针对电商网站的六种外链建设策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7AbT3iaNaPGreb13AWbrWOIxY1I2JWU0ctvycbQwoqFMic7oK18zJZmhcmDxB0AMic19GibeWzQcuqHeAq4ibyjRJ3w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在针对电商网站进行SEO优化时,<span style="color: black;">咱们</span>应该专注于<span style="color: black;">归类</span>页、<span style="color: black;">制品</span>页和品牌</span>页<span style="color: black;">的排名提</span></span><span style="color: black;">升。电商整站的转化率<span style="color: black;">一般</span>在</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2-3%</span></strong></span><span style="color: black;"><span style="color: black;">上下</span>,但<span style="color: black;">经过</span>专门的优化,某些场景下<span style="color: black;">制品</span>页面的转化率可能<span style="color: black;">提高</span>至高达</span><span style="color: black;"><strong style="color: blue;">30%以上。</strong></span><span style="color: black;">然而,<span style="color: black;">针对</span>许多<span style="color: black;">机构</span>内部的SEO人员<span style="color: black;">来讲</span>,为这些页面获取外链是一项非常耗时的工作。</span><span style="color: black;"><strong style="color: blue;">本文将为你介绍针对电商品牌站点的六种外链建设策略。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/7AbT3iaNaPGpWnODqWR4VUZzPA4aO3z7Xz5A0zSlIgLShHFSYoVOiaRkpTfaqIU5MztibnwEwRsqhoh2a0BJmT4ZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(<span style="color: black;">照片</span>由原文作者<span style="color: black;">运用</span>Bing Image Creator生成)</span></p><strong style="color: blue;">电商外链建设:挑战与<span style="color: black;">处理</span><span style="color: black;">方法</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>电商网站而言,将流量引导至<span style="color: black;">归类</span>页、品牌页和<span style="color: black;">制品</span>页可能带来更高的收益。<span style="color: black;">然则</span>,要获取这些页面的外链并<span style="color: black;">不易</span>,<span style="color: black;">由于</span><span style="color: black;">非常多</span>高质量的内容发布者更倾向于链接至<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">海量</span>有价值内容的网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多电商网站<span style="color: black;">亦</span>不会创作长篇实用性内容,<span style="color: black;">由于</span>博客和内容专题页<span style="color: black;">一般</span><span style="color: black;">没</span>法直接带来<span style="color: black;">营销</span>订单,且<span style="color: black;">常常</span><span style="color: black;">必须</span>数月<span style="color: black;">才可</span><span style="color: black;">得到</span>较高的搜索排名。<span style="color: black;">另外</span>,<span style="color: black;">持有</span><span style="color: black;">海量</span>长篇实用性内容链接的网站<span style="color: black;">常常</span>会在排名上超越知名品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">然而,SEO人员<span style="color: black;">已然</span>找到了应对<span style="color: black;">平常</span>电商网站外链建设<span style="color: black;">困难</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼结合内容导向的外链建设和电商网站内链策略,间接的为你的<span style="color: black;">目的</span>页面<span style="color: black;">供给</span>外链。这一点至关<span style="color: black;">要紧</span>,<span style="color: black;">由于</span>与短篇内容相比,长篇内容能够带来多达</span><span style="color: black;"><strong style="color: blue;">70%</strong></span><span style="color: black;">的链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼<span style="color: black;">经过</span>撰写客座<span style="color: black;">文案</span></span><span style="color: black;"><strong style="color: blue;">(guest post)</strong></span><span style="color: black;">、参加播客节目、公关活动和在线研讨会来为首页或个人资料页建设外链。<span style="color: black;">一般</span>,你<span style="color: black;">能够</span>让网站或播客主持人链接至你网站首页或个人资料页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼直接购买链接如今依旧<span style="color: black;">平常</span>,但请<span style="color: black;">重视</span>这违反了谷歌的反垃圾链接指南</span><span style="color: black;"><strong style="color: blue;">(Google’s link spam guidelines,想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>详情,<span style="color: black;">能够</span><span style="color: black;">拜访</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">https://developers.google.com/search/docs/essentials/spam-policies#link-spam)。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼<span style="color: black;">创立</span>并<span style="color: black;">守护</span>与发布者的关系。