百度、神马、搜狗移动端手机网站SEO优化怎么做？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">移动端搜索的<span style="color: black;">要紧</span>性和SEO优化<span style="color: black;">道理</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当下是移动互联网时代，我相信<span style="color: black;">非常多</span>人都认可。移动互联网其实快20年了，你<span style="color: black;">晓得</span>么，<span style="color: black;">倘若</span>从2000年中国移动推出手机移动梦网<span style="color: black;">起始</span>算的话！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使移动互联网从2014年中国4G全面普及，<span style="color: black;">亦</span><span style="color: black;">已然</span>过去五年了。往大了说，在互联网时代变革可能要10年-20年，在移动互联网时代，5年足够了！往小了说，手机占用了<span style="color: black;">每一个</span>人大部分时间</span><span style="color: black;">（工<span style="color: black;">功效</span>电脑除外）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、移动端搜索到底有多<span style="color: black;">要紧</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说，不管是你的客户还是用户都往手机上了，而<span style="color: black;">非常多</span>传统中小<span style="color: black;">公司</span>还只守着PC互联网时代找客户，<span style="color: black;">无</span>手机网站，有的手机网站<span style="color: black;">亦</span>是体验很差。要么不<span style="color: black;">注意</span>，要么不<span style="color: black;">晓得</span>从何入手？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420hTcLwUiaEiasynmnCFF4j8qb87ibYH251zExCdIYIs57vkXysQHfJKqC78jkSGwZEwiag8wjMktCSXA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（手机搜索<span style="color: black;">已然</span>成手机上第三大应用需求）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看上图，手机搜索已有7亿+用户了，<span style="color: black;">这儿</span>应该还没<span style="color: black;">包含</span><span style="color: black;">微X</span>上面的搜一搜数据，<span style="color: black;">因此</span>移动端搜索的<span style="color: black;">要紧</span>性<span style="color: black;">不问可知</span>了吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来再说下当下移动端搜索格局，百度移动端<span style="color: black;">第1</span>，独领风骚，占比60%以上。其次是神马搜索第二，搜狗移动搜索第三，360呢，你猜。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span>本文没放360手机搜索哈。那<span style="color: black;">为何</span>又没放谷歌，雅虎，必应呢？本公众号<span style="color: black;">重点</span>还是偏国内SEO优化为主哈，<span style="color: black;">由于</span>白杨SEO<span style="color: black;">已然</span>有三年<span style="color: black;">无</span>做英文SEO了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、移动端搜索做SEO优化<span style="color: black;">道理</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，早在2014年百度就在百度搜索资源平台（原百度站长平台）出了百度移动优化指南，除了专门做SEO服务<span style="color: black;">或</span><span style="color: black;">有些</span>SEO站长有认真去看，其实<span style="color: black;">非常多</span><span style="color: black;">公司</span>，尤其SEO新人可能都没看过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>，神马和搜狗都有官方移动端优化指南，但<span style="color: black;">非常多</span>人并不<span style="color: black;">晓得</span>在哪里。做SEO优化就犯两个常识认知误区：一是只要把百度优化好了，其它搜索引擎自然排名就好；二是只要把PC优化好了，移动端自然排名就好了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">此刻</span>还是上面<span style="color: black;">白杨SEO</span><span style="color: black;">说到</span>两个误区看法<span style="color: black;">保持</span>认为正确，<span style="color: black;">那样</span>下面的内容<span style="color: black;">能够</span><span style="color: black;">不消</span>看了。<span style="color: black;">你要问做好移动端SEO优化的<span style="color: black;">道理</span>，就相当于你问<span style="color: black;">初期</span>互联网时代做好PC网站优化排名的<span style="color: black;">道理</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OK，接下来<span style="color: black;">咱们</span>先看官方优化指南<span style="color: black;">意见</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">移动端搜索引擎官方优化指南</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、百度-《百度移动优化指南2.0》</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【域名】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名应<span style="color: black;">尽可能</span>简短易懂，越短的域名记忆成本越低，越容易理解的域名能让用户更直观<span style="color: black;">认识</span>网站主旨。移动站域名<span style="color: black;">意见</span>多采用<span style="color: black;">m.a.com</span>/3g.a.com/wap.a.com等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【服务器】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>正规空间服务商，<span style="color: black;">避免与<span style="color: black;">海量</span>垃圾网站共用IP</span>，<span style="color: black;">保准</span>网站<span style="color: black;">拜访</span>速度和稳定性。其他<span style="color: black;">这儿</span><span style="color: black;">再也不</span>赘述，默认有PC网站<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【网站语言】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>终端以及技术的发展，<span style="color: black;">咱们</span><span style="color: black;">剧烈</span><span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;">html5<span style="color: black;">做为</span>移动站建站语言</span>，并且<span style="color: black;">按照</span><span style="color: black;">区别</span>终端机型进行自动适配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">面向移动搜索的网站建设之：良好收录</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">设备</span>可读】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与PC spider<span style="color: black;">同样</span>，百度<span style="color: black;">经过</span>一个叫Baiduspider2.0的程序抓取移动互联网上的网页，经过处理后建入移动索引中。