手把手教---我是怎么样做一个英文网站优化?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO(Search Engine Optimization)即搜索引擎优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索引擎优化是一种利用搜索引擎的搜索规则来<span style="color: black;">加强</span><span style="color: black;">日前</span>网站在<span style="color: black;">相关</span>搜索引擎内的自然排名的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇教程是我前段时间在<span style="color: black;">宣传</span>中国看到的,<span style="color: black;">这儿</span>面的<span style="color: black;">有些</span>观点<span style="color: black;">实质</span>上<span style="color: black;">便是</span><span style="color: black;">咱们</span>平常在用的<span style="color: black;">办法</span>,写的非常棒,故此删编转载。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考:谷歌搜索引擎优化初学者指南(中文版)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>,有三个事实你<span style="color: black;">必要</span><span style="color: black;">晓得</span>,这会很大程度上<span style="color: black;">帮忙</span>你理解 Google 的运作机制:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 是一家上市<span style="color: black;">机构</span>:<span style="color: black;">做为</span>上市<span style="color: black;">机构</span>,它要为股东负责,它要盈利,跟世界上其他<span style="color: black;">机构</span>没任何区别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 是一家<span style="color: black;">宣传</span><span style="color: black;">机构</span>:它的收入<span style="color: black;">源自</span>绝大部分是<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span> SEO <span style="color: black;">那样</span>好做,谁还会用 Adwords?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没人花钱买关键字,<span style="color: black;">机构</span>怎么对股东负责?Google 是一个搜索引擎:请你换位思考一下,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设 Google 你是开的搜索引擎,<span style="color: black;">倘若</span>你<span style="color: black;">供给</span>不了用户<span style="color: black;">必须</span>的搜索结果,用户还会继续用它吗?<span style="color: black;">供给</span>给用户最<span style="color: black;">必须</span>和最有用的信息,是这家<span style="color: black;">机构</span>活下去的根基!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google SEO <span style="color: black;">状况</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于<span style="color: black;">第1</span>个事实,为了<span style="color: black;">增多</span><span style="color: black;">机构</span>营收,2016 年 Google 搜索结果页的<span style="color: black;">宣传</span>位置从以前被严格限制在三条内变成四个,并取消了右侧的<span style="color: black;">宣传</span>位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这年头,<span style="color: black;">不但</span>是 SEO 行业竞争激烈,连关键字竞价<span style="color: black;">亦</span>是火海一片。搜索关键字“seo company”,结果如下:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/44k1ricUO475qePwNuhD2FFKBOvX9PogwCImLwlxbnj3sTGbBD0Q7YaR5gdDfPAicvMO2UfxibY7xGLibUFG8smQXg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于第二个事实,为了<span style="color: black;">保准</span> Google Adwords 的用户数量,和吸引新用户花钱投放<span style="color: black;">宣传</span>,Google 绝对是有意打击 SEO 行业的,以此<span style="color: black;">增多</span> SEO 的难度,让 SEO 的成本和<span style="color: black;">危害</span>变高,你想省心?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome to Google AdWords!对 Google <span style="color: black;">来讲</span>,SEO 是<span style="color: black;">也</span>敌<span style="color: black;">也</span>友的关系。Google 卖<span style="color: black;">宣传</span>位,你<span style="color: black;">做为</span>站长<span style="color: black;">亦</span>卖<span style="color: black;">宣传</span>位,俗话说,同行是冤家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO 的本质<span style="color: black;">便是</span>挖 Google 的墙角。<span style="color: black;">倘若</span><span style="color: black;">能够</span>,我相信 Google 理想中的世界是<span style="color: black;">这般</span>的:所有的网站都不挂<span style="color: black;">宣传</span>并且内容丰富又有用,就像 Wikipedia 和 shephe.com <span style="color: black;">同样</span>~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于第三个事实,《史记》有云:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天下熙熙,皆为利来;天下攘攘,皆为利往。Google 不是不明白这个道理,<span style="color: black;">由于</span>建设网站,域名要钱,服务器要钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 写<span style="color: black;">文案</span>要时间,这些都是成本,不<span style="color: black;">挣钱</span>谁干啊。<span style="color: black;">按照</span>我的经验,在 2011 年 2 月 24 号以前,<span style="color: black;">亦</span><span style="color: black;">便是</span>熊猫算法没发布前。