细数推广关键词五宗罪，怎么样选取关键词避免百度烧钱？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/eyc4ReGTQLicyHVAxaIX9ulbfhs4DOMrscNGyZ7Hss9q82DMkzL4z8W09hJYPJgGNiafq65EhM6icFvP92AxcFAmQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都说做网站，定位系统走前面，定位不对，后面白费。<span style="color: black;">重要</span>词<span style="color: black;">亦</span>是网络推广和运营的定位系统。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定什么样的<span style="color: black;">重要</span>词决定了网站内容规划、连接结构、<span style="color: black;">外边</span>连接建设等<span style="color: black;">要紧</span>后续<span style="color: black;">过程</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>恰当的<span style="color: black;">重要</span>词是seo最具技巧性的环节之一。<span style="color: black;">仅有</span><span style="color: black;">选取</span>正确的<span style="color: black;">重要</span>词，<span style="color: black;">才可</span>使网站seo走在正确的大方向上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，<span style="color: black;">精细</span>的<span style="color: black;">重要</span>词<span style="color: black;">亦</span>能在竞价推广中<span style="color: black;">得到</span>更<span style="color: black;">精细</span>的流量得到更高的转化，不烧钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而，<span style="color: black;">咱们</span>遇到太多太多的<span style="color: black;">伴侣</span>，在<span style="color: black;">重要</span>词这<span style="color: black;">一起</span>犯下了<span style="color: black;">非常多</span>错误，<span style="color: black;">引起</span>自己百度做了推广却毫<span style="color: black;">没</span><span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这里</span>，细数推广<span style="color: black;">重要</span>词五宗罪，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>快速<span style="color: black;">把握</span>应该<span style="color: black;">怎样</span><span style="color: black;">选取</span><span style="color: black;">重要</span>词，避免百度烧钱！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLib0SA1hGfdahvWVhh98LU8pMq0uM3TKwHxzIT5vle1chFPyaWBjM3y84DYnRZV2Ilh0joVFJHpDWA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧</strong><strong style="color: blue;">钱<span style="color: black;">第1</span>宗罪：<span style="color: black;">重要</span>词<span style="color: black;">商场</span>价值低，<span style="color: black;">无</span>转化率</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的<span style="color: black;">重要</span>词有<span style="color: black;">区别</span>的<span style="color: black;">商场</span>价值。就算长度相同，<span style="color: black;">亦</span>会<span style="color: black;">引起</span><span style="color: black;">区别</span>的转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以做液晶电视的客户为例，他设置了“液晶电视原理”<span style="color: black;">做为</span>他百度推广的<span style="color: black;">重要</span>词，细细一推敲就<span style="color: black;">晓得</span>，这类用户搜索购买意图比较低，<span style="color: black;">她们</span><span style="color: black;">亦</span>许在<span style="color: black;">科研</span>液晶电视的构造，学习液晶电视只是<span style="color: black;">罢了</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索“液晶电视<span style="color: black;">照片</span>”的用户<span style="color: black;">商场</span>价值有所<span style="color: black;">加强</span>，很可能是在寻找、购买液晶电视的过程中想<span style="color: black;">瞧瞧</span><span style="color: black;">制品</span>实物是什么样。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索“液晶电视价格”，购买意图大大<span style="color: black;">加强</span>，<span style="color: black;">已然</span>进入<span style="color: black;">制品</span>比较<span style="color: black;">选取</span><span style="color: black;">周期</span>。</p>搜索“液晶电视促销”<span style="color: black;">或</span>“液晶电视购买”，其<span style="color: black;">商场</span>价值进一步<span style="color: black;">加强</span>，一个大减价信息就可能促成用户作出最后的购买决定。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做<span style="color: black;">重要</span>词筛选时，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">各样</span>方式<span style="color: black;">查找</span>到<span style="color: black;">海量</span>搜索词（<span style="color: black;">重要</span>词淘取办法见文尾），<span style="color: black;">经过</span>常识就能判断出<span style="color: black;">区别</span>词的购买可能性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购买意图强烈、<span style="color: black;">商场</span>价值较高的<span style="color: black;">重要</span>词应该是优化时最先<span style="color: black;">思虑</span>的，<span style="color: black;">没</span>论内容规划，还是内部链接安排，都要予以侧重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">通常</span>认为，盈利模式词（代理、批发、加盟、招商、工厂、<span