当前Baiduspider只能读懂文本内容，flash、<span style="color: black;">照片</span>等非文本内容暂时<span style="color: black;">不可</span>很好处理，<span style="color: black;">安置</span>在flash、<span style="color: black;">照片</span>中的文字，百度只能简单识别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span></span><span style="color: black;"><span style="color: black;">运用</span>文本</span><span style="color: black;">而不是flash、<span style="color: black;">照片</span>、Javascript等来<span style="color: black;">表示</span><span style="color: black;">要紧</span>的内容或链接</span>，搜索引擎暂时<span style="color: black;">没</span>法识别Flash、<span style="color: black;">照片</span>、<span style="color: black;">繁杂</span>Javascript中的内容；<span style="color: black;">同期</span>仅存在于flash、Javascript中<span style="color: black;">包括</span>链接指向的网页，百度移动搜索<span style="color: black;">一样</span>可能<span style="color: black;">没</span>法收录。不要在<span style="color: black;">期盼</span>搜索引擎可读的<span style="color: black;">地区</span><span style="color: black;">运用</span>Ajax技术，<span style="color: black;">例如</span>标题、导航、内容等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【结构扁平】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动站点<span style="color: black;">一样</span>应该有清晰的结构以及更浅的链接深度，这能够<span style="color: black;">运用</span>户快速地获取有用信息，<span style="color: black;">亦</span>能使搜索引擎快速理解网站中的每一个页面所处的结构层次。<span style="color: black;">网站结构<span style="color: black;">意见</span>采用树型结构，</span><span style="color: black;">树型结构<span style="color: black;">一般</span>分为以下三个层级：首页——频道——详情页。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【网状链接】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理想的网站结构是树型扁平，从首页到内容页的层级<span style="color: black;">尽可能</span>少，<span style="color: black;">这般</span>更有利于搜索引擎进行处理。<span style="color: black;">同期</span>，网站内的链接<span style="color: black;">亦</span>应该采用网状结构，网站上<span style="color: black;">每一个</span>网页都要有指向上、下级网页以及<span style="color: black;">关联</span>内容的链接，避免<span style="color: black;">显现</span>链接孤岛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网站中每一个网页，都应该是网站结构的一部分，都应该能<span style="color: black;">经过</span>其他网页链接到，<span style="color: black;">这般</span><span style="color: black;">才可</span>使baiduspider尽可能全地遍历网站内容。</span><span style="color: black;">同期</span>，<span style="color: black;">要紧</span>内容应该距离首页更近，有利于价值传递。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【简单易懂的URL】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拥有</span>良好描述性、规范、简单的URL，有利于用户更方便地记忆和直观判断网页内容，<span style="color: black;">亦</span>有利于搜索引擎更有效地抓取和理解网页。网站设计之初，就应该有<span style="color: black;">恰当</span>的URL规划。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>移动站首页<span style="color: black;">通常</span>采用m.a.com/3g.a.com/wap.a.com；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">频道页采用m.a.com/n1/、m.a.com/n2/（其对应于PC站点的频道n2.a.com），当然，n1、n2直接可读更佳；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详情页的URL<span style="color: black;">尽可能</span>短，减少<span style="color: black;">没</span>效参数，例如统计参数等，<span style="color: black;"><span style="color: black;">保准</span>同一页面<span style="color: black;">仅有</span>一套URL<span style="color: black;">位置</span>，<span style="color: black;">区别</span>形式的URL301<span style="color: black;">转</span>到正常URL上；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Robots封禁baiduspider抓取您不想展示给用户的URL形式以及不愿被百度抓取的私密数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【涵盖主旨的anchor】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">anchor即锚文本，对一个链接的描述性文字，<span style="color: black;">锚文本写得越简洁<span style="color: black;">知道</span></span>，用户越易明白该指向网页的主旨内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">发掘</span>你的网页是从其他网页上的链接，锚文本是该网页的<span style="color: black;">独一</span>介绍。跟普通用户相同，搜索引擎spider在刚<span style="color: black;">发掘</span>一个网页时，锚文本<span style="color: black;">亦</span>是对该页面理解的<span style="color: black;">独一</span><span style="color: black;">原因</span>，<span style="color: black;">同期</span><span style="color: black;">针对</span><span style="color: black;">最后</span>的排序起到<span style="color: black;">拥有</span><span style="color: black;">必定</span>的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">工具</span>：移动sitemap】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度站长平台<span style="color: black;">供给</span>了移动sitemap提交<span style="color: black;">工具</span>，<span style="color: black;">经过</span>提交sitemap，<span style="color: black;">能够</span>使百度更快更全地抓取收录网站内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">工具</span>：移动索引量】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度站长平台<span style="color: black;">同期</span><span style="color: black;">供给</span>了移动索引量<span style="color: black;">工具</span>，<span style="color: black;">能够</span>使站长<span style="color: black;">即时</span><span style="color: black;">认识</span>到自己网站在移动端的收录<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">工具</span>：移动死链提交】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度站长平台还<span style="color: black;">供给</span>了移动死链提交<span style="color: black;">工具</span>，<span style="color: black;">经过</span>提交死链sitemap，<span style="color: black;">能够</span>使百度更快地<span style="color: black;">发掘</span>网站死链进行更新删除。