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 对新站非常友好,它<span style="color: black;">乃至</span><span style="color: black;">准许</span>一个上线才几天的新网站进它的搜索结果<span style="color: black;">第1</span>页,<span style="color: black;">基本</span>不看网站内容质量,只要你的外链足够多就算是垃圾外链<span style="color: black;">亦</span>没事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果导致<span style="color: black;">大众</span>都拼命搞垃圾网站,生产垃圾内容,发垃圾外链……<span style="color: black;">而后</span>用户<span style="color: black;">得到</span>的全是<span style="color: black;">宣传</span>,认真做站的比<span style="color: black;">不外</span>搞 Spam 的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 不发布熊猫算法打击垃圾内容,和企鹅算法打击垃圾外链,是要亡的节奏啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李彦宏说过:“<span style="color: black;">倘若</span>失去了用户的支持,失去了对价值观的坚守,百度离破产就真的<span style="color: black;">仅有</span> 30 天!”。这句话换成 Google <span style="color: black;">一样</span>适合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面说这么多,是<span style="color: black;">期盼</span><span style="color: black;">大众</span>站在 Google 的<span style="color: black;">方向</span>来看待 SEO。<span style="color: black;">针对</span> Google 这种市值超过 5900 亿美元、员工数量超过 6 万的<span style="color: black;">机构</span>而言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理想主义<span style="color: black;">已然</span><span style="color: black;">没</span>法兼容,Don’t Be Evil <span style="color: black;">成为了</span> Do the Right Thing。<span style="color: black;">此刻</span>的 Google 是利益导向驱使,是屁股决定脑袋。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你<span style="color: black;">晓得</span> Google 的屁股坐在哪里,你就<span style="color: black;">晓得</span>它的脑袋在想什么了,SEO做起来便得心应手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google SEO <span style="color: black;">危害</span>与<span style="color: black;">报答</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管我具备<span style="color: black;">数年</span>的 Google SEO 实践经验,但为了不误人子弟,我有这个必要告诉你们一点人生的经验(免责声明)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你有以下几个特征,<span style="color: black;">意见</span>你还是别入炕了</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.自己写不出高质量的英文<span style="color: black;">文案</span>,外包的<span style="color: black;">文案</span>分辨不出质量好坏</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">日前</span><span style="color: black;">无</span>收入,把<span style="color: black;">将来</span>压在 SEO 上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.执行力差</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">针对1:</strong>个人<span style="color: black;">意见</span>做中文网站,做百度 SEO</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">针对2:</strong><span style="color: black;">意见</span>兼职做这行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">针对3:</strong>“请问你有钱吗?” “有!” …<span style="color: black;">意见</span>别搞 SEO 了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">SEO 有三个巨大缺点:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong>.你不<span style="color: black;">晓得</span>要多久<span style="color: black;">才可</span>把关键字做上去,最快可能几个月,最慢可能几年,<span style="color: black;">乃至</span>有可能永远做不上去</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong>.你投入几个月<span style="color: black;">或</span>几年的时间<span style="color: black;">最终</span>把关键字做上去了,但你永远不<span style="color: black;">晓得</span>排名何时会掉下来,可能就在明天</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong>.即使你的关键字排名稳定了几个月<span style="color: black;">或</span>几年,你<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>它带来的流量能<span style="color: black;">不可</span>卖的动<span style="color: black;">制品</span>,能<span style="color: black;">不可</span><span style="color: black;">挣钱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老铁,你看,做 SEO 这行得多看运气…说多了都是泪啊,没几年经验<span style="color: black;">累积</span>真玩不动的!有人说 SEO 已死。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不是,准入门槛<span style="color: black;">加强</span><span style="color: black;">罢了</span>。请<span style="color: black;">安心</span>,SEO 不会死,除非人工智能技术<span style="color: black;">显现</span>重大突破<span style="color: black;">引起</span>人类<span style="color: black;">再也不</span><span style="color: black;">必须</span>搜索引擎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当今的 SEO 行业非常有意思,大<span style="color: black;">机构</span>的网站在闷声发大财,个人站长整天在论坛发牢骚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">以下 16 家<span style="color: black;">机构</span>的网站群几乎垄断了 Google 搜索结果</strong></span>,<span style="color: black;">倘若</span>你做过一段时间的英文 SEO,应该<span style="color: black;">亦</span><span style="color: black;">重视</span>过这些网站:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO475qePwNuhD2FFKBOvX9PogwT0ia36RbZibnicDK2yuL8tQyt3rCP7QM59hsYuD9dKJ92eknggHtibR5fg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">照片</span>来自 viperchill.