警觉:百度优化推广八大陷阱,忽悠死你没商量
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/LflxPeT1nh2qxJuiawmoWOco8q44MmKOGeZsjGapIHSuDskZRcZD6L3NXicbSbaoq1jN8qt4e3ibr0y6zJ6TyJq7A/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着国家把中小<span style="color: black;">公司</span>信息化建设<span style="color: black;">说到</span>国家战略高度<span style="color: black;">败兴</span>,全国各地大<span style="color: black;">体积</span>小的互联网<span style="color: black;">公司</span><span style="color: black;">亦</span>如雨后春笋般涌现,而互联网<span style="color: black;">公司</span><span style="color: black;">因为</span>内部管理和技术不成熟,给中小<span style="color: black;">公司</span>带来的实实在在的效果<span style="color: black;">亦</span>参差不齐。<span style="color: black;">因为</span>缺少有效的监管手段,眼下我国互联网<span style="color: black;">公司</span>在<span style="color: black;">商场</span>活动中存在着<span style="color: black;">许多</span>陷阱骗局,广大中小<span style="color: black;">公司</span><span style="color: black;">不可</span>不防,其中尤以利用百度优化推广欺骗中小<span style="color: black;">公司</span>为最。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期,重庆市江津区一家<span style="color: black;">公司</span>负责人廖先生告诉记者,去年6月份与一家互联网<span style="color: black;">公司</span>签署了百度推广包年合同,服务为9800元/年,<span style="color: black;">由于</span>购买两年<span style="color: black;">能够</span>赠送一年,随之与该<span style="color: black;">机构</span>达成合作,共计19600元。然而直到<span style="color: black;">此刻</span>该<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">无</span>把廖先生<span style="color: black;">关联</span><span style="color: black;">制品</span>推广<span style="color: black;">重要</span>词做到首页。记者<span style="color: black;">经过</span>站长<span style="color: black;">工具</span>查看,网站推广<span style="color: black;">重要</span>词全部都<span style="color: black;">表示</span>在100位以后,<span style="color: black;">不仅</span><span style="color: black;">无</span>达到推广效果,更让廖先生生气的是该<span style="color: black;">公司</span>官方网站<span style="color: black;">此刻</span>打开竟然是一家博彩网站,<span style="color: black;">由于</span>该<span style="color: black;">公司</span>所有<span style="color: black;">宣传</span>宣传和名片都印刷了官网网址,对<span style="color: black;">公司</span>造<span style="color: black;">成为了</span>不可挽救的<span style="color: black;">消极</span>品牌形象。专家<span style="color: black;">叫作</span>类似互联网<span style="color: black;">公司</span>签单拿钱走人不办事的欺诈<span style="color: black;">行径</span>全国都有,<span style="color: black;">媒介</span>披露的只是九牛一毛!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记者从重庆市工商局获悉,<span style="color: black;">截止</span>2017年4月份,重庆市中小<span style="color: black;">公司</span>数量为70万户,而重庆市互联网<span style="color: black;">公司</span>有效在册数量竟然达5万家,占总<span style="color: black;">公司</span>数量的7.14%,而据业内人士分析,所有互联网<span style="color: black;">公司</span>中有SEO优化业务的应该<span style="color: black;">最少</span>占60%以上。重庆互联网<span style="color: black;">公司</span>增长呈现大的井喷一方面是国家互联网+战略和<span style="color: black;">公众</span>创业,万众创新政策的引导下,另一方面在于重庆市政府鼓励互联网电子商务等行业的发展和推动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据重庆一家互联网集团<span style="color: black;">机构</span>负责人向记者透露,前些年<span style="color: black;">因为</span>互联网普及程度不高,消费者搜索习惯单一,互联网<span style="color: black;">公司</span>都会<span style="color: black;">根据</span>客户<span style="color: black;">需求</span>指定<span style="color: black;">重要</span>词进行优化,近几年<span style="color: black;">因为</span>互联网高度普及,消费者搜索习惯<span style="color: black;">通常</span><span style="color: black;">不仅</span>只是单一<span style="color: black;">重要</span>词搜索。记者<span style="color: black;">亦</span>调查得知,消费者在搜索想要结果时候,<span style="color: black;">常常</span>都会进行多次搜索,以求搜索结果的<span style="color: black;">精细</span>性。<span style="color: black;">因此</span><span style="color: black;">日前</span>市场上绝大部分互联网<span style="color: black;">公司</span>都纷纷<span style="color: black;">科研</span>SEO整站优化技术和<span style="color: black;">方法</span>来适应市场<span style="color: black;">需求</span>。