联系一个陌生邮箱的回复率<span style="color: black;">一般</span><span style="color: black;">小于</span></span><span style="color: black;"><strong style="color: blue;">10%</strong></span><span style="color: black;">,较为熟悉的联系人<span style="color: black;">能够</span>大大节省你的时间,并<span style="color: black;">加强</span>回复率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼寻找<span style="color: black;">已然</span>提及你品牌或你<span style="color: black;">营销</span>品牌的内容,但尚未添加品牌链接的<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">此刻</span>让<span style="color: black;">咱们</span>深入<span style="color: black;">认识</span>这些电商链接建设策略。</strong></span></p><strong style="color: blue;"> 1.未链接的品牌提及</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未链接的品牌提及<span style="color: black;">指的是</span><span style="color: black;">已然</span>发布的<span style="color: black;">文案</span>或网页<span style="color: black;">说到</span>了你的网站名<span style="color: black;">叫作</span>、品牌或团队成员的名字,但并不<span style="color: black;">包括</span>跳转到你网站的有效链接。这种<span style="color: black;">状况</span>下,<span style="color: black;">咱们</span><span style="color: black;">能够</span>采取以下<span style="color: black;">办法</span><span style="color: black;">得到</span>外链:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">Google Alerts或Ahrefs</strong></span><span style="color: black;">找到未链接的品牌提及。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">设置Google Alerts</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>为你的品牌名<span style="color: black;">叫作</span>及其变体设置</span><span style="color: black;"><strong style="color: blue;">Google Alerts。</strong></span><span style="color: black;">之后,当你的品牌被提<span style="color: black;">即时</span>,将会收到电子邮件<span style="color: black;">通告</span>。<span style="color: black;">而后</span>,你<span style="color: black;">能够</span><span style="color: black;">检测</span>提及<span style="color: black;">是不是</span><span style="color: black;">包括</span>指向你网站的链接,<span style="color: black;">倘若</span><span style="color: black;">无</span>,<span style="color: black;">能够</span>联系网站所有者请求添加链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">利用Ahrefs的 Content Explorer和 Batch Analysis <span style="color: black;">工具</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Ahrefs的 Content Explorer</strong></span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你找到未链接的品牌提及或你<span style="color: black;">营销</span>的品牌提及,</span><span style="color: black;"><strong style="color: blue;">只需<span style="color: black;">根据</span>以下<span style="color: black;">过程</span>操作:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◼登录你的Ahrefs帐户,点击顶部菜单中的</span><span style="color: black;"><strong style="color: blue;">“Content Explorer”。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼在搜索栏中输入你的品牌名<span style="color: black;">叫作</span>,<span style="color: black;">而后</span>按Enter键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◼应用</span><span style="color: black;"><strong style="color: blue;">“One article per domain”</strong></span><span style="color: black;">的筛选,以避免<span style="color: black;">显现</span>同一网站的多个结果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">◼在</span><span style="color: black;"><strong style="color: blue;"> “Highligth unlinked”</strong></span><span style="color: black;">中输入你的域名,并点击 </span><span style="color: black;"><strong style="color: blue;">“Apply”</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◼导出提及你品牌但未链接你的网站的<span style="color: black;">文案</span>列表。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦你有了提及品牌但未链接的</span><span style="color: black;"><strong style="color: blue;">URL列表,</strong></span><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">Ahrefs</strong></span><span style="color: black;">的批量分析<span style="color: black;">工具</span>收集<span style="color: black;">相关</span><span style="color: black;">每一个</span>网站的<span style="color: black;">更加多</span>信息,这将<span style="color: black;">帮忙</span>你确定优先联系<span style="color: black;">那些</span>网站以寻求外链建设机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Ahrefs顶部菜单的</span><span style="color: black;"><strong style="color: blue;">“More”</strong></span><span style="color: black;">中点击</span><span style="color: black;"><strong style="color: blue;">“Batch Analysis”。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粘贴如上的URL列表,<span style="color: black;">而后</span>点击</span><span style="color: black;"><strong style="color: blue;">“Analyse”。