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO475qePwNuhD2FFKBOvX9PogwS5FaW1iaeDvsISTvYlkkDOrAMv72wL17c7gksnFTSSuZYWq5rEZXg0w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">Google 搜索最好的免费杀毒软件,搜索结果几乎全是这些<span style="color: black;">机构</span>的网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/44k1ricUO475qePwNuhD2FFKBOvX9PogwSKQZ5Selxty6buDqSKCTIeaMeaFIGKSXfEtPumM9jNlDMXvzXCJ02A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">Google 搜索 date ideas,搜索结果被一家叫 Hearst 的<span style="color: black;">机构</span>主宰<span style="color: black;">为何</span> Google 愿意给这些<span style="color: black;">机构</span>的网站群这么好的排名?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为有两个<span style="color: black;">原由</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>,<span style="color: black;">她们</span>的网站有底线/不搞事/内容相对<span style="color: black;">可靠</span>/不<span style="color: black;">诈骗</span>用户。 第二,<span style="color: black;">她们</span>的网站挂的<span style="color: black;">宣传</span>基本是 Google AdSense,相当于帮 Google <span style="color: black;">挣钱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">综上所述:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO 没死,做得好很<span style="color: black;">挣钱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO 失败率高,并不适合所有人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO <span style="color: black;">无</span>捷径,它是一个<span style="color: black;">累积</span>的过程,<span style="color: black;">况且</span>是一个艰苦而漫长的过程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想从事SEO行业的<span style="color: black;">朋友</span>,请<span style="color: black;">自动</span><span style="color: black;">评定</span><span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">我是<span style="color: black;">怎样</span>优化英文网站的</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下<span style="color: black;">过程</span>默认你<span style="color: black;">已然</span><span style="color: black;">把握</span> SEO 的基本知识(像 title、description、url、alt、nofollow 等等),<span style="color: black;">倘若</span><span style="color: black;">无</span>,请阅读Google官方<span style="color: black;">供给</span>的《谷歌搜索引擎优化初学者指南》。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>要获取谷歌优化指南文档,请在公众号后台回复“<strong style="color: blue;"><span style="color: black;">谷歌优化指南</span></strong>”来获取</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步:找到<span style="color: black;">挣钱</span>的<span style="color: black;">制品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>中国论坛有一个<span style="color: black;">伴侣</span>跟我说,他有一个网站三个关键字排名<span style="color: black;">第1</span>,<span style="color: black;">然则</span><span style="color: black;">无</span>收入,这<span style="color: black;">便是</span><span style="color: black;">由于</span>他<span style="color: black;">无</span>找对<span style="color: black;">制品</span>,即使关键字排名<span style="color: black;">第1</span><span style="color: black;">亦</span>没用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,找到<span style="color: black;">挣钱</span>的<span style="color: black;">制品</span>是 SEO 工作的重中之重,否则所有<span style="color: black;">奋斗</span>可能会付之东流。牧羊人<span style="color: black;">这儿</span>又一篇关于找 Niche 的<span style="color: black;">文案</span>做 Amazon 联盟,<span style="color: black;">怎样</span><span style="color: black;">选取</span>合适的商品?不<span style="color: black;">晓得</span><span style="color: black;">此刻</span>还<span style="color: black;">是不是</span>有效?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">评论里有人问:从<span style="color: black;">那些</span>方面<span style="color: black;">才可</span>分析出<span style="color: black;">制品</span><span style="color: black;">是不是</span><span style="color: black;">挣钱</span>呢?这是一个好问题,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>要展开来讲,起码要几千字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>我只能简单说一下我个人的经验, 总结起来就一句话:广撒网,多敛鱼,择优而从之。