最后找到“百度站长器具（现百度搜索资源平台）“运用全攻略了！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曾子说：运营在于<span style="color: black;">保持</span>，点击<span style="color: black;">“曾子运营笔记”</span>关注我，<span style="color: black;">咱们</span><span style="color: black;">一块</span>成长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">做为</span>一个网站站长或网站运营人员，<span style="color: black;">倘若</span>想要自己网站<span style="color: black;">得到</span>比较好的展现排名，就<span style="color: black;">必要</span>运用好seo优化<span style="color: black;">工具</span>，面对市场上五花八门的<span style="color: black;">工具</span>软件，<span style="color: black;">到底</span>哪个是好用的，是真材实料的呢？今天跟<span style="color: black;">大众</span><span style="color: black;">仔细</span>介绍百度官方出品的<span style="color: black;">制品</span>——百度搜索资源平台（原百度站长工具），相信比任何一家优化<span style="color: black;">机构</span>的材料都要权威！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">百度搜索资源平台<strong style="color: blue;">介绍</strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（原百度站长平台）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度搜索资源平台（原百度站长平台）是<span style="color: black;">全世界</span>最大的面向中文互联网管理者、移动<span style="color: black;">研发</span>者、创业者的搜索流量管理的官方平台。<span style="color: black;">供给</span>有助于搜索引擎数据<span style="color: black;">查找</span>及优化的<span style="color: black;">工具</span>、SEO<span style="color: black;">意见</span>、多端适配服务的能力等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度搜索资源平台域名<span style="color: black;">位置</span>：<span style="color: black;">http://ziyuan.baidu.com/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vl1Efs3jVXk63TAB9ytfUXr2911Wjl5DVHlvCtY2N9d1312yVicxsMVOsdpBqvhuS4vVP64CsZTls0Hp1rDruEg/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">查找</span><span style="color: black;">工具</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、 索引量<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的索引量指该网站在百度搜索上，<span style="color: black;">能够</span>被用户搜索到的链接总量。</strong>百度蜘蛛<span style="color: black;">经过</span>抓取<span style="color: black;">发掘</span>网站内容，进行页面解析，对有价值内容<span style="color: black;">创立</span>索引库，<span style="color: black;">最后</span>使搜索用户<span style="color: black;">能够</span>搜索到网站内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站被百度蜘蛛抓取后，经过一系列计算才得以建入索引库，有了和搜索用户见面的机会。<span style="color: black;">因此</span>，索引量<span style="color: black;">始终</span>是站长们关注的焦点，但关于索引量工<span style="color: black;">拥有</span><span style="color: black;">有些</span>误读，<span style="color: black;">这儿</span>给到正确解答：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 索引量不等于网站流量：</strong>索引库分多个层级，进入上层索引库才有<span style="color: black;">更加多</span>与搜索用户见面的机会；进入下层库机会渺茫。<span style="color: black;">因此</span>，索引量总体的<span style="color: black;">增多</span>减少并<span style="color: black;">不可</span>说明流量会有什么变化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 索引量变化不直接影响流量变化：</strong>当流量<span style="color: black;">出现</span>巨大变化时，索引量数据<span style="color: black;">能够</span><span style="color: black;">做为</span>排查<span style="color: black;">原由</span>的<span style="color: black;">途径</span>之一，但不是<span style="color: black;">独一</span>排查<span style="color: black;">途径</span>，索引量变化并不直接影响流量变化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 索引量浮动<span style="color: black;">状况</span>，索引量上下浮动10%（经验值），<span style="color: black;">乃至</span><span style="color: black;">更加多</span>，都可能属于正常。</strong>只要流量变化不大就<span style="color: black;">不消</span>紧张。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、流量与<span style="color: black;">重要</span>词<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量与<span style="color: black;">重要</span>词<span style="color: black;">工具</span>，<strong style="color: blue;"><span style="color: black;">供给</span>站点的热门<span style="color: black;">重要</span>词在百度搜索结果中的展现及点击量数据</strong>，<span style="color: black;">经过</span>对<span style="color: black;">重要</span>词表现<span style="color: black;">状况</span>的监控，<span style="color: black;">帮忙</span>网站更好进行优化，流量与<span style="color: black;">重要</span>词<span style="color: black;">工具</span>可全面<span style="color: black;">帮忙</span>站长<span style="color: black;">认识</span>网站在百度搜索引擎中的表现，决定页面及网站的优化方向，为网站运营决策<span style="color: black;">供给</span>分析依据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于流量与<span style="color: black;">重要</span>词<span style="color: black;">工具</span>，还有一点<span style="color: black;">必须</span>强调，<span style="color: black;">倘若</span>站长<span style="color: black;">必须</span>在反馈中心中提交关于网站流量<span style="color: black;">反常</span>的<span style="color: black;">状况</span>，<strong style="color: blue;">请<span style="color: black;">运用</span>此<span style="color: black;">工具</span>的数据、及数据截图</strong><span style="color: black;">做为</span>证据，便于工作人员分析网站问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、抓取频次<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 什么是抓取频次</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抓取频次是搜索引擎在单位时间内（天级）对网站服务器抓取的总次数，<span