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析完成后,你<span style="color: black;">能够</span>看到诸如</span><span style="color: black;"><strong style="color: blue;">DR、AR</strong></span><span style="color: black;">以及<span style="color: black;">每一个</span>网站的链接域名数量等指标。利用这些指标衡量优先联系<span style="color: black;">那些</span>网站以寻求外链建设机会。</span></p><strong style="color: blue;"> 2.反向<span style="color: black;">制品</span><span style="color: black;">照片</span>外链建设</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反向<span style="color: black;">照片</span>外链建设旨在寻找<span style="color: black;">运用</span>了你的<span style="color: black;">照片</span>,但并未链接至你的域名的网站。找到这些<span style="color: black;">照片</span>相对简单,但仍然耗时。</span><span style="color: black;"><strong style="color: blue;">你<span style="color: black;">能够</span>参考如下<span style="color: black;">过程</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">识别你的原创<span style="color: black;">照片</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>你网站上原创且独特的<span style="color: black;">照片</span>,如信息图、定制插图或其他高质量的照片。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">执行反向<span style="color: black;">照片</span>搜索</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">Google Images或TinEye</strong></span><span style="color: black;">等反向<span style="color: black;">照片</span>搜索引擎<span style="color: black;">查询</span><span style="color: black;">运用</span>你<span style="color: black;">照片</span>的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">分析结果</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手动查看网站名单,<span style="color: black;">检测</span>它们<span style="color: black;">是不是</span><span style="color: black;">包括</span>了<span style="color: black;">照片</span>归属<span style="color: black;">或</span>指向你网站的链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">收集联系信息</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">每一个</span>网站上找到网站所有者或内容创作者的<span style="color: black;">仔细</span>联系信息,如电子邮件<span style="color: black;">位置</span>或网站的在线联系表格。</span></p><strong style="color: blue;"> 3.资源页外链建设</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资源页是一个专门用于<span style="color: black;">陈列</span>某一特定主题或行业<span style="color: black;">相关</span>的有价值的资源、<span style="color: black;">工具</span>或内容的页面。</span><span style="color: black;"><strong style="color: blue;">资源页外链建设的过程<span style="color: black;">一般</span><span style="color: black;">包含</span>以下<span style="color: black;">过程</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">识别网站有链接价值的内容</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>,在你的网站上确定或创建高质量、有价值和信息丰富的内容,这些内容将非常适合资源页。这可能<span style="color: black;">包含</span>博客、<span style="color: black;">文案</span>、教程、指南、信息图表、<span style="color: black;">工具</span>或其他为用户<span style="color: black;">供给</span>价值的内容类型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">寻找<span style="color: black;">关联</span>的资源页面</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索你的行业中可能有兴趣链接到你的内容的资源页面。你<span style="color: black;">能够</span>在谷歌上执行如下示例<span style="color: black;">查找</span>(用你的<span style="color: black;">目的</span>关键词或行业<span style="color: black;">专题</span>替换 "关键词"):</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">"keyword" + "resources"</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">"keyword" + "useful links"</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">"keyword" + "helpful resources"</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">"keyword" + "links"</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">评定</span>资源页面</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析你找到的资源页面的质量和<span style="color: black;">关联</span>性。寻找<span style="color: black;">拥有</span>高域名权重、良好的用户参与和<span style="color: black;">关联</span>性的页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">撰写一份个性化的外联电子邮件</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写一封礼貌的、个性化的电子邮件给网站所有者或编辑,解释你是谁,以及<span style="color: black;">为何</span>你的内容对这些资源页面是有价值的<span style="color: black;">弥补</span>。<span style="color: black;">必定</span>要<span style="color: black;">说到</span>你的内容所<span style="color: black;">供给</span>的<span style="color: black;">详细</span>好处,以及它对<span style="color: black;">她们</span>的受众有什么<span style="color: black;">帮忙</span>。</span></p><strong style="color: blue;"> 4.