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">恰当</span>的返回码】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度spider在进行抓取和处理时，是<span style="color: black;">按照</span>http协议规范来设置相应<span style="color: black;">规律</span>的，常用的几个返回码如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">404，百度会认为网页已失效已删除</span>，<span style="color: black;">一般</span>在索引中删除，短期内spider再次遇到<span style="color: black;">亦</span>不会抓取。<span style="color: black;">意见</span>内容删除、网页失效等的<span style="color: black;">状况</span>下<span style="color: black;">运用</span>404返回码，<span style="color: black;">通知</span>百度spider该页面已失效。<span style="color: black;">同期</span>网站中<span style="color: black;">尽可能</span>减少死链的累计。<span style="color: black;">倘若</span>网站临时关闭或抓取压力过大，不要直接返回404，<span style="color: black;">运用</span>503。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">301，永久性重定向，百度会认为当前URL永久<span style="color: black;">转</span>至新URL。</span><span style="color: black;">网站改版、更换域名等<span style="color: black;">状况</span><span style="color: black;">意见</span><span style="color: black;">运用</span>301，同时<span style="color: black;">协同</span><span style="color: black;">运用</span>站长平台的网站改版<span style="color: black;">工具</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">503，百度会认为临时不可<span style="color: black;">拜访</span>，不会直接删除，</span>短期内再来<span style="color: black;">检测</span>几次。<span style="color: black;">倘若</span>网站临时性关闭<span style="color: black;">意见</span><span style="color: black;">运用</span>503。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">面向移动搜索的网站建设之：良好排序</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【主旨<span style="color: black;">知道</span>的标题】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页的title用于告诉用户和搜索引擎这个网页的主题是什么，搜索引擎判断一个页面内容权重时，<span style="color: black;">title是<span style="color: black;">重点</span><span style="color: black;">原因</span>之一</span>。<span style="color: black;">每一个</span>页面的内容都是<span style="color: black;">区别</span>的，都应该有独一<span style="color: black;">没</span>二的title。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动站的标题应该<span style="color: black;">重视</span>如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 主题<span style="color: black;">知道</span>，涵盖页面主旨内容；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 不<span style="color: black;">陈列</span><span style="color: black;">重要</span>词，<span style="color: black;">运用</span>户能够快速分辨出主题，最好不超过17个中文汉字，否则在搜索结果中会被折行，超过24个会被截断；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">要紧</span>内容往左放，保持语义通顺；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">运用</span>用户熟知或习惯用语</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>按照如下的形式来命名：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 首页：网站名<span style="color: black;">叫作</span>_核心服务or核心<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 频道页：（频道核心服务_）频道名<span style="color: black;">叫作</span>_网站名<span style="color: black;">叫作</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 详情页：<span style="color: black;">文案</span>标题_频道名<span style="color: black;">叫作</span>_网站名<span style="color: black;">叫作</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">优秀</span>的原创内容建设、整合系列服务】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的服务对象是用户，搜索引擎只是网站普通用户中的一员，<span style="color: black;">因此呢</span>，一切从用户<span style="color: black;">方向</span>出发<span style="color: black;">供给</span>用户<span style="color: black;"><span style="color: black;">必须</span>的原创内容、整合系列服务</span>非常<span style="color: black;">要紧</span>，<span style="color: black;">每日</span>保持<span style="color: black;"><span style="color: black;">必定</span>数量</span>的原创内容更新，<span style="color: black;">同期</span><span style="color: black;">能够</span>对<span style="color: black;">优秀</span>内容、系列服务进行整合形成<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，鉴于技术的<span style="color: black;">状况</span>，仍然要<span style="color: black;">重视</span>如下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 不要<span style="color: black;">运用</span>ajax技术在<span style="color: black;">期盼</span>搜索引擎可读的<span style="color: black;">地区</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 不将<span style="color: black;">重点</span>内容创建在iframe框架中；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 移动端<span style="color: black;">非常多</span>内容<span style="color: black;">运用</span><span style="color: black;">照片</span>，搜索引擎<span style="color: black;">日前</span><span style="color: black;">没</span>法理解<span style="color: black;">繁杂</span><span style="color: black;">照片</span>，<span style="color: black;">请<span style="color: black;">运用</span>alt标签进行标记</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【终端适配】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着移动互联网的发展，越来越多的用户<span style="color: black;">运用</span>移动设备<span style="color: black;">拜访</span>网站，百度移动搜索会对移动站给予优先排序的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>有PC网站的站长：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 做好自适配，将移动终端的<span style="color: black;">拜访</span>自主适配<span style="color: black;">转</span>至移动版站点；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 为了更快地<span style="color: black;">通知</span>百度移动搜索您PC网站与移动站内容的一一对应关系，<span style="color: black;">意见</span><span style="color: black;">运用</span>站长平台开放适配<span style="color: black;">工具</span>进行适配关系提交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>还<span style="color: black;">能够</span><span style="color: black;">运用</span>如下Meta标签协议规范：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">倘若</span>该网页只适合在电脑上进行浏览，例如（http://www.sina.com.cn/ ），在html中加入如下meta：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><meta name="applicable-device"content="pc"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">倘若</span>该网页只适合在移动设备上进行浏览，例如（http://3g.sina.com.cn/ ），在html中加入如下meta：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><metaname="applicable-device" content="mobile"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">倘若</span>网页采用了响应式网页设计，例如（http://cdc.tencent.com/） 不<span style="color: black;">必须</span>经过url自适配<span style="color: black;">转</span>就<span style="color: black;">能够</span><span style="color: black;">按照</span>浏览器的屏幕<span style="color: black;">体积</span>自适应的展现合适的效果，<span style="color: black;">同期</span>适合在移动设备和电脑上进行浏览，在html中加入如下meta:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><meta name="applicable-device" content="pc,mobile"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【地域扩展】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了方便用户<span style="color: black;">按照</span><span style="color: black;">自己</span>位置<span style="color: black;">查询</span>或<span style="color: black;">运用</span>本地信息与服务，<span style="color: black;">百度移动搜索将<span style="color: black;">按照</span>用户地理位置信息优先将<span style="color: black;">拥有</span>地域属性的内容展现给用户，</span><span style="color: black;">倘若</span>是<span style="color: black;">供给</span>地域性信息服务的站点，<span style="color: black;">能够</span><span style="color: black;">经过</span>为自己网页添加地理位置信息Meta标注，让<span style="color: black;">目的</span>用户在百度移动搜索中更快的找到您网站的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">详细</span>的地域Meta协议如下：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><meta name="location" content="province=北京;city=北京; coord=116.306522891,40.0555055968"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• name属性的值是location、Content的值为province=北京;city=北京; coord=116.306522891,40.0555055968；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• province为省份简<span style="color: black;">叫作</span>，city为城市简<span style="color: black;">叫作</span>，均不可为空；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• coord是页面信息的经纬度坐标，采用的是bd09ll坐标。若页面信息为城市级别，填写城市中心点<span style="color: black;">就可</span>。若页面信息有<span style="color: black;">详细</span>的<span style="color: black;">位置</span>，经纬度坐标填写该<span style="color: black;">详细</span><span style="color: black;">位置</span>的坐标</span><span style="color: black;">（<span style="color: black;">能够</span><span style="color: black;">经过</span>百度地图的<span style="color: black;">位置</span>解析 API获取）</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【加载速度】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动互联网上，网站的打开速度对用户体验的影响更加凸显。实验<span style="color: black;">显示</span>一个页面的打开时间超过<span style="color: black;">4~5s，绝大部分用户<span style="color: black;">选取</span>关闭</span>。<span style="color: black;">因此呢</span>，加载速度<span style="color: black;">亦</span>是百度移动搜索中一个<span style="color: black;">要紧</span>的排序<span style="color: black;">原因</span>，站长<span style="color: black;">必须</span>在这方面进行专项优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【搜索结果转码】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在移动终端中直接浏览PC页面体验较差（交互、兼容和流量等）。为改善搜索用户的浏览体验，<span style="color: black;">咱们</span>会对搜索结果中缺乏可替代移动资源的PC页（<span style="color: black;">没</span>移动站）进行格式转换，变为适合手机浏览的移动网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">剧烈</span><span style="color: black;">意见</span><span style="color: black;"><span style="color: black;">无</span>移动化的站长进行网站移动化，提交开放适配</span>，将转码流量领回家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">面向移动搜索的网站建设之：良好展现</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【有吸引力的title】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在百度移动搜索中输入query搜索到你的页面时，title<span style="color: black;">做为</span>最<span style="color: black;">要紧</span>的内容展<span style="color: black;">此刻</span>搜索结果中，主题<span style="color: black;">知道</span>、吸引眼球的title能够<span style="color: black;">运用</span>户<span style="color: black;">第1</span>时间理解你页面的主题<span style="color: black;">是不是</span>符合他的需求，<span style="color: black;">从而</span>更快捷地从众多搜索结果中<span style="color: black;">选取</span>你点击你。