style="color: black;">倘若</span>搜索引擎对站点的抓取频次过高，<span style="color: black;">特别有</span>可能<span style="color: black;">导致</span>服务器不稳定，百度蜘蛛会<span style="color: black;">按照</span>网站内容更新频率和服务器压力等<span style="color: black;">原因</span>自动<span style="color: black;">调节</span>抓取频次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.2 什么<span style="color: black;">状况</span>下<span style="color: black;">能够</span>进行抓取频次上限<span style="color: black;">调节</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，百度蜘蛛会<span style="color: black;">按照</span>网站服务器压力自动进行抓取频次<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，<span style="color: black;">倘若</span>百度蜘蛛的抓取影响了网站稳定性，站长<span style="color: black;">能够</span><span style="color: black;">经过</span>此<span style="color: black;">工具</span>调节百度蜘蛛<span style="color: black;">每日</span>抓取网站的频次上限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">强调1：</strong><strong style="color: blue;"><span style="color: black;">调节</span>抓取频次上限不等于调高抓取频次</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">强调2：</strong><strong style="color: blue;"><span style="color: black;">意见</span>站长<span style="color: black;">谨慎</span>调节抓取频次上限值，<span style="color: black;">倘若</span>抓取频次过小则会影响百度蜘蛛对网站的<span style="color: black;">即时</span>抓取，从而影响索引。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、抓取诊断<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.1 什么是抓取诊断</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抓取诊断<span style="color: black;">工具</span>，<span style="color: black;">能够</span>让站长从百度蜘蛛的视角查看抓取内容，自助诊断百度蜘蛛看到的内容，和预期<span style="color: black;">是不是</span>一致。<strong style="color: blue;"><span style="color: black;">每一个</span>站点每周可<span style="color: black;">运用</span>200次，抓取结果只展现百度蜘蛛可见的前200KB内容。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.2 抓取诊断<span style="color: black;">工具</span>能做什么</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>抓取诊断工<span style="color: black;">拥有</span>如下<span style="color: black;">功效</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 诊断抓取内容<span style="color: black;">是不是</span>符合预期</strong>。譬如很多商品详情页面，价格信息是<span style="color: black;">经过</span>JavaScript输出的，对百度蜘蛛不友好，价格信息较难在搜索中应用。问题修正后，可用诊断<span style="color: black;">工具</span>再次抓取检验。</p><img src="http://mmbiz.qpic.cn/mmbiz_png/nYBrHia2eXqJ5co6VkpcaE16RdjBZBHVW97cw2dJsagNMxiaJHNw5yL5uEJLpNoqXiaZapqy5wzRRjdfnOQj4FnwQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 诊断网页<span style="color: black;">是不是</span>被加了黒链、<span style="color: black;">隐匿</span>文本。</strong>网站<span style="color: black;">倘若</span>被黑，可能被加上<span style="color: black;">隐匿</span>的链接，这些链可能<span style="color: black;">仅在</span>百度抓取时才<span style="color: black;">显现</span>，<span style="color: black;">必须</span>用此抓取<span style="color: black;">工具</span>诊断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、抓取<span style="color: black;">反常</span><span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.1 什么是抓取<span style="color: black;">反常</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度蜘蛛<span style="color: black;">没</span>法正常抓取，<span style="color: black;">便是</span>抓取<span style="color: black;">反常</span>。<span style="color: black;">一般</span>网站<span style="color: black;">显现</span>抓取<span style="color: black;">反常</span>，都是网站<span style="color: black;">自己</span><span style="color: black;">原由</span><span style="color: black;">导致</span>，<span style="color: black;">必须</span>网站<span style="color: black;">按照</span><span style="color: black;">工具</span>提示，尽快自查网站问题并<span style="color: black;">处理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.2 抓取<span style="color: black;">反常</span>对网站有<span style="color: black;">那些</span>影响</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">海量</span>内容<span style="color: black;">没</span>法正常抓取的网站，搜索引擎会认为网站存在用户体验上的缺陷，并降低对网站的<span style="color: black;">评估</span>，在抓取、索引、搜索<span style="color: black;">评估</span>上都会受到<span style="color: black;">必定</span>程度的<span style="color: black;">消极</span>影响，<span style="color: black;">最后</span>影响到网站从百度获取的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.3 抓取<span style="color: black;">反常</span>的<span style="color: black;">原由</span>有<span style="color: black;">那些</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">● 网站<span style="color: black;">反常</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ DNS<span style="color: black;">反常</span>：</strong>当百度蜘蛛<span style="color: black;">没</span>法解析网站的IP时，会<span style="color: black;">显现</span>DNS<span style="color: black;">反常</span>。可能是网站IP<span style="color: black;">位置</span>错误，<span style="color: black;">或</span>域名服务商把百度蜘蛛封禁。