直播间留人话术分享,直播小白必看
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">非常多</span>进入实操的学员们,都<span style="color: black;">已然</span>自己<span style="color: black;">起始</span>开直播了,据班<span style="color: black;">专家</span>反馈,大部<span style="color: black;">掰开</span>直播的学员都是为了让自己的账号得到<span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>,让自己的视频<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量,<span style="color: black;">加强</span>自己的账号权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>,开直播并不是<span style="color: black;">那样</span>简单的一件事情,这不,小江在后台就看见了<span style="color: black;">非常多</span>学员在问,<span style="color: black;">为何</span>自己开直播后<span style="color: black;">无</span>人?<span style="color: black;">为何</span>来了十几个人却留不住?</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic3.zhimg.com/80/v2-2f72848d01f576c3dad29206f5b5e95a_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>,<span style="color: black;">便是</span><span style="color: black;">由于</span>直播间<span style="color: black;">无</span>人,<span style="color: black;">亦</span>留不住人,<span style="color: black;">非常多</span>人对开直播产生了畏惧,<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">自信心</span>再开直播了,但小江在<span style="color: black;">这儿</span>要跟<span style="color: black;">大众</span>说的是,并不是<span style="color: black;">咱们</span>自己留不住人,而是<span style="color: black;">咱们</span>自己<span style="color: black;">无</span><span style="color: black;">把握</span>好技巧,今天小江就来跟<span style="color: black;">大众</span>分享一下,<span style="color: black;">哪些</span>大咖直播间的留人话术。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 直播间话术<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小江看了105个直播间,分析了她们的<span style="color: black;">有些</span>留人话术做了总结,大部分的直播间话术,<span style="color: black;">能够</span>分为以下几类:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01.点名话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术:欢迎张三进入我的直播间,你的名字这么有创意,是不是<span style="color: black;">暗地里</span>有什么故事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02.诱导型话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术:在我的直播间停留会有三大收获,<span style="color: black;">第1</span>是教会你<span style="color: black;">怎样</span>拍摄视频,第二是增长你的粉丝,第三是直播间抢到红包和福袋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术:“今天来给<span style="color: black;">大众</span>分享几个美妆的小技巧,学会了你<span style="color: black;">亦</span><span style="color: black;">能够</span>是美妆达人”,<span style="color: black;">倘若</span>你对想<span style="color: black;">作为</span>美妆达人,<span style="color: black;">那样</span>你肯定会留在直播间接着看吧!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03.节奏型话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术:“觉得主播跳得好看/唱得好听的刷波666。”“刷波520让我感受一下你们的热情。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类型的抖音直播话术,会让新进来的游客看到直播间很活跃,从而产生好奇,留下来<span style="color: black;">瞧瞧</span>主播到底是<span style="color: black;">扮演</span>了什么使得这么多人在刷屏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04.痛点型话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术:“不会搭配的/皮肤黑的姐妹/偏胖的宝宝宝们,<span style="color: black;">能够</span>穿下面这套衣服”,<span style="color: black;">倘若</span>你刚好属于其中一类,<span style="color: black;">必定</span>想<span style="color: black;">晓得</span><span style="color: black;">怎么样</span>的搭配适合你,从而留下来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>服装类带货直播,主播<span style="color: black;">能够</span><span style="color: black;">经过</span>对某件服装的专业搭配,以及服装质量的专业讲解的话术来吸引粉丝下单购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05.寻求意见话术</p>话术:家人们帮我<span style="color: black;">瞧瞧</span>,我的直播间还有<span style="color: black;">那些</span><span style="color: black;">地区</span><span style="color: black;">能够</span>优化改善,<span style="color: black;">咱们</span>的成长离不开你的真实反馈。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 直播间留人技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间想要留住人,<span style="color: black;">重点</span>是看留存率,留存率<span style="color: black;">指的是</span>留在你直播间人数与进入到你的直播间人数的占比。<span style="color: black;">例如</span>,有100个人进入你的直播间,有30个人留下来了,<span style="color: black;">那样</span>留存率<span style="color: black;">便是</span>30%。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-9b57764ef9373c0feed8f16c26f1b0ff_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">咱们</span><span style="color: black;">经过</span>以下几种方式<span style="color: black;">提高</span>留存率:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.黄金3秒</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>:下面我教给<span style="color: black;">大众</span>直播间闪进闪出的问题,飘过直播间的<span style="color: black;">伴侣</span>,想听的扣3个6。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当观众看到直播间有<span style="color: black;">这般</span>一个问题,吸引了<span style="color: black;">她们</span>继续看下去的欲望,于是就留在了直播间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这其实<span style="color: black;">便是</span>直播间“黄金3秒法则”,<span style="color: black;">便是</span>在3秒的时间内,抛出一个吸引人的<span style="color: black;">专题</span>,留住观众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.直播间背景搭建</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间背景的色彩搭配很<span style="color: black;">要紧</span>,不要<span style="color: black;">运用</span>太压抑的暗色调。<span style="color: black;">倘若</span><span style="color: black;">无</span>好看的背景<span style="color: black;">能够</span><span style="color: black;">选取</span>白色背景墙。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.直播间互动话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)</p>
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