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 主题<span style="color: black;">知道</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 简洁扼要，不<span style="color: black;">陈列</span>，<span style="color: black;">尽可能</span>不超过<span style="color: black;">17个</span>中文汉字，否则会折行；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">倘若</span>你的品牌知名度高，品牌词最好能够展现出来；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 吸引眼球</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【不<span style="color: black;">独一</span>的description】</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>搜索结果摘要的<span style="color: black;">要紧</span><span style="color: black;">选取</span><span style="color: black;">目的</span>之一，<span style="color: black;">必定</span>不要采用默认形式，用适当的语言对页面进行进一步描述，对title的进一步<span style="color: black;">弥补</span>，能够<span style="color: black;">运用</span>户更进一步理解你页面的内容与其需求<span style="color: black;">是不是</span>匹配，让你的<span style="color: black;">目的</span>用户更快找到你点击你。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 对title的进一步<span style="color: black;">弥补</span>，准确描述页面内容，但不堆砌<span style="color: black;">重要</span>词，否则可能被认为有作<span style="color: black;">坏处</span>嫌疑；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">每一个</span>页面要有<span style="color: black;">区别</span>的description，<span style="color: black;">尽可能</span>不适用默认<span style="color: black;">同样</span>的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 适当的长度，超出会被截断。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、神马-《移动网站优化指南》</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. 本文目的</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">神马搜索是真正的移动搜索，在发布<span style="color: black;">迄今</span>短短几月内在国内移动搜索引擎市场渗透率已超过20%，位居市场第二位。本文<span style="color: black;">供给</span>神马搜索在网站收录、优化上的官方说法，<span style="color: black;">帮忙</span>站长<span style="color: black;">恰当</span>、<span style="color: black;">连续</span>的优化网站，<span style="color: black;">一起</span>促进移动搜索的发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. 为何要建移动站</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动互联网井喷式发展，用户<span style="color: black;">拜访</span>移动资源的需求越来越强，<span style="color: black;">日前</span>用户<span style="color: black;">拜访</span>移动互联网的时间<span style="color: black;">已然</span>超过了PC。<span style="color: black;">创立</span>移动站，获取<span style="color: black;">更加多</span>移动<span style="color: black;">拜访</span>流量是网站发展必然趋势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. 移动站优化</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 网站域名</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">选取</span>简短、有含义的域名，方便用户记住。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 网站结构组织</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的结构设置尽可能扁平，方便用户在较短路径能访问到想要的网页。<span style="color: black;">同期</span>，扁平的网站结构<span style="color: black;">亦</span>更利于搜索引擎更全面的抓取到网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">意见</span>网站采用三层结构模式：网站首页->频道首页-><span style="color: black;">详细</span>内容页，<span style="color: black;">每一个</span>页面都有指向上级及下级<span style="color: black;">关联</span>页面的链接。<span style="color: black;">另外</span>，<span style="color: black;">意见</span>在页面中设置面包屑，方便用户定位和浏览网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) URL设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">url尽可能规范、简单，不要带<span style="color: black;">太多</span>的<span style="color: black;">没</span>效参数，如session id，统计参数等。如<span style="color: black;">由于</span>统计等其它<span style="color: black;">原因</span><span style="color: black;">必须</span>设置较<span style="color: black;">繁杂</span>的动态url，<span style="color: black;">意见</span>用户<span style="color: black;">拜访</span>时将url<span style="color: black;">经过</span>302重定向到正常的静态url。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，在网站内容组织上<span style="color: black;">经过</span>目录或二级域名来区分<span style="color: black;">区别</span>主题内容，<span style="color: black;">亦</span>能在<span style="color: black;">必定</span>程度上<span style="color: black;">加强</span>url可读性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4) 服务质量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站务必<span style="color: black;">保准</span>文档的服务和较快的<span style="color: black;">拜访</span>速度，这个是基本<span style="color: black;">需求</span>，<span style="color: black;">仅有</span><span style="color: black;">保准</span>了服务质量<span style="color: black;">才可</span>留住用户。<span style="color: black;">另一</span>，服务稳定<span style="color: black;">亦</span>有利于搜索引擎<span style="color: black;">即时</span>抓取和索引网站内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5) 内容质量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站最好有自己的原创内容，能够给用户<span style="color: black;">供给</span>独特的价值。除此之外，在建设网站内容时要严格从用户的利益出发，不要针对搜索引擎制造内容，不要做spam！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6) 善用标签</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">善用html内的标签，如title、meta-description内容要准确、清晰。