ikkhksvu 发表于 2024-7-9 13:52:11

白杨SEO:再谈百度精选笔记聚合怎么发布、收录、推广和优化排名?

<img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0422VOf2sXhxdGM4kwtDTFibFDMzqib1J8icpqiaXr3cq0iaA77UUBiaJTTRO9VFhibuFlwvUzBoqEJ1jl0vbA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">关注白杨SEO公众号,每周学习</span><span style="color: black;">SEO</span><span style="color: black;">与</span><span style="color: black;">流量</span><span style="color: black;">实战</span><span style="color: black;">干货,与20000+人<span style="color: black;">一起</span>学习和成长!</span></span><span style="color: black;">作者:白杨SEO</span><span style="color: black;">个人<span style="color: black;">微X</span>:baiyang2047</span><span style="color: black;">全文2869字,预计阅读5分钟</span><span style="color: black;">前言:</span><span style="color: black;">这是白杨SEO公众号原创第</span><span style="color: black;">432</span><span style="color: black;">篇。<span style="color: black;">为何</span>再写百度笔记聚合这个事?<span style="color: black;">由于</span>又有人在白杨SEO付费群问到这个,<span style="color: black;">同期</span>,时隔2年多百度笔记聚合<span style="color: black;">源自</span>有了<span style="color: black;">有些</span>新变化。<span style="color: black;">因此</span>再来写下分享给<span style="color: black;">必须</span>的<span style="color: black;">伴侣</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765tmWZcWzV1mmqhuwfP4pmib3aj2gVaMbtgyp3R53abSXNNlT1bibFrTyiag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">本文大纲:</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、百度笔记与精选笔记是什么?</p>
    </span><span style="color: black;">2、百度笔记聚合内容<span style="color: black;">源自</span>哪里?有什么变化?</span><span style="color: black;">3、百度笔记怎么发布?</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、百度笔记怎么收录?</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、百度笔记怎么推广?</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、百度笔记怎么优化排名?</p>
    </span><strong style="color: blue;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度笔记与精选笔记是什么?</p>
      </span></strong><span style="color: black;">百度笔记,<span style="color: black;">这儿</span><span style="color: black;">重点</span><span style="color: black;">指的是</span>在<strong style="color: blue;">百度移动端</strong>(即:百度APP和百度WAP)搜索某个<span style="color: black;">重要</span>词后搜索框上面有一个tag(标签)叫笔记,苹果和安卓手机APP<span style="color: black;">表示</span>位置不<span style="color: black;">同样</span>,苹果的靠前,如图。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765tCDRuicEibHnuUUyeH4aHOz7R1S4nnbVWboS1Y2QazaraOm9icgc3tDaDw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">详细</span>长啥样,下图。当然,你搜索的结果可能与我搜的不<span style="color: black;">同样</span>,自己<span style="color: black;">能够</span>去试试。重点,百度在<span style="color: black;">这儿</span>加了一个用户搜索反馈打星互动。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765t8MX3d1aecQonHcBRYQHEMeFvaflp4uJgYGy4HdwpluH5Dy0Fj3icYxA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">百度精选笔记是什么?</span><span style="color: black;">百度精选笔记<span style="color: black;">便是</span>在<span style="color: black;">所有</span>搜索结果的笔记聚合,<span style="color: black;">通常</span>给了四条展示,如下图。<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>,<span style="color: black;">通常</span>的用户,<span style="color: black;">无</span>搜索后去点“笔记”这个需求,都是看前<span style="color: black;">十、</span>前20,最多前30的排名,找不到就换词了。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765tI6tibuciaFHggG9NeIibU1UjvNPmpsncqia1YgJ8OGf1pDJ2kATNeLyQdg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">你有<span style="color: black;">无</span><span style="color: black;">发掘</span>?在笔记聚合栏目的前4,一个<span style="color: black;">亦</span><span style="color: black;">无</span>在精选笔记展示的这几个里,<span style="color: black;">为何</span>呢?<span style="color: black;">咱们</span>往下看。</span><strong style="color: blue;"><span style="color: black;">百度笔记聚合内容<span style="color: black;">源自</span>哪里?有什么变化?</span></strong><span style="color: black;">在百度搜索<span style="color: black;">重要</span>词后“笔记”这个tag(标签)聚合里,我不管是用生活类的<span style="color: black;">重要</span>词如<span style="color: black;">打扮</span><span style="color: black;">次序</span>,还是学习类<span style="color: black;">重要</span>词运营怎么做,还是购物类<span style="color: black;">重要</span>词苹果14多少钱,还是工业2B类<span style="color: black;">重要</span>词搅拌机,笔记聚合结果内容<span style="color: black;">源自</span>前几屏几乎全是小红书上的内容,如图:</span><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765tXfzqDgYia7pbrH1ibzBicrshMomIxQ3GytQpo7OI7ADA63ibH1xryrguUg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765ts0IJ8xTlJjrBDf8BmUcdLJVDCDX53J5PLSBJY1rIGD7piaicRgry06ww/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765thKaeq21Yf4iaseWl1sTtsU0774fMLWlvNGOQejStC3ia1qodmLe5Mxkw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">瞧瞧</span>两年多前我写百度笔记的实战截图如下,</p>