请<span style="color: black;">运用</span>whois<span style="color: black;">或</span>host<span style="color: black;">查找</span>自己网站IP<span style="color: black;">位置</span><span style="color: black;">是不是</span>正确且可解析，<span style="color: black;">倘若</span>不正确或<span style="color: black;">没</span>法解析，请与域名注册商联系，更新网站IP<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 连接超时：</strong>抓取请求连接超时，可能<span style="color: black;">原由</span>服务器过载，网络不稳定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 抓取超时：</strong>抓取请求连接<span style="color: black;">创立</span>后，下载页面速度过慢，<span style="color: black;">引起</span>超时，可能<span style="color: black;">原由</span>服务器过载，带宽不足</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 连接错误：</strong><span style="color: black;">没</span>法连接<span style="color: black;">或</span>连接<span style="color: black;">创立</span>后对方服务器拒绝</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">● 链接<span style="color: black;">反常</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ <span style="color: black;">拜访</span>被拒绝：</strong>爬虫发起抓取，httpcode返回码是403</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 找不到页面：</strong>爬虫发起抓取，httpcode返回码是404</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 服务器错误：</strong>爬虫发起抓取，httpcode返回码是5XX</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 其他错误：</strong>爬虫发起抓取，httpcode返回码是4XX，不<span style="color: black;">包含</span>403和404</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vl1Efs3jVXk63TAB9ytfUXr2911Wjl5DhgZcgTFPrlMcF5icj3p35ibZ6uDu2VibBa9dONgJ5YtTibEbX0WiaqTkjAw/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">提交<span style="color: black;">工具</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、链接提交<span style="color: black;">工具</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>一共有4种提交方式，分别是<strong style="color: blue;">主动推送、Sitemap、手工提交和自动推送</strong>，这四种推送方式的区别，请看下图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>有<span style="color: black;">资讯</span>属性站点，<span style="color: black;">运用</span>主动推送进行数据提交；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新验证平台站点，或内容<span style="color: black;">没</span>时效性<span style="color: black;">需求</span>站点，<span style="color: black;">能够</span><span style="color: black;">运用</span>Sitemap将网站<span style="color: black;">所有</span>内容<span style="color: black;">运用</span>Sitemap提交；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术能力弱，或网站内容较少的站点，可<span style="color: black;">运用</span>手工提交方式进行数据提交；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，还<span style="color: black;">能够</span><span style="color: black;">运用</span>插件方式，自动推送方式给百度提交数据。</p><img src="http://mmbiz.qpic.cn/mmbiz_png/nYBrHia2eXqJ5co6VkpcaE16RdjBZBHVWIqRAPCENjEz9zvxEbDzpxicKS2qQriav4NCJgDuAibPaYUCGuoTACPeOA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>链接提交<span style="color: black;">工具</span>，还<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，部分网站会采用第三方插件推送数据，插件推送方式<span style="color: black;">必须</span>站长仔细<span style="color: black;">检测</span>推送<span style="color: black;">规律</span>，之前<span style="color: black;">出现</span>过站长<span style="color: black;">运用</span>第三方插件推送数据，<strong style="color: blue;">而第三方插件采用域名+标题进行推送，<span style="color: black;">这般</span><span style="color: black;">引起</span>推送给百度的URL中存在中文字符，带有中文字符的URL会301<span style="color: black;">转</span>到真实的URL上，<span style="color: black;">显现</span>此类<span style="color: black;">状况</span>，是<span style="color: black;">没</span>法享受快速抓取优待的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接提交<span style="color: black;">工具</span><span style="color: black;">能够</span>快速<span style="color: black;">帮忙</span>站点实现内容抓取，<span style="color: black;">运用</span>第三方插件<span style="color: black;">能够</span>快速<span style="color: black;">帮忙</span>站长<span style="color: black;">处理</span>推送的问题，站长只需在<span style="color: black;">选取</span>插件时，仔细<span style="color: black;">检测</span>下插件数据<span style="color: black;">规律</span>，否则推送错误数据，网站数据<span style="color: black;">没</span>法享受快速抓取优待。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、死链提交<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.1 <span style="color: black;">为何</span>要<span style="color: black;">运用</span>死链<span style="color: black;">工具</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网站死链数据累积<span style="color: black;">太多</span>时，并且被展示到搜索结果页中，对网站本身的<span style="color: black;">拜访</span>体验和用户转化都起到了<span style="color: black;">消极</span>影响。另一方面，百度<span style="color: black;">检测</span>死链的流程<span style="color: black;">亦</span>会为网站带来额外<span style="color: black;">包袱</span>，影响网站其他正常页面的抓取和索引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span>事项：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <strong style="color: blue;">请推送协议死链数据</strong>，死链<span style="color: black;">工具</span>仅支持协议死链数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <strong style="color: blue;">提交死链被删除后，网站<span style="color: black;">能够</span>删除已提交的死链文件</strong>，否则搜索仍会继续抓取死链文件，确认文件中内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.2 什么是死链规则提交？