账户优化四部曲，教你怎么样优化百度推广账户！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/MJPeazg6KzhRCEuatxa2krkMmibvlFjibOOUJNIwaNRKvNM1M2NeldWrdXhofxK7RrtX0BsEOjlY6CdAtg4VJZ3Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在为<span style="color: black;">自己</span><span style="color: black;">公司</span>做百度推广时经常会听到一个词-优化，<span style="color: black;">所说</span>的优化指的是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化是一个过程：账户效果得到有效<span style="color: black;">提高</span>，数据得到有效改善，这些都<span style="color: black;">包括</span>在优化的过程中。<span style="color: black;">因此</span><span style="color: black;">咱们</span>在做优化时，<span style="color: black;">不可</span>紧紧把<span style="color: black;">目的</span>过度的集中在<span style="color: black;">最后</span>的<span style="color: black;">目的</span>上，<span style="color: black;">亦</span>要关注优化的过程指标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>商家经常会发出疑问，<span style="color: black;">为何</span>自己<span style="color: black;">每一个</span>月为了推广花钱<span style="color: black;">没</span>数，可是营销额的增长却<span style="color: black;">无</span>达到预期的状态？这有可能是你<span style="color: black;">无</span>优化自己的推广过程。<span style="color: black;">那样</span>在推广操作方面，<span style="color: black;">到底</span>该<span style="color: black;">怎样</span>对百度账户进行优化呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇百度<span style="color: black;">制品</span>介绍带你<span style="color: black;">诠释</span>应该<span style="color: black;">怎样</span>从<span style="color: black;">重要</span>词优化、创意撰写、账户结构以及网站建设方面对百度推广账户进行优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇<span style="color: black;">文案</span>2191字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预计阅读时间：7分钟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">何谓百度账户优化？</span></strong><span style="color: black;">百度账户优化泛指能<span style="color: black;">提高</span>推广效果、<span style="color: black;">加强</span>投资<span style="color: black;">报答</span>率的行动。<span style="color: black;">一般</span>说的百度账户优化，<span style="color: black;">一般</span><span style="color: black;">包含</span>账户的优化和<span style="color: black;">公司</span>网站<span style="color: black;">自己</span>的优化。<span style="color: black;">小锐今天就从<span style="color: black;">重要</span>词优化、创意撰写、账户结构以及网站建设等四方面来为<span style="color: black;">大众</span><span style="color: black;">诠释</span>应<span style="color: black;">怎样</span>对百度推广账户进行优化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词是引导访客的<span style="color: black;">第1</span>入口，访客<span style="color: black;">仅有</span>在搜索了<span style="color: black;">重要</span>词的<span style="color: black;">状况</span>，才有可能看到<span style="color: black;">宣传</span>内容。<span style="color: black;">优化好<span style="color: black;">重要</span>词的质量度<span style="color: black;">才可</span>扩大<span style="color: black;">重要</span>词的匹配，<span style="color: black;">才可</span>带来<span style="color: black;">更加多</span>、更<span style="color: black;">精细</span>的流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 网民的搜索词与<span style="color: black;">公司</span>的<span style="color: black;">重要</span>词和账户中的<span style="color: black;">重要</span>词是<span style="color: black;">关联</span>的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. <span style="color: black;">当品牌词搜索人群意向度较高时，可加大投放力度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 推广历史转化高的<span style="color: black;">重要</span>词，放宽匹配、<span style="color: black;">提高</span>出价，引流<span style="color: black;">关联</span>高转化的词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. <span style="color: black;">经过</span>搜索词报告添加<span style="color: black;">举荐</span><span style="color: black;">关联</span>性高的<span style="color: black;">重要</span>词、<span style="color: black;">关联</span>性不高的否定<span style="color: black;">重要</span>词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. <span style="color: black;">增多</span>长尾词的<span style="color: black;">运用</span>，这类词既有流量<span style="color: black;">亦</span>能带来转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6. <span style="color: black;">经过</span>百度指数获取近期流量高的行业词重点优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/MJPeazg6KzjJTMrDFrxkkqDLRfI0RVNZulCwYicdUX0WbDrMhshtCVdGEtP9RZzibdtbltq9kKN8voOtw3duNribw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创意优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词只是引导访客的源头，属于看不着的东西，要真正将访客引导到网站，最<span style="color: black;">要紧</span>的是创意，这是将网站的介绍、卖点、<span style="color: black;">优良</span>等初次展现的访客面前，在几秒之内就<span style="color: black;">必要</span><span style="color: black;">经过</span>这短短几十个字抓住访客的眼球，<span style="color: black;">才可</span>有机会将<span style="color: black;">更加多</span>的内容展现给访客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面让<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>应<span style="color: black;">怎样</span>撰写搜索推广创意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.