怎么样在知乎快速起步一个带货IP？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UpPNKVglZzajE72pMPkMEU5oj5xllx0zG4Nic2k8hvkH01icqQcEXCrePrak4TIlicGPWsqgLExSAsEqb0BlWa1dw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">操作知乎带货的项目将近一年的时间，这个过程中，我<span style="color: black;">亦</span>在<span style="color: black;">持续</span>地思考<span style="color: black;">怎样</span>能将带货这件事做的更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>带货，本质上<span style="color: black;">便是</span>在做两件事，给用户种草与帮用户做决策。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>的带货内容，大部分是偏向种草，<span style="color: black;">帮忙</span>用户做决策这方面的内容做得却<span style="color: black;">不足</span>好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个账号<span style="color: black;">选取</span>一个<span style="color: black;">很强</span>的品类，<span style="color: black;">而后</span><span style="color: black;">举荐</span><span style="color: black;">各样</span>商品，用户就算下单，大概率<span style="color: black;">亦</span>记不住这个账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对你之后所<span style="color: black;">举荐</span>商品的转化率，几乎起不到任何<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，有一种账号，<span style="color: black;">她们</span>深耕某一单一品类，种草的<span style="color: black;">同期</span>，<span style="color: black;">经过</span>种种<span style="color: black;">办法</span><span style="color: black;">帮忙</span>用户做决策，我把这类账号叫做带货ip。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过我的分析<span style="color: black;">科研</span>，最后得出一个结论，带货ip，粉丝垂直<span style="color: black;">精细</span>，内容流量够大，转化率<span style="color: black;">亦</span>比普通的账号要高出不少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>关注过这方面的东西，就会<span style="color: black;">发掘</span><span style="color: black;">非常多</span>专门带货的分享型IP，粉丝都不少，万粉<span style="color: black;">亦</span>是常有的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/UpPNKVglZzbKTRwkPdkPtsjCGPLtfjTTfQbpFlVhWDStObsLfuhublHlcN5Wc8ibGVR20XbuQtricWmIlTrxH80w/640?wx_fmt=other&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是怎么做到的呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，我就<span style="color: black;">经过</span>这篇<span style="color: black;">文案</span>，教你<span style="color: black;">怎样</span>在知乎快速<span style="color: black;">起步</span>一个带货ip。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>较长，以下为本文内容大纲：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>什么是带货ip？<span style="color: black;">为何</span>要做带货ip？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.带货ip与个人ip的区别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.在知乎做带货ip的<span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>做带货ip前的准备工作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">选取</span>自己要做的品类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.账号的<span style="color: black;">基本</span>设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">弥补</span>专业知识与制作素材库</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>打造带货ip的操作流程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.你<span style="color: black;">必须</span><span style="color: black;">认识</span>的<span style="color: black;">基本</span>知识</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.五段选题法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.做内容的要点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">怎样</span>引爆流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">怎样</span>扩大收益</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>什么是带货ip？<span style="color: black;">为何</span>要做带货ip？</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.带货ip与个人ip的区别</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近几年来，个人IP的概念<span style="color: black;">持续</span>被<span style="color: black;">公众</span>所熟知。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人ip，网络用语，指个人对某种成果的占有权，在互联网时代，它<span style="color: black;">能够</span>指一个符号、一种价值观、一个<span style="color: black;">一起</span>特征的群体、一部自带流量的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人都是<span style="color: black;">制品</span>，把自己当成这辈子最好的<span style="color: black;">制品</span>去打造。个人品牌<span style="color: black;">便是</span>最好的护城河，一旦打造出来，很难被 copy。在增量经济时代，或许个人 ip 的价值还<span style="color: black;">无</span>完全展现，<span style="color: black;">然则</span>在<span style="color: black;">此刻</span>这个存量经济的时代，品牌价值就会<span style="color: black;">表现</span>出来。</span></p><span style="color: black;"><span style="color: black;">源自</span>:百度百科</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而带货ip是属于个人ip的一种，与普通个人ip<span style="color: black;">经过</span>课程、服务、<span style="color: black;">宣传</span>费等方式进行变现<span style="color: black;">区别</span>，带货ip在创建之初，就以赚取商品佣金为<span style="color: black;">重点</span>收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了商品佣金这个收益<span style="color: black;">途径</span>以外，做到中后期到达<span style="color: black;">必定</span>流量与影响力之后，还会接到品牌的<span style="color: black;">商场</span>推广订单，这部分收益在<span style="color: black;">持有</span>足够影响力后极其可观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.