正是对这种消费者搜索习惯与中小<span style="color: black;">公司</span>对SEO优化认识<span style="color: black;">不足</span>的<span style="color: black;">状况</span>下,中小<span style="color: black;">公司</span>才屡屡<span style="color: black;">上当</span>。记者<span style="color: black;">亦</span>总结了<span style="color: black;">违法</span>互联网<span style="color: black;">公司</span>及其<span style="color: black;">营销</span>人员针对<span style="color: black;">区别</span><span style="color: black;">状况</span><span style="color: black;">诈骗</span>中小<span style="color: black;">公司</span>的八种“伎俩”:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">陷阱一:低价<span style="color: black;">营销</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>互联网推广市场竞争激烈,部分互联网<span style="color: black;">公司</span><span style="color: black;">低价</span><span style="color: black;">营销</span>。<span style="color: black;">因为</span>近年来人工成本和互联网<span style="color: black;">公司</span>在服务器、房租成本的<span style="color: black;">增多</span>,<span style="color: black;">引起</span>综合运营成本<span style="color: black;">广泛</span>过高。SEO优化<span style="color: black;">想要</span>有好的效果除技术之外,<span style="color: black;">守护</span>就<span style="color: black;">显出</span>尤为<span style="color: black;">要紧</span>,据记者走访多家正规互联网<span style="color: black;">公司</span><span style="color: black;">认识</span>到,<span style="color: black;">日前</span>市场上整站优化价格<span style="color: black;">通常</span>在8800元/年-16800元/年,<span style="color: black;">倘若</span>互联网<span style="color: black;">公司</span>SEO优化价格过低就会存在营运困难。一两年后,可能会<span style="color: black;">引起</span>破产,<span style="color: black;">那样</span>,<span style="color: black;">公司</span>的后续服务<span style="color: black;">亦</span>就难以为继,直接影响到<span style="color: black;">公司</span>的互联网品牌形象和推广效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">陷阱二:<span style="color: black;">保准</span>上首页,不成功退款</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">骗吃“定心丸”,<span style="color: black;">因为</span>SEO技术优化的特殊性,任何互联网<span style="color: black;">公司</span>和个人都<span style="color: black;">没</span>法100%<span style="color: black;">保准</span>某一个<span style="color: black;">或</span>某<span style="color: black;">有些</span>词<span style="color: black;">必定</span>上首页。据百度<span style="color: black;">机构</span><span style="color: black;">认识</span>到,百度根据大数据分析不<span style="color: black;">定时</span>会更新百度算法,以<span style="color: black;">提高</span>用户体验度,任何一次算法的更新都会<span style="color: black;">导致</span>排名的不稳定,由此可见,流量越大的词稳定性越差,<span style="color: black;">乃至</span><span style="color: black;">基本</span>不可能优化到首页。<span style="color: black;">营销</span>人员<span style="color: black;">常常</span>为了业绩胡乱承诺,<span style="color: black;">乃至</span>卷款逃逸!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> <strong style="color: blue;">陷阱三:分期付款</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些</span>互联网<span style="color: black;">公司</span>采取分期付优化款,等优化词上去再交尾款。专家提醒,一方面全国正规互联网优化<span style="color: black;">公司</span>内部管理都很完善,各<span style="color: black;">分部</span>相互协作<span style="color: black;">协同</span>,<span style="color: black;">营销</span>人员签署合同和收到款项后方可下单,技术<span style="color: black;">分部</span><span style="color: black;">必要</span>收到客服<span style="color: black;">分部</span>审核合同<span style="color: black;">没</span>异议和财务<span style="color: black;">分部</span>确认款项完结后方可<span style="color: black;">起始</span>优化。<span style="color: black;">倘若</span>该互联网<span style="color: black;">公司</span><span style="color: black;">能够</span>分期付款只能说明该互联网<span style="color: black;">公司</span>管理不完善,<span style="color: black;">便是</span>小<span style="color: black;">公司</span>为了<span style="color: black;">存活</span>,见钱就收<span style="color: black;">亦</span>就不难理解了,最怕的是该互联网<span style="color: black;">公司</span>从未打算再收尾款。