标题应简单明了，主题分明</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尽可能地<span style="color: black;">包括</span>价格和促销内容</span></strong><span style="color: black;">：例如“年中85折酬宾，加盟报名3重惊喜”（他看到你的介绍<span style="color: black;">状况</span>正是他<span style="color: black;">必须</span>的，自然会去<span style="color: black;">认识</span>你。<span style="color: black;">重视</span>要符合<span style="color: black;">需求</span>，<span style="color: black;">不可</span>夸大乱造。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.描述<span style="color: black;">第1</span>行和描述第二行：</span></strong><strong style="color: blue;"><span style="color: black;">可<span style="color: black;">按照</span>标题来扩展说明你的<span style="color: black;">优良</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住创意对应的是单元。</span><span style="color: black;">故<span style="color: black;">重要</span>词要<span style="color: black;">按照</span><span style="color: black;">区别</span>类型进行单元<span style="color: black;">归类</span>哦。</span><span style="color: black;"><span style="color: black;">保证</span>您的创意做到最<span style="color: black;">基本</span>的语句通顺，让你的客户明白你表达的意思。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">运用</span>富有号召性的词汇：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“申请”、“注册”、“报名”、“咨询”、“拨打”等带有行动色彩的动词。</span><span style="color: black;">“立即”、“马上”、“<span style="color: black;">此刻</span>”等营造紧迫感的时间副词。</span><span style="color: black;"><span style="color: black;">能够</span>从您的网站或<span style="color: black;">机构</span>宣传标语中摘录。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.网址：</span></strong><strong style="color: blue;"><span style="color: black;">落地页内容要与标题描述相对应，与单元中<span style="color: black;">重要</span>词类型要保持一致</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：</span><span style="color: black;">您的业务线分别为：</span><span style="color: black;">早教加盟、英语加盟。</span><span style="color: black;"><span style="color: black;">那样</span>您的<span style="color: black;">拜访</span>落地页就要将早教加盟业务对应早教加盟的网址。</span><span style="color: black;"><span style="color: black;">不可</span>早教加盟的对应英语加盟，<span style="color: black;">这般</span>网民搜索<span style="color: black;">重要</span>词“早教加盟”进入的网址是英语加盟，网民点击看到的与自己想要的不符，自然会跳出。</span><span style="color: black;">最后会使转化率受到影响，要<span style="color: black;">晓得</span>着落页的质量<span style="color: black;">针对</span>您的转化<span style="color: black;">亦</span>是相当<span style="color: black;">要紧</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.通配符：</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">替换和飘红，<span style="color: black;">增多</span>吸引力</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：</span><span style="color: black;">单元A里的有<span style="color: black;">重要</span>词：</span><span style="color: black;">零食加盟、火锅加盟、餐饮加盟、奶茶加盟……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户<span style="color: black;">运用</span>了通配符，创意为：</span><span style="color: black;">{火锅加盟}独家配方，2019创业投资必选品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网民搜索的搜索词是奶茶加盟，<span style="color: black;">那样</span>触发到单元A里的<span style="color: black;">重要</span>词奶茶加盟，创意就会替换变为：</span><span style="color: black;">{奶茶加盟}独家配方，2019创业投资必选品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MJPeazg6KzjJTMrDFrxkkqDLRfI0RVNZeFD7LzicPL9CqB4b978kiaXoGcL9XfV8Qxr3uE6PWyLScvp5fvDoLacA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一个误区：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位可能会想那就多添加<span style="color: black;">有些</span>通配符，让创意一片红岂不是更亮眼。</span><span style="color: black;">就<span style="color: black;">显现</span>了<span style="color: black;">这般</span>的创意：</span><span style="color: black;">{火锅加盟}{火锅加盟}{火锅加盟}2019创业投资必选品牌。</span><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">首要</span>创意会变成不宜推广，就不会在搜索前台展现，网民<span style="color: black;">亦</span>是看不到的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>下图，<span style="color: black;">这般</span>多尴尬~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MJPeazg6KzjJTMrDFrxkkqDLRfI0RVNZA34jxEjibPOXCN2lGJ8f8cqZH9G7y3lg0hNJXbBXaktiazk3WeX5KQjw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.