在知乎做带货ip的<span style="color: black;">优良</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做带货ip，<span style="color: black;">选取</span>平台是不可避免的一件事。一个合适的平台，能够十倍百倍的放大你的收入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原由</span>很简单：</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">收入=平台价值+个人能力</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从知乎这个平台的<span style="color: black;">方向</span><span style="color: black;">来讲</span>，它有以下几个<span style="color: black;">优良</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）够大</span></strong></p>知乎<span style="color: black;">做为</span>中文互联网<span style="color: black;">日前</span>最大的知识内容平台，用户遍布一线到四线城市，年龄从16岁~60岁，<span style="color: black;">日前</span>累计用户数达4.2亿，DUA达4500万。<span style="color: black;">数据<span style="color: black;">源自</span>：知乎 2020年2月</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台的体量够大，你的收益天花板才会够高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）够<span style="color: black;">精细</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>在知乎做带货ip，<span style="color: black;">重点</span>的输出方式还是图文，<span style="color: black;">经过</span>站内用户的主动搜索，将<span style="color: black;">咱们</span>创作的内容，以<span style="color: black;">处理</span>一个个问题的方式，展现给用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子：一名消费者准备购买电动牙刷，预算是300元以内，那么他很可能会搜索：300元以内的电动牙刷 <span style="color: black;">这般</span>的长尾关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索结果如下：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UpPNKVglZzbKTRwkPdkPtsjCGPLtfjTTlXORYl7Qg1lvU4SyVdic35aicZbUXpREjw3vfrQZWENQQMDhr6ficBo7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这就<span style="color: black;">保证</span>了所有阅读了你<span style="color: black;">文案</span>/回答的用户中，有很大一部分是非常<span style="color: black;">精细</span>的潜在消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些用户中，<span style="color: black;">非常多</span>可能<span style="color: black;">已然</span>确定自己要购买这件商品，就差阅读你<span style="color: black;">文案</span>/回答来进行决策这临门一脚，看完之后，感觉合适，直接就<span style="color: black;">经过</span>链接下单，交易链条非常短，过程流畅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了上面所说的长尾效应，知乎的<span style="color: black;">文案</span>/回答还会展示在百度的搜索结果内，且<span style="color: black;">持有</span>极高的权重，有权重，就有流量，有流量，就有收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UpPNKVglZzbKTRwkPdkPtsjCGPLtfjTTicBFUtOXxN57ElOpdJKDxCfmN6IAJyhs3D8P5lcYCqZUs6VicVTg80MQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从带货ip这个<span style="color: black;">方向</span><span style="color: black;">来讲</span>，做带货ip有以下几个<span style="color: black;">优良</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）变现速度快，变现路径<span style="color: black;">知道</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>带货ip在创建之初，就以赚取商品佣金为<span style="color: black;">重点</span>收益，<span style="color: black;">因此</span>，带货ip的<span style="color: black;">优良</span>之一<span style="color: black;">便是</span>收益方式<span style="color: black;">知道</span>，链条短，变现速度<span style="color: black;">极大</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在知乎做带货ip，<span style="color: black;">把握</span>了技巧，7天内就<span style="color: black;">能够</span>获取带货权限，之后的带货<span style="color: black;">文案</span>，只要有浏览量，就有出单的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">实质</span>操作中，<span style="color: black;">没</span>论是我的学员，还是天枢自营团队的账号中，7天内获取<span style="color: black;">第1</span>笔收益的<span style="color: black;">状况</span>是很<span style="color: black;">平常</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）较为灵活，可单人操作，<span style="color: black;">亦</span>可团队化运营，收益的天花板较高</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做带货ip，这个项目相对<span style="color: black;">来讲</span>较为灵活。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">普通人，<span style="color: black;">能够</span>兼职单人操作，多一份收入，<span style="color: black;">亦</span><span style="color: black;">能够</span>兼职转全职，做大一个ip，收益会非常</span><span style="color: black;">可观</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>创建团队，团队化运营，稳定的输出高质量内容的<span style="color: black;">状况</span>下，既<span style="color: black;">能够</span>深耕单个品类，<span style="color: black;">亦</span><span style="color: black;">能够</span>批量化运营多个品类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UpPNKVglZzajE72pMPkMEU5oj5xllx0zueylKMVaq3jzk5uKibx5BY9esyX6sRW5lu3EflsUYW14m2jeyVs5HDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）正规<span style="color: black;">很久</span> <span style="color: black;">能够</span>当做一个职业<span style="color: black;">或</span>个人事业来发展</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是最<span style="color: black;">要紧</span>的一点，带货IP，完全正规，不违反任何法律法规，且在平台的规则范围内，完全<span style="color: black;">能够</span>当做一个职业<span style="color: black;">或</span>个人的事业来发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">天枢个人判断，测评带货这个行业，在今后的许<span style="color: black;">数年</span>内都是市场的刚需。