论坛 › 河北 › 学会链接分析，快速定位网站SEO问题

m5k1umn 发表于 2024-7-4 02:23:21

学会链接分析，快速定位网站SEO问题

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方蓝色字 [<span style="color: black;">&nbsp;<strong style="color: blue;">关注</strong></span>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">知识</span></strong><span style="color: black;">&nbsp;|&nbsp;产<span style="color: black;">品&nbsp;|&nbsp;<span style="color: black;">新闻</span>&nbsp;|&nbsp;<span style="color: black;">职场</span>&nbsp;| 资源&nbsp;五大版块</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内最专业的SEM学习交流社区</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/ZUyGV8zD8wnQekHHOgiauicdwSELRbBvsEjh8oianHmOsdDh46hjcuvmhyIvA7g8M4XfIqNuXYCoPo7GFXicr0o7WQ/0?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【本文<span style="color: black;">重点</span>内容】</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">查询</span><span style="color: black;">是不是</span>有黑链<span style="color: black;">显现</span>——从日志分析，百度蜘蛛抓取了网站的<span style="color: black;">那些</span>预期外的页面，<span style="color: black;">是不是</span>存在黑链。（这个可能要先卖个关子，<span style="color: black;">由于</span>这又是个大工程啦，本期专题会<span style="color: black;">说到</span><span style="color: black;">有些</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）百度站长<span style="color: black;">工具</span>外链分析——查看<span style="color: black;">是不是</span>有垃圾外链、黑链等，以及链向的站内什么<span style="color: black;">地区</span>，<span style="color: black;">怎样</span>处理。（本期里面<span style="color: black;">亦</span>有所<span style="color: black;">触及</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）百度站长<span style="color: black;">工具</span>链接分析——三大死链（内链死链、链出死链、链入死链），批量下载数据，合并数据，excel操作，按<span style="color: black;">规律</span><span style="color: black;">归类</span>，定位问题，处理问题。（定位和处理，材料<span style="color: black;">不足</span>，<span style="color: black;">由于</span>好多<span style="color: black;">已然</span>处理过了，<span style="color: black;">无</span>材料了= =|||||）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）从分析这些数据，得到的与SEO效果<span style="color: black;">关联</span>的其他信息（垃圾搜索引擎、垃圾外链带来的<span style="color: black;">没</span>用抓取，浪费资源配额，<span style="color: black;">怎样</span>拒绝。）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）<span style="color: black;">怎样</span>自动化地<span style="color: black;">运用</span>shell脚本，定位到被百度蜘蛛抓取到的死链，并进行复查，<span style="color: black;">而后</span>将确定为死链的URL进行自动化提交。（本期专题内容太多，留作下期专题用）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（6）分析<span style="color: black;">工具</span>介绍（firefox设置，插件，excel，windows命令提示符批处理）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【你<span style="color: black;">亦</span>许会学到的新姿势】</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）批量下载百度站长<span style="color: black;">工具</span>中的表格数据（活学活用地去下载其他网站的<span style="color: black;">有些</span>东西，只要你<span style="color: black;">爱好</span>。<span style="color: black;">例如</span>5118什么的。5118的站长会不会打我呀？）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）合并<span style="color: black;">有些</span><span style="color: black;">平常</span>的文档，<span style="color: black;">例如</span>txt、csv之类的文本，方便数据分析和处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）分析死链数据、定位问题的一点基本思路</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【本文<span style="color: black;">重点</span><span style="color: black;">运用</span>到的<span style="color: black;">工具</span>】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（只是结合例子中，<span style="color: black;">倘若</span>有其他<span style="color: black;">类似</span>功能的<span style="color: black;">工具</span>，请结合<span style="color: black;">自己</span>习惯<span style="color: black;">运用</span><span style="color: black;">就可</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【浏览器】火狐（Firefox）浏览器，版本<span style="color: black;">没</span><span style="color: black;">所说</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【插件】：Launch Clipboard</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">功能：一键打开剪切板中存在的URL。（<span style="color: black;">重视</span>URL中只能有英文数字标点，<span style="color: black;">倘若</span>有中文可能<span style="color: black;">没</span>法被识别）。