style="color: black;">机构</span>、<span style="color: black;">公司</span>、价格、品牌、购买、促销等）的客户搜索的意图<span style="color: black;">知道</span>，<span style="color: black;">商场</span>价值最高，<span style="color: black;">意见</span><span style="color: black;">大众</span>主推盈利模式词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLib0SA1hGfdahvWVhh98LU8pgSCtGoVAmReLiac5bVRVhyLSkFUvvz4DiatS7fk99X2HHQ0nLho9nHuQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">烧钱第二宗罪：<span style="color: black;">重要</span>词与<span style="color: black;">制品</span>、网站主题内容<span style="color: black;">无</span><span style="color: black;">关联</span>性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【例】有个白酒批发的客户，用“厂家直销”、“品牌特点”、“<span style="color: black;">制品</span>特点”等<span style="color: black;">做为</span>推广词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可想而知，这类型的词是不可能带来任何转化的，<span style="color: black;">由于</span>实在太泛了。搜索衣服厂家直销的、品牌车的、旅游<span style="color: black;">制品</span>的都能找到<span style="color: black;">她们</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完全是不相干的流量，肯定<span style="color: black;">亦</span>是不会带来任何询盘和转化的。当然，<span style="color: black;">倘若</span>在这些词前面带上了<span style="color: black;">制品</span>词<span style="color: black;">便是</span><span style="color: black;">另一</span>一番境地了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibWGsk5W1oXJeoUK6Rf3u5gEvtUhjz71EYmmZW4YYmcoibERiaR1kpG5WbXgZpdXXZpkAzYY2jichwlQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有<span style="color: black;">有些</span>客户为了写<span style="color: black;">文案</span>，在页面上设置<span style="color: black;">乃至</span>堆积与本网站<span style="color: black;">无</span><span style="color: black;">实质</span><span style="color: black;">关联</span>性的<span style="color: black;">重要</span>词吸引流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【例】有人是卖“导热材料”的网站，而网站<span style="color: black;">重要</span>词却设置为“刘德华”、“爸爸去<span style="color: black;">哪里</span>”、“海贼王”等热门<span style="color: black;">重要</span>词引流量。靠<span style="color: black;">诈骗</span>性的<span style="color: black;">重要</span>词带来访客却<span style="color: black;">不可</span>完成转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的排名和流量除了消耗带宽，<span style="color: black;">无</span>其他<span style="color: black;">功效</span>。<span style="color: black;">日前</span>百度搜索引擎<span style="color: black;">针对</span>这样的做法属于作<span style="color: black;">坏处</span>，基本上会有被降权、被k掉的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLib0SA1hGfdahvWVhh98LU8pTj8W8bTG9htia20z42hNrO587ab2CKALeWmhul3sqEWKAnib2x0RGWIA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱第三宗罪：<span style="color: black;">无</span>花费时间和精力<span style="color: black;">科研</span><span style="color: black;">重要</span>词，直接设置自己<span style="color: black;">制品</span>名和<span style="color: black;">机构</span>名为<span style="color: black;">重要</span>词，<span style="color: black;">无</span><span style="color: black;">思虑</span>用户习惯</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多人认为只要将网站建设完备，放到互联网上，用户就会源源<span style="color: black;">持续</span>的来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span><span style="color: black;">科研</span>用户的搜索习惯和分析竞争对手，草率的放上几个<span style="color: black;">重要</span>词，过一段时间后<span style="color: black;">无</span><span style="color: black;">拜访</span>量，就说做<span style="color: black;">这般</span>的网站<span style="color: black;">无</span>市场前景，赚不到大钱，其实是自己<span style="color: black;">无</span>将网站运营成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【例】有个<span style="color: black;">伴侣</span>是做蔬菜瓜果籽的，他在他的网站设置的<span style="color: black;">重要</span>词全是<span style="color: black;">此刻</span>在卖的<span style="color: black;">制品</span>词，例如西瓜籽之类的，<span style="color: black;">然则</span>他<span style="color: black;">发掘</span><span style="color: black;">便是</span>做了百度推广<span style="color: black;">亦</span><span style="color: black;">无</span>流量，不<span style="color: black;">晓得</span>问题出<span style="color: black;">此刻</span>哪里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLib6ruVBV7iag8dIalnbMrX9kbJRxibDwSS4hPtXRCsRFzMI0elYyNiaES9iaHsEafXic2sxgK0qEIZ5ib9g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过分析<span style="color: black;">发掘</span>，“西瓜籽”这个词<span style="color: black;">基本</span><span style="color: black;">无</span>人搜索，<span style="color: black;">无</span>任何指数。