另一方面<span style="color: black;">认识</span>优化的都<span style="color: black;">晓得</span>,优化前期的成本非常大,加上域名的所有权<span style="color: black;">亦</span><span style="color: black;">没</span>法<span style="color: black;">掌控</span>,<span style="color: black;">无</span>一家正规的SEO优化<span style="color: black;">公司</span>会去冒这个<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">陷阱四:<span style="color: black;">没</span>限<span style="color: black;">重要</span>词上首页</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO工程师韩斌告诉记者,据他<span style="color: black;">数年</span>经验,百度优化一个网站<span style="color: black;">必要</span>围绕几个主<span style="color: black;">重要</span>词进行优化,<span style="color: black;">倘若</span>所<span style="color: black;">选取</span>多个优化<span style="color: black;">重要</span>词相互之间<span style="color: black;">无</span>联系,那<span style="color: black;">所有</span>优化上首页的可能性几乎没有,况且优化词太多,百度视为作<span style="color: black;">坏处</span>,会永久封站,<span style="color: black;">因此</span><span style="color: black;">没</span>限<span style="color: black;">重要</span>词优化本身<span style="color: black;">便是</span>骗局!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> <strong style="color: blue;">陷阱五:十大搜索,全网覆盖</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>人员<span style="color: black;">常常</span>告诉中小<span style="color: black;">公司</span>,百度、360、搜狗、谷歌、搜搜、有道、神马、雅虎、必应、中搜等十大搜索<span style="color: black;">所有</span>首页。其实<span style="color: black;">日前</span>国内的搜索引擎<span style="color: black;">便是</span>百度、360和搜狗,如谷歌早<span style="color: black;">已然</span>退出中国,腾讯搜搜与搜狗合并,有道和360合并,雅虎早不存在,其他搜索引擎市场份额几乎忽略不计,记者感觉<span style="color: black;">这般</span><span style="color: black;">营销</span>反而更不可信。即使如此,百度、360、搜狗主流三家搜索引擎收录算法<span style="color: black;">亦</span>不尽相同,不可能收录完全<span style="color: black;">同样</span>,这种虚假承诺<span style="color: black;">亦</span><span style="color: black;">必须</span>中小<span style="color: black;">公司</span><span style="color: black;">警觉</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> <strong style="color: blue;">陷阱六:先做排名后付费</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类互联网<span style="color: black;">公司</span><span style="color: black;">首要</span>会向客户索要网站后台、用户名、<span style="color: black;">暗码</span>;FTP用户名、<span style="color: black;">暗码</span>,这些东西一旦<span style="color: black;">供给</span>给这种骗子,<span style="color: black;">她们</span>就会在程序上注入漏洞、注入黑链<span style="color: black;">乃至</span>利用域名外挂<span style="color: black;">违法</span>网站,<span style="color: black;">而后</span>倒卖黑链或<span style="color: black;">违法</span>网站赚取利润。<span style="color: black;">另一</span>有些小互联网<span style="color: black;">公司</span>并不懂任何的技术,<span style="color: black;">通常</span>在淘宝上买软件刷,<span style="color: black;">她们</span>接到业务后,什么<span style="color: black;">亦</span>不做,<span style="color: black;">便是</span>刷排名,刷排名<span style="color: black;">必定</span>程度会<span style="color: black;">提高</span>排名,<span style="color: black;">因此</span>在一<span style="color: black;">按时</span>间内会暂时某些词会<span style="color: black;">显现</span>首页,这个时候<span style="color: black;">她们</span>就会向<span style="color: black;">公司</span>要钱,<span style="color: black;">由于</span>并不是事实上的优化,收到钱后这些网站会<span style="color: black;">火速</span>在首页上消失,<span style="color: black;">最后</span><span style="color: black;">导致</span>客户既损失钱,<span style="color: black;">亦</span>损失了时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">陷阱七:按天付费</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按天付费是近期部分小互联网<span style="color: black;">公司</span><span style="color: black;">或</span>个人开展的一种<span style="color: black;">营销</span>方式。这类<span style="color: black;">公司</span><span style="color: black;">经过</span>互联网<span style="color: black;">途径</span>扩展业务,大<span style="color: black;">都数</span>都会<span style="color: black;">经过</span><span style="color: black;">tel</span><span style="color: black;">研发</span><span style="color: black;">外区</span>客户。这类新型骗局方式<span style="color: black;">首要</span>让你预付几百元定金,<span style="color: black;">重要</span>词上到首页<span style="color: black;">起始</span>按天扣费方式,较容易的<span style="color: black;">重要</span>词<span style="color: black;">通常</span>上去就<span style="color: black;">能够</span>扣费,<span style="color: black;">因为</span>这类小<span style="color: black;">公司</span>的技术实力有限,而大<span style="color: black;">都数</span><span style="color: black;">重要</span>词是不可能优化到首页的。