快捷键：alt + shift +K（先复制好单个<span style="color: black;">或</span>多个URL）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/mYsbTZXlVl3okFgwqPmkGOjnJTG2DbiaBeViatdkjEt6y4kJWMfaia5CQOfwEBbfibpibF8qQ9bXKxNWIsFUQr5ntYA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置：打开选项设置，<span style="color: black;">选取</span>好下载文件自动<span style="color: black;">保留</span>的位置（我<span style="color: black;">这儿</span><span style="color: black;">选取</span>了桌面，你<span style="color: black;">亦</span><span style="color: black;">能够</span>单独创建一个文件夹，好对批量下载的文件进行归类）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/mYsbTZXlVl3okFgwqPmkGOjnJTG2DbiaBcXpX1sLLKHHicNlCNoG4OAx58DyAKB9VicxhRZEaHnYwS9557A8XEjMw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【表格处理】：Microsoft Office 2013 Excel</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【文本处理】：Notepad++</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【批量处理】：Windows自带命令提示符</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">起始</span>讲解啦】</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来到百度站长<span style="color: black;">工具</span>链接分析。<span style="color: black;">咱们</span>看到有两大板块，死链分析与外链分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>先看一下外链分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析外链数据的<span style="color: black;">重点</span>目的是，找出垃圾外链，主动去封堵垃圾外链可能对网站<span style="color: black;">导致</span>的<span style="color: black;">卑劣</span>影响。<span style="color: black;">最后</span><span style="color: black;">目的</span>：1、找到垃圾外链的域名，进行防盗链处理（针对<span style="color: black;">源自</span>为垃圾域名的，直接返回404状态码）；2、处理站内可能存在问题的页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>，我会重点讲解<span style="color: black;">第1</span>点；第二点比较简单，我会讲解得比较粗略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、定位出垃圾域名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTv6y3YHniasErUdz31R3kK8XNGOa0cj6BXZlgUBRPTxbvuIutjjjXvtQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：<span style="color: black;">能够</span>看到这是一个<span style="color: black;">显著</span>不正常的趋势图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>下载外链数据，来进行初步分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTUU8vgottJuic1J0L5rsCHGtzkabLbzLAPZOxe7LUb3RXpTZ1LDRsFXg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：下载得到的表格文件（csv逗号分隔符）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">这般</span>一份原始数据，是很难进行分析的。<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">根据</span><span style="color: black;">必定</span><span style="color: black;">规律</span>对其进行分析——<span style="color: black;">便是</span><span style="color: black;">根据</span>【被链接的网页url】进行<span style="color: black;">归类</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>快速浏览一下，进行直观判断，这些页面大部分是什么页面呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">咱们</span>网站的<span style="color: black;">状况</span><span style="color: black;">来讲</span>，外链数据分为两类，正常外链与垃圾外链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而垃圾外链又分为两种：站内搜索结果页面（垃圾搜索词）以及被黑客入侵<span style="color: black;">移植</span>的黑链（<span style="color: black;">已然</span>处理为死链）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>进行数据处理的目的有两个：识别出<span style="color: black;">那些</span>是正常外链，<span style="color: black;">那些</span>是垃圾外链，并<span style="color: black;">按照</span>垃圾外链的<span style="color: black;">关联</span>数据，进行<span style="color: black;">有些</span>处理，<span style="color: black;">守护</span>好网站；并且<span style="color: black;">必须</span>使被垃圾链接指向的页面，不被搜索引擎抓取（浪费抓取资源配额）以及被收录/索引（<span style="color: black;">保准</span>网站词库不受污染，不为网站带来形象与<span style="color: black;">重要</span>词方面的<span style="color: black;">消极</span>影响）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步，筛选出网站的搜索结果页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTmc9ricWBEHWzSZzicia40cd9fpqTXLU7B2bVLJicA4kt5R8A2FJeEP9Bjg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTsk4qBvic8jrqZZ6cG8PvdYBBrtuM92vmIKribfgfLicArcCaicz2AtnFhw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：筛选数据、复制到新的sheet中，删除原始sheet中的筛选数据，来<span style="color: black;">归类</span>数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有几类搜索链接格式，都以相同方式进行处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>把原始sheet中剩下的数据进行去重（空白行），得到剩余的链接信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTD75HI662qZ7icz1U3ibc7NibYN6v8Wqd8FJEFb91fUXec8gNkhTibsduqQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：对剩余数据进行简单的去重处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>，<span style="color: black;">咱们</span><span style="color: black;">必须</span>对黑链进行筛选。