Title设置<span style="color: black;">意见</span><span style="color: black;">包括</span>网站内容、主站和频道信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如：德国24年后再捧大力神杯_体育频道_新浪网；meta-description<span style="color: black;">必须</span>准确描述网页或频道内容，利于搜索引擎展现更<span style="color: black;">关联</span>和更具可读性的摘要，这点在doc类网站中<span style="color: black;">表现</span>尤为<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7) 移动适配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站最好能适配高端机型和低端机型，<span style="color: black;">保准</span>在<span style="color: black;">区别</span><span style="color: black;">设备</span>上能有适合的展现形态。如，网站a（www.abc.com），适配到高端机为：m.abc.com，适配到低端机为：wap.abc.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从发展趋势来看，<span style="color: black;">意见</span>用html5和xhtml来建站，<span style="color: black;">按照</span><span style="color: black;">区别</span>平台进行自动适配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8) 开放抓取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对正常的网页放开robots.txt限制，<span style="color: black;">准许</span>搜索引擎抓取。神马搜索的爬虫user agent是yisouspider，神马搜索抓取了网站内容<span style="color: black;">才可</span>在用户检索时<span style="color: black;">供给</span><span style="color: black;">关联</span>的网页内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、搜狗-《搜狗移动搜索页面体验白皮书》</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420hTcLwUiaEiasynmnCFF4j8qg2AaqlzPGXgUicM03dENghmpnIibe1qoqlHKkuKmAvvUhadFLKcrfCqA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（搜狗移动搜索指南截图）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">中小<span style="color: black;">公司</span>或个人站长<span style="color: black;">怎样</span>做好移动端SEO优化？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看了上面百度和神马移动搜索指南，<span style="color: black;">乃至</span>你可能看了搜索移动搜索指南，是不是感觉云里雾里？心里肯定在想，你就告诉我，<span style="color: black;">此刻</span>移动端网站到底怎么做SEO优化？PC上做的外链手机上有<span style="color: black;">无</span>用，三要素有<span style="color: black;">无</span>用等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你已花了<span style="color: black;">那样</span>多时间看，<span style="color: black;">或</span><span style="color: black;">无</span>看，<span style="color: black;">那样</span>白杨SEO就用白话+举例的方式简单来告诉你手机站<span style="color: black;">怎样</span>做SEO？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、网页设计</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个点<span style="color: black;">重点</span>针对新站<span style="color: black;">来讲</span>，<span style="color: black;">针对</span><span style="color: black;">已然</span>有移动站的只是做修改哈。移动端手机网站，<span style="color: black;">由于</span>屏幕所限，<span style="color: black;">因此</span>网页设计以简洁为主，不要像PC那种大导航、大图<span style="color: black;">宣传</span>banner等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">核心优化原则<span style="color: black;">便是</span>用户<span style="color: black;">运用</span>简洁明了，快速能<span style="color: black;">晓得</span>这个网页<span style="color: black;">重点</span>是干什么，<span style="color: black;">要紧</span>内容最好在前三屏要展现出来。导航栏<span style="color: black;">意见</span><span style="color: black;">能够</span>用侧边栏形式，如图。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420hTcLwUiaEiasynmnCFF4j8q0vniaJmNTpkWic48fRpVAgQMtzyxLqqvgVqRUHv5ZBOe5npe6BobiaBRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（某留学网首页截图）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，网页设计简洁以及后面建站时少用<span style="color: black;">有些</span><span style="color: black;">各样</span>炫技，有助于加快网页打开速度的哦~</p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、网站服务器</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于这一点，<span style="color: black;">非常多</span>中小<span style="color: black;">公司</span><span style="color: black;">乃至</span>个人站长并<span style="color: black;">无</span>完全<span style="color: black;">注意</span>到，这个<span style="color: black;">地区</span>非常<span style="color: black;">要紧</span>！<span style="color: black;">倘若</span>网站服务器<span style="color: black;">这儿</span>没做好，后面<span style="color: black;">各样</span>优化是白做！</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于网站服务器有两点，一是不管<span style="color: black;">公司</span>还是个人站长，<span style="color: black;">倘若</span>你想在移动端做好排名的话，<span style="color: black;">意见</span>自己选独立IP，不要与人共用IP，官方指南<span style="color: black;">亦</span>有<span style="color: black;">知道</span>说过。二是网站服务器<span style="color: black;">必定</span>要保持稳定！</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span>许觉得，网站服务器这个与你关系不大，有好几个来找我咨询网站降权<span style="color: black;">原由</span>都是<span style="color: black;">由于</span>网站服务器问题曾打不开<span style="color: black;">导致</span>的。<span style="color: black;">因此</span>做为SEO优化的你，只<span style="color: black;">必须</span>跟你的技术<span style="color: black;">或</span>服务器<span style="color: black;">供给</span>方说明<span style="color: black;">要紧</span>性！</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、移动建站</span></strong></span><span style="color: black;">关于移动端SEO优化与建站有什么关系呢？<span style="color: black;">日前</span>移动端主流建站有两种，一种是单独建站，一种是做自适应。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据观察，移动商搜索排名，m.xxx.com的域名排名<span style="color: black;">通常</span>比较好，百度官方上面<span style="color: black;">亦</span>多次说到。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、网站结构优化</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于网站结构，<span style="color: black;">咱们</span>在PC站常说要做树状结构，面包导航之类。移动端手机站适用吗？其实依旧适用。面包结构之前用锚文本，而不是<span style="color: black;">照片</span>之类。</p>