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">死链规则是链接前缀，且匹配前缀的链接<span style="color: black;">所有</span>是死链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>支持两种死链规则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ 目录规则：</strong>以“/”结尾的前缀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">√ CGI规则：</strong>以“?”结尾的前缀</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.3 什么是死链文件提交？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 站长<span style="color: black;">必须</span>提交已被百度建索引的、且<span style="color: black;">必须</span>删除的链接，如链接在百度搜索不到，则<span style="color: black;">能够</span>不提交死链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">必须</span>删除的链接<span style="color: black;">必须</span><span style="color: black;">所有</span>设置为404，如<span style="color: black;">发掘</span>有链接非死链，会<span style="color: black;">引起</span>文件校验失败，从而<span style="color: black;">没</span>法删除死链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 如死链文件抓取失败，<span style="color: black;">能够</span><span style="color: black;">经过</span>抓取诊断<span style="color: black;">工具</span>判断死链文件<span style="color: black;">是不是</span><span style="color: black;">能够</span>正常抓取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 站长提交死链后，请不要在robots中封禁百度蜘蛛，封禁百度蜘蛛会影响链接的正常删除。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">倘若</span><span style="color: black;">必须</span>删除的链接<span style="color: black;">已然</span>被删除，请<span style="color: black;">即时</span>的删除掉死链文件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 提交死链<span style="color: black;">工具</span>，最长<span style="color: black;">必须</span>2-3天生效死链。如站长<span style="color: black;">发掘</span>链接未被删除，<span style="color: black;">1星期</span>后<span style="color: black;">能够</span>重新提交。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">规则提交：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 规则死链不支持通配符。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 规则死链<span style="color: black;">必要</span>是以？<span style="color: black;">或</span> /结尾的规则。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.4 关于死链提交的<span style="color: black;">平常</span>问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 网站死链数据，除了<span style="color: black;">运用</span>死链提交<span style="color: black;">工具</span>，还<span style="color: black;">能够</span><strong style="color: blue;"><span style="color: black;">运用</span>robots屏蔽百度抓取</strong>，百度将<span style="color: black;">按照</span>robots文件中的规则，<span style="color: black;">再也不</span>抓取该内容，<span style="color: black;">倘若</span>该内容线上<span style="color: black;">已然</span>展现，将会进行屏蔽；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">已然</span>提交死链的文件，蜘蛛仍会继续抓取，<strong style="color: blue;"><span style="color: black;">检测</span>文件中<span style="color: black;">是不是</span>有更新的链接</strong>；如抓到更新的链接，将再次校验网站；如死链提交已生效，且此文件后续将<span style="color: black;">再也不</span>更新，<span style="color: black;">能够</span>直接在<span style="color: black;">工具</span>中将文件删除；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 搜索资源平台中的<strong style="color: blue;">链接分析<span style="color: black;">工具</span></strong>，有死链分析功能，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>网站<span style="color: black;">发掘</span>站内死链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、移动适配<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 什么是移动适配，移动适配<span style="color: black;">工具</span>的<span style="color: black;">功效</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动适配<span style="color: black;">工具</span><span style="color: black;">重点</span>用于，<strong style="color: blue;"><span style="color: black;">倘若</span>网站<span style="color: black;">同期</span><span style="color: black;">持有</span>PC站和移动站，且二者能够在内容上对应，即主<span style="color: black;">身体</span>容完全相同，网站<span style="color: black;">能够</span><span style="color: black;">经过</span>移动适配<span style="color: black;">工具</span>进行对应关系，便于百度来识别PC和移动站之间的关系。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站长<span style="color: black;">经过</span>移动适配<span style="color: black;">工具</span>提交pattern级别<span style="color: black;">或</span>URL级别的PC页与手机页对应关系，若<span style="color: black;">能够</span>成功<span style="color: black;">经过</span>校验，将有助于百度移动搜索将移动用户直接送入对应的手机页结果。