黑链的数据，<span style="color: black;">通常</span><span style="color: black;">必须</span>先从网站日志中分析得到（<span style="color: black;">这般</span>是最全面的，为了<span style="color: black;">保准</span>效率，会<span style="color: black;">必须</span><span style="color: black;">运用</span>到shell脚本来自动运行，<span style="color: black;">然则</span><span style="color: black;">触及</span>篇幅<span style="color: black;">太多</span>，我将在以后的专题中进行讲解）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然<span style="color: black;">亦</span><span style="color: black;">能够</span>对表格中【被链接的网页url】这一列<span style="color: black;">根据</span><span style="color: black;">次序</span>排序后，挨着分析得到（自己去打开，<span style="color: black;">同期</span>黑客会<span style="color: black;">运用</span><span style="color: black;">有些</span>特殊手段，妨碍<span style="color: black;">咱们</span>去识别真正的会被搜索引擎识别到的垃圾内容，最<span style="color: black;">平常</span>的<span style="color: black;">状况</span><span style="color: black;">便是</span>，<span style="color: black;">运用</span>js<span style="color: black;">转</span>。<span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>浏览器<span style="color: black;">拜访</span>时，会看到完全不<span style="color: black;">同样</span>的内容，而搜索引擎抓取时，则下载到了垃圾内容。）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">运用</span>一款firefox插件【No Script】，旨在屏蔽网站上的js，看到与搜索引擎类似的内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTAkmhRsZkrbbkvfHvlx2OHLmjjDJj9pju1UlpqqbZv6wLXTSnveeyRA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：屏蔽浏览器中java script的插件</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>还有一种不是很<span style="color: black;">可靠</span>的甄选<span style="color: black;">办法</span>，在搜索引擎里面去搜：【site:域名 博彩】之类的<span style="color: black;">重要</span>词，把不符合网站预期的<span style="color: black;">重要</span>词拿去搜，就<span style="color: black;">能够</span>得到<span style="color: black;">非常多</span>链接了。（<span style="color: black;">这儿</span><span style="color: black;">必须</span><span style="color: black;">运用</span><span style="color: black;">有些</span><span style="color: black;">办法</span>，把链接全都批量导出，在今后的专题中，我会继续讲解的）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">筛选过程我就只能省略啦，<span style="color: black;">能够</span>结合视频看一看。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTGIOzQgxeLPudLJPgoxKhAiawEdUrdicZgRica5Eibz4hEuJ8UvITqbR0YA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：筛选出来的网站黑链</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>之<span style="color: black;">因此</span>要这么辛苦地找出垃圾外链，目的<span style="color: black;">便是</span>要把这些垃圾外链的域名记录下来，避免这些垃圾域名被黑客重复利用，拿去制作新的垃圾链接，从而在<span style="color: black;">第1</span>时间拒绝掉这些垃圾外链，使百度蜘蛛从垃圾外链<span style="color: black;">拜访</span><span style="color: black;">咱们</span>网站上内容时，<span style="color: black;">没</span>法获取到任何信息（<span style="color: black;">亦</span><span style="color: black;">便是</span>返回404状态码，被识别成死链），久而久之，这些垃圾域名的权重就会越来越低（<span style="color: black;">由于</span>导出了死链，影响搜索引擎的正常抓取工作），<span style="color: black;">这般</span><span style="color: black;">咱们</span>不仅<span style="color: black;">守护</span>了自己，<span style="color: black;">亦</span><span style="color: black;">处罚</span>了敌人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">办法</span>是，把垃圾页面找出来——从搜索结果页面和黑链的两个sheet中，把外链页面整合到<span style="color: black;">一块</span>。如sheet3所示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTicpxuldLIbeucuEcGDDFzGeNs72cOJibNS0Ur60B7mmdYpLiaKoJSUyibQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：合并垃圾外链页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来的处理会<span style="color: black;">运用</span>到一款小<span style="color: black;">工具</span>，来快速获取这些链接的主域名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.benmi.com/getdomain.html</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGT9FOksuJK7eaT1are6BoRicanGibDxabRoe69NiaZN2NibdunGBlKGRicskA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：将链接复制到左边红框里，点击本地提取，就会出<span style="color: black;">此刻</span>右侧红框</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如此一来，<span