汽车行业视频号直播基本操作流程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>发起直播预告</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在视频号中<span style="color: black;">怎样</span>去进行直播的<span style="color: black;">有些</span><span style="color: black;">基本</span>操作？发起一场直播<span style="color: black;">通常</span>都<span style="color: black;">必须</span>提前进行预告。<span style="color: black;">咱们</span><span style="color: black;">能够</span>在视频号<span style="color: black;">其中</span>发起直播，点击入口进去之后，<span style="color: black;">能够</span>直接发起直播；但<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>直播预告的功能进入后<span style="color: black;">这儿</span>会有开播时间，在<span style="color: black;">这儿</span>设置了开播时间，填写相应的<span style="color: black;">有些</span>对直播内容的描述，点击创建预告之后就<span style="color: black;">能够</span>直接发起了直播预告，在主页上面<span style="color: black;">这儿</span>就会有直播预告的预约功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/q_70/images01/20240517/b6fba49b322e4b2fb21bae5fd856eda9.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>直播功能应用——指定观众观看</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>在<span style="color: black;">咱们</span>发出的视频号内容页上面<span style="color: black;">亦</span>会有预约的功能。当<span style="color: black;">咱们</span>发起了一场直播的时候，<span style="color: black;">咱们</span><span style="color: black;">能够</span>进行<span style="color: black;">非常多</span>直播的<span style="color: black;">有些</span>功能的设定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">选取</span>直播的<span style="color: black;">归类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span><span style="color: black;">选取</span>了<span style="color: black;">归类</span>之后，其实更有利于<span style="color: black;">咱们</span>在直播中被按<span style="color: black;">区别</span>类型去进行<span style="color: black;">举荐</span>，<span style="color: black;">由于</span>在<span style="color: black;">周边</span>直播和<span style="color: black;">周边</span>的入口进去之后，<span style="color: black;">咱们</span>点击直播底下有<span style="color: black;">非常多</span>的<span style="color: black;">归类</span>，<span style="color: black;">针对</span>汽车类的直播，经销商门店<span style="color: black;">通常</span><span style="color: black;">能够</span>去<span style="color: black;">选取</span>，<span style="color: black;">例如</span>说购物下面有户外汽车的<span style="color: black;">归类</span>，<span style="color: black;">或</span>是<span style="color: black;">教育</span>进去会有汽车的<span style="color: black;">归类</span>，<span style="color: black;">这般</span>就<span style="color: black;">更易</span>被在这些类目<span style="color: black;">其中</span>去进行<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.直播<span style="color: black;">必定</span>是公开的</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>所有的人都<span style="color: black;">能够</span>进入到直播间来看到直播，<span style="color: black;">而后</span>还有一个功能，<span style="color: black;">咱们</span><span style="color: black;">能够</span>进行指定的观众，<span style="color: black;">例如</span>说<span style="color: black;">咱们</span>进行一场内部的直播，<span style="color: black;">或</span>只针对<span style="color: black;">咱们</span>的员工<span style="color: black;">或</span>是针对特定的<span style="color: black;">有些</span>客户，<span style="color: black;">此时</span>候<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>指定观众的功能，指定观众<span style="color: black;">便是</span>指在<span style="color: black;">咱们</span><span style="color: black;">微X</span>的好友<span style="color: black;">其中</span>，<span style="color: black;">或</span><span style="color: black;">亦</span><span style="color: black;">能够</span>从群<span style="color: black;">选取</span><span style="color: black;">那些</span>群，是这些人<span style="color: black;">能够</span>去观看直播，<span style="color: black;">或</span>是从<span style="color: black;">咱们</span><span style="color: black;">微X</span>的这种通讯录里面去<span style="color: black;">选取</span>指定的观众，才<span style="color: black;">能够</span>看到这场直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240517/cb2ef0e33f924baab232cbc4e638a274.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>直播功能——向指定群组发红包</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播功能中还有一个很<span style="color: black;">要紧</span>的功能叫选群发红包，<span style="color: black;">亦</span>是一个非常好的累积直播流量转化为<span style="color: black;">咱们</span>私域池子的方式，它是什么意思？<span style="color: black;">便是</span>说在<span style="color: black;">咱们</span>直播的时候，<span style="color: black;">咱们</span><span style="color: black;">能够</span>向指定群中的用户，<span style="color: black;">她们</span>才<span style="color: black;">能够</span>去抢直播间的红包，<span style="color: black;">那样</span><span style="color: black;">道理</span>就在于<span style="color: black;">咱们</span>在直播的时候<span style="color: black;">能够</span><span style="color: black;">经过</span>吸引这些用户加入到这些群<span style="color: black;">其中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说在直播<span style="color: black;">其中</span><span style="color: black;">咱们</span>放出群的二维码，让直播的用户扫码进群了之后，<span style="color: black;">她们</span>才有资格在直播间去进行抢红包，相当于<span style="color: black;">经过</span>这种方式，<span style="color: black;">咱们</span>把<span style="color: black;">非常多</span>新增的直播的流量沉淀到了这些群<span style="color: black;">其中</span>，事后<span style="color: black;">咱们</span>才<span style="color: black;">能够</span><span style="color: black;">经过</span>这些群进行运营清洗，去获取<span style="color: black;">有些</span>高意向的用户，它<span style="color: black;">详细</span>的功能是怎么操作的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/q_70/images01/20240517/8b1da222caec419f88c3f94e1f3ab9fc.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.