积极参与“移动适配”，将有助于的手机站在百度移动搜索<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量，<span style="color: black;">同期</span>以更佳的浏览效果赢取用户口碑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.2 移动适配<span style="color: black;">工具</span><span style="color: black;">怎样</span><span style="color: black;">运用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当网站<span style="color: black;">同期</span><span style="color: black;">持有</span>移动站点和PC站点、且移动页面和PC页面的主<span style="color: black;">身体</span>容完全相同，就<span style="color: black;">能够</span>在<span style="color: black;">经过</span>百度搜索资源平台（原百度站长平台）提交正确的适配关系，获取<span style="color: black;">更加多</span>移动流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>步：注册并登录百度搜索资源平台（原百度站长平台）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二步：提交PC网站并验证站点与ID的归属关系，<span style="color: black;">详细</span>验证网站归属<span style="color: black;">办法</span>可见<span style="color: black;">帮忙</span>文档</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三步：站点验证后，进入“网站支持”――“数据引入”――“移动适配<span style="color: black;">工具</span>”，<span style="color: black;">选取</span><span style="color: black;">详细</span><span style="color: black;">必须</span>进行移动适配的PC站，<span style="color: black;">而后</span>“添加适配关系”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四步：<span style="color: black;">按照</span>自己提交的适配数据特点，<span style="color: black;">选取</span>适合网站的提交方式。<span style="color: black;">日前</span>移动适配<span style="color: black;">工具</span>支持规则适配提交URL适配提交，<span style="color: black;">没</span>论<span style="color: black;">运用</span>哪种方式都<span style="color: black;">必须</span>先指定PC与移动站点，此举<span style="color: black;">能够</span>令平台更加快速地检验提交的数据、给出反馈，顺利生效。<span style="color: black;">同期</span>在之后<span style="color: black;">过程</span>中提交的适配数据中<span style="color: black;">必要</span><span style="color: black;">包括</span>指定的站点，否则会<span style="color: black;">引起</span>校验失败。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1）规则适配：</strong>当PC<span style="color: black;">位置</span>和移动<span style="color: black;">位置</span>存在规则（pattern）的匹配关系时（如PC页面www.test.com/picture/12345.html，移动页面m.test.com/picture/12345.html），<span style="color: black;">能够</span><span style="color: black;">运用</span>规则适配，添加PC和移动的正则表达式，正则的书写方式详见<span style="color: black;">工具</span>页面《正则格式说明》。<span style="color: black;">剧烈</span><span style="color: black;">意见</span><span style="color: black;">运用</span>规则适配，一次提交成功生效后，<span style="color: black;">针对</span>新增同规则的URL可<span style="color: black;">连续</span>生效，不必再进行多次提交。<span style="color: black;">同期</span>该方式处理周期相对URL适配更短，且易于<span style="color: black;">守护</span>和问题排查，是百度<span style="color: black;">举荐</span><span style="color: black;">运用</span>的提交方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2）URL适配：</strong>当规则适配<span style="color: black;">不可</span>满足适配关系的表达时，<span style="color: black;">能够</span><span style="color: black;">经过</span>“URL对文件上传”功能，将主<span style="color: black;">身体</span>容相同的PC链接和移动链接提交给百度：文件格式为每行前后两个URL，分别是PC链接和移动链接，中间用空格分隔，一个文件最多<span style="color: black;">能够</span>提交5万对URL，<span style="color: black;">能够</span>提交多个文件。<span style="color: black;">另一</span>网站还<span style="color: black;">能够</span><span style="color: black;">选取</span>“URL对批量提交”，在输入框中直接输入URL对，格式与文件相同，但此处一次性仅限提交2000对URL。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五步：提交适配数据后，关注移动适配<span style="color: black;">工具</span>会<span style="color: black;">供给</span>状态说明，若未适配成功，可<span style="color: black;">按照</span>说明文字和示例进行相应的<span style="color: black;">调节</span>后更新提交适配数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、robots</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.1 什么是robots文件</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">robots是站点与蜘蛛沟通的<span style="color: black;">要紧</span><span style="color: black;">途径</span>，站点<span style="color: black;">经过</span>robots文件声明该网站中不想被搜索引擎抓取的部分<span style="color: black;">或</span>指定搜索引擎只抓取特定的部分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>，仅当网站<span style="color: black;">包括</span>不<span style="color: black;">期盼</span>被搜索引擎抓取的内容时，才<span style="color: black;">必须</span><span style="color: black;">运用</span>robots.txt文件。<span style="color: black;">倘若</span><span style="color: black;">期盼</span>搜索引擎抓取网站上所有内容，请勿<span style="color: black;">创立</span>robots.txt文件。之前<span style="color: black;">发掘</span><span style="color: black;">非常多</span>流量下降的网站示例，最后追查都是<span style="color: black;">由于</span>技术人员<span style="color: black;">经过</span>robots对搜索引擎加了封禁。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了避免站长在设置robots文件时<span style="color: black;">显现</span>错误，百度搜索资源平台（原百度站长平台）<span style="color: black;">尤其</span>推出了robots<span style="color: black;">工具</span>，<span style="color: black;">帮忙</span>站长正确设置robots。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.2 robots.txt文件的格式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">robots文件<span style="color: black;">常常</span><span style="color: black;">安置</span>于根目录下，<span style="color: black;">包括</span>一条或<span style="color: black;">更加多</span>的记录，这些记录<span style="color: black;">经过</span>空行<span style="color: black;">掰开</span>（以CR,CR/NL, or NL<span style="color: black;">做为</span>结束符），每一条记录的格式如下所示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"<field>:<optional space><value><optionalspace>"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在该文件中<span style="color: black;">能够</span><span style="color: black;">运用</span><strong style="color: blue;">#</strong>进行注解，<span style="color: black;">详细</span><span style="color: black;">运用</span><span style="color: black;">办法</span>和UNIX中的惯例<span style="color: black;">同样</span>。