style="color: black;">咱们</span>就得到了这些垃圾外链页面的主域名，<span style="color: black;">咱们</span>只<span style="color: black;">必须</span>在<span style="color: black;">咱们</span>服务器上配置一下防盗链，禁止refer（<span style="color: black;">源自</span>）为这些域名的<span style="color: black;">拜访</span>（返回404http状态码）<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、从站内对搜索结果页面进行处理（黑链处理我<span style="color: black;">保存</span>在下一次专题，<span style="color: black;">由于</span>要<span style="color: black;">海量</span>结合linux的shell脚本）：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">权重比较高的网站的站内搜索，<span style="color: black;">必定</span>要<span style="color: black;">重视</span>antispam（反垃圾）。<span style="color: black;">倘若</span>不加以防范的话，一旦被黑客利用，<span style="color: black;">那样</span>可能会<span style="color: black;">导致</span><span style="color: black;">海量</span>搜索页面被百度抓取，黑客利用高权重网站的资源，快速做好黄赌毒行业的<span style="color: black;">重要</span>词排名。<span style="color: black;">然则</span>这<span style="color: black;">针对</span><span style="color: black;">咱们</span>网站<span style="color: black;">来讲</span>，则是噩梦般的打击。不作处理的话，可能会<span style="color: black;">引起</span>如下几方面的问题：浪费<span style="color: black;">海量</span>的蜘蛛抓取配额，去抓取垃圾页面；垃圾页面被搜索引擎收录，网站词库被黑客污染，使得网站的行业词和品牌词排名<span style="color: black;">不睬</span>想；对网站形象<span style="color: black;">导致</span>损失……等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在进行这类反垃圾策略的时候，<span style="color: black;">咱们</span><span style="color: black;">必须</span>关注四个方面：站内用户<span style="color: black;">能够</span>正常<span style="color: black;">运用</span>；不<span style="color: black;">准许</span>搜索引擎抓取这类页面；拒绝垃圾外链的<span style="color: black;">拜访</span>；页面上不得<span style="color: black;">显现</span>垃圾<span style="color: black;">重要</span>词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然有了<span style="color: black;">知道</span>的<span style="color: black;">目的</span>，<span style="color: black;">那样</span>相应的应对<span style="color: black;">方法</span><span style="color: black;">亦</span>就出来了，那<span style="color: black;">便是</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A 限制<span style="color: black;">源自</span>，拒绝掉所有非站内<span style="color: black;">源自</span>的搜索</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B 页面上的TKD等<span style="color: black;">重要</span>位置，不对搜索词进行调用</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C 指定<span style="color: black;">敏锐</span>词库过滤规则，将<span style="color: black;">敏锐</span>词<span style="color: black;">所有</span>替换为星号*（有<span style="color: black;">必定</span>技术<span style="color: black;">研发</span><span style="color: black;">需求</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D 在robots.txt声明，不<span style="color: black;">准许</span>抓取</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">E 在页面源代码head区间添加meta robots信息，声明该页面不<span style="color: black;">准许</span><span style="color: black;">创立</span>索引（noindex）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进行以上处理，<span style="color: black;">能够</span><span style="color: black;">处理</span>掉大部分站内搜索页面（不局限于该类页面，<span style="color: black;">乃至</span>其他的页面只要不<span style="color: black;">期盼</span>搜索引擎抓取以及<span style="color: black;">创立</span>索引的话，都<span style="color: black;">能够</span><span style="color: black;">这般</span>处理）容易<span style="color: black;">显现</span>的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">咱们</span>再来看一下死链分析。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链，在站长<span style="color: black;">工具</span>的死链提交<span style="color: black;">工具</span>的<span style="color: black;">帮忙</span>文档中<span style="color: black;">已然</span>有详尽的阐释，我仅仅进行<span style="color: black;">有些</span><span style="color: black;">弥补</span><span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">死链<span style="color: black;">通常</span>有如下几种：内部死链、<span style="color: black;">外边</span>死链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内部死链，<span style="color: black;">便是</span><span style="color: black;">咱们</span>网站上<span style="color: black;">显现</span>的，<span style="color: black;">因为</span>种种<span style="color: black;">原由</span>使得百度蜘蛛抓取链接时，<span style="color: black;">没</span>法获取到内容而被识别的死链。