电商常用英文缩写，你都懂吗？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做电商<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>会有<span style="color: black;">非常多</span><span style="color: black;">有些</span>英文缩写的常规术语。<span style="color: black;">针对</span>新手商家<span style="color: black;">罢了</span>这些<span style="color: black;">常常</span><span style="color: black;">认识</span>的<span style="color: black;">不足</span>透彻。<span style="color: black;">通常</span>京东常用的术语：（SEO、UV、PV、CPM、CPC、ROI、KPI、SKU、SPU、PV）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.PV</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PV（page view）即页面浏览量，<span style="color: black;">一般</span>是衡量一个网络<span style="color: black;">资讯</span>频道或网站<span style="color: black;">乃至</span>一条网络<span style="color: black;">资讯</span>的<span style="color: black;">重点</span>指标。网页浏览数是<span style="color: black;">评估</span>网站流量最常用的指标之一，简<span style="color: black;">叫作</span>为PV。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.UV</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">UV是unique visitor的简写，<span style="color: black;">指的是</span><span style="color: black;">经过</span>互联网<span style="color: black;">拜访</span>、浏览这个网页的自然人。简<span style="color: black;">叫作</span>访客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO：Search Engine Optimization，中文译为搜索引擎优化，<span style="color: black;">指的是</span>在<span style="color: black;">认识</span>搜索引擎自然排名机制的<span style="color: black;">基本</span>上，对网站进行内部及<span style="color: black;">外边</span>的<span style="color: black;">调节</span>优化，改进网站在搜索引擎中的关键词自然排名，<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量，从而达成网站<span style="color: black;">营销</span>及品牌建设的<span style="color: black;">目的</span>。SEO俗<span style="color: black;">叫作</span>搜索排序，<span style="color: black;">针对</span>京东的标题关键词优化之类的都是<span style="color: black;">按照</span>SEO优化的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.CPM</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPM（千人成本）指的是<span style="color: black;">宣传</span>投放过程中，看到某<span style="color: black;">宣传</span>的每一人平均分摊到多少<span style="color: black;">宣传</span>成本。<span style="color: black;">通常</span>是<span style="color: black;">根据</span>有多少人看到你的<span style="color: black;">宣传</span>来收费，<span style="color: black;">亦</span><span style="color: black;">便是</span>说CPM<span style="color: black;">便是</span><span style="color: black;">根据</span>展现收费，<span style="color: black;">精细</span>通里面的京选展位<span style="color: black;">便是</span>以CPM为主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.CPC</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPC（Cost per click)<span style="color: black;">根据</span><span style="color: black;">宣传</span>点击数计费，<span style="color: black;">针对</span>这个<span style="color: black;">大众</span>在熟悉<span style="color: black;">不外</span>了，京东快车<span style="color: black;">便是</span>以点击收费。京东系统为了防止恶意点击多扣费<span style="color: black;">状况</span>会自动过滤点重复点击。<span style="color: black;">大众</span><span style="color: black;">不消</span>担心恶意点击。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.ROI</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ROI：总投资收益率、投入产出比、<span style="color: black;">报答</span>率。ROI在京东快车里面经常会看到，<span style="color: black;">便是</span><span style="color: black;">咱们</span>在快车投入了多少资金与最后推广得到的资金比例，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">所说</span>的ROI。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.KPI</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">KPI：关键绩效指标，考核指标，KPI在京东里面<span style="color: black;">亦</span>是非常<span style="color: black;">平常</span>的。京东<span style="color: black;">非常多</span>官方活动<span style="color: black;">例如</span>团购的单品团、运营分配的<span style="color: black;">平常</span>活动<span style="color: black;">非常多</span>都是<span style="color: black;">必须</span>KPI<span style="color: black;">关联</span>业绩指标的。<span style="color: black;">针对</span>这个新手<span style="color: black;">或</span>不<span style="color: black;">认识</span>的<span style="color: black;">亦</span><span style="color: black;">必定</span>要<span style="color: black;">重视</span>下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.SKU</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SKU:京东里面SKU数量会合计通俗<span style="color: black;">来讲</span><span style="color: black;">便是</span>几种商品的意思。<span style="color: black;">重视</span>：同一<span style="color: black;">制品</span><span style="color: black;">区别</span>属性和尺寸或颜色，都是分别计算的。例如一个<span style="color: black;">制品</span>链接里面有3个口味，那他的SKU<span style="color: black;">便是</span>3个<span style="color: black;">大众</span><span style="color: black;">认识</span>下就好。<span style="color: black;">针对</span>部分商家还不<span style="color: black;">晓得</span>SKU在什么<span style="color: black;">地区</span>，其实京东SKU<span style="color: black;">便是</span>在<span style="color: black;">制品</span>链接上面的数字<span style="color: black;">便是</span>产品的SKU，如下图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.SPU</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SPU = Standard Product Unit (标准化<span style="color: black;">制品</span>单元) SPU是商品信息聚合的最小单位,是一组可复用、易检索的标准化信息的集合,该集合描述了一个<span style="color: black;">制品</span>的特性。京东里面偶尔<span style="color: black;">亦</span>会用到SPU,<span style="color: black;">例如</span>去团购后台提报<span style="color: black;">制品</span>的时候就会用到SPU,京东的SPU<span style="color: black;">便是</span>商品编码。<span style="color: black;">大众</span>去在售商品里面就很容易能找到，我就不多说了。</p>
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