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2010 年我推广 ClickBank 上的<span style="color: black;">制品</span>,当时我的做法是找上面最热门的十几个<span style="color: black;">制品</span>,ClickBank <span style="color: black;">已然</span>热卖的<span style="color: black;">制品</span>,<span style="color: black;">寓意</span>着有市场能<span style="color: black;">挣钱</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>针对每一个<span style="color: black;">制品</span>建设一个 Review 网站,这些网站排名上去后,我就<span style="color: black;">晓得</span><span style="color: black;">那些</span><span style="color: black;">制品</span>好卖了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,我<span style="color: black;">选取</span>卖那个最<span style="color: black;">挣钱</span>的<span style="color: black;">制品</span>,寻找和优化<span style="color: black;">更加多</span>关键字去推广它。当然,这毕竟是我 7 年前的经验了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">此刻</span>让我快速找一个<span style="color: black;">挣钱</span><span style="color: black;">制品</span>,我会打开 TopTenReviews,找一个竞争不大的软件<span style="color: black;">归类</span>,<span style="color: black;">例如</span> :</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DVD Copy Software,上面的前五名(DVD Cloner、DVDFab、 123 Copy DVD Gold、 Xilisoft DVD Copy、 Tipard DVD Cloner)都是能<span style="color: black;">挣钱</span>的<span style="color: black;">制品</span>,<span style="color: black;">况且</span>这些商家对 Affiliate 非常友好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步:确认网站类型和关键字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span>继续拿上面的 DVD Copy Software <span style="color: black;">做为</span>例子,假设<span style="color: black;">咱们</span>要推广的<span style="color: black;">制品</span>是排名<span style="color: black;">第1</span>的 DVD Cloner,<span style="color: black;">咱们</span>应该建设什么类型网站来推广它呢?<span style="color: black;">按照</span>我的经验,我认为这两种类型的网站相对容易<span style="color: black;">得到</span> Google 的<span style="color: black;">喜爱</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Review 站:建设一个 DVD Cloner 的评测网站。写一篇内容丰富的 DVD Cloner Review,把它固定在网站首页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>再写<span style="color: black;">有些</span>关于 DVD Cloner 的 How To / FAQs / News / Tips <span style="color: black;">文案</span>。优化关键字为:DVD Cloner、DVD Cloner Review、DVD Cloner Coupon 等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Top 10 站:建设一个 Top 10 DVD Copy Software 排名网站。针对排名前 10 名的每一个 DVD Copy 软件写一篇丰富的评测。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>在首页<span style="color: black;">或</span>其他页面写一篇它们排名的<span style="color: black;">文案</span>,排在<span style="color: black;">第1</span>的<span style="color: black;">制品</span>当然是<span style="color: black;">咱们</span>想要推广的 DVD Cloner。再写<span style="color: black;">有些</span> How To / FAQs / News / Tips 用来充实网站内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化关键字为:各个软件名字,软件名字 + Review, DVD Copy Software, Best DVD Copy Software,DVD Copy Software Review 等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例参考:</p>www.dvdcopysoftware-reviews.com
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span><span style="color: black;">关联</span>成功案例:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.backupreview.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.bestiphonedatarecovery.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">websitesetup.org/website-builders</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>种网站相对简单,投资<span style="color: black;">亦</span>比较少适合新手;但网站<span style="color: black;">有害</span>于扩展,<span style="color: black;">例如</span><span style="color: black;">举荐</span>的<span style="color: black;">制品</span>不行了,网站<span style="color: black;">亦</span>跟着<span style="color: black;">衰破</span>。<span style="color: black;">倘若</span>长远<span style="color: black;">思虑</span>,还是第二种网站更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了,看完<span style="color: black;">以上</span>案例,接下来我在<span style="color: black;">弥补</span>跨境电商行业内的几个做的比较好的网站,<span style="color: black;">她们</span>分别是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> www.anker.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.inateck.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.easyacc.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">okay,结合本文,<span style="color: black;">这儿</span>小北给你留一个作业来思考,你去分析下,这些网站<span style="color: black;">她们</span>有什么<span style="color: black;">一起</span>点,有什么相同的策略?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我相信这些点,会对你做网站,以及流量会有所启发!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步:外包<span style="color: black;">文案</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前面我<span style="color: black;">已然</span>分析了<span style="color: black;">文案</span>质量<span style="color: black;">针对</span> SEO 的<span style="color: black;">要紧</span>性,<span style="color: black;">这里</span><span style="color: black;">再也不</span>赘述。