客户<span style="color: black;">通常</span>都是搜索的“西瓜种子”。西瓜种子这个词<span style="color: black;">亦</span>有对应的指数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibWGsk5W1oXJeoUK6Rf3u5gAVlzcsxSKp09FvpqsEMPOFtPMbo1brQoPfAYfEek5lYdSOI3icll9yA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其是<span style="color: black;">哪些</span><span style="color: black;">制品</span>尚未<span style="color: black;">霸占</span>客户心智，<span style="color: black;">基本</span>不会想到这么去搜索的<span style="color: black;">制品</span>词。应该要花费时间和精力去好好分析<span style="color: black;">目的</span>客户的心理特征和搜索习惯，才好对症下药，拉来<span style="color: black;">更加多</span><span style="color: black;">精细</span>的<span style="color: black;">目的</span>客户来到网站方可产生询盘。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLib0SA1hGfdahvWVhh98LU8pCCnCN6fiaPbAwZ7yMscwXkl4y6fr7QjwiaSVKuVddjZ1awv7Fneia4SPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">烧钱第四宗罪：主做招商加盟，结果<span style="color: black;">重要</span>词<span style="color: black;">所有</span>是面向终端客户</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>有<span style="color: black;">非常多</span>客户都是做招商加盟<span style="color: black;">或</span>代理批发的，面对的<span style="color: black;">目的</span>客户是<span style="color: black;">公司</span>，<span style="color: black;">然则</span><span style="color: black;">常常</span>却设置了<span style="color: black;">非常多</span>都是终端客户去搜索的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【例】以做白酒招商加盟的客户为例，他主推的<span style="color: black;">重要</span>词全是“白酒的功效”、“喝白酒的好处”等这些词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">细细推敲就<span style="color: black;">能够</span>想到，要做加盟的客户是不会这么搜索的，<span style="color: black;">通常</span>都是终端客户这么搜索，<span style="color: black;">况且</span><span style="color: black;">这般</span>的搜索词<span style="color: black;">商场</span>价值<span style="color: black;">亦</span>不高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些词是很难带来询盘的，主推<span style="color: black;">这般</span>的词不烧钱才怪，白花花的钱都是白给了百度了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibWGsk5W1oXJeoUK6Rf3u5gg8knSgACAL1bmNhBH7gB6ib1IwAdAUfTOeRg0fnVSoCPKicJ5ZG8VYgA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLib0SA1hGfdahvWVhh98LU8piaia8lzx54V55PSGX0xozhV5jzibUW8eWmf4JjzW2ibLeyPxgichGARicVyQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">烧钱第五宗罪：<span style="color: black;">无</span><span style="color: black;">思虑</span><span style="color: black;">重要</span>词的竞争度 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">许多<span style="color: black;">重要</span>词，<span style="color: black;">例如</span><span style="color: black;">打扮</span>品这一类的，即使免费优化排在<span style="color: black;">第1</span>的网站，<span style="color: black;">由于</span><span style="color: black;">非常多</span>人做竞价排名，都要排到很后面去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>点击网站的人就会很少，成交量<span style="color: black;">亦</span>不是很大，<span style="color: black;">倘若</span>不是暴利行业<span style="color: black;">意见</span>不要<span style="color: black;">这般</span>玩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【例】做装修的<span style="color: black;">机构</span>，<span style="color: black;">此刻</span>“装修<span style="color: black;">机构</span>”这个词竞争程度就非常高，基本上都是平台类的网站占据了位置，<span style="color: black;">倘若</span>普通的<span style="color: black;">公司</span>网站想要有<span style="color: black;">必定</span>的排名是非常难的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">公司</span>网站要做优化，最<span style="color: black;">好似</span>上海刚德装饰<span style="color: black;">同样</span><span style="color: black;">选取</span>竞争程度不是很高的<span style="color: black;">重要</span>词：“上海家庭装修设计”、“上海室内装修”、“上海室内装饰设计”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，老牛想说想要网站运营快速见效，里面的学问可大了，<span style="color: black;">重要</span>词只是其中的一小部分，<span style="color: black;">想要<span style="color: black;">更加多</span>SEO\SEM运营干货吗？</span><span style="color: black;">Newsuna营销智慧星球等待你的加入！</span><span style="color: black;">扫码即送资料包！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↓↓↓ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLibkdjrTiaS1d4w5FXxlEGw5Mz65v2Y7u3PrxPP2Z3rrUyxkFWWH4sFpESMeRMUr2LbtYcJsDYPPTRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">--END--</span><span style="color: black;">编辑： 老牛</span><span style="color: black;">MORE</span><span style="color: black;">猜你<span style="color: black;">爱好</span></span>
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