抖音宣传推广直播间，新手选品过程与策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选品的<span style="color: black;">道理</span>在于，<span style="color: black;">倘若</span>能够<span style="color: black;">选取</span>一款合适的<span style="color: black;">制品</span>，不仅能为卖家的店铺带来可观的销量，还能塑造良好的店铺形象。<span style="color: black;">因此呢</span>，选品能力是一个店铺的核心竞争力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>新手<span style="color: black;">怎样</span>选品？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、首次选品<span style="color: black;">必须</span>做<span style="color: black;">那些</span>准备工作?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定自己的品类、直播规划、寻找商品范围、<span style="color: black;">评定</span>商品、开播、准备抖音<span style="color: black;">宣传</span>推广素材、添加橱窗、商家<span style="color: black;">评定</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>类目？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">职业<span style="color: black;">优良</span>：如服装设计师、搭配师护肤专家、化放师、美食博主、厨师、花艺茶艺师等形象<span style="color: black;">优良</span>:帅哥/美女、明星脸、超大码/小个子身材等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容<span style="color: black;">优良</span>：过往<span style="color: black;">相关</span>短视频数、作品热度、开播持久度、直播经验与能力等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝<span style="color: black;">优良</span>：站内存量粉丝(粉丝<span style="color: black;">源自</span>&看播活跃度<span style="color: black;">评定</span>)转粉能站外核心粉丝、力等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货品<span style="color: black;">优良</span>：供应链整合、多品牌资源、强招商能力、选品能力等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、直播货品规划</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1星期</span>安排几场直播，<span style="color: black;">每日</span>播多久?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设每周播5场，每场4h，每款<span style="color: black;">制品</span>介绍10min，一场直播会循环过2次商品，<span style="color: black;">1星期</span><span style="color: black;">必须</span>排品约50款+</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span>到实物样品未必都能符合达人的预期，每周<span style="color: black;">咱们</span><span style="color: black;">最少</span>要有备选100款商品的<span style="color: black;">选取</span>，<span style="color: black;">才可</span><span style="color: black;">保准</span>货品的充足供应</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、寻找适合自己的商品范围</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说明:在做<span style="color: black;">初期</span>抖音<span style="color: black;">宣传</span>推广时先<span style="color: black;">创立</span>有性价比的用户心智，避免<span style="color: black;">太多</span>的高佣<span style="color: black;">制品</span>选购</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240412/22bd8afe5ef6462e93ff371d7a249332.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">初期选品<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-初期优先<span style="color: black;">思虑</span>，优价、高频、刚需;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">倘若</span><span style="color: black;">营销</span>技巧<span style="color: black;">不足</span>，专业知识不深，尽可能<span style="color: black;">选取</span>通用标品;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">能够</span>多观察同类主播，<span style="color: black;">那些</span>货品<span style="color: black;">更易</span>被抢空</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、怎么判断一个单品<span style="color: black;">是不是</span>合适</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-平均转化率高=订单量/浏览量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-订单量基数大增长趋势好(<span style="color: black;">连续</span>上涨中)品类集中，互<span style="color: black;">相关</span>联</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-商品<span style="color: black;">是不是</span>有差评，差评<span style="color: black;">是不是</span>集中在质量问题上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240412/b77ebf3cf4fe4035a60c1d3171238736.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、判断商家的服务能力<span style="color: black;">是不是</span>达标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家服务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家体验分在商品体验，物流，商家服务<span style="color: black;">是不是</span>都为中高，较低的分数，会带来<span style="color: black;">很强</span>的物流，服务口碑隐患</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、直播前将选品提前添加到商品橱窗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前将选好的商品添加到橱窗，方便直播直接上架商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240412/401d3d8326524a36876e09d4b494b70b.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、提前准备好直播前的商品素材</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240412/0f987bf4e6964577b90b14e75ae581e3.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>新手选品策略指南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、站内<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台内<span style="color: black;">营销</span>量top榜可参考维度:单品毛利率、ROI、复购率、<span style="color: black;">保藏</span>加购率、优惠力度、性价比、销量、评论晒单、库存等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、销量数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240412/904858cc996f46feb25b636d9ec3affd.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、筛选标准</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>数据>选品适配度>效果法则</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q6.itc.cn/images01/20240412/2ac341857a1f469599a99ba0dcffcd28.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、效果共鸣法则</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4种吸引动机：<span style="color: black;">相关</span>系/有好处/有意思/有期待</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">福利：低价折扣/额外赠礼/权益<span style="color: black;">保证</span>/限量稀缺</p>
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