    </span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0422hnEAonpMIOTDsBSmr3W0KB6kRNcNvYtUibjHyu6JSIsDA5ny2BdRG5k6QsjmvwfxYHzFpmDeKCWQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">文案</span><span style="color: black;">仔细</span>看:<a style="color: black;">白杨SEO:百度移动端上的笔记是什么、收</a>录规则及排名怎么做?</span><span style="color: black;">百度笔记有什么变化,我相信你能看明白了吧?简单<span style="color: black;">来讲</span>,以前几乎都是知乎的,<span style="color: black;">此刻</span>全变成小红书的。即使在精选笔记展示的仅有的四条内容中,<span style="color: black;">亦</span>是小红书占绝对<span style="color: black;">优良</span>了。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>简单理解,<span style="color: black;">由于</span>笔记这个TAG下,小红书笔记内容更<span style="color: black;">优秀</span>,<span style="color: black;">因此</span>百度优先展示小红书的笔记了。何况小红书上发布内容就叫笔记,知乎里发布叫<span style="color: black;">文案</span>,前者更贴合。这个变化,对<span style="color: black;">咱们</span>做SEO搜索流量有<span style="color: black;">那些</span>启发呢?继续往下。</p>
    </span><strong style="color: blue;"><span style="color: black;">百度笔记怎么发布?</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/8hvibvgH0420fQtc1Jcq1ADBmYEvp765tk5gO8EroIYBsAHBb1ia26YyFxVnWGOXiahHpXhtjibawVo4sm8a6OHQKw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这个问题<span style="color: black;">源自</span>于百度下拉提示,应该是用户搜索过的问题。其实,这个问题表达并不准确!<span style="color: black;">由于</span>百度是抓取第三方平台的笔记内容(小红书、知乎等),<span style="color: black;">因此</span>不是在百度里发布笔记哈。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">应该问,在哪里发布笔记,以及应该<span style="color: black;">怎么样</span>发布的笔记才有可能上百度笔记(被百度笔记收录)。</p>
    </span><span style="color: black;">上面变化中<span style="color: black;">知道</span>有说了,以前是在知乎上发带搜索<span style="color: black;">重要</span>词标题和内容的<span style="color: black;">文案</span>,</span><span style="color: black;"><span style="color: black;">此刻</span>是在小红书平台来发布带搜索<span style="color: black;">重要</span>词标题和内容的笔记</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">详细</span>怎么样发布呢?记住两个核心点:一个是带<span style="color: black;">重要</span>词,你要懂小红书SEO布局标题、内容、标签(<a style="color: black;">小红书SEO(4):小红书SEO<span style="color: black;">重要</span>词布局</a>在<span style="color: black;">那些</span><span style="color: black;">地区</span>及举例);另一个<span style="color: black;">便是</span><strong style="color: blue;"><span style="color: black;">海量</span></strong>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发布内容,<span style="color: black;">非常多</span>人说小红书APP上<span style="color: black;">欠好</span>发布,其实在小红书PC端<span style="color: black;">亦</span>能发布哈。</p>
      </span></span><strong style="color: blue;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度笔记怎么收录?</p>
      </span></strong><span style="color: black;">百度笔记怎么收录?其实要满足被百度笔记收录,尤其还要进到百度精选笔记,<span style="color: black;">最少</span>要满足三个<span style="color: black;">要求</span>。</span><span style="color: black;">1、小红书发布的笔记本身要<span style="color: black;">包括</span>用户搜索<span style="color: black;">重要</span>词,<span style="color: black;">同期</span>笔记内容要有用。</span><span style="color: black;"><span style="color: black;">由于</span>百度笔记聚合虽然是随机的,但<span style="color: black;">亦</span>有规律,如<span style="color: black;">重要</span>词<span style="color: black;">关联</span>性,这是最<span style="color: black;">基本</span>的。怎么叫<span style="color: black;">关联</span>,<span style="color: black;">便是</span>用户搜的词要在笔记中要有。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔记内容要有用,<span style="color: black;">由于</span>百度笔记加了用户互动,<span style="color: black;">倘若</span>只是<span style="color: black;">重要</span>词,<span style="color: black;">无</span>用,<span style="color: black;">无</span>价值,用户提交反馈,下次这些结果可能永远就不会再<span style="color: black;">显现</span>了。</p>