<span style="color: black;">倘若</span>你自己写不出一篇质量好的英文<span style="color: black;">文案</span>,<span style="color: black;">能够</span>花钱外包。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>外包的<span style="color: black;">文案</span>,你分辨不出好坏,那就请人把关。<span style="color: black;">倘若</span>请不到人… 大兄弟,你<span style="color: black;">这般</span>让我很为难啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外包是一门技术活,不要以为花钱了<span style="color: black;">便是</span>大爷。举个例子,你<span style="color: black;">此刻</span>花 100 元请我用中文写一篇<span style="color: black;">文案</span>,丢给我一个关键字叫“演员的自我修养”,字数 1000 <span style="color: black;">上下</span>,质量<span style="color: black;">必要</span><span style="color: black;">保准</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你叫我怎么写?我是写《演员自我修养》这本书的作者斯坦尼斯拉夫斯基的故事?还是周星驰的电影《喜剧之王》?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还是<span style="color: black;">做为</span>演员的<span style="color: black;">扮演</span>技巧?这些我都毫<span style="color: black;">没</span>经验,就算<span style="color: black;">文案</span>写出来,<span style="color: black;">亦</span>是一坨屎。同理,英文<span style="color: black;">文案</span>外包你<span style="color: black;">不可</span>只给你的写手一个关键字,就期待他写出一篇质量好的<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">必要</span>比写手更<span style="color: black;">认识</span><span style="color: black;">制品</span>,<span style="color: black;">晓得</span>自己想要的<span style="color: black;">文案</span>是什么样子,分辨得出收到的<span style="color: black;">文案</span><span style="color: black;">是不是</span>在瞎扯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的外包技巧是<span style="color: black;">这般</span>的,<span style="color: black;">例如</span>我<span style="color: black;">此刻</span>想要一篇 1500 字 DVD Cloner 的评测<span style="color: black;">文案</span>,我会发给写手以下信息:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Article Title: DVD Cloner Review (1500 words)This is a good example of what I am looking for:</p>www.dvdcopysoftware-reviews.com/dvd-cloner
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Table of Contents:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DVD Cloner Overview</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DVD Cloner Features</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">How DVD Cloner Works</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Compatibility</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">DVD Cloner Pricing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Pros</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Cons</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Conclusion</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当写手看到 Article Title 就<span style="color: black;">晓得</span>我要的<span style="color: black;">文案</span>类型是 Review,读完我<span style="color: black;">供给</span>的 Example 就大概<span style="color: black;">认识</span><span style="color: black;">制品</span>了,看了 Table of Contents 他就<span style="color: black;">晓得</span>要写什么了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要写手不是小学毕业,最后我收到的<span style="color: black;">文案</span><span style="color: black;">通常</span>不会差到哪去。我的<span style="color: black;">文案</span><span style="color: black;">所有</span>外包给美国写手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外包的<span style="color: black;">文案</span>分为两种,一种写给用户看的,挂<span style="color: black;">宣传</span>。一种写给 Google 收录的,不挂<span style="color: black;">宣传</span>,这种<span style="color: black;">文案</span>用来充实网站内容,但质量<span style="color: black;">亦</span>马虎不得。<span style="color: black;">第1</span>种<span style="color: black;">文案</span>,我会做<span style="color: black;">海量</span>改写和排版,<span style="color: black;">保准</span> 100% 质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种<span style="color: black;">文案</span>,在<span style="color: black;">检测</span>和确认<span style="color: black;">无</span>拼写和语法错误之后,我<span style="color: black;">通常</span>直接复制粘贴到网站,当然<span style="color: black;">亦</span>会做点排版和加几个<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">我<span style="color: black;">意见</span>不要发太多<span style="color: black;">需求</span>给写手,什么<span style="color: black;">保准</span> 100% 原创、零语法/拼写错误、深入<span style="color: black;">科研</span><span style="color: black;">制品</span>再进行写作等等,在对方眼里全是 Bullshit!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对,是Bullshit!