wloe2gf 发表于 2024-7-9 10:45:48

怎么样做搜索推广（百度关键词推广）？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/p9rZIzY5Gicjk7IWSiclJqElkaGrvMhrmkFdlgZezgYh0QZauLXudAvsvepiagTmqmKxQiapHC6umsvrd3VdZNG7bQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在前面的<span style="color: black;">文案</span>《低成本网络推广<span style="color: black;">办法</span>》中有介绍过搜索推广，这次重点介绍下这个<span style="color: black;">办法</span>。<span style="color: black;">日前</span>国内的搜索引擎有百度、360、搜狗、神马等，在用户规模上百度应该是最多人<span style="color: black;">运用</span>，<span style="color: black;">因此</span>这篇<span style="color: black;">文案</span><span style="color: black;">重点</span>介绍百度的搜索推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/p9rZIzY5GicjfrLKTdsYLCguwolhOmoMgxIXvd1OibbIZmbrWykzYwEnE0AVibS6w37VAfmibnTzLICfjBgk2eTQFg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>百度推广的方式有<span style="color: black;">那些</span>？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度推广总体<span style="color: black;">来讲</span>分为两类。一是百度竞价，二是SEO优化。下面介绍这2种方式的操作流程和利<span style="color: black;">坏处</span>分析；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1&gt;百度竞价。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度竞价通俗理解：<span style="color: black;">便是</span>你在百度上开通一个账户（百度在<span style="color: black;">每一个</span>省都有直属代理商，<span style="color: black;">她们</span>会帮你开户），在这个账户里面您要充值5000元（安徽<span style="color: black;">日前</span>首次充值是5000元，其他省份会有差异）用于百度推广消费（这个类似于给手机号充100元话费的道理类似）。</p>
    <img src="https://mmbiz.qpic.cn/mmbiz_jpg/p9rZIzY5GichaKceTozGF9x0omCcTg6pSfLJrRjoW2FaicdAdVeso8lpic1VKA2YKoBLZmfWLfocSHhS9JEXceEqA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是百度竞价的登录页面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>竞价<span style="color: black;">宣传</span>消费？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开通百度账户以后，您<span style="color: black;">能够</span>在账户里面设置推广的<span style="color: black;">重要</span>词（<span style="color: black;">重要</span>词<span style="color: black;">能够</span>理解是在百度搜索框里输入的词语，<span style="color: black;">亦</span><span style="color: black;">能够</span>是一句话）。并且为<span style="color: black;">每一个</span><span style="color: black;">重要</span>词设置一个价格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/p9rZIzY5GichaKceTozGF9x0omCcTg6pSianhJf3D6R2EaZLlC6iaBzPuGy1sKeib0qSFtm2KicRqUN2ibvqT2ftmB9w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例：如下图所示，假如您是一家北京的装修<span style="color: black;">机构</span>，您<span style="color: black;">能够</span>在百度的账户里面设置“<strong style="color: blue;">北京装修<span style="color: black;">机构</span></strong>”这个<span style="color: black;">重要</span>词，并且设置这个词的价格是20元，并设置推广的区域为北京（百度账户后台<span style="color: black;">能够</span>设置推广的区域），<span style="color: black;">那样</span>北京的任何网友在搜索“北京装修<span style="color: black;">机构</span>”时就可能为查看到您的网站，<span style="color: black;">倘若</span>点击，<span style="color: black;">那样</span>您账户里面的余额就变成4980元；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/p9rZIzY5GicjaUz1oa43bGkaWuNfD88TNyXiaWewE48iaHqibH8PyT826LlS2NjtokwgusuMN1Ys4rGrswUvh9Hmvg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2&gt;百度SEO优化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度SEO优化的含义是，<span style="color: black;">咱们</span>在百度上搜索某个<span style="color: black;">重要</span>词，例如用搜索“北京装修<span style="color: black;">机构</span>”如下图所示，会<span style="color: black;">显现</span><span style="color: black;">非常多</span>网站。除了<span style="color: black;">摆列</span>在前面的网站（如图所示：网址后面有“<span style="color: black;">宣传</span>”字样的均是百度竞价推广）是百度竞价的以外，下面的<span style="color: black;">有些</span>网站大多都是<span style="color: black;">经过</span>SEO优化的方式<span style="color: black;">摆列</span>在前面的（如图所示：网址后面都是“百度快照”字样的，均是SEO优化）。如下图所示</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/p9rZIzY5GicjaUz1oa43bGkaWuNfD88TNPGMnbr7p2uaw4yn2RXjZSibLE22epWsicGbeUM1xIA9D6KpDdJVtlwDg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO优化，不是百度<span style="color: black;">机构</span><span style="color: black;">供给</span>的服务，而是<span style="color: black;">有些</span>建站服务<span style="color: black;">机构</span><span style="color: black;">或</span>网络推广<span style="color: black;">机构</span><span style="color: black;">经过</span><span style="color: black;">有些</span>技术让您的网站排名在百度的首页的服务；收费<span style="color: black;">亦</span>是这些<span style="color: black;">机构</span><span style="color: black;">供给</span>收费【市面上的SEO优化<span style="color: black;">机构</span>鱼龙混杂，后面的<span style="color: black;">文案</span>会介绍有<span style="color: black;">那些</span>坑】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>百度竞价与百度SEO优化的区别</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1&gt;排名的位置不<span style="color: black;">同样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价和SEO优化，这两种推广都<span style="color: black;">能够</span>在百度上<span style="color: black;">显现</span>您的网站，但百度竞价的肯定会是在SEO优化的网址前面；<span style="color: black;">日前</span><span style="color: black;">来讲</span>，百度官方会<span style="color: black;">供给</span>前5个位置给百度竞价的用户来推广。