该文件中的记录<span style="color: black;">一般</span>以一行或多行User-agent<span style="color: black;">起始</span>，后面加上若干Disallow和Allow行,<span style="color: black;">仔细</span><span style="color: black;">状况</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">User-agent:</strong>该项的值用于描述搜索引擎robot的名字。在"robots.txt"文件中，<span style="color: black;">倘若</span>有多条User-agent记录说明有多个robot会受到"robots.txt"的限制，对该文件<span style="color: black;">来讲</span>，<span style="color: black;">最少</span>要有一条User-agent记录。<span style="color: black;">倘若</span>该项的值设为*，则对任何robot均有效，在"robots.txt"文件中，"User-agent:*"这样的记录只能有一条。<span style="color: black;">倘若</span>在"robots.txt"文件中，加入"User-agent:SomeBot"和若干Disallow、Allow行，<span style="color: black;">那样</span>名为"SomeBot"只受到"User-agent:SomeBot"后面的 Disallow和Allow行的限制。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Disallow:</strong>该项的值用于描述不<span style="color: black;">期盼</span>被<span style="color: black;">拜访</span>的一组URL，这个值<span style="color: black;">能够</span>是一条完整的路径，<span style="color: black;">亦</span><span style="color: black;">能够</span>是路径的非空前缀，以Disallow项的值开头的URL不会被 robot<span style="color: black;">拜访</span>。例如"Disallow:/help"禁止robot<span style="color: black;">拜访</span>/help.html、/helpabc.html、/help/index.html，而"Disallow:/help/"则<span style="color: black;">准许</span>robot<span style="color: black;">拜访</span>/help.html、/helpabc.html，<span style="color: black;">不可</span><span style="color: black;">拜访</span>/help/index.html。"Disallow:"说明<span style="color: black;">准许</span>robot<span style="color: black;">拜访</span>该网站的所有URL，在"/robots.txt"文件中，<span style="color: black;">最少</span>要有一条Disallow记录。<span style="color: black;">倘若</span>"/robots.txt"不存在<span style="color: black;">或</span>为空文件，则<span style="color: black;">针对</span>所有的搜索引擎robot，该网站都是开放的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Allow:</strong>该项的值用于描述<span style="color: black;">期盼</span>被<span style="color: black;">拜访</span>的一组URL，与Disallow项<span style="color: black;">类似</span>，这个值<span style="color: black;">能够</span>是一条完整的路径，<span style="color: black;">亦</span><span style="color: black;">能够</span>是路径的前缀，以Allow项的值开头的URL 是<span style="color: black;">准许</span>robot<span style="color: black;">拜访</span>的。例如"Allow:/hibaidu"<span style="color: black;">准许</span>robot<span style="color: black;">拜访</span>/hibaidu.htm、/hibaiducom.html、/hibaidu/com.html。一个网站的所有URL默认是Allow的，<span style="color: black;">因此</span>Allow<span style="color: black;">一般</span>与Disallow搭配<span style="color: black;">运用</span>，实现<span style="color: black;">准许</span><span style="color: black;">拜访</span>一部分网页<span style="color: black;">同期</span>禁止<span style="color: black;">拜访</span>其它所有URL的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>"*"and"$"：</strong>百度蜘蛛支持<span style="color: black;">运用</span>通配符"*"和"$"来模糊匹配URL。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"> "*" </strong>匹配0或多个任意字符</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"> "$" </strong>匹配行结束符。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">必须</span>说明的是：百度会严格遵守robots的<span style="color: black;">关联</span>协议，请<span style="color: black;">重视</span>区分网站不想被抓取或抓取的目录的<span style="color: black;">体积</span>写，百度会对robots中所写的文件和网站不想被抓取和抓取的目录做精确匹配，否则robots协议<span style="color: black;">没</span>法生效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vl1Efs3jVXk63TAB9ytfUXr2911Wjl5Dr2OV1Op1IriaphEGYMkKTxRMvNjx3OpudFjrb5Mt8v0CzkEu8hj7W4Q/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索展现<span style="color: black;">工具</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站点logo百度搜索资源平台推出的免费类<span style="color: black;">工具</span>，<span style="color: black;">能够</span>给到网站品牌<span style="color: black;">揭发</span>、展示。站点logo是百度搜索<span style="color: black;">按照</span>网站<span style="color: black;">评估</span>、用户需求度、用户浏览轨迹等系统分析产出的效果，<span style="color: black;">因此呢</span>这个<span style="color: black;">工具</span>并不是所有站点都享有权限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、站点logo</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站点申请百度搜索下的logo展示，<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索资源平台——站点属性——站点logo中进行提交，此<span style="color: black;">工具</span>为免费展示类<span style="color: black;">工具</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下图为站点logo的截图示例</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/nYBrHia2eXqJ5co6VkpcaE16RdjBZBHVWDy5D8znNqcpwY7asC8m2AxDpknSVtb5LyWdlBYSUdWCymuuibW1ia8ibw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vl1Efs3jVXk63TAB9ytfUXr2911Wjl5DDZNEDspRz9icch9gK2AO6CdL9K0DZIFN3sLLiaVCUwohw4BavPSEHibXw/?