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>你付的钱<span style="color: black;">不足</span>,真做到这些<span style="color: black;">最少</span>每 100 字 5 美元起步。科普一下,美国最低时薪是 7.25 美元,美国砌砖工人和流水线工人这类工人的最低时薪是 15 美元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四步:做外链</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到做外链,就<span style="color: black;">触及</span>到私人博客群(Private Blog Networks 简<span style="color: black;">叫作</span> PBN),我想写却<span style="color: black;">没</span>从下笔,<span style="color: black;">由于</span>这<span style="color: black;">显著</span>违反了 Google 的“网站站长指南”和我的网站底线“不误人子弟”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是 Google 的警告:任何想要<span style="color: black;">操作</span>网站在 Google搜索结果中的排名的链接都可能被视为属于链接<span style="color: black;">方法</span>,<span style="color: black;">况且</span>有违 Google 的网站站长指南。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中<span style="color: black;">包含</span>对指向您网站的链接或从您的网站转出的链接进行<span style="color: black;">操作</span>的任何<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些<span style="color: black;">行径</span>可能会<span style="color: black;">引起</span>相应网站被从 Google 索引中彻底移除,<span style="color: black;">或</span><span style="color: black;">引起</span>系统算法或<span style="color: black;">咱们</span>手动将其标识为垃圾网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>某个网站被标识为垃圾网站,<span style="color: black;">那样</span>它可能不会再出<span style="color: black;">此刻</span> Google.com 或任何 Google 合作伙伴网站的搜索结果中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各位可能认为我的英文网站排名好,靠的是 PBN?老铁们,你们真的想错了,我一个小站长有什么资格和 Google 对抗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我摸着良心说,写给用户看的<span style="color: black;">文案</span>,我细致到连标点符号都不放过的程度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">近期</span>几天我写的这篇中文<span style="color: black;">文案</span> ,编辑次数都达到 100 多次了,投入多少心血和时间,<span style="color: black;">不消</span>我多说了吧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>我再给这篇<span style="color: black;">文案</span>做点外链,Google 好意思不给我排名吗?<span style="color: black;">仅有</span>当我的网站内容本身具备真正价值时, 比竞争对手的内容更加优秀时,我才会<span style="color: black;">运用</span> PBN。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>一个被 Google 虐哭过两次的人<span style="color: black;">暗示</span>,SEO 要的是稳定、<span style="color: black;">很久</span>与细水长流。<span style="color: black;">因此呢</span>,为了对自己和读者负责,这篇<span style="color: black;">文案</span>我只能<span style="color: black;">举荐</span>符合 Google 网站站长指南的外链方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些年我<span style="color: black;">始终</span>在用的一个外链方式 : 博客留言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">效果不错做起来非常简单,只<span style="color: black;">必须</span> Google <span style="color: black;">有些</span>关键字,打开排在<span style="color: black;">第1</span>和第二页的网址进行手动评论。几个技巧:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">一个好的留言案例Google 的关键字和网站的 Niche <span style="color: black;">关联</span>最好,不<span style="color: black;">关联</span><span style="color: black;">亦</span>没事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>做 <strong style="color: blue;">15-20 </strong>条留言外链,不追求数量,一天手动评论<strong style="color: blue;">1-3 </strong>条<span style="color: black;">就可</span>。请正常留言,不要 Spam。留言的名字框填写一个英文名字,不要用关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">加强</span>评论<span style="color: black;">经过</span>率,<span style="color: black;">意见</span>留言的邮箱申请 Gravatar 帐号上传一张头像。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Final Thoughts</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了,Google SEO 教程就到<span style="color: black;">这儿</span>了。《领导力》作者詹姆斯·库泽斯说过:最好的学习<span style="color: black;">办法</span>是教别人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>,当你要<span style="color: black;">起始</span>教人时,你会思考、学习、担心、准备。在这个过程中,学习彻底消耗你所有的精力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">晓得</span>期限快到了,你<span style="color: black;">必要</span>在别人面前表现所学、<span style="color: black;">必要</span><span style="color: black;">认识</span>自己即将传授的东西,<span style="color: black;">因此呢</span>就<span style="color: black;">必要</span>更深入学习。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这句话在我写这篇教程时深有体会。最后,我想说的是,模仿<span style="color: black;">亦</span>是最好的学习<span style="color: black;">办法</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按二维码,添加关注!</span></p>
回顾历史,我们不难发现:无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。
页:
[1]