大部分<span style="color: black;">状况</span>下，<span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">来讲</span>，这种死链是<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>方式进行避免的，因此是可控的。<span style="color: black;">同期</span>，<span style="color: black;">因为</span>链向死链的页面，都是<span style="color: black;">咱们</span>网站上的页面，并且链出了死链的页面，对搜索引擎非常不友好，<span style="color: black;">因此</span>不<span style="color: black;">即时</span>处理的话，极有可能使搜索引擎<span style="color: black;">没</span>法顺利地对网站上有价值页面进行抓取，从而间接<span style="color: black;">引起</span>“局部降权”（抓取<span style="color: black;">有些</span>页面的周期变得越来越长，快照更新缓慢，排名上不去之类）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内部死链问题比较严重，<span style="color: black;">因此</span>应当优先处理内部的死链。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">咱们</span><span style="color: black;">能够</span>放慢地百度站长<span style="color: black;">工具</span>中获取死链数据，并<span style="color: black;">根据</span><span style="color: black;">必定</span><span style="color: black;">规律</span>方式进行整理和划分，定位问题，接下来我将围绕进行死链数据分析进行讲解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>在页面上对死链信息进行预览，谁都会，我就不<span style="color: black;">必须</span><span style="color: black;">太多</span>说明了。而死链问题，不<span style="color: black;">必须</span><span style="color: black;">每日</span>都去下载表格进行分析，而只<span style="color: black;">必须</span><span style="color: black;">每日</span>大致看一下数据，<span style="color: black;">是不是</span>有<span style="color: black;">忽然</span><span style="color: black;">显现</span>的死链，找到<span style="color: black;">原由</span>并处理（<span style="color: black;">通常</span>大范围<span style="color: black;">显现</span>，比较容易被察觉到，<span style="color: black;">亦</span>是<span style="color: black;">必须</span>紧急处理的）；其次<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">定时</span>进行一次较为彻底的死链数据分析，<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span>有平时<span style="color: black;">无</span>关注到的死链问题（<span style="color: black;">通常</span><span style="color: black;">显现</span>范围小，会比较难以察觉，<span style="color: black;">然则</span>任由其<span style="color: black;">长时间</span>发展下去的话，可能会<span style="color: black;">导致</span>大问题）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTxC2xCvlkVGWUhZ8NSLvB7rDWtPkjdYKK8mibcWlicvptBmpK0Ivh873w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：<span style="color: black;">通常</span><span style="color: black;">忽然</span><span style="color: black;">显现</span>的<span style="color: black;">海量</span>死链，很容易被察觉，<span style="color: black;">亦</span>比较好确定<span style="color: black;">原由</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTWvOIqoic5ThlpOz0wRiaibHTF2wYW6BqhE82qKzCYibes2icaLx8k5iczkIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：这是<span style="color: black;">初期</span>定位到的问题，虽然提交了处理<span style="color: black;">意见</span>，但被程序员<span style="color: black;">忽略</span>掉，<span style="color: black;">而后</span>在<span style="color: black;">近期</span><span style="color: black;">忽然</span>爆发出来，<span style="color: black;">因此呢</span>即使小问题，<span style="color: black;">亦</span>应当<span style="color: black;">导致</span>足够<span style="color: black;">注意</span>（<span style="color: black;">因为</span><span style="color: black;">出现</span>后处理<span style="color: black;">即时</span>，<span style="color: black;">无</span><span style="color: black;">显现</span>过于严重的问题）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，我来简单说一下，批量下载百度站长<span style="color: black;">工具</span>中的死链数据，以及合并数据进行统一处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内链死链（子域名A指向子域名A）和链出死链（子域名A指向子域名BCD……），<span style="color: black;">通常</span><span style="color: black;">来讲</span>比较容易分析，<span style="color: black;">咱们</span>来针对链入死链（子域名BCD……指向子域名A）来进行<span style="color: black;">有些</span>批量处理吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/fbac17wmeIFujC8MHlmcDeCnTm80OfGTib3FHz15m7genS82c1CfTtV5iavftht06CnC10BCf40Uib5wZ7UYV8icTw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：<span style="color: black;">能够</span>对数据进行下载，格式为csv（逗号分隔符），<span style="color: black;">能够</span>方便地<span style="color: black;">运用</span>excel进行处理</span><span style="color: black;">；并且下方有官方的<span style="color: black;">帮忙</span>文档。