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网络购物<span style="color: black;">区别</span>于传统的线下消费，一个消费者，不可能像在线下购物<span style="color: black;">同样</span>，接触到多个品牌的实物来亲自试用，最后再决定购买哪个商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>为了避免踩雷<span style="color: black;">或</span>更加<span style="color: black;">仔细</span>的<span style="color: black;">认识</span>想要购买的商品，自然而然就<span style="color: black;">必须</span>查看测评类的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅此一点，就<span style="color: black;">能够</span>确定，在电商这个行业不<span style="color: black;">出现</span>重大变化的<span style="color: black;">状况</span>下，带货ip就<span style="color: black;">能够</span><span style="color: black;">做为</span>个人<span style="color: black;">长时间</span>发展的事业来做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而知乎，相<span style="color: black;">针对</span>抖音，快手，<span style="color: black;">微X</span>等平台，<span style="color: black;">便是</span>最适合新人<span style="color: black;">起始</span>起步的<span style="color: black;">地区</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你认可了我上文所提出的观点，请继续看，我来<span style="color: black;">仔细</span>告诉你<span style="color: black;">怎样</span>快速在知乎<span style="color: black;">起步</span>一个带货ip。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>做带货ip前的准备工作</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定了要在知乎做一个带货IP之后，接下来，<span style="color: black;">便是</span>做好下面的准备工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">选取</span>自己要做的品类</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带货，是一个很宽泛的词汇，<span style="color: black;">起步</span>带货IP的<span style="color: black;">第1</span>步，<span style="color: black;">便是</span>确定自己要做的品类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你不<span style="color: black;">晓得</span>商品是<span style="color: black;">怎样</span><span style="color: black;">归类</span>，<span style="color: black;">或</span>都有什么品类，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>打开京东或淘宝的首页，在<span style="color: black;">这儿</span>你<span style="color: black;">能够</span>清晰<span style="color: black;">晓得</span>所有商品的<span style="color: black;">归类</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UpPNKVglZzajE72pMPkMEU5oj5xllx0zyFicU7IbArgRIhG2cIQqB36ndmiaefxc1Jco4nvMpJIIKVqiaaNvTjT9g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如上图所示，有这么多种类的商品，该<span style="color: black;">怎样</span>确定自己要做的品类呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给<span style="color: black;">大众</span>3条判断的标准，<span style="color: black;">经过</span>它们，你<span style="color: black;">能够</span><span style="color: black;">容易</span>的定位到适合自己的品类：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">感兴趣</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">市场<span style="color: black;">必须</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感兴趣<span style="color: black;">指的是</span>，你要对自己即将做的品类有兴趣，兴趣是一个很强大的驱动力，<span style="color: black;">倘若</span>你做了一个自己一点<span style="color: black;">亦</span>不<span style="color: black;">爱好</span>的品类，那日后<span style="color: black;">持续</span><span style="color: black;">科研</span>这个品类的过程，对你<span style="color: black;">来讲</span><span style="color: black;">便是</span><span style="color: black;">熬煎</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">必定</span>要感兴趣，<span style="color: black;">或</span>退一步说，不反感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有能力<span style="color: black;">指的是</span>，你所选的品类，<span style="color: black;">必定</span>要在自己的能力范围之内，<span style="color: black;">没</span>论是专业知识方面，还是经济<span style="color: black;">要求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个比较极端的例子：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小A，是<span style="color: black;">一月</span>薪5000的宅男，家境平平，带货的品类<span style="color: black;">选取</span>了名表，豪车。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他自己<span style="color: black;">基本</span>都<span style="color: black;">无</span><span style="color: black;">实质</span>接触过，经济方面<span style="color: black;">亦</span>不<span style="color: black;">准许</span>他去接触这些东西，这<span style="color: black;">便是</span>超出了自己的能力范围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场<span style="color: black;">必须</span>，这个就很好理解了，你所要做的品类，要有<span style="color: black;">必定</span>的市场需求，<span style="color: black;">无</span>需求，就<span style="color: black;">无</span>消费，上哪里去赚佣金？