</strong>在直播页面<span style="color: black;">选取</span>选群加红包，<span style="color: black;">而后</span>进去之后<span style="color: black;">咱们</span><span style="color: black;">选取</span>现有的<span style="color: black;">有些</span>群，<span style="color: black;">或</span>是<span style="color: black;">咱们</span><span style="color: black;">能够</span>新建5个群，<span style="color: black;">由于</span>每1场选群加直播<span style="color: black;">咱们</span>最多<span style="color: black;">能够</span><span style="color: black;">选取</span>新建5个群，<span style="color: black;">而后</span><span style="color: black;">选取</span>这5个群在直播<span style="color: black;">其中</span>号召用户加入这5个群，<span style="color: black;">选取</span>好了之后，<span style="color: black;">咱们</span>会自动<span style="color: black;">转</span>到直播页面，<span style="color: black;">而后</span>在下面<span style="color: black;">这儿</span>会有一个发送红包的这种图标，<span style="color: black;">咱们</span>在直播<span style="color: black;">其中</span>号召用户加入到群中之后，就<span style="color: black;">能够</span>去发起红包。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.</strong>红包发起完<span style="color: black;">成为了</span>之后，在直播右上角就会<span style="color: black;">显现</span>抢红包的功能，<span style="color: black;">然则</span>这个功能<span style="color: black;">仅有</span>在之前入群的观众，<span style="color: black;">她们</span>才有资格去抢。并且当<span style="color: black;">咱们</span>发起了这场直播时候，这些信息<span style="color: black;">亦</span><span style="color: black;">能够</span>同步到<span style="color: black;">咱们</span><span style="color: black;">选取</span>的5个群<span style="color: black;">其中</span>，<span style="color: black;">同期</span><span style="color: black;">咱们</span>发了红包之后<span style="color: black;">亦</span>会在这个群<span style="color: black;">其中</span>会去提醒用户，<span style="color: black;">咱们</span>在直播间里发了红包，<span style="color: black;">这儿</span><span style="color: black;">便是</span>在右上角就会<span style="color: black;">显现</span>红包，<span style="color: black;">而后</span>群里的用户都<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>去领取红包。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images01/20240517/e6ad1d53ba1c4fef9132ed6f651d49e4.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>分享直播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在直播间<span style="color: black;">其中</span><span style="color: black;">亦</span><span style="color: black;">能够</span>去号召观众去进行分享，进行社交的传播，将<span style="color: black;">咱们</span>的直播分享给<span style="color: black;">更加多</span>的好友，<span style="color: black;">那样</span>他<span style="color: black;">能够</span>在右上角会有一个分享的按钮，<span style="color: black;">而后</span>点击分享的按钮进去之后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把它发送给<span style="color: black;">伴侣</span>、发送给群，<span style="color: black;">而后</span><span style="color: black;">亦</span><span style="color: black;">能够</span>发送到自己的这种<span style="color: black;">伴侣</span>圈<span style="color: black;">其中</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240517/b01323ddc2eb41bca2ae6648da022343.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>直播互动——发起抽奖</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在直播<span style="color: black;">其中</span><span style="color: black;">能够</span><span style="color: black;">经过</span>发起抽奖的方式去活跃直播的气氛，主播在右下角<span style="color: black;">这儿</span>点击福袋的按钮，进去之后<span style="color: black;">能够</span>设置<span style="color: black;">有些</span>抽奖的<span style="color: black;">要求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">能够</span>设置参与抽奖，<span style="color: black;">例如</span>说有什么样的统一评论，<span style="color: black;">或</span><span style="color: black;">能够</span>设置车型的一句slogan，<span style="color: black;">能够</span>让<span style="color: black;">大众</span>回复这句slogan之后<span style="color: black;">才可</span>参与<span style="color: black;">这般</span><span style="color: black;">有些</span>抽奖，设置抽奖的时长，<span style="color: black;">同期</span>设置抽奖中奖的名额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好了之后，<span style="color: black;">而后</span>在<span style="color: black;">咱们</span>的直播间左上角就会<span style="color: black;">显现</span>倒计时的福袋，观众点击福袋进去，它<span style="color: black;">按照</span><span style="color: black;">咱们</span>设置的参与<span style="color: black;">要求</span>，<span style="color: black;">例如</span>说发送了车型的slogan之后，它就有资格参与<span style="color: black;">咱们</span>的抽奖，时间到点了之后就会<span style="color: black;">显现</span>中奖的名额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images01/20240517/0e2cc437166f4f858815b96edfb6ccc4.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>直播互动——抽奖联系中奖观众</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">礼品<span style="color: black;">能够</span>设置为<span style="color: black;">例如</span>说<span style="color: black;">有些</span>保养，秒杀精品，<span style="color: black;">而后</span>跟<span style="color: black;">咱们</span>4S店<span style="color: black;">关联</span>的<span style="color: black;">各样</span>各样的服务，其实都<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">咱们</span>抽奖的活动，直播之后<span style="color: black;">能够</span>给中奖的观众去发送礼品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>去联系直播中奖的观众，<span style="color: black;">能够</span>在视频号管理员的主页右上角，点击三个点进去了之后，<span style="color: black;">这儿</span>会有一个直播抽奖的记录，直播抽奖的记录，每一个场次，都会有<span style="color: black;">这般</span>相应的记录；点击进去了之后，<span style="color: black;">这儿</span>会有中奖的名单，<span style="color: black;">能够</span>给中奖的<span style="color: black;">这般</span><span style="color: black;">有些</span>观众去进行发送私信，<span style="color: black;">例如</span>发送私信给他，让<span style="color: black;">她们</span>留下相应的联系<span style="color: black;">位置</span>联系方式，之后<span style="color: black;">咱们</span><span style="color: black;">亦</span>是<span style="color: black;">能够</span>去给<span style="color: black;">她们</span>邮寄<span style="color: black;">咱们</span>相应的这些礼品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images01/20240517/eb513f59e17c4baebf1d825eef4bfbf1.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯内部培训资料</span><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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