</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在手机端的各个频道，各个页面之间<span style="color: black;">亦</span>要做链接互相链接。<span style="color: black;">便是</span><span style="color: black;">咱们</span>常的站内优化—内链。优化手机站的时候<span style="color: black;">亦</span>要去看手机站页面有<span style="color: black;">无</span>孤岛。搜索引擎移动端爬虫<span style="color: black;">亦</span>是走链接形式的。</p>
</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（内容中的<span style="color: black;">关联</span>是人为<span style="color: black;">增多</span>，下面上一篇下一篇，<span style="color: black;">关联</span><span style="color: black;">文案</span>是技术自动设置）</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、网站三要素优化</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">非常多</span>人说PC上三要素除了标题都不<span style="color: black;">那样</span><span style="color: black;">要紧</span>了，尤其百度官方<span style="color: black;">亦</span>说了，<span style="color: black;">非常多</span>人以为手机上的三要素<span style="color: black;">亦</span>不<span style="color: black;">要紧</span>了。</p>
</span><span style="color: black;">恰恰相反，移动端手机网站各个页面的三要素</span><span style="color: black;">（标题、<span style="color: black;">重要</span>词、描述）</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相当<span style="color: black;">要紧</span>！移动端搜索排名的<span style="color: black;">重要</span>词<span style="color: black;">关联</span>性还是以三要素提取的，不管百度，神马还是搜狗。如图：</p>
</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（搜狗搜索截图）</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">白杨SEO优化<span style="color: black;">意见</span>，针对移动端手机站首页、各频道页、专题页、<span style="color: black;">乃至</span>活动页都要人为来写三要素，针对内容详情页，<span style="color: black;">能够</span>让技术自动提取<span style="color: black;">文案</span>标题做为title，描述自动截取内容前30个字等。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、网站URL优化</span></strong></span><span style="color: black;"><span style="color: black;">关于URL，这条其它和PC<span style="color: black;">同样</span>，虽然在手机上用户看不到URL了，<span style="color: black;">然则</span><span style="color: black;">针对</span>搜索引擎<span style="color: black;">来讲</span>，URL简洁明了，不要<span style="color: black;">太多</span>参数依旧受欢迎。</span></span><span style="color: black;"><span style="color: black;">同期</span>，移动端的URL优化<span style="color: black;">重视</span>两点：一是URL层次不要设计太深，<span style="color: black;">例如</span>像XXX.COM/XX/XXX/XX/XX之类。二是同一个内容不要对应<span style="color: black;">区别</span>URL。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、内容标题和原创</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端SEO优化<span style="color: black;">文案</span>标题<span style="color: black;">重视</span>的事项是不要太长，<span style="color: black;">由于</span>搜索引擎展示有限，<span style="color: black;">因此</span>在写<span style="color: black;">文案</span>最好限定字数，<span style="color: black;">或</span>把最<span style="color: black;">要紧</span>的写在前17个字里面。</p>
</span><span style="color: black;">关于原创，尤其<span style="color: black;">要紧</span>，<span style="color: black;">这儿</span>原创<span style="color: black;">亦</span>不仅只你要写多少自己观点叫原创，在官方<span style="color: black;">意见</span>飘红有写，整合系列服务<span style="color: black;">亦</span><span style="color: black;">能够</span>是原创。<span style="color: black;">况且</span>核心是<span style="color: black;">每日</span>都要有<span style="color: black;">必定</span>数量。白杨SEO<span style="color: black;">意见</span><span style="color: black;">最少</span>2篇及以上，像我以前<span style="color: black;">需求</span><span style="color: black;">最少</span>是5篇。</span><span style="color: black;"><span style="color: black;">例如</span>本篇，其实你<span style="color: black;">亦</span><span style="color: black;">能够</span>理解为整合，但<span style="color: black;">针对</span>真正做移动端优化，尤其想看百度，搜狗和神马的都有用。</span><span style="color: black;"><span style="color: black;">非常多</span>人说移动端收录没<span style="color: black;">增多</span>之类，一问才<span style="color: black;">晓得</span>，一天别说几篇，一篇都<span style="color: black;">保准</span>不了，<span style="color: black;">乃至</span>几天发一条，<span style="color: black;">针对</span>新站<span style="color: black;">意见</span>前期还是要<span style="color: black;">保准</span>数量。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、网站外链</span></strong></span><span style="color: black;"><span style="color: black;">移动网站上做外链有用么？<span style="color: black;">非常多</span>人觉得手机站<span style="color: black;">无</span>PC站友情链接，<span style="color: black;">因此</span>做友情链接<span style="color: black;">或</span>外链<span style="color: black;">无</span>用了。其实呢，官方还是支持高质量的外链。至于你发的<span style="color: black;">哪些</span>垃圾论坛之类确实没用了。