李彦宏说到的7大网站SEO策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公司</span>的网站,<span style="color: black;">做为</span>互联网<span style="color: black;">机构</span>的<span style="color: black;">重点</span>门面,<span style="color: black;">针对</span><span style="color: black;">公司</span><span style="color: black;">来讲</span>占据着很<span style="color: black;">要紧</span>的<span style="color: black;">功效</span>。网站SEO优化<span style="color: black;">亦</span>是个老生长谈的<span style="color: black;">专题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度CEO李彦宏说过:“百度要把用户体验度放在首位,用户体验好的网站排名优先。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">公司</span>网站<span style="color: black;">来讲</span>,建设的<span style="color: black;">重点</span>目的<span style="color: black;">便是</span>让用户找到<span style="color: black;">必须</span>的信息,并一次产生客户<span style="color: black;">拜访</span>量,<span style="color: black;">加强</span>网站的知名度和被关注度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站用户体验优化在seo界是个老<span style="color: black;">专题</span>了,谁都<span style="color: black;">晓得</span>seo优化中最<span style="color: black;">要紧</span>的<span style="color: black;">便是</span>用户体验优化,<span style="color: black;">然则</span>网站用户体验优化<span style="color: black;">表现</span>在<span style="color: black;">那些</span>方面?<span style="color: black;">怎样</span><span style="color: black;">加强</span>网站用户体验优化?估计<span style="color: black;">非常多</span>seoer还是不得要领吧,今天就<span style="color: black;">来讲</span>说网站用户体验优化:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的用户体验优化<span style="color: black;">包含</span><span style="color: black;">那些</span>方面:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、网页打开速度快(不超过5秒)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为么</span>要将网页打开速度列为<span style="color: black;">第1</span>条呢?试想一下,用户好<span style="color: black;">不易</span>找到你的网站,<span style="color: black;">然则</span>点开之后半天没反应,他会怎么办?在这个快餐社会中,网页打开速度的快慢<span style="color: black;">能够</span>直接决定你网站的生死。百度<span style="color: black;">亦</span>会从统计中<span style="color: black;">发掘</span>你网站奇高的跳出率,并<span style="color: black;">按照</span>跳出率来衡量网站的得分,得分低,排名自然低。可见,网页打开速度理当<span style="color: black;">注意</span>起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、网站整体布局简洁又不失美观</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人都是靠视觉来判断好坏的,网站整体布局的美观性很大程度上<span style="color: black;">能够</span>让用户<span style="color: black;">拜访</span><span style="color: black;">咱们</span>网站的时候产生好感,这种好感<span style="color: black;">便是</span><span style="color: black;">大众</span><span style="color: black;">始终</span>追求的用户体验优化度。用户舒服了,<span style="color: black;">咱们</span>才会舒服。<span style="color: black;">另一</span>,网站还<span style="color: black;">必须</span><span style="color: black;">按照</span>数据分析后的结果进行微调,将用户点击率高的<span style="color: black;">文案</span><span style="color: black;">提高</span>到<span style="color: black;">要紧</span>位置进行展示,减少用户的搜索时间成本,<span style="color: black;">增多</span>用户粘性,减少跳出率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、导航清晰,网站路径层级简短</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个用户体验优化高的网站肯定导航清晰明了,导航是用户进入<span style="color: black;">咱们</span>网站时“一见钟情”的<span style="color: black;">要紧</span>位置,用户会在导航寻找适合自己的<span style="color: black;">归类</span>栏目从而进行第二次<span style="color: black;">拜访</span>,<span style="color: black;">因此</span>导航<span style="color: black;">归类</span><span style="color: black;">是不是</span><span style="color: black;">恰当</span>直接影响到用户体验优化和网站权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站路径层级简短<span style="color: black;">能够</span>大大减少蜘蛛的爬取深度,让蜘蛛对网站<span style="color: black;">文案</span>的抓取更加容易,<span style="color: black;">同期</span>还能减少用户对网址的记忆成本,加大传播的<span style="color: black;">方便</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、网站内容满足用户需求并<span style="color: black;">按时</span>更新内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度近几次的算法<span style="color: black;">已然</span>足够说明网站内容的<span style="color: black;">要紧</span>性了,好的内容不仅是原创的,还是高质量的。何为高质量呢?用大白话说<span style="color: black;">便是</span>这篇<span style="color: black;">文案</span>让搜索进来的用户看了之后能<span style="color: black;">不可</span>产生共鸣,能<span style="color: black;">不可</span>用你写的<span style="color: black;">办法</span>去<span style="color: black;">处理</span>他的问题和疑惑。其实,百度<span style="color: black;">晓得</span>走的<span style="color: black;">便是</span>满足用户体验优化的高质量内容道路,百度<span style="color: black;">晓得</span>很大程度<span style="color: black;">能够</span>直接<span style="color: black;">处理</span>用户<span style="color: black;">困难</span>,值得借鉴。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、<span style="color: black;">照片</span>清晰、<span style="color: black;">拥有</span>alt属性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>网站几乎都有配图,尤其是<span style="color: black;">照片</span>站<span style="color: black;">拥有</span><span style="color: black;">海量</span>的<span style="color: black;">照片</span>,<span style="color: black;">因此</span>alt属性就<span style="color: black;">显出</span>非常有必要了。<span style="color: black;">照片</span>做alt标签一则<span style="color: black;">能够</span>满足蜘蛛抓取的需求,使得蜘蛛很容易<span style="color: black;">能够</span>读取该<span style="color: black;">照片</span>的内容是什么;二则<span style="color: black;">能够</span>满足用户的需求,让用户<span style="color: black;">晓得</span>该<span style="color: black;">照片</span>是干嘛的;三则<span style="color: black;">能够</span><span style="color: black;">增多</span>网站<span style="color: black;">重要</span>词密度,使得<span style="color: black;">重要</span>词排名靠前,一石三鸟的好东西,你要不要?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、正文排版整洁、分段<span style="color: black;">知道</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的正文排版让人<span style="color: black;">第1</span>眼看上去是非常舒服的,<span style="color: black;">这般</span>才会让用户有继续读下去的<span style="color: black;">巴望</span>。<span style="color: black;">倘若</span>一篇<span style="color: black;">文案</span><span style="color: black;">无</span>段落、<span style="color: black;">无</span>分段标题、<span style="color: black;">无</span><span style="color: black;">照片</span>,<span style="color: black;">那样</span>在内容为王的时代,你很难做到让用户为你买单。<span style="color: black;">倘若</span>想让你的网站排名靠前,想让<span style="color: black;">海量</span>的长尾<span style="color: black;">重要</span>词有排名就好好做正文排版吧,<span style="color: black;">无</span>错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、<span style="color: black;">文案</span>结尾处<span style="color: black;">是不是</span>有<span style="color: black;">关联</span><span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当用户浏览完一篇<span style="color: black;">文案</span>后,他该继续干什么?是继续看其他的呢?还是跳出网站走人呢?这个时候<span style="color: black;">关联</span><span style="color: black;">举荐</span>的<span style="color: black;">功效</span>就凸显出来了。做好<span style="color: black;">关联</span><span style="color: black;">举荐</span><span style="color: black;">能够</span>让网站跳出率大大降低,<span style="color: black;">同期</span><span style="color: black;">亦</span>会大大降低用户的思考成本和<span style="color: black;">选取</span>成本,引导用户<span style="color: black;">循序渐进</span>的点击下去,排名自然就上来了。</p>
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