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在确定自己所做的品类之后，确定自己所选是什么类型的<span style="color: black;">制品</span>，市场的竞争<span style="color: black;">是不是</span>激烈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的是蓝海型商品，还是红海型商品，市场的需求<span style="color: black;">怎样</span>等<span style="color: black;">状况</span>，做到心中有数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>百度指数与电商生意参谋，搜索<span style="color: black;">关联</span>的需求指数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数</span><span style="color: black;">以电动牙刷与电动剃须刀举例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很<span style="color: black;">显著</span>，电动牙刷的搜索指数较高，相对的，对测评的需求<span style="color: black;">亦</span>就更大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">电商生意参谋：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生意参谋<span style="color: black;">做为</span>一款淘系的数据分析软件，能<span style="color: black;">帮忙</span>淘宝卖家<span style="color: black;">经过</span>分析品类细分词，找到蓝海；它<span style="color: black;">同期</span><span style="color: black;">亦</span>能利用到知乎ip<span style="color: black;">选取</span>品类上，用于发掘你所选品类在知乎的市场需求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生意参谋所<span style="color: black;">必须</span>参考的数据<span style="color: black;">首要</span>要看搜索人气、交易指数和支付转化率。优先参考的<span style="color: black;">原因</span>是搜索人气，其次是交易指数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>倾向<span style="color: black;">选取</span><span style="color: black;">有些</span>高搜索量（高需求），高交易指数（高流水）的<span style="color: black;">制品</span>，<span style="color: black;">由于</span><span style="color: black;">同期</span><span style="color: black;">表率</span>需求量和佣金都比较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了初步的品类判断，还想要确认一下这个品类在知乎市场需求<span style="color: black;">怎样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生意参谋的搜索分析功能能够将指定关键词进行<span style="color: black;">关联</span>词分析，这些<span style="color: black;">关联</span>词<span style="color: black;">便是</span>该词的细分词，<span style="color: black;">例如</span>我对空调进行<span style="color: black;">关联</span>词分析，接着能出来空调的细分品牌词与<span style="color: black;">关联</span><span style="color: black;">制品</span>词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>将这些词导出，在这些词前面加上前缀:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“https://www.zhihu.com/search?type=content&q=”</strong></span><span style="color: black;">，</span><span style="color: black;">导入后羿采集器，进行智能化采集。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在智能化采集后的标题链接，右键，数据处理，正则提取，输入这串代码</span></p><span style="color: black;">“https://www.zhihu.com/question/[<span style="color: black;">1-9</span>][<span style="color: black;">0-9</span>]{4,}”</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时所采集的内容就能把问答类给筛选出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再利用知乎问答会<span style="color: black;">表示</span><span style="color: black;">拜访</span>人数的功能，将<span style="color: black;">拜访</span>量<span style="color: black;">亦</span>给采集下来，标记好这个品类的日均<span style="color: black;">拜访</span>量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">经过</span><span style="color: black;">按时</span>重复采集，算出这个关键词下有<span style="color: black;">表率</span>性的问题差值（<span style="color: black;">通常</span>是搜索页能展现出来的所有问题），日均访客达到了一万以上，<span style="color: black;">便是</span>一个值得做的<span style="color: black;">行业</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好这些之后，接下来<span style="color: black;">便是</span>要<span style="color: black;">认识</span>当前品类的竞争<span style="color: black;">状况</span>，<span style="color: black;">认识</span>当前竞争者的水平与玩法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">办法</span><span style="color: black;">亦</span>非常的简单，在知乎的搜索框，搜索当前品类的关键词，回答类的，就参考回答数，问题浏览量，获赞数等数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>类<span style="color: black;">咱们</span><span style="color: black;">没</span>法查看对方的浏览量，就只能<span style="color: black;">按照</span><span style="color: black;">文案</span>的赞同数，互动量等数据来做为参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜集同品类同行账号与<span style="color: black;">有些</span>带货ip</span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">账号，拆解分析对方的操作，玩法，对当前的<span style="color: black;">状况</span>做到心中有数，并吸收经验为自己所用。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.账号的<span style="color: black;">基本</span>设置</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，<span style="color: black;">必须</span>进行账号的<span style="color: black;">基本</span>设置，<span style="color: black;">重点</span><span style="color: black;">重视</span>以下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">头像：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>自己所做品类，<span style="color: black;">选取</span>符合自己的用户审美与当前ip人设的头像。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(PS：一个卖茶叶的大叔，却搞个二次元的头像，怎么都说<span style="color: black;">不外</span>去。)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">名<span style="color: black;">叫作</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起名的要点是简单好记，符合自己的人设与定位。