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到<span style="color: black;">这儿</span>，你<span style="color: black;">能够</span>试着点击【下载数据】，<span style="color: black;">这般</span>火狐浏览器就会自动把文件下载到你设置好的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">这儿</span>告诉<span style="color: black;">大众</span>一个小技巧，<span style="color: black;">能够</span>点击下载列表中的对应文件，复制下载链接，<span style="color: black;">而后</span>粘贴出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://zhanzhang.baidu.com/inbound/deadlist?site=http://www.abc.com/&amp;download=1&amp;type=3&amp;day=2016-02-30&amp;f=dead_link&amp;key=</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信长得帅的<span style="color: black;">伴侣</span><span style="color: black;">已然</span>看出来了，site=http://www.abc.com/<span style="color: black;">便是</span>指定你的网站域名，而day=2016-02-30<span style="color: black;">便是</span>指定你<span style="color: black;">必须</span>的日期了。type=3<span style="color: black;">便是</span>指定下载【链入死链】的数据，而type=2是链出死链，type=1是内链死链。而其他参数不<span style="color: black;">必须</span>做<span style="color: black;">太多</span><span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">脑洞大开的<span style="color: black;">伴侣</span><span style="color: black;">必定</span>会想，<span style="color: black;">倘若</span>我把日期参数做一下处理，是不是能够批量地直接下载这些文件了呢？没错，<span style="color: black;">能够</span>的。<span style="color: black;">这儿</span>你<span style="color: black;">必须</span>借助一下excel强大的功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先手动做好两行URL，<span style="color: black;">而后</span>选中，左键按住从右下角，往下拉你就<span style="color: black;">发掘</span>excel<span style="color: black;">已然</span>自动帮你对URL进行了补完。非常方便。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">松开左键，就得到了想要的结果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">而后</span>，你就<span style="color: black;">能够</span>复制下这些URL，<span style="color: black;">而后</span>到火狐浏览器中，用<span style="color: black;">咱们</span>之前安装好的Launch Clipboard插件，<span style="color: black;">运用</span>其快捷键alt + shift +K批量打开上图中的链接，<span style="color: black;">而后</span><span style="color: black;">咱们</span>的火狐浏览器就会自动把这些文件下载存储到<span style="color: black;">咱们</span>指定好的位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来，<span style="color: black;">咱们</span>看一看收获的成果吧：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">好似</span>还<span style="color: black;">能够</span>的样子哦？<span style="color: black;">然则</span>，这么多表格难道要我一个一个地打开吗？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然不。<span style="color: black;">咱们</span>来看一看某一个表格长什么样子吧。看到了吗？<span style="color: black;">这儿</span>有记录时间的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能想办法把这些文件都合并起来的话，<span style="color: black;">亦</span>是有办法区分日期的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好吧，说干就干。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）打开你的命令提示符：Windows + R，输入cmd，回车</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（2）在命令提示符中，输入cd再敲入空格，再到<span style="color: black;">保留</span>csv文件的位置，去把文件夹<span style="color: black;">全部</span>拖拽到命令提示符中，<span style="color: black;">就可</span>自动补完路径。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>不输入cd空格的话，会报错，如下图。（cd的意思是<span style="color: black;">转</span>目录到指定目录）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">当成功后，你就<span style="color: black;">能够</span>把csv文件都合并起来啦，输入命令：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">copy *.csv..\ok.csv</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意思是，拷贝出所有以后缀名为csv的文件，输出到上一级目录下的ok.csv文件中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>就完<span style="color: black;">成为了</span>合并。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>打开ok.csv<span style="color: black;">瞧瞧</span>？接下来就<span style="color: black;">能够</span>进行简单的去重处理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：简单去重后，<span style="color: black;">咱们</span>依然<span style="color: black;">能够</span>大致浏览一下。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>，死链前链中，有许多来自于<span style="color: black;">区别</span>域名的<span style="color: black;">类似</span>目录下的页面。