这篇指南中,你将学会<span style="color: black;">怎样</span>去写出真正让用户<span style="color: black;">爱好</span>的<span style="color: black;">文案</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-71961c08a37e66204d79687173e27cfb_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.寻找一个好主题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的主题<span style="color: black;">常常</span>是最受人们<span style="color: black;">爱好</span>的主题,<span style="color: black;">怎样</span><span style="color: black;">才可</span><span style="color: black;">叫作</span>做是好的主题?<span style="color: black;">咱们</span>举个例子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>在职场<span style="color: black;">行业</span>中,你认为<span style="color: black;">那些</span>主题是用户最<span style="color: black;">爱好</span>的<span style="color: black;">专题</span>?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">职场八卦</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">职场晋升</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">职场工资</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">职场关系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信大<span style="color: black;">都数</span>都对职场的晋升、工资感兴趣,而排在最后的则是八卦,<span style="color: black;">由于</span>前者都跟自己多少是有点利益<span style="color: black;">关联</span>。虽然<span style="color: black;">咱们</span>从感觉去判断一个主题是好主题,但<span style="color: black;">咱们</span>依旧<span style="color: black;">必须</span><span style="color: black;">运用</span><span style="color: black;">工具</span>来分析,这些是不是真的算是好主题,一个好的主题,最起码它会有流量<span style="color: black;">潜能</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.决定你的切入<span style="color: black;">方向</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每日</span>有超过500万篇新的软文<span style="color: black;">发布</span>,<span style="color: black;">因此</span>你的<span style="color: black;">文案</span>想脱颖而出,就<span style="color: black;">必要</span>与众<span style="color: black;">区别</span>。而与众<span style="color: black;">区别</span><span style="color: black;">重要</span><span style="color: black;">原因</span>在于新奇性。举例<span style="color: black;">来讲</span>,头条有一个博主写了一篇关于俄乌战争的<span style="color: black;">文案</span>,而大部分关于俄乌的<span style="color: black;">文案</span>都是从各大国利益<span style="color: black;">方向</span>去写的,而这位博主,他的<span style="color: black;">方向</span>则是从博弈论<span style="color: black;">方向</span>出发,观点和对战争的思考就比较新奇。最好的想法或真相不<span style="color: black;">必定</span>对读者是最好的,反而敢于说出读者心里表达的观点,<span style="color: black;">才可</span>受到读者的<span style="color: black;">喜欢</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个博主基于新奇性的<span style="color: black;">方向</span>去写<span style="color: black;">文案</span>,这篇<span style="color: black;">文案</span><span style="color: black;">亦</span>给他带来520万的阅读量。<span style="color: black;">倘若</span>你的软文在撰写的时候<span style="color: black;">思虑</span>到了seo部分,<span style="color: black;">那样</span>你就<span style="color: black;">必要</span>与搜索意图匹配。搜索意图是一个搜索<span style="color: black;">查找</span><span style="color: black;">暗地里</span>的<span style="color: black;">原由</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span>透过<span style="color: black;">日前</span>排名靠前的网页来弄清楚。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>,<span style="color: black;">咱们</span>要<span style="color: black;">认识</span>搜索意图的三个 C。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容类型</span><span style="color: black;">— SERP 上<span style="color: black;">是不是</span>有一种主导的内容类型,如博客<span style="color: black;">文案</span>、<span style="color: black;">制品</span>页面、视频或登陆页面?<span style="color: black;">倘若</span>你遵循<span style="color: black;">第1</span>步,这很可能是一篇博客<span style="color: black;">文案</span>。 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容格式</span><span style="color: black;">— 在 SERP 上<span style="color: black;">是不是</span>有一个<span style="color: black;">重点</span>的内容格式,如指南、列表、<span style="color: black;">资讯</span><span style="color: black;">文案</span>、观点文章或评论?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容<span style="color: black;">方向</span></span><span style="color: black;">— 在 SERP 上<span style="color: black;">是不是</span>有一个主导的<span style="color: black;">方向</span>,如最新的内容或针对初学者的内容?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例<span style="color: black;">来讲</span>,让<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span> “约会想法 “这个<span style="color: black;">专题</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容类型</span><span style="color: black;">– 它们都是博文。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容格式</span><span style="color: black;">– <span style="color: black;">她们</span>都是列表式内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">内容<span style="color: black;">方向</span></span><span style="color: black;">– 一个潜在的<span style="color: black;">方向</span>是 “有趣的约会想法”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你在写这个<span style="color: black;">专题</span>,你可能要创造类似的东西。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但请<span style="color: black;">重视</span>这不是一个规则,而是一个准则。即使你的<span style="color: black;">文案</span>在百度上的排名很高,它仍然要从其他排名的<span style="color: black;">文案</span>中脱颖而出。<span style="color: black;">因此呢</span>,这又回到了为你的<span style="color: black;">文案</span>寻找一个新颖独特的<span style="color: black;">方向</span>。<span style="color: black;">倘若</span>你能创造一个比其他排名靠前的<span style="color: black;">文案</span>更好的,那就去做吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.创建大纲</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写作最困难的部分在于,心里有了<span style="color: black;">有些</span>规划,但依旧能摆烂几个小时,不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>下手去写。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建大纲<span style="color: black;">能够</span><span style="color: black;">处理</span>这个问题,但你有一个写作大纲,你并不是从零<span style="color: black;">起始</span>,相反的,你是在填补空白。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在<span style="color: black;">科研</span>了<span style="color: black;">非常多</span>爆文的时候,总结了<span style="color: black;">有些</span>比较优秀的写作大纲模版,几乎所有的<span style="color: black;">文案</span>都<span style="color: black;">能够</span>用到这套模版:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">标题:以数字开头,在适当的<span style="color: black;">地区</span>提及用户期望的结果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">开头:用简短的文字表述用户痛点,并且提出<span style="color: black;">处理</span><span style="color: black;">方法</span>,吸引用户眼球,<span style="color: black;">增多</span>目录导航</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">中间:<span style="color: black;">运用</span>副标题,关注用户痛点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">结尾:<span style="color: black;">最后</span>的<span style="color: black;">意见</span>以及添加带有转化的描述。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.写下初稿</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了大纲之后,是时候在大纲框架中填充你的内容了。从<span style="color: black;">这儿</span><span style="color: black;">起始</span>,以你的标题为指引,写下你的初稿,这个<span style="color: black;">周期</span>的任务是要把它写出来,这就<span style="color: black;">寓意</span>着:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">避免写作受到任何干扰。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">不在写作过程中进行自我审查。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·</span><span style="color: black;">不反复重新<span style="color: black;">调节</span>大纲,<span style="color: black;">能够</span>让</span></p>




情迷布拉格 发表于 2024-8-23 21:39:12

“NB”(牛×的缩写,表示叹为观止)‌

4zhvml8 发表于 2024-9-30 09:34:15

感谢楼主分享,祝愿外链论坛越办越好!

b1gc8v 发表于 2024-10-3 05:30:32

我们有着相似的经历,你的感受我深有体会。

m5k1umn 发表于 2024-10-7 12:33:37

顶楼主,说得太好了!
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