亚马逊运营怎么样打好“白帽玩法”？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近些年亚马逊关闭账户的严厉操作<span style="color: black;">持续</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数百万个<span style="color: black;">体积</span>店铺都被封停冻结，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没收资金累计上亿</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">……</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-f30a139db372c918e9ee7cf978c73adf_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>的电商运作<span style="color: black;">已然</span>习惯了<span style="color: black;">运用</span>“黑帽算法”的丛林玩法：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">测评、刷单、售后卡、合并评论、给竞争对手刷差评……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得不说，自己获取收益的<span style="color: black;">同期</span>，消费者的购物体验和平台形象都被拉低了</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-8619d181cdb323484bd5297d3b17bd55_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着A9算法升级和科技手段监测的日益完善，亚马逊对卖家违规的惩处趋近“0容忍”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>是亚马逊为了保持平台的信誉度，顾客对亚马逊品牌的忠实度必然会采取的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但与被封卖家的<span style="color: black;">剧烈</span>吐槽形成鲜明对比的，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是近些年涌进亚马逊平台招商的名额依旧抢手！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些客户<span style="color: black;">乃至</span>反映：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手续齐全去注册新店铺，但亚马逊为<span style="color: black;">掌控</span>商家数量，在<span style="color: black;">最后</span>回复上被卡了很久，到<span style="color: black;">此刻</span>都没办法上架商品售卖……</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-fa762c7a19835dfe53a54e17069c01db_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可见只要不触碰红线，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">认真去运营亚马逊店铺还是收益可观的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时</span>候，“白帽运营”的概念就流行了起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与“黑帽”恰好相反，这指的是只利用亚马逊<span style="color: black;">准许</span>的方式来推广商品，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>刷单，<span style="color: black;">没</span>测评等严重不符合亚马逊规则的事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其核心是基于<span style="color: black;">制品</span>本身的品质，Listing的完善，<span style="color: black;">恰当</span>的<span style="color: black;">宣传</span>投放等来获取亚马逊顾客和平台的认可。</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/v2-33b5fd62aba635e803381cc575beb3bb_b.jpg" style="width: 50%; margin-bottom: 20px;"></div>
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<h2 style="color: black; text-align: left; margin-bottom: 10px;">白帽运营三大维度</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选品选品的<span style="color: black;">要紧</span>性毋庸多说了吧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“七分靠选品，三分靠运营。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都<span style="color: black;">创立</span>在<span style="color: black;">针对</span>市场的分析，判断何时进入市场、进入市场的切入点、找到合适的垂直市场、找到潜在的机会市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综合同行、竞品、供货商等多种<span style="color: black;">途径</span>甄选，<span style="color: black;">必定</span>要自己考察好<span style="color: black;">制品</span>质量再投放售卖。listing极致优化Listing的完善度<span style="color: black;">包含</span>文案、<span style="color: black;">照片</span>、视频、Q&A、A+这些维度的完善。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案又细分为关键词的<span style="color: black;">查询</span>筛选和文案撰写两个部分，利用好平台流量，将<span style="color: black;">制品</span>已以合适的价格<span style="color: black;">举荐</span>给<span style="color: black;">目的</span>客户群体，给商品定义合适的关键词<span style="color: black;">针对</span>选品和运营都很<span style="color: black;">要紧</span>。核心<span style="color: black;">便是</span><span style="color: black;">关联</span>度，<span style="color: black;">同期</span>兼顾流量与竞品，<span style="color: black;">选取</span>合适的关键字<span style="color: black;">必须</span>对多方面进行综合分析。文案撰写则是为了说服客户购买<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的<span style="color: black;">制品</span>主图好坏直接影响listing的点击率，<span style="color: black;">因此</span>在<span style="color: black;">选取</span><span style="color: black;">照片</span>时，应结合<span style="color: black;">制品</span>的品类、审美等确定好风格，<span style="color: black;">制品</span>组图应该<span style="color: black;">包括</span>：首图、细节图、卖点图、应用场景展示、尺寸，<span style="color: black;">明显</span>卖点展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在视频拍摄之前<span style="color: black;">必须</span><span style="color: black;">知道</span>拍摄的形式与目的、确定脚本、确定风格与光影效果、拍摄时<span style="color: black;">必须</span><span style="color: black;">掌控</span>好拍摄时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建<span style="color: black;">优秀</span>的A+页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容详情页:好的A+页面可充实文案内容，<span style="color: black;">加强</span>转化，<span style="color: black;">同期</span><span style="color: black;">能够</span>减少竞争对手的展现和<span style="color: black;">揭发</span><span style="color: black;">恰当</span>的利用亚马逊<span style="color: black;">宣传</span>，秒杀等<span style="color: black;">工具</span><span style="color: black;">制品</span>本身品质是一切运营的<span style="color: black;">基本</span>，<span style="color: black;">宣传</span>推广则是决定这个<span style="color: black;">基本</span>之上的高度能做到多高，越高越瞩目，越容易被购买。</p><span style="color: black;">亦</span><span style="color: black;">意见</span><span style="color: black;">能够</span>参考同行、同类型<span style="color: black;">制品</span>在<span style="color: black;">制品</span>推广的<span style="color: black;">有些</span>成功经验结合<span style="color: black;">自己</span><span style="color: black;">状况</span><span style="color: black;">恰当</span>的利用亚马逊<span style="color: black;">宣传</span>、秒杀等<span style="color: black;">工具</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是<span style="color: black;">期盼</span>各位卖家能专注<span style="color: black;">自己</span>的<span style="color: black;">提高</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用心向世界输出更<span style="color: black;">优秀</span>的<span style="color: black;">制品</span>与服务，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">促进亚马逊环境良性发展，<span style="color: black;">亦</span>打造出自己店铺的品牌信誉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 任何外贸问题欢迎留言、私信交流。</p>
感谢楼主分享，祝愿外链论坛越办越好！ “BS”（鄙视的缩写）
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