剩下的位置才是优化的网站；（<span style="color: black;">通常</span>百度首页会<span style="color: black;">显现</span>15个网站）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2&gt;<span style="color: black;">供给</span>服务的<span style="color: black;">机构</span>不<span style="color: black;">同样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价是百度官方的<span style="color: black;">制品</span>，<span style="color: black;">因此</span>您<span style="color: black;">倘若</span>做竞价推广的话，是与百度<span style="color: black;">机构</span>合作；而做百度SEO优化，百度官方<span style="color: black;">无</span>这个服务，<span style="color: black;">供给</span>这个服务的大多都是<span style="color: black;">有些</span>SEO优化服务<span style="color: black;">机构</span>。【市面上这种<span style="color: black;">机构</span><span style="color: black;">非常多</span>，点击查看<span style="color: black;">怎样</span><span style="color: black;">选取</span>】</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3&gt;付款的方式不<span style="color: black;">同样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价，是您充值消费完以后，继续充值。例如您充值5000元，3天消费完以后，继续充值到您账户里面。扣费是<span style="color: black;">根据</span>您的<span style="color: black;">重要</span>词每点击一次从您的账户里面扣除一次<span style="color: black;">花费</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度SEO优化，市面上SEO优化<span style="color: black;">机构</span>收费方式都不<span style="color: black;">同样</span>，大<span style="color: black;">都数</span>都是按年收费。例如您想SEO优化：“北京装修<span style="color: black;">机构</span>”，报价是5000元一年。<span style="color: black;">那样</span>这一年的<span style="color: black;">花费</span>是5000元，点击多少次都是5000元，不是按点击扣费；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4&gt;申请的<span style="color: black;">需求</span>不<span style="color: black;">同样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价是与百度<span style="color: black;">机构</span>合作，<span style="color: black;">因此</span>您<span style="color: black;">必要</span>是要<span style="color: black;">机构</span>才行，个人是<span style="color: black;">没</span>法做百度竞价的。百度SEO优化，您是与SEO优化服务<span style="color: black;">机构</span>合作，<span style="color: black;">因此</span>您是个人<span style="color: black;">或</span><span style="color: black;">机构</span>基本<span style="color: black;">无</span><span style="color: black;">需求</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5&gt;操作<span style="color: black;">需求</span>不<span style="color: black;">同样</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度竞价：<span style="color: black;">倘若</span>您开通百度竞价以后，百度账户里面的<span style="color: black;">重要</span>词，例如<span style="color: black;">必须</span>添加<span style="color: black;">那些</span><span style="color: black;">重要</span>词，<span style="color: black;">重要</span>词用什么创意，<span style="color: black;">重要</span>词设置的价格等等<span style="color: black;">必须</span>您自己在百度账户里面进行设置，<span style="color: black;">针对</span>小白用户有<span style="color: black;">必定</span>难度；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度SEO优化：<span style="color: black;">倘若</span>您<span style="color: black;">选取</span>SEO优化<span style="color: black;">机构</span>，<span style="color: black;">那样</span>剩下的只<span style="color: black;">必须</span>查看您优化的<span style="color: black;">重要</span>词<span style="color: black;">是不是</span>在百度首页<span style="color: black;">就可</span>，<span style="color: black;">没</span>须关心其他；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大致就这些区别吧。<span style="color: black;">针对</span>有预算的<span style="color: black;">公司</span>，<span style="color: black;">意见</span>是百度竞价和百度SEO优化都<span style="color: black;">能够</span>尝试，<span style="color: black;">倘若</span>预算有限，<span style="color: black;">能够</span>先尝试做百度SEO优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，<span style="color: black;">便是</span>关于百度竞价和百度SEO优化的所有分享。后面的<span style="color: black;">文案</span>会重点介绍<a style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>百度SEO优化服务商</a>。</span></p>END<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▼</span></p><span style="color: black;">· 有一种爱叫做点赞&nbsp;·</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎转发<span style="color: black;">伴侣</span>圈。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公号转载须经授权，并不得用于<span style="color: black;">微X</span>外平台。</span></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者 | 张朋飞</span></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/p9rZIzY5Gicjk7IWSiclJqElkaGrvMhrmkOWDegEb77QIwxUickubiaUU6fbU1ZCibbksJ8HJlCXD3ibe3aAdArM8Yyg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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taiker 发表于 2024-8-19 21:37:31

楼主听话，多发外链好处多，快到碗里来！

wrjc1hod 发表于 2024-10-3 12:18:13

期待更新、坐等、迫不及待等。

j8typz 发表于 2024-11-5 16:11:37

网站建设seio论坛http://www.fok120.com/

j8typz 发表于 2024-11-12 19:55:43

我完全同意你的看法，期待我们能深入探讨这个问题。
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