<span style="color: black;">创立</span>一个发布者的数据库</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">工具</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你寻找网站名单,但并不是所有的<span style="color: black;">工具</span>都<span style="color: black;">准许</span>你上传自己的名单,<span style="color: black;">而后</span>管理对联系人的联系<span style="color: black;">状况</span>。个人觉得</span><span style="color: black;"><strong style="color: blue;">Pitchbox</strong></span><span style="color: black;">在这方面效果很好,但你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span></span><span style="color: black;"><strong style="color: blue;">Buzzstream</strong></span><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">工具</span>,它要便宜得多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Pitchbox</strong></span><span style="color: black;">是一个外联和链接建设<span style="color: black;">工具</span>,它简化了寻找潜在网站的连接,自动化外联和管理关系。</span><span style="color: black;"><strong style="color: blue;">以下是利用Pitchbox<span style="color: black;">创立</span>一个网站数据库的<span style="color: black;">详细</span><span style="color: black;">过程</span>:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">创立</span>一个新的活动</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Pitchbox仪表板上,点击</span><span style="color: black;"><strong style="color: blue;"> "Campaigns"</strong></span><span style="color: black;">标签,<span style="color: black;">选取</span> </span><span style="color: black;"><strong style="color: blue;">Create New Campaign"。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为你的活动输入一个名<span style="color: black;">叫作</span>,并<span style="color: black;">选取</span>你想要的活动类型(如 "Blogger Outreach "或 "Link Building"。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">配置你的活动设置</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自定义你的活动设置,例如你将用于外联的电子邮件账户和你想排除的域名(例如,竞争对手或你<span style="color: black;">已然</span>链接过的网站)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">进行潜在客户搜索</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在你的活动的</span><span style="color: black;"><strong style="color: blue;"> "Prospects"</strong></span><span style="color: black;">选项卡中,点击</span><span style="color: black;"><strong style="color: blue;"> "Add Prospects",</strong></span><span style="color: black;">并<span style="color: black;">选取</span>一种<span style="color: black;">办法</span>来寻找潜在的网站以纳入你的数据库。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">运用</span>Pitchbox的内置搜索,从Ahrefs或Semrush等其他<span style="color: black;">工具</span>导入列表,或手动添加网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">选取</span>Pitchbox的内置搜索,请输入你的<span style="color: black;">目的</span>关键词,并<span style="color: black;">选取</span>你想要的搜索<span style="color: black;">办法</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">(如 “Blogger"、"Resource Page "或 "Guest Post")。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>,Pitchbox将为你的活动生成一个<span style="color: black;">关联</span>网站的列表。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">爱好</span>导入网站列表,请从你的首选SEO<span style="color: black;">工具</span>中以</span><span style="color: black;"><strong style="color: blue;">CSV</strong></span><span style="color: black;">格式导出该列表,<span style="color: black;">而后</span>将文件上传到Pitchbox。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">审查和筛选你的潜在客户</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦你有了潜在的网站列表,请审查该列表并筛选掉任何不<span style="color: black;">关联</span>或低质量的网站。你<span style="color: black;">能够</span><span style="color: black;">运用</span>Pitchbox的内置指标,如域名权重(DA),来<span style="color: black;">帮忙</span><span style="color: black;">评定</span><span style="color: black;">每一个</span>网站的质量。点击你想纳入数据库的<span style="color: black;">每一个</span>网站旁边的复选框,<span style="color: black;">而后</span>点击</span><span style="color: black;"><strong style="color: blue;"> "Add Selected Prospects"。</strong></span></p><strong style="color: blue;"> 5.播客采访</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span><span style="color: black;">运用</span>简单的播客目录来投其所好,<span style="color: black;">或</span>找到播客预订服务。准备播客会消耗<span style="color: black;">海量</span>的时间,<span style="color: black;">因此</span>你要找到几个与你的<span style="color: black;">目的</span>市场<span style="color: black;">关联</span>度极高的播客。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">能够</span>试着<span style="color: black;">经过</span>Stitcher、Podbean或TuneIn搜索,并创建自定义的外联。