直播带货万能话术模板,从开播到下播,这29条主播话术总有你用得到的时候
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点开这篇<span style="color: black;">文案</span>的记得先领一份话术文档, 我观看了上百场直播,观摩吸收了大主播们的话术技巧,整理出了一份主播通用的万能直播话术模板,里面的话术都是经过我手底下几十个主播测试过的,新人主播<span style="color: black;">能够</span>一键套用。暗号“主播话术”,<span style="color: black;">没</span>偿分享。</p><img src="data:image/svg+xml;utf8," style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了,下面<span style="color: black;">咱们</span>进入正题。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>开场话术</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、“欢迎刚来的宝宝,点击关注主播,等一下关注达到100个人以后我就发红包”<span style="color: black;">或</span>“右下角点赞到1万的时候我就发红包。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整场直播过程中,<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span>用户的关注引导。引导的时候,<span style="color: black;">能够</span>把关注用户的福利说一次,<span style="color: black;">保准</span><span style="color: black;">每一个</span>粉丝不漏掉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、“欢迎XXX(ID名)来到直播间!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间里除了老粉,还会有新粉进入。当你的直播间有新粉来的时候,<span style="color: black;">必定</span><span style="color: black;">不可</span><span style="color: black;">忽略</span><span style="color: black;">她们</span>,<span style="color: black;">能够</span>在直播间直接喊出新粉的昵<span style="color: black;">叫作</span>,让TA感觉得自己被<span style="color: black;">注意</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、“宝宝们,8点半<span style="color: black;">咱们</span>有发红包活动,9点半<span style="color: black;">咱们</span>有个10元秒杀活动哦!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说出直播福利放送的时间点,把粉丝留在直播间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、“非常感谢所有停留在我直播间的粉丝们,我<span style="color: black;">每日</span>的直播时间是XX点~XX点,风雨不改,没点关注的记得点关注,点了关注记得<span style="color: black;">每日</span>准时来哦。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">固定<span style="color: black;">每日</span>开播时间,提醒用户准时观看直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、“各位宝宝们,今天开场给<span style="color: black;">大众</span>炸一单,出厂价589的<span style="color: black;">制品</span>今天给你9.9炸一单!<span style="color: black;">倘若</span>你们觉得主播的这个价格给力的话,请把‘给力’两个字打在<span style="color: black;">咱们</span>的公屏上面。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用开场的低价炸单,<span style="color: black;">快速</span><span style="color: black;">加强</span>直播间人气。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>互动话术</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播和粉丝之间你来我往,<span style="color: black;">才可</span>营造出更火热的氛围。<span style="color: black;">此时</span>候<span style="color: black;">能够</span>利用<span style="color: black;">有些</span><span style="color: black;">办法</span>和<span style="color: black;">专题</span>,吸引粉丝进行评论,深度参与到直播<span style="color: black;">其中</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、“<span style="color: black;">大众</span>扣1,让我看到你们的热情,热情越高我给的秒杀价越低!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播过程中,<span style="color: black;">能够</span><span style="color: black;">经过</span>“扣屏”的方式活跃直播间,让用户参与进来,营造热闹的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、“想看X号的刷1,想看XX的刷2。”“换左手这一套衣服的刷1,右手这一套的刷2。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用<span style="color: black;">制品</span>主动提问,向用户抛出<span style="color: black;">专题</span>,但<span style="color: black;">不消</span>让用户做<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、“王一博粉丝在不在?在的评论区刷王一博!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对明星代言的<span style="color: black;">制品</span>,召唤出粉丝,用粉丝<span style="color: black;">加强</span>直播间热度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、“感谢XX哥送的100个掌声,还没停吗?150个了,200个了,哇,炫迈牌的掌声完全停不下来!非常感谢。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>有粉丝在直播间打赏主播,<span style="color: black;">必定</span>要即时播报并<span style="color: black;">暗示</span>感谢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、“宝宝们,<span style="color: black;">倘若</span>你们想要这款<span style="color: black;">制品</span>,把‘新粉’两个字打在公屏上面,没加入粉丝团的宝宝们<span style="color: black;">无</span>参与资格哦~”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、“宝宝们,你们想不想要这款<span style="color: black;">制品</span>,想要这款<span style="color: black;">制品</span>的话,把‘想要’两个字打在公屏上面啊,<span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">起始</span>计算有几个宝宝们想要,<span style="color: black;">咱们</span>就给到<span style="color: black;">大众</span>几个<span style="color: black;">制品</span>名额”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、“来,宝宝们,<span style="color: black;">咱们</span><span style="color: black;">此刻</span>要<span style="color: black;">起始</span>做炸单活动了,在公屏上打666,<span style="color: black;">咱们</span><span style="color: black;">此刻</span>要<span style="color: black;">起始</span>9块9抽上衣。在线50人炸<span style="color: black;">第1</span>单,在线100人炸第二单,以此类推,在直播间的宝宝们千万不要离开,今天的福利是你想<span style="color: black;">亦</span>想不到的!”</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>成交话术</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、“这款<span style="color: black;">制品</span>之前<span style="color: black;">咱们</span>在XX<span style="color: black;">已然</span>卖了10万套!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">制品</span>的销量<span style="color: black;">表现</span><span style="color: black;">制品</span>的<span style="color: black;">靠谱</span>性,暗示用户<span style="color: black;">制品</span><span style="color: black;">无</span>问题,用<span style="color: black;">详细</span>的数字<span style="color: black;">表现</span><span style="color: black;">制品</span>受欢迎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、“我自己就在用,<span style="color: black;">已然</span>用了10瓶了,出差<span style="color: black;">亦</span>天天带着!真的<span style="color: black;">尤其</span>好用!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把“自用款”抛出来,为<span style="color: black;">制品</span>做担保,<span style="color: black;">加强</span>信任度。但千万不要每一个<span style="color: black;">制品</span>都说自用款,否则就不真实。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、“天猫旗舰店的价格是79.9元一瓶,<span style="color: black;">咱们</span>今天<span style="color: black;">夜晚</span>,买2瓶直接减80,相当于第1瓶79,第2瓶不要钱,再给你多减2块,我再送你们雪花喷雾,这1瓶<span style="color: black;">亦</span>要卖79块9毛钱!”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一层层的福利攻击,以及附赠福利,让用户<span style="color: black;">没</span>法抗拒,觉得不买就亏了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、“老板你看粉丝这么热情,今天的粉丝都非常信任<span style="color: black;">咱们</span>,<span style="color: black;">亦</span>非常<span style="color: black;">期盼</span>能够多给一点福利。这个<span style="color: black;">制品</span><span style="color: black;">咱们</span>再多送十</p>
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