4lqedz 发表于 2024-7-9 11:51:11

第6课| 百度竞价关键词的选取与优化


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方</span><span style="color: black;">蓝字</span><span style="color: black;">关注&nbsp;▲&nbsp;学习<span style="color: black;">更加多</span>SEM行业知识</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">挑选精确<span style="color: black;">重要</span>词进行百度竞价投放是<span style="color: black;">公司</span><span style="color: black;">精细</span>营销以及竞价员提长SEM ROI的迫切需求。下<span style="color: black;">面，豆芽来分享百度推广的<span style="color: black;">重要</span>词<span style="color: black;">选取</span>以及<span style="color: black;">重要</span>词优化技巧，<span style="color: black;">帮忙</span>你快速<span style="color: black;">提高</span>SEM ROI。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重要</span>词<span style="color: black;">选取</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在推广<span style="color: black;">花费</span>充裕，做百度竞价时，<span style="color: black;">意见</span>多提词，提好词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>多提词，<span style="color: black;">便是</span>尽可能多的提交与自己<span style="color: black;">制品</span><span style="color: black;">关联</span>的<span style="color: black;">重要</span>词，从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>的展示机会，快速<span style="color: black;">提高</span>展示量与咨询量，如此销量自然就会有突破性的<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而提好词，则<span style="color: black;">尽可能</span><span style="color: black;">选取</span>与<span style="color: black;">自己</span><span style="color: black;">供给</span>的<span style="color: black;">制品</span><span style="color: black;">关联</span>的词汇，即<span style="color: black;">更加多</span>以用户心理去<span style="color: black;">思虑</span>词汇。<span style="color: black;">例如</span>你是做竞价培训的，用户的搜索词是竞价培训多少钱，如此搜<span style="color: black;">那样</span>说明该用户<span style="color: black;">已然</span>有竞价培训的<span style="color: black;">认识</span>了，而此次搜索是想要<span style="color: black;">认识</span>价格进行多家培训<span style="color: black;">公司</span>信息对比。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，好的<span style="color: black;">重要</span>词还是有着<span style="color: black;">有些</span>共性的，下面就说说7种较好的SEM竞价<span style="color: black;">重要</span>词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、品牌词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>的品牌词，说得通俗一点，<span style="color: black;">便是</span>你<span style="color: black;">机构</span>的名字，这就叫品牌词，<span style="color: black;">广泛</span>客户搜索品牌词时都带着较强的目的性，<span style="color: black;">因此呢</span>品牌词做SEM<span style="color: black;">重要</span>词至关<span style="color: black;">要紧</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、行业词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业词指<span style="color: black;">表现</span>某行业特殊性、表达<span style="color: black;">制品</span>所在类别的词。此类别词在<span style="color: black;">必定</span>程度上会影响</span><span style="color: black;">到潜在客户对同类<span style="color: black;">制品</span>的倾向，<span style="color: black;">亦</span>属于<span style="color: black;">公司</span><span style="color: black;">重要</span>词<span style="color: black;">潜能</span><span style="color: black;">选取</span>词汇。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span>词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>词<span style="color: black;">便是</span>你想要推广的<span style="color: black;">制品</span>，<span style="color: black;">制品</span>是一个很广的概念，你想做什么推广，那什么<span style="color: black;">便是</span><span style="color: black;">制品</span>，吃的玩的用的都是<span style="color: black;">制品</span>。<span style="color: black;">制品</span>词能<span style="color: black;">表示</span>用户最直接的搜索目的，是<span style="color: black;">重要</span>词中<span style="color: black;">必须</span>的词汇。此类词汇面对的可能为最直接的需求着，带来最直接的潜在客户。</p><strong style="color: blue;">4、通用词</strong>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>通用词，<span style="color: black;">便是</span>网民都在搜索的词，这些词和你所做的<span style="color: black;">制品</span>有<span style="color: black;">关联</span>性，这个是<span style="color: black;">必要</span>有的，范围比较广泛。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">制品</span>咨询词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">制品</span>咨询词<span style="color: black;">通常</span><span style="color: black;">指的是</span>用于咨询<span style="color: black;">制品</span>的词汇，该类别词汇更为贴近用户<span style="color: black;">白话</span>化用词。该类词<span style="color: black;">常常</span>最能接近潜在用户需求，并影响着客户的消费决策，可谓是网站<span style="color: black;">重要</span>词中的明星词，该类词汇的搜索者在匹<span style="color: black;">协同</span>适的<span style="color: black;">状况</span>下，其转化率<span style="color: black;">常常</span>最高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、人群词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类词与<span style="color: black;">制品</span><span style="color: black;">关联</span>性比较小，<span style="color: black;">然则</span><span style="color: black;">亦</span><span style="color: black;">不可</span>说没<span style="color: black;">关联</span>，<span style="color: black;">亦</span><span style="color: black;">特别有</span>必要做一个<span style="color: black;">这般</span>的分词，<span style="color: black;">由于</span>它<span style="color: black;">亦</span>是<span style="color: black;">目的</span>客户所关注的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、竞品词</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞争对手的品牌<span style="color: black;">重要</span>词的简<span style="color: black;">叫作</span>，<span style="color: black;">这儿</span>就<span style="color: black;">再也不</span><span style="color: black;">仔细</span>阐述，有兴趣的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>查看&nbsp;</span><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>优雅的睡别人的品牌词</span></a><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞价推广随着互联网的发展，<span style="color: black;">已然</span><span style="color: black;">作为</span><span style="color: black;">要紧</span>的推广营销手段。