<span style="color: black;">咱们</span>不妨把这些页面单独存起来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：筛选出所有zx123.cn子域名下<span style="color: black;">包括</span>xiaoqu目录的页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span><span style="color: black;">发掘</span>，还有<span style="color: black;">有些</span><span style="color: black;">包括</span>baidu.com/的页面，这些页面<span style="color: black;">通常</span>是经过推送数据来进行抓取的，<span style="color: black;">因此</span><span style="color: black;">亦</span>暂时<span style="color: black;">归类</span>到一边。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：百度的抓取数据</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">剩下的数据中，还剩下<span style="color: black;">外边</span>死链，而<span style="color: black;">外边</span>死链中还<span style="color: black;">包括</span><span style="color: black;">有些</span>垃圾链接，<span style="color: black;">咱们</span><span style="color: black;">必须</span>把这些垃圾链接找出来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图注：<span style="color: black;">根据</span>死链链接排序</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把垃圾死链<span style="color: black;">亦</span>单独归为一类，剩下的<span style="color: black;">便是</span>真正的外链死链了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图注：检验成果的时候到啦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>把数据<span style="color: black;">根据</span><span style="color: black;">必定</span><span style="color: black;">规律</span>关系分<span style="color: black;">成为了</span>四类，分别是【<span style="color: black;">外边</span>死链】【垃圾链接】【百度】【子域名（<span style="color: black;">亦</span>属于内部死链）】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">必须</span>重点关注的是，【子域名】<span style="color: black;">显现</span>的死链。<span style="color: black;">由于</span>子域名<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>的网站的一部分啊，这些页面上<span style="color: black;">显现</span>了死链，势必对这些页面的SEO效果<span style="color: black;">有害</span>，<span style="color: black;">必须</span>尽快<span style="color: black;">知道</span><span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过与技术<span style="color: black;">分部</span>沟通，我确认到该类问题<span style="color: black;">显现</span>的<span style="color: black;">原由</span>，<span style="color: black;">重点</span>是<span style="color: black;">咱们</span>网站的服务器之间同步数据时不成功，<span style="color: black;">或</span>服务器之间连接偶然断开<span style="color: black;">导致</span>。这类问题暂时难以避免，<span style="color: black;">因此呢</span>只能让技术人员将<span style="color: black;">由于</span>这种<span style="color: black;">状况</span><span style="color: black;">显现</span>的404（永久不可<span style="color: black;">拜访</span>）状态码改为返回503（临时不可<span style="color: black;">拜访</span>）状态码了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而【百度】<span style="color: black;">显现</span>的死链，理由和上面的一致。只<span style="color: black;">不外</span>蜘蛛的抓取<span style="color: black;">途径</span>，是来自于主动推送方式。返回503状态码后，<span style="color: black;">状况</span>有所改善。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【垃圾链接】，我<span style="color: black;">已然</span>在外链分析中做出过<span style="color: black;">必定</span>程度的说明了，<span style="color: black;">能够</span>参考一下。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【<span style="color: black;">外边</span>死链】，这个其实<span style="color: black;">能够</span>不必过于关注，会受到死链影响的不是<span style="color: black;">咱们</span>网站，而是导出了死链的网站。<span style="color: black;">然则</span>有时候分析<span style="color: black;">瞧瞧</span>，总能<span style="color: black;">发掘</span><span style="color: black;">有些</span>有趣的现象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比方说，我<span style="color: black;">此刻</span>看到的数据的共性是，死链链接都不完整，要么中间用点号来省略了，要么尾部被强行截断了。<span style="color: black;">咱们</span>打开死链前链，<span style="color: black;">发掘</span>死链链接是<span style="color: black;">做为</span>明链接（<span style="color: black;">没</span>锚文本）出<span style="color: black;">此刻</span>页面上。而死链前链的页面，大<span style="color: black;">都数</span>都类似于搜索引擎结果页面，并且这些结果页面上对锚链接都以nofollow进行了<span style="color: black;">掌控</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">图注：这些都是垃圾搜索引擎，目的是抓取其他网站的信息为己所用，制造垃圾站群</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>看出，【垃圾链接】和【外链死链】中的大部分，依然<span style="color: black;">亦</span>是抱着恶意目的而来的。<span style="color: black;">此时</span>候<span style="color: black;">咱们</span>可能就<span style="color: black;">必须</span><span style="color: black;">思虑</span>，<span style="color: black;">运用</span>反爬虫策略，来禁止<span style="color: black;">有些</span>垃圾搜索引擎对<span style="color: black;">咱们</span>网站进行恣意妄为的抓取<span style="color: black;">行径</span>了。