<span style="color: black;">例如</span>人名，给人的感觉更真实。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">介绍：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让读者能弄清楚你是谁，你是干什么的，你有什么<span style="color: black;">优良</span>这三个问题就<span style="color: black;">能够</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>你<span style="color: black;">发掘</span>不运动<span style="color: black;">瘦身</span>的这个需求很高，那就<span style="color: black;">能够</span>把介绍写为成一个“3个月内，纯靠吃瘦了39斤”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他个人资料：绑定手机号并尽可能的完善下面的资料。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后期运营时，<span style="color: black;">重视</span>避免违规，<span style="color: black;">尽可能</span><span style="color: black;">加强</span>账号的“盐值”，高颜值账号会有<span style="color: black;">更加多</span>的权益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">弥补</span>专业知识与制作素材库</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完<span style="color: black;">成为了</span>前面两项，接下来就<span style="color: black;">必须</span>制作素材库。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">素材库<span style="color: black;">包含</span>当前品类关键词，问题库，专业知识</span><span style="color: black;">三个方面的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拓展关键词的目的是为了能够获取长尾流量，<span style="color: black;">同期</span><span style="color: black;">发掘</span>用户的需求。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>用百度指数的需求图谱、爱站网、5188等关键词挖掘<span style="color: black;">工具</span>完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题库的<span style="color: black;">创立</span>有两个<span style="color: black;">功效</span>，一是方便在日后创作内容时进行选题，</span><span style="color: black;">二是<span style="color: black;">发掘</span>用户的痛点，爽点等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">能够</span>直接在知乎搜索当前关键词，<span style="color: black;">或</span>进入当前品类的<span style="color: black;">专题</span>内，采集当前关键词下的问题与<span style="color: black;">文案</span>，<span style="color: black;">而后</span>进行整理，分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习<span style="color: black;">关联</span>品类的专业知识，<span style="color: black;">重点</span>是为了更好的创作内容，对当前品类的专业知识<span style="color: black;">认识</span>越多，创作内容时就越得心应手，<span style="color: black;">同期</span>质量<span style="color: black;">亦</span>就越高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>打造带货ip的操作流程</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.你<span style="color: black;">必须</span><span style="color: black;">认识</span>的<span style="color: black;">基本</span>知识</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，你基本做好了所有的准备，要<span style="color: black;">起始</span>运营了，<span style="color: black;">然则</span>，在这之前，你还<span style="color: black;">必须</span><span style="color: black;">认识</span><span style="color: black;">有些</span><span style="color: black;">基本</span>的知识。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">起步</span>一个ip前期的<span style="color: black;">目的</span>是<span style="color: black;">累积</span>粉丝，提高权重，树立人设并获取信任，并在这个过程中，打磨自己的内容，确立更新频率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）带货ip的种类有两种，一是测评类，测评分为云测评与实物测评，其中，实物测评的效果与转化率，<span style="color: black;">广泛</span>高于云测评。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一种是专业分享型，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">经过</span>以当前品类的专业知识为<span style="color: black;">重点</span>内容，结合专业知识，进行带货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这两种形式各有优劣，<span style="color: black;">无</span>高下之分，你<span style="color: black;">必须</span><span style="color: black;">按照</span>自己的能力<span style="color: black;">选取</span>自己的内容制作形式，哪一种做好了，收益都足够可观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.五段选题法</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">周期</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选择</span>所属<span style="color: black;">行业</span>的细分<span style="color: black;">专题</span>下的问题，在该<span style="color: black;">专题</span>下<span style="color: black;">累积</span>权重，小<span style="color: black;">专题</span>上手<span style="color: black;">更易</span>，效果<span style="color: black;">亦</span>比较<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二<span style="color: black;">周期</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">系统会<span style="color: black;">按照</span>你回答问题的<span style="color: black;">行业</span>，慢慢邀请你回答问题，去回答系统邀请的问题，回答数量不要太多，最好<span style="color: black;">少于</span>关注数的一半，<span style="color: black;">否则</span>竞争太大，难以上位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三<span style="color: black;">周期</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上文让关注同行，给自己寻找标杆。