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">守护</span>类<span style="color: black;">工具</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、网站改版<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当一个站点的域名<span style="color: black;">或</span>目录<span style="color: black;">出现</span>变化时，<span style="color: black;">倘若</span>想让百度快速收录变化之后的新链接、用以替换之前的旧链接，<span style="color: black;">必须</span><span style="color: black;">运用</span>百度搜索资源平台的网站改版<span style="color: black;">工具</span>来提交网站的改版关系，加速百度对已收录链接的新旧替换。网站换域名对网站的影响，<span style="color: black;">咱们</span>将在下篇<span style="color: black;">文案</span>更新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>改版<span style="color: black;">工具</span>提交改版规则的前提：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 站点的URL<span style="color: black;">出现</span>了变化，不论是域名还是站点的目录，<span style="color: black;">或</span>结果页URL<span style="color: black;">出现</span>变化，改版<span style="color: black;">工具</span>都<span style="color: black;">供给</span>支持，<span style="color: black;">这儿</span>单独说一点，页面内容<span style="color: black;">出现</span>变化的不在改版<span style="color: black;">工具</span>处理的范围内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">倘若</span>站点URL的路径和参数部分都<span style="color: black;">无</span>变化，仅仅是域名改变的，只<span style="color: black;">必须</span><span style="color: black;">晓得</span><span style="color: black;">每一个</span>改版前域名和改版后域名的对应关系，不要有整理遗漏，<span style="color: black;">日前</span>平台不支持主域级别的改版规则提交，<span style="color: black;">必须</span><span style="color: black;">每一个</span>域名都单独提交生效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">倘若</span>站点URL的路径和参数部分<span style="color: black;">出现</span>变化，<span style="color: black;">然则</span>路径和参数都是有规律可寻的，<span style="color: black;">能够</span><span style="color: black;">经过</span>规则表达式来整理改版前和改版后的URL对应关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">倘若</span>站点的URL改变<span style="color: black;">无</span>任何规律的<span style="color: black;">状况</span>，<span style="color: black;">必须</span>准确整理出改版前URL和改版后URL的对应关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站长要准确的找到对应关系，这与改版规则的生效息息<span style="color: black;">关联</span>。有了准确的对应关系后，就<span style="color: black;">能够</span>设置301<span style="color: black;">转</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、闭站<span style="color: black;">守护</span><span style="color: black;">工具</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由网站<span style="color: black;">自己</span><span style="color: black;">原由</span>（改版、暂停服务等）、客观<span style="color: black;">原由</span>（服务器故障、政策影响等）<span style="color: black;">导致</span>的网站较长一段时间都<span style="color: black;">没</span>法正常<span style="color: black;">拜访</span>，百度搜索引擎会认为该站属于关闭状态。站长<span style="color: black;">能够</span><span style="color: black;">经过</span>闭站<span style="color: black;">守护</span><span style="color: black;">工具</span>进行提交申请，申请<span style="color: black;">经过</span>后，百度搜索引擎会暂时<span style="color: black;">保存</span>索引、暂停抓取站点、暂停其在搜索结果中的展现。待网站恢复正常后，站长可<span style="color: black;">经过</span>闭站<span style="color: black;">守护</span><span style="color: black;">工具</span>申请恢复，申请审核<span style="color: black;">经过</span>后，百度搜索引擎会恢复对站点的抓取和展现，站点的<span style="color: black;">评估</span>得分不会受到影响</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">闭站<span style="color: black;">守护</span><span style="color: black;">工具</span>的<span style="color: black;">要紧</span>tip如下：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 申请闭站<span style="color: black;">必须</span><span style="color: black;">保准</span>全站链接都是死链或直接关闭服务器，申请恢复是<span style="color: black;">必须</span><span style="color: black;">保准</span>网站服务器<span style="color: black;">已然</span><span style="color: black;">起步</span>并<span style="color: black;">无</span>死链。为了尽快进行闭站<span style="color: black;">守护</span>/解除闭站<span style="color: black;">守护</span>，<span style="color: black;">保证</span><span style="color: black;">自己</span>权益，请<span style="color: black;">保证</span>以上<span style="color: black;">要求</span>没问题之后再提交申请（校验很严格，抽样的内容基本<span style="color: black;">必须</span>是100%）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 闭站<span style="color: black;">守护</span>申请、死链提交等<span style="color: black;">工具</span>，<span style="color: black;">说到</span>的设置死链，都<span style="color: black;">必要</span>是协议死链，即返回码是404，否则会<span style="color: black;">引起</span><span style="color: black;">没</span>法<span style="color: black;">经过</span>校验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● 内容死链，<span style="color: black;">例如</span>单纯的在网页上写上404，或一张<span style="color: black;">照片</span>上画着404，是不行的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● 判断自己网页返回码<span style="color: black;">是不是</span>是404，浏览器里<span style="color: black;">能够</span>直接打开<span style="color: black;">掌控</span>台，查看network的doc，刷新页面</p><img src="http://mmbiz.qpic.cn/mmbiz_png/nYBrHia2eXqJ5co6VkpcaE16RdjBZBHVWyH0d5VwRicibpXLq7R7Y8C1iajpGLwkXa5L5vWvLBf3OlT55b9kOcL0xg/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● <span style="color: black;">或</span><span style="color: black;">能够</span><span style="color: black;">掌控</span>台<span style="color: black;">运用</span>命令：curl -i 网页<span style="color: black;">位置</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● 查返回的信息</p><img src="http://mmbiz.qpic.cn/mmbiz_png/nYBrHia2eXqJ5co6VkpcaE16RdjBZBHVWJeetnW4kBv61RibKicbFzWbIuLVFiagicOibjlF0nicIUyQIPnPaZSbBNz8A/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">闭站<span style="color: black;">守护</span>只能<span style="color: black;">保准</span>网站的索引量，<span style="color: black;">不可</span><span style="color: black;">保准</span>网站的排名。