5ep9lzv 发表于 2024-7-9 11:34:30

​百度推广,关键词布局,靶心关键词。


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个招生<span style="color: black;">10</span>几年老师,他看见<span style="color: black;">伴侣</span>们用百度推广做招生,效果还<span style="color: black;">能够</span>,于是今年<span style="color: black;">亦</span><span style="color: black;">起始</span>进行测试,在搭建百度推广后台的时候,就出了<span style="color: black;">非常多</span>问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>他加入了一个词:<span style="color: black;">孩儿</span>上初三厌学怎么办</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>即便他<span style="color: black;">运用</span>了精确匹配,匹配来的词语有:<span style="color: black;">孩儿</span>厌学怎么办,<span style="color: black;">孩儿</span>初中厌学怎么办。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索这类<span style="color: black;">重要</span>词的家长种类就多了,对方可能是找个学习方法,对方<span style="color: black;">孩儿</span>都考上高中,成绩还<span style="color: black;">能够</span>,但<span style="color: black;">亦</span>会厌学。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">家长可能是初二学生的家长……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span><span style="color: black;">重要</span>词<span style="color: black;">区别</span>,<span style="color: black;">表率</span>着客户的精确度<span style="color: black;">亦</span><span style="color: black;">区别</span>,转化率天差地别。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>一个家长在百度搜索:初中毕业学什么好?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个家长就有几种可能性,可能他不想让<span style="color: black;">孩儿</span>进入学校学习,到社会学习,可能他还在找学校<span style="color: black;">或</span>找专业。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>他的精确度就不高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>家长搜索:初中毕业学什么专业好?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那你能确定这个家长,想让这个<span style="color: black;">孩儿</span>找一个专业,你<span style="color: black;">亦</span>能确定他想让<span style="color: black;">孩儿</span>继续上学,而不是去打工<span style="color: black;">或</span>去上私立学校。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>家长搜索:某某学校怎么样?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">家长<span style="color: black;">便是</span><span style="color: black;">已然</span><span style="color: black;">认识</span>过这个学校的,<span style="color: black;">已然</span>有人给他做过介绍,那你就能确定这个家长<span style="color: black;">不仅</span>想要<span style="color: black;">孩儿</span>上一个职校,<span style="color: black;">况且</span>还对这个学校有<span style="color: black;">认识</span>,是这个的潜在客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>把词语比作一个靶,射击打靶的时候,中间一环得分最高,<span style="color: black;">咱们</span>把成千上万的<span style="color: black;">重要</span>词,分作三层,<span style="color: black;">第1</span>层<span style="color: black;">便是</span>靶心,转化率最高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>精确词语少,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">第1</span>层最精确的词语最少,第二层次之,第三层最多。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>投放的策略是什么呢?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小预算,<span style="color: black;">或</span>是刚<span style="color: black;">起始</span>测试,<span style="color: black;">第1</span>层词语优先投放,到<span style="color: black;">咱们</span>加大预算,<span style="color: black;">而后</span>钱花不出去,再投放二级词语,最后是第三层词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三层词,<span style="color: black;">便是</span>三个计划。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>打理后台,是不是就非常有条理?<span style="color: black;">亦</span>很容易<span style="color: black;">发掘</span>问题和优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>预算还要<span style="color: black;">连续</span>加大,那就再加账户,抢</span><span style="color: black;">占排名,<span style="color: black;">或</span>开启智能投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续</span>更新,实践录招生四部曲,身份重塑—<span style="color: black;">心情</span>互动法—锁客术—裂变。</span></p>




星☆雨 发表于 2024-9-10 09:18:41

这篇文章真的让我受益匪浅,外链发布感谢分享!

b1gc8v 发表于 2024-10-4 10:45:41

你字句如珍珠,我珍藏这份情。

wrjc1hod 发表于 2024-10-7 11:12:09

你的话语如春风拂面,让我心生暖意。

qzmjef 发表于 2024-11-6 23:11:23

“NB”(牛×的缩写,表示叹为观止)‌
页: [1]
查看完整版本: ​百度推广,关键词布局,靶心关键词。