    </span><span style="color: black;">2、小红书发布的笔记<span style="color: black;">首要</span>要被小红书收录。</span><span style="color: black;"><span style="color: black;">非常多</span>人说,<span style="color: black;">怎样</span>判断自己的笔记被小红书收录了呢,直接搜小红书<strong style="color: blue;">全标题</strong>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">,只要在搜索结果有<span style="color: black;">显现</span>(不是要在<span style="color: black;">第1</span>,只要前100有都算)就算收录了。</p>
    </span><span style="color: black;">对了,这个特意讲一个核心<span style="color: black;">奥密</span>,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">非常多</span>人优化小红书,直接改小红书标题<span style="color: black;">就可</span>,<span style="color: black;">由于</span>小红书支持笔记修改的。<span style="color: black;">因此</span>发布过的小红书笔记仍然<span style="color: black;">能够</span>进行SEO优化</span></strong><span style="color: black;">,前提,你得懂<span style="color: black;">那些</span><span style="color: black;">重要</span>词有流量哈哈哈。</span><span style="color: black;">3、小红书笔记的数据<span style="color: black;">必定</span>要好</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小红书笔记本身数据指什么?<span style="color: black;">便是</span>数据本身的浏览量、点赞量、<span style="color: black;">保藏</span>量、评论数、转发数等等。数据好,说明是用户<span style="color: black;">爱好</span>的内容,<span style="color: black;">这般</span>的内容不仅会被百度笔记收录,大概率还会上精选笔记。</p>
    </span><span style="color: black;">你可能会问,小红书笔记发布时间越新,是不是被百度笔记收录越快?<span style="color: black;">实质</span>并不是的,白杨SEO做了多次测试,百度笔记TAG的时间并不是实时的,<span style="color: black;">况且</span>间隔<span style="color: black;">亦</span>比<span style="color: black;">很强</span>哈。</span><strong style="color: blue;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度笔记怎么推广?</p>
      </span></strong><span style="color: black;">百度笔记怎么推广?其实<span style="color: black;">重点</span><span style="color: black;">便是</span>你的内容怎么进到百度笔记聚合里去,以及怎么能进到精选笔记里。</span><span style="color: black;"><span style="color: black;">怎样</span>进到百度笔记聚合里,这个其实取决于百度抓取的频率,<span style="color: black;">因此</span><span style="color: black;">咱们</span>能做的<span style="color: black;">重点</span><span style="color: black;">便是</span>满足<a style="color: black;">百度笔记收录的规则</a>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和批量发布你想获取用户搜索流量的<span style="color: black;">重要</span>词的笔记。虽然不是实时抓取,但只要进去了,<span style="color: black;">连续</span>流量<span style="color: black;">非常多</span>。</p>
    </span><span style="color: black;"><span style="color: black;">怎样</span>找到有搜索量的<span style="color: black;">重要</span>词呢?<span style="color: black;">能够</span>看这篇:<a style="color: black;">白杨SEO:做百度SEO流量,你找对<span style="color: black;">重要</span>词的PC和移动搜索量了吗?</a>不到10块钱,你就能找到<span style="color: black;">那些</span>词有流量。你<span style="color: black;">亦</span><span style="color: black;">能够</span>用<a style="color: black;">5118<span style="color: black;">工具</span>小红书</a>去挖掘<span style="color: black;">重要</span>词哈。</span><strong style="color: blue;"><span style="color: black;">百度笔记怎么优化排名?</span></strong><span style="color: black;">其实<span style="color: black;">此刻</span>百度笔记能优化和排名本身并不是百度移动端,以前百度移动端的搜索结果还有【</span><span style="color: black;">顶</span><span style="color: black;">】之类用户互动这个功能是<span style="color: black;">能够</span>来优化的,<span style="color: black;">由于</span>百度官方<span style="color: black;">认识</span>到这个有可能被<span style="color: black;">乱用</span>,<span style="color: black;">因此</span>这个功能<span style="color: black;">亦</span>下掉了。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度笔记能优化和排名的,其实<span style="color: black;">便是</span>做好第三方平台上的优化和排名就好了。第三方平台,在SEO里<span style="color: black;">便是</span><span style="color: black;">重要</span>词<span style="color: black;">包括</span>、数量、质量。<span style="color: black;">倘若</span><span style="color: black;">必定</span>要说,<span style="color: black;">首要</span>是数量大于质量,<span style="color: black;">由于</span>本身<span style="color: black;">便是</span>拼概率哈哈哈。</p>