只要有好的<span style="color: black;">制品</span><span style="color: black;">或</span>服务，并且结合竞价<span style="color: black;">宣传</span>的威力，就能够在互联网上面做到立竿见影的效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重要</span>词拓展</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>辅助<span style="color: black;">工具</span>进行<span style="color: black;">重要</span>词筛选</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，筛选<span style="color: black;">重要</span>词可借助的工<span style="color: black;">拥有</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A、百度、谷歌<span style="color: black;">重要</span>词<span style="color: black;">举荐</span><span style="color: black;">工具</span>，里面有按行业<span style="color: black;">举荐</span>，<span style="color: black;">或</span><span style="color: black;">按照</span>自己的联想进行获取<span style="color: black;">举荐</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B、<span style="color: black;">各样</span>搜索风云榜，如度搜索风云榜、谷歌热榜、淘宝排行榜等;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C、分析各大搜索引擎的<span style="color: black;">关联</span>搜索，百度下拉框<span style="color: black;">亦</span>是不错的参考;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">D、关注各大问答社区的网民提问，如百度<span style="color: black;">晓得</span>、天涯问答等;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">E、找百度客服索要同行业<span style="color: black;">重要</span>词词包;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">F、百度下拉<span style="color: black;">亦</span>是一个不错的可筛选<span style="color: black;">重要</span>词的<span style="color: black;">地区</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">G、当帐户正常推广后，搜索词<span style="color: black;">亦</span>是拓展<span style="color: black;">重要</span>词比较<span style="color: black;">可靠</span>的一种方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>辅助<span style="color: black;">工具</span>筛选的关键词并不是所有都适用，还<span style="color: black;">必须</span>进一步剔除剔除跟本行业<span style="color: black;">没</span>关的<span style="color: black;">重要</span>词，<span style="color: black;">保证</span>自己的推广费消费的<span style="color: black;">恰当</span>性，<span style="color: black;">亦</span>是节约成本的需求。百度推广就像是“<span style="color: black;">没</span>底洞”，花钱<span style="color: black;">必须</span>带来<span style="color: black;">精细</span>流量，避免<span style="color: black;">没</span>效的浪费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重要</span>词优化技巧</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在清楚了<span style="color: black;">重要</span>词的<span style="color: black;">选取</span>技巧后，SEM工作人员还应注重<span style="color: black;">重要</span>词优化环节，进一步<span style="color: black;">提高</span>帐户投资<span style="color: black;">报答</span>率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A、注重<span style="color: black;">重要</span>词投放策略和<span style="color: black;">办法</span>，例如以高转化<span style="color: black;">重要</span>词<span style="color: black;">创立</span>核心推广计划，以通用词<span style="color: black;">创立</span>广泛推广计划，<span style="color: black;">能够</span>让你的百度推广工作变得更具针对性;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B、在百度推广中，SEMer<span style="color: black;">必定</span>要不<span style="color: black;">定时</span>地结合百度<span style="color: black;">重要</span>词<span style="color: black;">举荐</span><span style="color: black;">工具</span>、搜索词报告<span style="color: black;">查询</span>新的<span style="color: black;">重要</span>词进行<span style="color: black;">重要</span>词添加。在<span style="color: black;">调节</span><span style="color: black;">重要</span>词时还<span style="color: black;">必须</span><span style="color: black;">重视</span>百度下拉框及<span style="color: black;">关联</span>搜索的变化，这<span style="color: black;">亦</span>是<span style="color: black;">重要</span>词优化很<span style="color: black;">要紧</span>的<span style="color: black;">过程</span>之一;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C、<span style="color: black;">重要</span>词优化是一个<span style="color: black;">长时间</span>的工作，<span style="color: black;">仅有</span>在百度推广的过程中，<span style="color: black;">持续</span>地<span style="color: black;">按照</span><span style="color: black;">重要</span>词<span style="color: black;">实质</span>投放效果进行筛选，才有助力节省<span style="color: black;">宣传</span>成本，并<span style="color: black;">提高</span>ROI。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一位合格的SEMer，<span style="color: black;">必须</span>时时跟进搜索引擎变化，<span style="color: black;">持续</span>对比、分析<span style="color: black;">实质</span><span style="color: black;">宣传</span>投放效果，<span style="color: black;">才可</span><span style="color: black;">保准</span><span style="color: black;">重要</span>词投放效果最大化，<span style="color: black;">最后</span><span style="color: black;">提高</span>SEM&nbsp;ROI。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>课程<span style="color: black;">文案</span><span style="color: black;">举荐</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">第5课|</a> 竞价员，<span style="color: black;">怎样</span>快速搭建帐户结构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">第4课| 61个营销知识合集，你熟知几个？</a></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/cZV2hRpuAPiaJQXWGyC9wrUzIicibgXayrgibTYarT3A1yzttbtaO0JlV21wMqroGYT3QtPq2C7HMYsvicSB2p7dTBg/640?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【老司机必看】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">赵阳竞价培训21期报名QQ：<strong style="color: blue;"><span style="color: black;">326880138</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竞价交流QQ群号：<strong style="color: blue;"><span style="color: black;">541034492 &nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/POiaJveRVs14HZQ42XAbWEFibu31qouribJoeDicxqptKQnSHGFInDeNht6UWiaH4wicZa8Wa80wCY02iaIjexJGggNHg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">点击<span style="color: black;">认识</span><span style="color: black;">更加多</span>竞价知识</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">↓↓</span></strong></p>




流星的美 发表于 2024-9-9 08:46:40

论坛是一个舞台，让我们在这里尽情的释放自己。

j8typz 发表于 2024-9-26 14:26:44

回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。

nykek5i 发表于 2024-10-20 19:30:38

你的见解真是独到，让我受益良多。

4zhvml8 发表于 2024-11-2 01:19:46

我完全同意你的看法，期待我们能深入探讨这个问题。

nqkk58 发表于 2024-11-11 04:46:57

感谢你的精彩评论，为我的思绪打开了新的窗口。
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