</strong>之前有站点反馈闭站<span style="color: black;">守护</span><span style="color: black;">欠好</span>用，因为闭站恢复后网站排名<span style="color: black;">无</span>了，<span style="color: black;">这儿</span>再次强调一下，<span style="color: black;">运用</span>闭站<span style="color: black;">工具</span>只能<span style="color: black;">保存</span>网站的索引量，但不<span style="color: black;">保准</span>网站的排名不变。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于闭站<span style="color: black;">守护</span><span style="color: black;">平常</span>的问题：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 闭站<span style="color: black;">守护</span>的<span style="color: black;">经过</span>时间是从提交申请到生效一天内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 闭站<span style="color: black;">守护</span>申请恢复，是站点<span style="color: black;">无</span>任何404页面等<span style="color: black;">状况</span>下，2天内恢复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 闭站<span style="color: black;">守护</span>生效之后，首页不会屏蔽，如有网站首页屏蔽需求，<span style="color: black;">能够</span>在搜索资源平台反馈中心提交</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 闭站<span style="color: black;">守护</span>最长<span style="color: black;">守护</span>时间是180天，过了180天之后的自动放出，如站点有404页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 仍会正常屏蔽处理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 主站申请了闭站<span style="color: black;">守护</span>后，对应移动站<span style="color: black;">亦</span>是<span style="color: black;">必须</span>申请闭站<span style="color: black;">守护</span>的；即使存在适配关系，<span style="color: black;">亦</span>只能屏蔽在适配关系中的移动链接，其余不在适配关系中的链接，<span style="color: black;">例如</span>直接被抓取的链接，仍<span style="color: black;">没</span>法屏蔽。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、HTTTPS认证<span style="color: black;">工具</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.1 <span style="color: black;">运用</span>HTTPS认证<span style="color: black;">工具</span>的收益：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">经过</span>HTTPS认证后，站点在百度搜索的所有快照都会变成HTTPS格式，蜘蛛<span style="color: black;">亦</span>会优先抓取HTTPS的链接，让用户在搜索中<span style="color: black;">得到</span>更安全的链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.2 网站<span style="color: black;">运用</span>HTTPS认证<span style="color: black;">工具</span>的<span style="color: black;">重视</span>事项：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">保准</span>HTTPS站点正常<span style="color: black;">拜访</span>，且页面内引入资源为HTTPS格式，<span style="color: black;">包含</span>引入的视频、<span style="color: black;">照片</span>、CSS、JS等元素；<span style="color: black;">倘若</span>网站<span style="color: black;">无</span>全站HTTPS，申请百度搜索资源平台（原站长平台）HTTPS认知是不会<span style="color: black;">经过</span>的，<span style="color: black;">然则</span><span style="color: black;">倘若</span>系统<span style="color: black;">无</span>检测到这个<span style="color: black;">状况</span>而<span style="color: black;">经过</span>验证的话，会<span style="color: black;">引起</span>没改造的这部分页面产生死链，<span style="color: black;">因此</span>认证前<span style="color: black;">必定</span>要检测好</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">倘若</span>站点存在HTTP和HTTPS两种协议的页面，<span style="color: black;">必要</span>将HTTP的URL 301到HTTPS的URL上，仅有HTTPS站点的<span style="color: black;">能够</span>直接认证；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">必要</span><span style="color: black;">保准</span>HTTP站点与HTTPS的链接一一对应，<span style="color: black;">无</span>HTTPS对应的HTTP链接可能会被判断成死链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.3 关于网站做HTTPS回退的<span style="color: black;">重视</span>事项：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ 站点<span style="color: black;">经过</span>认证后，只<span style="color: black;">必须</span>点击退场按钮（在搜索资源平台验证的网站<span style="color: black;">持有</span>者），就<span style="color: black;">能够</span>退回到HTTP站点了；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√ <span style="color: black;">必须</span>强调的是，点击回退按钮后，要等到<span style="color: black;">表示</span>回退成功了再做其他操作，否则有可能<span style="color: black;">引起</span>网站产生死链接。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来将会给<span style="color: black;">大众</span>分享网站<span style="color: black;">平常</span><span style="color: black;">反常</span>流量等问题的解析，敬请期待。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扫描下方小程序激情打赏</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">戳原文，更有料！
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