    </span><span style="color: black;">回到文中有两个疑问,白杨SEO来做下解答。</span><span style="color: black;"><span style="color: black;">疑问一:<strong style="color: blue;">百度笔记tag前几与百度精选笔记排名不一致<span style="color: black;">为何</span>?</strong></span></span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>百度精选笔记,就像百度PC端<span style="color: black;">亦</span>有的AI搜索智能精选<span style="color: black;">同样</span>,<span style="color: black;">亦</span>是做过算法<span style="color: black;">调节</span>和优化的,并不是简单的把笔记TAG前几直接展示在首页。</p>
      </span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>,<span style="color: black;">由于</span>百度搜索结果<span style="color: black;">所有</span>前10是流量最集中<span style="color: black;">地区</span>,<span style="color: black;">因此</span>除了竞价外,免费流量的每一个口子都非常<span style="color: black;">要紧</span>,<span style="color: black;">况且</span>百度<span style="color: black;">亦</span>在<span style="color: black;">逐步</span>加入用户搜索<span style="color: black;">行径</span>等,看到的结果<span style="color: black;">亦</span>不是百分百<span style="color: black;">同样</span>。<span style="color: black;">因此</span>排名不一致<span style="color: black;">亦</span>很正常了。</span></span><span style="color: black;"><span style="color: black;">有人说,<span style="color: black;">保准</span>让你的笔记上精选笔记前四,尤其<span style="color: black;">第1</span>位的,<span style="color: black;">意见</span>你<span style="color: black;">小心</span>一下,除非他是内部人员人为操作,否则可能<span style="color: black;">便是</span>看中你的money了哈哈。</span></span><span style="color: black;"><span style="color: black;">疑问二:<strong style="color: blue;">百度笔记<span style="color: black;">源自</span><span style="color: black;">重点</span>从知乎到小红书,对SEO有什么启发?</strong></span></span><span style="color: black;"><span style="color: black;">启发:2023年,你还不<span style="color: black;">注意</span>小红书么?你做SEO还只是盯着网站优化这一亩三分地吗?<span style="color: black;">此刻</span>早已不是只做网站SEO了。<span style="color: black;">因此</span>小红书上,除了小红书APP本身搜索流量<span style="color: black;">咱们</span>要做好,百度上的搜索流量这<span style="color: black;">便是</span>意外收获哈哈哈。</span></span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OK,今天就写到<span style="color: black;">这儿</span>,记得看下面<span style="color: black;">关联</span><span style="color: black;">文案</span>。<span style="color: black;">倘若</span>这篇对你有启发或<span style="color: black;">帮忙</span>,请分享<span style="color: black;">必须</span>的人,<span style="color: black;">亦</span><span style="color: black;">能够</span>继续关注白杨SEO公众号哈。</p>
      </span></span><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,本周三,白杨SEO会继续视频号直播,<span style="color: black;">已然</span>每周一次直播连续直播2年了,欢迎关注和预约。</p>
      </span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">举荐</span>:</span></strong></span><span style="color: black;"><a style="color: black;"><span style="color: black;">白杨SEO:2023年<span style="color: black;">第1</span>篇,百度流量都闭环了,SEO还能怎么搞?</span></a></span><span style="color: black;"><a style="color: black;"><span style="color: black;">白杨SEO:搞流量,<span style="color: black;">公司</span>认证必搞!百家号、抖音、快手、视频号</span></a></span><a style="color: black;"><span style="color: black;">怎么优化长尾词?一文让你搞懂SEO中的长尾<span style="color: black;">重要</span>词【<span style="color: black;">保藏</span>】</span></a><a style="color: black;"><span style="color: black;">白杨SEO<span style="color: black;">基本</span>学习交流社群【白杨SEO付费群】<span style="color: black;">仔细</span>介绍</span></a><span style="color: black;"><strong style="color: blue;">作者简介:</strong></span><span style="color: black;">白杨SEO,专注SEO<span style="color: black;">科研</span>十年,SEO流量实战派,<span style="color: black;">对互联网<span style="color: black;">精细</span>流量有深入<span style="color: black;">科研</span>。</span></span><span style="color: black;"><span style="color: black;">个人<span style="color: black;">微X</span>:</span><span style="color: black;">baiyang2047</span></span><span style="color: black;">如需加好友,验证:公众号。</span><span style="color: black;">如需进白杨SEO流量群学习交流,</span><span style="color: black;">199元/年</span><span style="color: black;">。验证:进付费群。如想加入白杨SEO 1000+人星球,回复“优惠券”可领</span><span style="color: black;">100元</span><span style="color: black;">优惠券加入。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0423FsOKnJDy6swp3atPdxCgHIc04c1dYSBCIYOMFiahHzPoMibyAaBJGcldWhibGsghhO4l3xlIJI40kQ/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></span>



b1gc8v 发表于 3 天前

哈哈、笑死我了、太搞笑了吧等。
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