浅析：《百度搜索优秀内容诠释》，当下百度SEO该怎么做？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上周有小伙伴在SEO<span style="color: black;">公司</span>群里，分享了近期百度搜索资源平台，最新发布的《百度搜索<span style="color: black;">优秀</span>内容<span style="color: black;">诠释</span>》这篇<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在群里还是<span style="color: black;">导致</span>了广泛的讨论，其实关于什么是<span style="color: black;">优秀</span>内容的问题，百度搜索资源平台官方<span style="color: black;">已然</span>发布了<span style="color: black;">非常多</span>次版本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>会反复强调：内容的<span style="color: black;">优秀</span>度呢，我想还是和高度同质化的内容<span style="color: black;">相关</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UvYrJZbAXpml63M0aocFTjMXIOec1cZAobyHO5f3lY7vsbpBk3z2Lcw0PIKia1zYI9geV7Wr9HIUKSHrV3D0Dxw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>看《百度搜索<span style="color: black;">优秀</span>内容解读》，当下百度SEO该怎么做？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，<span style="color: black;">咱们</span>上一篇<span style="color: black;">文案</span>：<a style="color: black;">百度SEO数据大滑坡，整站内容稀缺性，<span style="color: black;">将来</span>或成优化工作“重头戏”？</a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">已然</span><span style="color: black;">仔细</span>的强调过这个问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，蝙蝠侠IT，再次针对最新的<span style="color: black;">以上</span>文档，简单的拆解一下官方给<span style="color: black;">大众</span>的<span style="color: black;">要紧</span>信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">咱们</span>针对部分原文内容，逐一的分析：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">原文1：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、从百度搜索的视角出发：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度搜索的<span style="color: black;">要紧</span>职责是为用户<span style="color: black;">供给</span>最<span style="color: black;">拥有</span>价值的信息，而内容质量是价值的最核心<span style="color: black;">表现</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索质量算法<span style="color: black;">平常</span><span style="color: black;">累积</span>了<span style="color: black;">海量</span>样本，当两个同类内容比较时，搜索质量算法会<span style="color: black;">按照</span><span style="color: black;">优秀</span>内容的标准，给出这两个</span><strong style="color: blue;"><span style="color: black;">内容在各个维度的分值</span></strong><span style="color: black;">，从而让更加<span style="color: black;">优秀</span>的内容排在前面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，每一位内容生产者对内容质量细微的<span style="color: black;">调节</span>和优化，搜索质量算法都会给出明确的反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而百度搜索<span style="color: black;">亦</span>在<span style="color: black;">连续</span>优化算法，让<span style="color: black;">优秀</span>内容脱颖而出，呈现给<span style="color: black;">必须</span>的用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这段话中：<strong style="color: blue;">内容在各个维度的分值</strong>，<span style="color: black;">作为</span>一个讨论热度比较高的点。<span style="color: black;">那样</span>，当两个同质化内容相比较的时候，多个维度，<span style="color: black;">详细</span>应该有<span style="color: black;">那些</span>呢，<span style="color: black;">咱们</span><strong style="color: blue;">猜测</strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 页面标题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② <span style="color: black;">目的</span><span style="color: black;">重要</span>词，位置，<span style="color: black;">重要</span>词密度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ <span style="color: black;">目的</span><span style="color: black;">重要</span>词，页面<span style="color: black;">关联</span>性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 页面<span style="color: black;">熬炼</span>结构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤ 页面图文，音频，视频的匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑥ 页面原创度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑦ 页面针对<span style="color: black;">目的</span><span style="color: black;">重要</span>词，搜索需求的满足程度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑧ 页面用户体验与视觉体验</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑨ 页面特定标签的匹配H1-H3</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑩页面搜索友好性，<span style="color: black;">是不是</span>为：VUE，FLASH等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>内容中，<span style="color: black;">咱们</span>认为每一个点，每一个细节都应该足够<span style="color: black;">导致</span><span style="color: black;">注意</span>，其中页面<span style="color: black;">关联</span>性，以及<span style="color: black;">是不是</span>专业化的满足搜索需求匹配的能力，<span style="color: black;">咱们</span>认为是一个<span style="color: black;">要紧</span>的影响因子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">原文2：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、从<span style="color: black;">研发</span>者视角出发：高质量的内容有助于用户的留存，有利于<span style="color: black;">长时间</span>获取忠实用户沉淀，打造品牌影响力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户浏览后满意度高、口碑好、<span style="color: black;">优秀</span>内容占比越多的站点，对用户、对搜索的价值就越大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当用户搜索同类需求时，就有机会被<span style="color: black;">更加多</span>用户关注到，形成良性的循环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>从整体和长远<span style="color: black;">思虑</span>，站点<span style="color: black;">必须</span><span style="color: black;">连续</span>优化<span style="color: black;">优秀</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从这段文字的表述中，<span style="color: black;">咱们</span>认为<span style="color: black;">大众</span><span style="color: black;">能够</span>重点关注如下几个细节：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 浏览后满意度，可能<span style="color: black;">触及</span>：页面停留时长，跳出率等<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 口碑好，可能<span style="color: black;">触及</span>：特定周期内，<span style="color: black;">目的</span>页面平均点击率等<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③ <span style="color: black;">优秀</span>内容占比，可能<span style="color: black;">触及</span>：整站在垂直<span style="color: black;">行业</span>的一个垂直度，<span style="color: black;">倘若</span>足够垂直且<span style="color: black;">优秀</span>，<span style="color: black;">那样</span>搜索展现行业<span style="color: black;">关联</span><span style="color: black;">重要</span>词的时候，可能针对新发页面给出的预估排名相对比较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④ 用户搜索同类内容，有<span style="color: black;">更加多</span>内容展现，可能<span style="color: black;">触及</span>：千人千面的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原文3：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续</span>获取高质量内容，有利于<span style="color: black;">加强</span>用户对内容平台的信任度，<span style="color: black;">加强</span>用户的粘性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这句话的理解：<span style="color: black;">能够</span>从品牌词二次搜索的<span style="color: black;">方向</span>来理解，可<span style="color: black;">连续</span>性的<span style="color: black;">增多</span>品牌词的搜索量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span>内容，是<span style="color: black;">咱们</span>认为<span style="color: black;">这次</span>重点更新的几个核心要素，<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>单独拿出来讨论，而全文内容，和之前官网更新的内容，大同小异，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span>阅读。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原文如下：<span style="color: black;">https://ziyuan.baidu.com/college/articleinfo?id=3137</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总体来讲，<span style="color: black;">这次</span>更新，仍然在强调内容的<span style="color: black;">要紧</span>性，这是<span style="color: black;">咱们</span>后期<span style="color: black;">没</span>论是做网站SEO，还是百家号运营重点考量的<span style="color: black;">原因</span>，<span style="color: black;">以上</span>内容，仅供参考，欢迎留言讨论。</span></p>
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