提炼网民的需求，例如说明优惠</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“马尔代夫旅游，限时特惠进行中”;并在创意的<span style="color: black;">显著</span>位置<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7.充分利用创意的各类展现样式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统样式对网民的吸引力有限。</span><span style="color: black;">账户后台设置中有<span style="color: black;">非常多</span>特殊样式，例如动态创意样式(在后台附加创意与高级样式中<span style="color: black;">能够</span>设置);</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户结构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 要把<span style="color: black;">重要</span>词进行<span style="color: black;">归类</span>，<span style="color: black;">例如</span>，英语培训和英文培训要在一组;英语培训价格和英语培训多少钱要在一组。</span><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">能够</span>搭建一个清晰<span style="color: black;">恰当</span>的账户结构;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 灵活运用账户的地域，时段设置，<span style="color: black;">加强</span>投放的<span style="color: black;">精细</span>度; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 搭建账户不要怕<span style="color: black;">繁杂</span>，账户结构及内容越细越好，有助于后期的管理和优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MJPeazg6KzjJTMrDFrxkkqDLRfI0RVNZwP0NJM6uVaTPiausiavEYsxvKSWEvX4WBibQNTv7vdRGfLdoic2jQja2vA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化是一个大工程，<span style="color: black;">这里</span>简单提几个<span style="color: black;">必须</span>关注的网站优化点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. <span style="color: black;">保准</span>落地页创意内容<span style="color: black;">关联</span>; </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 优化<span style="color: black;">公司</span><span style="color: black;">制品</span>，深挖<span style="color: black;">公司</span><span style="color: black;">优良</span><span style="color: black;">制品</span>，<span style="color: black;">公司</span>应从推广的前端数据中<span style="color: black;">跟踪</span><span style="color: black;">自己</span><span style="color: black;">目的</span>客户，从<span style="color: black;">宣传</span>展现量、点击量、消费额度、咨询量等各个环节<span style="color: black;">跟踪</span>客户；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. </span><span style="color: black;">关</span><span style="color: black;">注网站打开速度，参考百度统计中的打开速度(打开速度大于3秒都<span style="color: black;">必须</span>进行关注</span><span style="color: black;">)及抵达率(抵达率100%是最好的)两个数据;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. 优化单一客户，降低获客成本，<span style="color: black;">公司</span>的推广预算是有限的，<span style="color: black;">咱们</span>应在有限的预算中投放到产出最好的<span style="color: black;">制品</span>中。在优化单个账户时，应更注重以推广数据<span style="color: black;">做为</span>优化的方向；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. 最少2个以上的转化按钮或转化提示信息，且位置要<span style="color: black;">显著</span>;</span></p><span style="color: black;">6. 要安装网站数据监控<span style="color: black;">工具</span>，对网页优化<span style="color: black;">帮忙</span>很大。</span><span style="color: black;">如百度统计<span style="color: black;">工具</span>，可分析到访时间、地区<span style="color: black;">源自</span>以及<span style="color: black;">途径</span><span style="color: black;">源自</span>等信息。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/MJPeazg6KzjJTMrDFrxkkqDLRfI0RVNZ2FFPn4CMiaKj1Bwm0LadctBEKBywh818PwQmia5oHRWwwZ7UDIz14x5A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化是一个<span style="color: black;">长时间</span>的过程，在做百度推广账户优化时商家<span style="color: black;">亦</span><span style="color: black;">不可</span>太过心急，优化推广的结果不是一天两天就能确定下来的，<span style="color: black;">能够</span>在过程中吸取经验教训，一步步<span style="color: black;">提高</span>自己的推广效果。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/uN1LIav7oJibJaLctmH2LWJ6OlfxhWhwj9T8anBSaQ9kwCia5icRauicOQdlFRrTaXNToVcdWFZup9wTYlibDFpYADA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>今天的分享，看完今天的分析，您<span style="color: black;">是不是</span>有所收获，欢迎留言给小锐。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">-End-</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/MJPeazg6Kzia6sou7hWgptZ5aFp0ychK6ot7cA7iaxE136DxcAicwPd2fnx7EMLsnrIxxWicql6WNJHuDrxgmMRVvw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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你的见解真是独到，让我受益匪浅。 你的见解真是独到，让我受益匪浅。
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