<span style="color: black;">由于</span><span style="color: black;">花费</span>低,该互联网推广<span style="color: black;">公司</span>又不在本地,中小<span style="color: black;">公司</span><span style="color: black;">因此</span>最后不了了之。<span style="color: black;">由于</span>这类<span style="color: black;">制品</span>很<span style="color: black;">拥有</span>竞争力,<span style="color: black;">即时</span>一天接10个单,一单<span style="color: black;">根据</span>预付500元计算,一天一个人就<span style="color: black;">能够</span>收入5000元,看来利润相当客观的。这类互联网<span style="color: black;">公司</span><span style="color: black;">便是</span>利用收费低,加之按天付费的“定心丸”,<span style="color: black;">非常多</span>中小<span style="color: black;">公司</span>都会上当受骗!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">陷阱八:偷梁换柱,竞价包年变优化</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市面上几乎所有的互联网推广<span style="color: black;">公司</span>都是做优化<span style="color: black;">制品</span>的,据记者<span style="color: black;">认识</span>所知,<span style="color: black;">日前</span>能够做竞价包年<span style="color: black;">制品</span>的<span style="color: black;">公司</span>少之又少,<span style="color: black;">通常</span>这类<span style="color: black;">公司</span>都有和百度签署的《框架合作协议》,<span style="color: black;">倘若</span><span style="color: black;">无</span>该协议<span style="color: black;">或</span>仅有<span style="color: black;">关联</span>匾牌(百度不<span style="color: black;">颁布</span>牌匾),中小<span style="color: black;">公司</span>就要留点心了。而大<span style="color: black;">都数</span>互联网<span style="color: black;">公司</span>都是以竞价包年<span style="color: black;">导致</span>客户兴趣,见面后都引导中小<span style="color: black;">公司</span>做优化,更有甚者说是做百度快照,<span style="color: black;">并不</span>管百度快照、SEO还是首页推广,其实<span style="color: black;">便是</span>优化<span style="color: black;">制品</span>,本质<span style="color: black;">没</span>任何区别。<span style="color: black;">倘若</span>中小<span style="color: black;">公司</span>真的想在互联网上得到满意效果,还是<span style="color: black;">意见</span>竞价和优化结合在<span style="color: black;">一块</span>做效果更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 业内该专家呼吁,鉴于眼前<span style="color: black;">状况</span>,<span style="color: black;">咱们</span><span style="color: black;">期盼</span>广大<span style="color: black;">公司</span>找正规、诚信的互联网<span style="color: black;">公司</span>,不要贪图便宜,<span style="color: black;">亦</span><span style="color: black;">期盼</span><span style="color: black;">关联</span><span style="color: black;">分部</span>尽快完善监督体制,<span style="color: black;">创立</span>严格的互联网<span style="color: black;">公司</span>资格认定制度或经营者<span style="color: black;">平常</span>经营信用监管机制,使各级监管<span style="color: black;">分部</span>在对互联网<span style="color: black;">公司</span>及互联网<span style="color: black;">营销</span>人员<span style="color: black;">行径</span>的管理上有法可依,有法可循。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/vVEysRjVVwJlUjHVk78Tj54NE90lfZfWeuFibAAcWialb7kG4TWWjFb7lxO60IPAlLCIRLRb2blSWP1CZwb2dicrw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">本公共号已同步入驻</span></strong><span style="color: black;">:百度<span style="color: black;">资讯</span>、今日头条、一点<span style="color: black;">新闻</span>、网易<span style="color: black;">资讯</span>、<span style="color: black;">外链论坛:www.fok120.com</span><span style="color: black;">资讯</span>、凤凰网<span style="color: black;">资讯</span>、新浪<span style="color: black;">资讯</span>、UC头条、天天快报、企鹅自<span style="color: black;">媒介</span>、界面<span style="color: black;">资讯</span>、九派<span style="color: black;">资讯</span>等自<span style="color: black;">媒介</span>平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/vVEysRjVVwJlUjHVk78Tj54NE90lfZfWeuFibAAcWialb7kG4TWWjFb7lxO60IPAlLCIRLRb2blSWP1CZwb2dicrw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以全平台日均超50万阅读的影响力</span></p>
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