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索<span style="color: black;">关联</span>关键词，找出<span style="color: black;">能够</span><span style="color: black;">作为</span>自己标杆的同行，<span style="color: black;">按照</span>经验，同行<span style="color: black;">选取</span>的问题非常有参考价值，尤其是关注人数多，浏览量大，回答数又少于200的问题，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>关注的同行足够多，<span style="color: black;">那样</span>系统会<span style="color: black;">表示</span>：<span style="color: black;">她们</span><span style="color: black;">亦</span>关注了这个问题，同行大佬关注的越多，那就证明这个问题<span style="color: black;">潜能</span>越大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>的问题<span style="color: black;">必定</span>要回答，来不及回答<span style="color: black;">亦</span>要<span style="color: black;">累积</span>到自己的问题库，随着越来越多的大佬入场，这个问题的热度会<span style="color: black;">持续</span><span style="color: black;">提升</span>，你的回答<span style="color: black;">亦</span>会被带动<span style="color: black;">揭发</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四<span style="color: black;">周期</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站内搜索关键词,搜索出的问题排序越高， 流量越大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第五<span style="color: black;">周期</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你在这个<span style="color: black;">行业</span>下的权重上来了，你在该<span style="color: black;">行业</span>回答的排名会比以前高，这个时候就能去答所在<span style="color: black;">行业</span>中经常上热榜的问题，这类问题有<span style="color: black;">长时间</span>讨论价值，质量<span style="color: black;">必定</span>要硬核。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查看问题日志，就<span style="color: black;">能够</span><span style="color: black;">晓得</span>问题上热榜<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.做内容</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户的消费链条是 关注——决策——购买，<span style="color: black;">咱们</span>的内容<span style="color: black;">重点</span>是<span style="color: black;">帮忙</span>用户决策，能做到，用户下单，你得佣金。做不到，用户不下单，你得不到佣金，<span style="color: black;">便是</span>这么简单的一个<span style="color: black;">规律</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的终极<span style="color: black;">目的</span>是<span style="color: black;">揭发</span>与转化并存，<span style="color: black;">这般</span>的内容<span style="color: black;">通常</span><span style="color: black;">包括</span>下面的一种或几种元素：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1）<span style="color: black;">处理</span>用户的困惑点、纠结点，击中用户的痛点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）内容客观、公正，专业，从而能够让用户对你有足够的信任。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）内容有趣，用户读过之后能够涨知识。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你是一个纯小白，从来<span style="color: black;">无</span>写作的经验，请看我的这篇<span style="color: black;">文案</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><a style="color: black;"><span style="color: black;">怎样</span>写出一篇高质量的<span style="color: black;">商场</span>干货?</a></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学会基本的写作框架，<span style="color: black;">而后</span>就某一品类，先写个几十上百篇，在这个过程中多拆解做得好的同行<span style="color: black;">文案</span>，自然就<span style="color: black;">晓得</span><span style="color: black;">怎样</span>写作，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span>尝试总结出属于自己的写作风格与内容生产模板。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一步，非苦干不可，慢<span style="color: black;">便是</span>快，追求捷径，基本都是在走弯路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.<span style="color: black;">怎样</span>引爆流量？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面的思维导图，是知乎内容的传播方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了原理，不难<span style="color: black;">发掘</span>，<span style="color: black;">咱们</span><span style="color: black;">平常</span>获取流量的关键还在于<span style="color: black;">经过</span>高质量的内容<span style="color: black;">得到</span><span style="color: black;">更加多</span>的赞同与互动，再加上<span style="color: black;">文案</span>标题踩中关键字，获取长尾流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面给<span style="color: black;">大众</span><span style="color: black;">举荐</span>几个<span style="color: black;">详细</span>可<span style="color: black;">增多</span>流量的实用<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容互链：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每篇内容，我都会在文中能链接就链接上，就像织一张网。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这么做一方面有助于读者参考，<span style="color: black;">由于</span>有的读者是不会点开你的主页看你的其他内容的，强联系的链接<span style="color: black;">更易</span>让读者点开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面一篇内容爆了，会引爆其他内容来实现导流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">切忌不要<span style="color: black;">没</span>脑互链，<span style="color: black;">例如</span>本篇<span style="color: black;">文案</span>我会链接往期的知乎知识点<span style="color: black;">关联</span><span style="color: black;">文案</span>，<span style="color: black;">倘若</span>我把抖音之类的<span style="color: black;">文案</span>链接进来就会突兀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在知乎，<span style="color: black;">没</span>脑互链属于答非所问，是一种违反平台规范<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">自<span