微X打开外链之后的三个新机会
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">最终</span><span style="color: black;">能够</span>打开外链了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时隔<span style="color: black;">数年</span>，2021年9月17日，在<span style="color: black;">大众</span>热情的期盼中，<span style="color: black;">微X</span>如期执行了开放外链的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分<span style="color: black;">周期</span>、有<span style="color: black;">过程</span>的互通</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">大众</span>都<span style="color: black;">尤其</span>的期待<span style="color: black;">微X</span>开放外链，但并非像<span style="color: black;">大众</span>想象的那样完全放开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/KAW9ukEJVhvVHf3DKmZEaibOZIicoMjn3e5IlUzfXaeh49h70HJXP3QIaPb8b0T8h4fX5ITEOia4nCsxbY5rClEHg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其一，并非所有的平台链接都能<span style="color: black;">马上</span>打开</span></strong><span style="color: black;">，<span style="color: black;">日前</span>依旧是主流大平台，<span style="color: black;">例如</span>taobao、抖音。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其二，并不是<span style="color: black;">微X</span>内所有<span style="color: black;">途径</span>都互通</span></strong><span style="color: black;">，<span style="color: black;">日前</span>仅支持一对一私聊<span style="color: black;">状况</span>下发送的链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其三，像支付、<span style="color: black;">外边</span>小程序、<span style="color: black;">外边</span>二维码等，暂时都还<span style="color: black;">不可</span>够支持。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其四，<span style="color: black;">转</span><span style="color: black;">外边</span>链接的时候，会有非官方链接的安全提示。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这对用户<span style="color: black;">来讲</span>某种程度上起到了安全警示、<span style="color: black;">守护</span>的<span style="color: black;">功效</span>，而从第三方<span style="color: black;">公司</span><span style="color: black;">来讲</span>，则大大降低了打开率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">没</span>论<span style="color: black;">怎样</span>，毕竟路还是通了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">微X</span><span style="color: black;">来讲</span>只是一小步，却是<span style="color: black;">全部</span>互联网圈的一大步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后续互通，<span style="color: black;">微X</span>会做什么？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>仅仅完<span style="color: black;">成为了</span>小范围的互通，还有<span style="color: black;">许多</span>操作的不变，而在<span style="color: black;">微X</span>的规划中，会逐步来优化和扩大互通的<span style="color: black;">要求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然不<span style="color: black;">晓得</span>后续互通<span style="color: black;">调节</span>的频次、有<span style="color: black;">无</span><span style="color: black;">知道</span>的时间线，但依旧能从<span style="color: black;">微X</span>发布的公告中窥探一二。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其一开放了一对一私聊，目的<span style="color: black;">便是</span><span style="color: black;">期盼</span>做营销的人，要尊重<span style="color: black;">微X</span>的底线，不要肆意的发布<span style="color: black;">宣传</span>信息，否则依旧会被封号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其二<span style="color: black;">微X</span>群、<span style="color: black;">伴侣</span>圈<span style="color: black;">必定</span>会开，<span style="color: black;">然则</span>会把<span style="color: black;">选取</span>权交给用户，可能会在群内给群主、群员设置<span style="color: black;">是不是</span><span style="color: black;">准许</span>发布、接受外链的权限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其三为了防止<span style="color: black;">有些</span>营销号的过度营销<span style="color: black;">行径</span>，应该会在投诉的时候，<span style="color: black;">增多</span>营销外链<span style="color: black;">这般</span>的选项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">重点</span>的是，<span style="color: black;">针对</span>外链平台<span style="color: black;">来讲</span>，会被纳入<span style="color: black;">微X</span>设计的一套信用分体系中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>平台<span style="color: black;">供给</span>的链接多次被客户投入为营销链接、虚假链接，那<span style="color: black;">亦</span>会被降权、封链处理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其四互通不仅是<span style="color: black;">微X</span>一个<span style="color: black;">公司</span>的责任，还<span style="color: black;">必须</span>和多个平台<span style="color: black;">一块</span>来协同，设计到操作流程、用户隐私等等，可能以后在<span style="color: black;">微X</span>内部会有一个优先级的互通名单，逐步对接我之前说的二维码、小程序、商城、支付等功能及场景。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>不全面开放？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">有些</span><span style="color: black;">针对</span>此次开放很抱怨，<span style="color: black;">乃至</span>觉得平台比较鸡贼、小气，有想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其一可能平台的确有<span style="color: black;">有些</span>私心在，但我觉得这不是<span style="color: black;">重点</span><span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其二时间紧、任务重、平台多，<span style="color: black;">每一个</span>平台的接口、数据、模型等都<span style="color: black;">区别</span>，这是必经的过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其三我觉得才是核心<span style="color: black;">原由</span>之一，<span style="color: black;">思虑</span>到安全性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2020年3月21日，<span style="color: black;">微X</span>正式开展为期100天的“清风计划”内容生态治理专项行动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年3月1日至6月9日，<span style="color: black;">微X</span>公众平台<span style="color: black;">针对</span>恶意营销<span style="color: black;">行径</span>，共计删文29065篇，累计封禁账号8804个，永久封停账号19316个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>在2020年上半年，<span style="color: black;">微X</span>共计对超过100万条确认违规的<span style="color: black;">外边</span>链接进行了处理，如虚假红包、虚假<span style="color: black;">资讯</span>、低俗炒作等内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>试想一下，就连在<span style="color: black;">微X</span>公众号内的许多内容，普通人都<span style="color: black;">没</span>法辨别真假。