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、<span style="color: black;">重视</span>事项</span></strong></span><span style="color: black;"><span style="color: black;">移动端优化<span style="color: black;">亦</span>要<span style="color: black;">重视</span>的是，不要中了百度移动端的<span style="color: black;">有些</span>算法。<span style="color: black;">例如</span>百度专门打击移动端的冰桶算法，从2014年1.0到<span style="color: black;">此刻</span><span style="color: black;">已然</span>5.0了。</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">如上图，<span style="color: black;">非常多</span><span style="color: black;">公司</span>只顾在手机端好看搞弹框视频之类，<span style="color: black;">或</span>只把手机网站当作引流到自己APP的<span style="color: black;">工具</span></span><span style="color: black;">（<span style="color: black;">例如</span>白杨SEO给某大型<span style="color: black;">公司</span>做SEO顾问）</span><span style="color: black;">又想这个移动端做好排名，这是很难的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于移动端SEO优化的问答</span></strong></span><span style="color: black;">1、我的移动站内容和PC站是<span style="color: black;">同样</span>的，需不<span style="color: black;">必须</span>屏蔽百度的PC搜索蜘蛛？</span><span style="color: black;">答：<span style="color: black;">因为</span>百度的PC搜索和移动搜索共用同一个spider，都带有baidu标示，不要进行屏蔽。Spider在抓取时会对页面进行识别，自动判断是PC页还是mobile页，<span style="color: black;">因此呢</span><span style="color: black;">意见</span><span style="color: black;"><span style="color: black;">运用</span>规范的html5/xhtml协议语言来建设移动站。</span></span><span style="color: black;">2、手机站<span style="color: black;">运用</span>xhtml与html5<span style="color: black;">研发</span>，对搜索引擎<span style="color: black;">是不是</span>有区别？</span><span style="color: black;">答：<span style="color: black;">通常</span><span style="color: black;">状况</span>下极速版我们会优先给Xhtml的结果，触屏版优先给html5,效果更加炫酷。</span><span style="color: black;">3、<span style="color: black;">倘若</span>是URL、PC<span style="color: black;">拜访</span>和移动<span style="color: black;">拜访</span>分别识别<span style="color: black;">区别</span>的模版，例如<span style="color: black;">咱们</span>有一个URL，PC<span style="color: black;">拜访</span>是是这个模版，手机<span style="color: black;">拜访</span>是那个模版。<span style="color: black;">那样</span><span style="color: black;">咱们</span>是<span style="color: black;">运用</span>相同的URL好，还是单独的做一个M站好？</span><span style="color: black;">答：理想状态下同一套url是最优的（即自适应）。</span><span style="color: black;">4、<span style="color: black;">倘若</span>两个站点它的TDK都是完全相同的，每一个页面，会不会<span style="color: black;">引起</span>站点被<span style="color: black;">处罚</span>？</span><span style="color: black;">答：<span style="color: black;">倘若</span>指同一个站点的PC和移动，肯定是不会<span style="color: black;">引起</span>被<span style="color: black;">处罚</span>的。</span><span style="color: black;">5、外链对手机站<span style="color: black;">是不是</span>有效果？</span><span style="color: black;">答：外链还是有效果的，但不要做<span style="color: black;">哪些</span>垃圾外链，<span style="color: black;">例如</span>说论坛的标签里面<span style="color: black;">或</span>说买卖链接<span style="color: black;">或</span>是说批量的发链接有可能被<span style="color: black;">处罚</span>。正常交换一下链接是有<span style="color: black;">帮忙</span>的。0和1是明显<span style="color: black;">区别</span>的。</span><span style="color: black;">6、百度移动搜索对我的移动站收录较少，该<span style="color: black;">怎样</span>做？</span><span style="color: black;">答：<span style="color: black;">倘若</span><span style="color: black;">同期</span><span style="color: black;">拥有</span>PC站，且PC与移动站是一一对应的关系，请利用开放适配<span style="color: black;">工具</span>进行提交，既<span style="color: black;">能够</span><span style="color: black;">帮忙</span>移动站的收录又<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您将PC站的排名转移至移动搜索。<span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">仅有</span>移动站，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>移动sitemap<span style="color: black;">工具</span>向百度进行提交。</span></span><span style="color: black;">7、 移动端搜索有什么特点?</span><span style="color: black;">A丶用户偏向于提示性短语搜索</span><span style="color: black;">B丶偏向于本地化搜索。</span><span style="color: black;">C丶搜索媒介<span style="color: black;">更加多</span>，<span style="color: black;">例如</span>扫一扫<span style="color: black;">或</span>语音都<span style="color: black;">能够</span>直接搜索</span><span style="color: black;">8、<span style="color: black;">咱们</span>在<span style="color: black;">PC与移动的搜索结果<span style="color: black;">同样</span>吗?</span></span><span style="color: black;">60%的搜索结果还是<span style="color: black;">同样</span>。但移动端会<span style="color: black;">按照</span>搜索者的<span style="color: black;">重要</span>词调用当时所在地的数据，<span style="color: black;">亦</span><span style="color: black;">便是</span>说会<span style="color: black;">按照</span>你所在的地区<span style="color: black;">区别</span>而展示<span style="color: black;">区别</span>的数据。<span style="color: black;">例如</span>，你在杭州搜索美食与在上海搜索美食，本地化信息会优化展示，这<span style="color: black;">便是</span>移动的特性。</span><span style="color: black;"><span style="color: black;">另外</span>，移动网站优先会展示互动性，<span style="color: black;">即时</span>性的网站。</span>
谷歌外贸网站优化技术。 期待更新、坐等、迫不及待等。 你字句如珍珠，我珍藏这份情。 i免费外链发布平台 http://www.fok120.com/ “沙发”（SF，第一个回帖的人） 感谢楼主分享，祝愿外链论坛越办越好！
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