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">确定你的<span style="color: black;">目的</span>受众</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定你想触达的<span style="color: black;">目的</span>受众,以及你想<span style="color: black;">经过</span>出<span style="color: black;">此刻</span>播客上实现的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">科研</span>播客目录</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寻找与你的<span style="color: black;">目的</span>受众或行业<span style="color: black;">关联</span>的播客目录,并列出你想推介的潜在播客名单。你<span style="color: black;">能够</span><span style="color: black;">运用</span>前面<span style="color: black;">供给</span>的例子,<span style="color: black;">或</span>在谷歌上搜索,找到其他目录。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">聆听节目</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在投稿前,先听几集播客节目,以更好地<span style="color: black;">认识</span>节目的格式、风格和语气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">拟订你的推介<span style="color: black;">方法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">撰写一份令人信服的推介<span style="color: black;">方法</span>,强调你<span style="color: black;">为何</span>会适合<span style="color: black;">作为</span>播客的嘉宾。<span style="color: black;">必定</span>要<span style="color: black;">包含</span>对自己的简要介绍,你的专业<span style="color: black;">行业</span>,以及<span style="color: black;">为何</span>你会<span style="color: black;">作为</span>节目的合适人选。<span style="color: black;">同期</span>,提及你<span style="color: black;">能够</span>讨论的任何<span style="color: black;">关联</span><span style="color: black;">专题</span>或独特观点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">发送你的推介</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>电子邮件或Twitter联系播客主持人或制作人,务必<span style="color: black;">保证</span>你的推介简明、个性且专业。</span></p><strong style="color: blue;"> 6.创建数据统计类型页面</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这是我最<span style="color: black;">爱好</span>的为</span><span style="color: black;">电商网站</span><span style="color: black;">建设外链的<span style="color: black;">办法</span>之一。电商网站并不总是有<span style="color: black;">海量</span>的资源来做独特的<span style="color: black;">科研</span>,<span style="color: black;">因此</span>一个简单的<span style="color: black;">办法</span>是<span style="color: black;">经过</span>创建数据统计类型的页面。<span style="color: black;">咱们</span>从政府数据网站或原始数据<span style="color: black;">科研</span>中整理一份统计数据列表,并花时间为读者整理汇总这些数据,<span style="color: black;">这般</span><span style="color: black;">她们</span>就不<span style="color: black;">必须</span>花时间做了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">正如你在下面的截图中所看到的,这个由50个统计数字和事实<span style="color: black;">构成</span>的</span><span style="color: black;"><span style="color: black;">名单</span></span><span style="color: black;">在 "促销<span style="color: black;">制品</span>统计 "中排名靠前,<span style="color: black;">因此呢</span>,当记者和博主搜索统计数字时,将自然地<span style="color: black;">得到</span>链接。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7AbT3iaNaPGpWnODqWR4VUZzPA4aO3z7XIl211KvLYvl1icSN85Q1xfia8B1E9RB8W1LiaM4al8EfH7HjeLe1OiaiaHg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">总结</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">电商网站想要实现高转换率,至关<span style="color: black;">要紧</span>的一点<span style="color: black;">便是</span>让网站的<span style="color: black;">归类</span>页、<span style="color: black;">制品</span>页和品牌页在Google搜索结果中取得靠前的排名</strong></span><span style="color: black;">。然而,<span style="color: black;">因为</span>电商的性质特殊,对SEO人员<span style="color: black;">来讲</span>,<span style="color: black;">怎样</span><span style="color: black;">保证</span>这些页面的取得高质量外链,是一个非常大的挑战,如上的应对方式非常值得一试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本篇<span style="color: black;">文案</span>由CBD整理翻译:</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原文链接</span></strong><strong style="color: blue;"><span style="color: black;">https://searchengineland.com/6-link-building-techniques-for-ecommerce-395224</span></strong></p><span style="color: black;"><strong style="color: blue;">END</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/7AbT3iaNaPGr0Ase0OBfME6ywfRryCKnxrEdptgEXTMztn8D1g9kO6srHMCPFaRREOdmxrTD25H4phW0a9LmicLg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/7AbT3iaNaPGr0Ase0OBfME6ywfRryCKnxlzIWAwwLNLBriaYV3zOXyBPutmkTia4IgXY1a3KW7J1mswUCDWwqhe6g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
你的见解独到,让我受益匪浅,非常感谢。 我完全同意你的观点,说得太对了。
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