style="color: black;">保藏</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">发完自己先<span style="color: black;">保藏</span>一下，<span style="color: black;">亦</span>会有效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">发想法：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想法<span style="color: black;">亦</span>会出<span style="color: black;">此刻</span>粉丝的关注页面上，只要能提醒用户，能<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span></span><span style="color: black;">的，就去做，顺手的事情，<span style="color: black;">况且</span>发想法还会<span style="color: black;">提高</span>账号活跃度，增长盐值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容自荐：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪个内容反馈好，就用上内容自荐，<span style="color: black;">每一个</span>人<span style="color: black;">一月</span>就三次，<span style="color: black;">倘若</span>没用的话，下个月就更新了，浪费免费展示的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">抱知乎大V的大腿:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从我的热门回答传播分析报告上看出，大V点赞的回答对推送、<span style="color: black;">揭发</span>，非常有用，同<span style="color: black;">行业</span>的大V最好，<span style="color: black;">区别</span><span style="color: black;">行业</span>的大V<span style="color: black;">功效</span><span style="color: black;">亦</span>不小。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">互动：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给评论你的人点赞，回复，<span style="color: black;">增多</span>互动，热度<span style="color: black;">提升</span>更快。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住这个公式：</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">收益=<span style="color: black;">揭发</span>*转化率*佣金</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营过程中，<span style="color: black;">重点</span>要围绕这几个关键的指标进行优化，哪里不行补哪里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.单个账号跑通后，<span style="color: black;">怎样</span>扩大收益？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你的单个账号跑通后，想要获取<span style="color: black;">更加多</span>的收益，有下面两个思路<span style="color: black;">供给</span>参考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">增多</span>品类，打造新的ip，做账号矩阵。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">无</span>精力做<span style="color: black;">更加多</span>的账号，<span style="color: black;">能够</span><span style="color: black;">作为</span>付费玩家，<span style="color: black;">经过</span>投放知+，来<span style="color: black;">增多</span><span style="color: black;">揭发</span>，<span style="color: black;">加强</span>收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">要求</span><span style="color: black;">准许</span>，<span style="color: black;">能够</span>在起号<span style="color: black;">周期</span>利用知+，来<span style="color: black;">增多</span>账号的养成速度，关于知+的<span style="color: black;">更加多</span>内容与用途，<span style="color: black;">能够</span>查看我之前的<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;">知+付费推广：我花3W烧出来的投放经验</strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>最后</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以一个新手小白的身份入场，在知乎做带货IP，它变现速度<span style="color: black;">极大</span>，<span style="color: black;">寓意</span>着<span style="color: black;">能够</span><span style="color: black;">快速</span>给你带来正反馈，<span style="color: black;">最后</span>支持走完<span style="color: black;">作为</span>大佬的<span style="color: black;">所有</span>路程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要<span style="color: black;">晓得</span>，<span style="color: black;">针对</span><span style="color: black;">咱们</span>普通人<span style="color: black;">来讲</span>，做带货IP这件事，门槛够低的<span style="color: black;">同期</span>上限却又足够高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我几乎<span style="color: black;">能够</span>做出<span style="color: black;">这般</span>的结论，一个正<span style="color: black;">一般人</span>，做不成这件事的<span style="color: black;">原由</span><span style="color: black;">仅有</span>一个，懒。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住这句话：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">起始</span>，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都是普通人，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你做到了，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>就不普通了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">花拳绣腿废了你，脚踏实地成就你。</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">==全文完==</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文原创首发于<span style="color: black;">公众号：</span></span><span style="color: black;">步天之路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者：天枢，6年新<span style="color: black;">媒介</span>策划人</span><span style="color: black;">，守住底线，不拘小节，<span style="color: black;">互联网圈最潇洒的男人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>：19551645</span></p>
你的见解真是独到，让我受益匪浅。 “板凳”（第三个回帖的人） 你的话语如春风拂面，温暖了我的心房，真的很感谢。
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