测评就封号？6种安全获取亚马逊制品评论的白帽策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每年的黑五网一旺季，对亚马逊卖家而言都是一场至关<span style="color: black;">要紧</span>的“战役”，今年似乎比往年更难<span style="color: black;">有些</span>。今年封号潮之后，<span style="color: black;">大众</span><span style="color: black;">针对</span>评测都变得非常<span style="color: black;">小心</span>，<span style="color: black;">然则</span><span style="color: black;">倘若</span>不评测，前期的评论要怎么<span style="color: black;">累积</span>呢，新品又怎么推呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>小V从服务商处<span style="color: black;">认识</span>到，随着旺季的来临，越来越多的卖家又<span style="color: black;">起始</span>铤而走险的做测评。<span style="color: black;">这儿</span>暂不讨论这个<span style="color: black;">行径</span><span style="color: black;">是不是</span>正当，这个操作本身在<span style="color: black;">日前</span>的大环境下本来就非常冒险。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文给<span style="color: black;">大众</span>介绍安全获取<span style="color: black;">制品</span>评论的9种白帽策略，<span style="color: black;">期盼</span>能够给<span style="color: black;">大众</span><span style="color: black;">供给</span><span style="color: black;">有些</span>参考。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-c65341e302522070dcc7a3b3f20c025f_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.选品要简单，功能要单一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>要回到<span style="color: black;">制品</span>本身，<span style="color: black;">制品</span><span style="color: black;">不可</span>有<span style="color: black;">显著</span>的瑕疵，<span style="color: black;">倘若</span><span style="color: black;">制品</span>本身是有问题的，再多的操作<span style="color: black;">亦</span>是于事<span style="color: black;">没</span>补的，垃圾<span style="color: black;">制品</span>，再好的运营都<span style="color: black;">没</span>济于事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>给<span style="color: black;">大众</span>一个选品小tips，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">制品</span>越简单，功能越单一的<span style="color: black;">制品</span>的评论是最可控的，越是功能<span style="color: black;">繁杂</span>的<span style="color: black;">制品</span>，差评的概率可能就越大。“少做少错,多做多错,不做就不会错”是亚马逊选品的<span style="color: black;">要紧</span>原则。<span style="color: black;">没</span>论是什么<span style="color: black;">制品</span>，<span style="color: black;">尽可能</span>不要让它<span style="color: black;">繁杂</span>化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.向留下积极卖家反馈的客户请求评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊平台<span style="color: black;">经过</span>Feedback 和Review两套<span style="color: black;">评估</span>体系来约束卖家，<span style="color: black;">非常多</span>买家对亚马逊Feedback和Review傻傻分不清。2020 年，亚马逊将Reviews转换为Ratings，买家<span style="color: black;">此刻</span><span style="color: black;">能够</span>简单地留下星级评分，而<span style="color: black;">没</span>需留下文字评论，这<span style="color: black;">能够</span><span style="color: black;">提高</span>买家的积极性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Feedback在Listing中不是最<span style="color: black;">要紧</span>的指标，<span style="color: black;">然则</span><span style="color: black;">咱们</span>仍然要时刻保持关注，主动向所有留下积极反馈的客户发送电子邮件，并邀请<span style="color: black;">她们</span>留下<span style="color: black;">制品</span>评论。如：Thank you for your purchase of our product . Product reviews are oneof the most important things that customers look at on Amazon . If you are ableto take the opportunity to leave an honest Product Review it helps both us andother customers.</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-e6961cfab2617e85f05d6e7912f2d363_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">运用</span>后台请求评论按钮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在亚马逊订单界面有一个“请求评论”按钮，点击“请求评论”，马逊会自动给买家发一封邮件邀请他对该<span style="color: black;">制品</span>进行反馈，这个是免费的。值得<span style="color: black;">重视</span>的是，日本站的买家<span style="color: black;">通常</span>是不会给五星好评的，日本站卖家<span style="color: black;">小心</span>索评。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>此功能<span style="color: black;">必须</span>在订单商品送达日期后的 5 至 30 天内，但<span style="color: black;">通常</span><span style="color: black;">来讲</span>越快越好，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">保证</span>买家收到时效性和<span style="color: black;">关联</span>度都较高的评论请求，时间拖得越长，买家留评的意愿<span style="color: black;">亦</span>会越低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>质量过关且订单量<span style="color: black;">很强</span>的卖家，就<span style="color: black;">能够</span>借</p>
你的见解独到，让我受益匪浅，非常感谢。 感谢楼主的分享！我学到了很多。 期待楼主的下一次分享！” 你的话语真是温暖如春，让我心生感激。 “板凳”（第三个回帖的人）
页:
[1]