（关于反爬虫策略专题，我将来<span style="color: black;">亦</span>打算尝试一下）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好啦，这期的内容差不多<span style="color: black;">便是</span><span style="color: black;">这般</span>，<span style="color: black;">咱们</span>来总结一下吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）分析链接数据的目的：<span style="color: black;">保准</span>搜索引擎对网站正常抓取和索引；防止被恶意人士利用而受到损失。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）分析链接数据的手段：<span style="color: black;">有些</span><span style="color: black;">工具</span>，再加上简单的<span style="color: black;">规律</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）养成良好工作习惯与<span style="color: black;">认识</span>：<span style="color: black;">每日</span>大致关注一下这些数据，<span style="color: black;">定时</span>仔细分析一下数据，对这些环节有<span style="color: black;">掌控</span>地进行操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者：</span>响1亮2的3名4字 <span style="color: black;">源自</span>：百度站长平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>SEO知识，请点击阅读：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01、</span><a style="color: black;"><span style="color: black;">揭秘竞价SEM与快照SEO千丝万缕的关系</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02、</span><a style="color: black;"><span style="color: black;">百度搜索（SEO）移动站友好度<span style="color: black;">诠释</span>（四维度）</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03、</span><a style="color: black;"><span style="color: black;">服务器对SEO的影响有<span style="color: black;">那些</span>?（服务器<span style="color: black;">怎样</span>设置对SEO友好）</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">04、</span><a style="color: black;"><span style="color: black;">SEO的这9个搜索引擎算法 你get了吗</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">05、</span><a style="color: black;">SEO外链专员，<span style="color: black;">怎样</span><span style="color: black;">评定</span>一个外链的价值？</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">06、</span><a style="color: black;">SEO<span style="color: black;">能手</span>是<span style="color: black;">怎样</span>更新网站<span style="color: black;">文案</span>的？</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">07、</span><a style="color: black;"><span style="color: black;">SEO<span style="color: black;">怎样</span>正确处理网站死链？</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">08、</span><a style="color: black;"><span style="color: black;">SEO的春天来了？百度的<span style="color: black;">回复</span>依然有<span style="color: black;">许多</span>不确定性</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">09、</span><a style="color: black;"><span style="color: black;">SEO入门必看 详解搜索引擎优化原理</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span></span><a style="color: black;"><span style="color: black;">SEO<span style="color: black;">怎样</span>分析竞争对手网站</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、</span><a style="color: black;">SEO之网站域名的<span style="color: black;">选择</span>规则</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、</span><a style="color: black;">SEO实战 | <span style="color: black;">怎样</span>挖掘<span style="color: black;">重要</span>词?</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、</span><a style="color: black;"><span style="color: black;">SEO中<span style="color: black;">重要</span>词密度多少比较合适？</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14、</span><a style="color: black;"><span style="color: black;">夫唯：<span style="color: black;">必定</span>要<span style="color: black;">晓得</span>的SEO基本</span></a>知识</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、</span><a style="color: black;"><span style="color: black;">讲讲SEO<span style="color: black;">怎样</span>布局<span style="color: black;">重要</span>词？</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、</span><a style="color: black;"><span style="color: black;">电商平台SEO的八大<span style="color: black;">重要</span><span style="color: black;">原因</span>，你<span style="color: black;">认识</span>了吗？</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

4zhvml8 发表于 2024-10-30 07:20:29

楼主的文章非常有意义，提升了我的知识水平。

查看完整版本: 学会链接分析，快速定位网站SEO问题