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>外链权限全面开放，受损的<span style="color: black;">便是</span>数以亿计的普通用户了，<span style="color: black;">由于</span><span style="color: black;">她们</span>在<span style="color: black;">繁杂</span>多变的骗术中，<span style="color: black;">基本</span>就<span style="color: black;">无</span>辨别能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">有些</span>黑产会利用外链肆意发布含有色情、赌博、盗版文学、黑五类、虚假养生常识、社会<span style="color: black;">资讯</span>、时政等<span style="color: black;">流言</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而这些<span style="color: black;">行径</span>，都会对用户、<span style="color: black;">公司</span>的声誉、财产<span style="color: black;">导致</span>损失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">互通之后的机会在哪里？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互通这件事情，<span style="color: black;">大众</span>最关注的始终是<span style="color: black;">微X</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说知乎、豆瓣等<span style="color: black;">制品</span>和<span style="color: black;">微X</span>互通的<span style="color: black;">道理</span>大嘛？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>许有<span style="color: black;">必定</span>，但<span style="color: black;">功效</span>肯定不<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>之<span style="color: black;">因此</span>在乎<span style="color: black;">微X</span>，核心还是以下三点<span style="color: black;">原由</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其一<span style="color: black;">微X</span>有着庞大的用户数量，<span style="color: black;">每日</span>的日活超过了11亿。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其二<span style="color: black;">微X</span>的<span style="color: black;">基本</span><span style="color: black;">设备</span>极其完善，不管是直播、公众号、支付等，都为个人/<span style="color: black;">公司</span>的经营<span style="color: black;">供给</span>了<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其三<span style="color: black;">微X</span>是<span style="color: black;">公司</span>/个人沉淀流量最好的<span style="color: black;">选取</span>，不管是一对一私聊、<span style="color: black;">伴侣</span>圈、<span style="color: black;">微X</span>群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那<span style="color: black;">微X</span>开放互通之后，机会在哪里呢?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、新私域来临</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">私域流量运营将会迎来一波新高潮，说实话，以前的私域是封闭式的，<span style="color: black;">针对</span>主站的反补是比较小的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>用户在私域习惯了以后，<span style="color: black;">外边</span>站点的流量、交易、互动反而受到了影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>做活动，还要<span style="color: black;">同期</span>操作两遍，<span style="color: black;">例如</span>李佳琦做直播，既要把用户导流到私域，又要引导用户去taobao。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但以前的路径就只要靠重复的宣传，而随着互通权限开放后，私域流量是会反补外站的，形<span style="color: black;">成为了</span>流量的循环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、新品牌崛起</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>新品牌<span style="color: black;">来讲</span>，是个很好的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前一件事情，要付出双倍的代价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>只要符合<span style="color: black;">微X</span>的<span style="color: black;">需求</span>，就能在<span style="color: black;">微X</span>中<span style="color: black;">得到</span>足够多的曝光机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">微X</span>的<span style="color: black;">基本</span><span style="color: black;">设备</span>如此完善，<span style="color: black;">针对</span>后续的营销、成交都是有<span style="color: black;">帮忙</span>的，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、新<span style="color: black;">工具</span>诞生</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在抖音开店<span style="color: black;">必须</span>抖音单独的<span style="color: black;">工具</span>，在淘宝开店分析<span style="color: black;">必须</span>淘宝上用单独的数据<span style="color: black;">工具</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但深度开通以后，平台之间的交易、统计、互动游戏等路径上有什么更好用的<span style="color: black;">工具</span><span style="color: black;">能够</span>来<span style="color: black;">供给</span>服务呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然村长<span style="color: black;">日前</span>还<span style="color: black;">无</span>深入<span style="color: black;">科研</span>，<span style="color: black;">然则</span>仅仅拿客服咨询、数据统计这些小<span style="color: black;">工具</span><span style="color: black;">来讲</span>，我认为就存在着巨大的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">这儿</span>就不直接点明了，<span style="color: black;">大众</span><span style="color: black;">能够</span>先行思考和<span style="color: black;">科研</span>，村长后续再和<span style="color: black;">大众</span>来分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，开放互通直观上<span style="color: black;">针对</span>用户的体验，平台的创新、新<span style="color: black;">制品</span>的发展都是有很大好处和机会的，<span style="color: black;">因此</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>不要<span style="color: black;">错失</span><span style="color: black;">这般</span>千载难逢的机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来</span><span style="color: black;">源 | 村长住在十里村（ID：shilipxl）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | <span style="color: black;">十里村</span>；编</span><span style="color: black;">辑 | 鱼丸养乐多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容仅<span style="color: black;">表率</span>作者独立观点，不<span style="color: black;">表率</span>早读课立场</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/usyTZ86MDicgqjLq0USF6icibfWiaLSV8bz17cBjvXylU7dz9mIMP7lUF50OE2gFrlZDQlIyWvGcUiaprq92fq8tgXg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usyTZ86MDiciaaC2At3XYSpNNicjuWWkN2cib7zEHUASvMpiapSbJ99Ro8zsicJpzMrl4SZ1SnvKNDuQuf8hPkRb6RqA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usyTZ86MDiciaaC2At3XYSpNNicjuWWkN2cvqreib6S9I6dhqS0oOHg6qTyHlZwfQMlPd8BujuWlMMk3icgma9ETvnQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/usyTZ86MDiciaaC2At3XYSpNNicjuWWkN2c6RxE4CD27IytqHSL3RoMzI76ER5TczVcNMslic7icvRvKU1r5sKrDjSA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><img src="https://mmbiz.qpic.cn/mmbiz_gif/usyTZ86MDicgf3OEdCCukGRa7aCpEY65meACXFcI2lMuS0D6E9KdYOmlG4WY5ee2DLtcVtJMr0iay8iatG2jwnGhA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。
页:
[1]