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f9yx0du 发表于 2024-7-14 13:21:52

做独立站外链的所有技巧（精）

<span style="color: black;">周末与好友<span style="color: black;">一块</span>探讨SEO的可行性，<span style="color: black;">发掘</span>他<span style="color: black;">针对</span>SEO的理解跟我接触的许多<span style="color: black;">企业公司</span>老板非常<span style="color: black;">类似</span>，<span style="color: black;">她们</span>认为Google<span style="color: black;">爱好</span>内容，<span style="color: black;">那样</span><span style="color: black;">咱们</span>只要在站内发布<span style="color: black;">海量</span>的<span style="color: black;">文案</span>，就能得到SEO不错的成绩。我尝试过用自己所学的专业知识，去论证此观点太过于片面，从而改变<span style="color: black;">伴侣</span>对SEO的看法，但效果甚微。<span style="color: black;">因此</span>才有了此篇<span style="color: black;">文案</span>的诞生。</span><span style="color: black;">如果你<span style="color: black;">刚才</span>接触SEO，<span style="color: black;">那样</span>你<span style="color: black;">能够</span>先去<span style="color: black;">瞧瞧</span>我前面写的<a style="color: black;">Google十年<span style="color: black;">败兴</span>的算法更新</a>，&nbsp;里面会有你想要的东西。此篇<span style="color: black;">文案</span><span style="color: black;">重点</span>是围绕着外链（<span style="color: black;">亦</span><span style="color: black;">叫作</span>之为反向链接、入站链接）去展开论述。</span><span style="color: black;">获取网站外链会有<span style="color: black;">各样</span>各样的方式，<span style="color: black;">例如</span>你创作出<span style="color: black;">优秀</span>的内容，让人主动的去链接到你；<span style="color: black;">例如</span><span style="color: black;">能够</span><span style="color: black;">运用</span>邮件的方式去联系博主，<span style="color: black;">例如</span>还有些人会<span style="color: black;">运用</span>PBN的手段去做。</span><span style="color: black;"><span style="color: black;">那样</span>你认<span style="color: black;">为何</span>样的外链方式更适合你呢</span><span style="color: black;">我认为<span style="color: black;">无</span><span style="color: black;">独一</span>正确的链接构建<span style="color: black;">办法</span>，<span style="color: black;">选取</span><span style="color: black;">怎么样</span>的外链策略在很大程度上取决于你的行业、你的网站、你的资源和你的<span style="color: black;">目的</span>。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此篇<span style="color: black;">文案</span>一共分为5章，Devin针对每一个章节都给出了<span style="color: black;">仔细</span>介绍，篇幅较长，<span style="color: black;">伴侣</span>们<span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">选取</span><span style="color: black;">必须</span>观看的部分。</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">目录：</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>外链的基本介绍</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">怎样</span>创建外链</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>什么是<span style="color: black;">优秀</span>的外链</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>获取外链的最佳策略</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">科研</span>外链的工具<span style="color: black;">举荐</span></strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>外链的基本介绍</span></strong></span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">虽然阅读关于SEO的<span style="color: black;">文案</span>本<span style="color: black;">便是</span>比较枯燥的，但为了照顾大部分小伙伴，我还是要从最<span style="color: black;">基本</span>的讲起，<span style="color: black;">倘若</span>你能耐心的看完此篇<span style="color: black;">文案</span>，相信你<span style="color: black;">必定</span>会有所收获。<span style="color: black;">由于</span>这是我花费了整整一个星期查阅<span style="color: black;">各样</span>资料总结出来的<span style="color: black;">文案</span>，并且为了保证论述的正确性，我又给予2位SEO<span style="color: black;">伴侣</span>帮我<span style="color: black;">检测</span>过后才<span style="color: black;">起始</span>上传，<span style="color: black;">所说</span>用心良苦。</span></h3>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是链接建设？</span></strong></span></h3><span style="color: black;">链接建设是让其他网站链接到你网站上的页面，以<span style="color: black;">帮忙</span>它们在 Google 搜索结果中排名更高的过程。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">超链接的剖析</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQxTk891uakKe81k7HDcHKKkG0jHyRqspmPTmSvibwHTUo3AVHSCguf8pfBqZOiaSJ38qZM5AmxFjag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">链接标签的<span style="color: black;">起始</span>：</span><span style="color: black;"><span style="color: black;">叫作</span>为锚标签（<span style="color: black;">因此呢</span><span style="color: black;">叫作</span>为“a”），这会打开链接标签并告诉浏览器和搜索引擎将有指向其他内容的链接。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">链接引用位置：</span><span style="color: black;">&nbsp;“href”<span style="color: black;">表率</span>“超链接引用”，引号内的文本<span style="color: black;">暗示</span>链接指向的 URL。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">链接的可见/锚文本：</span><span style="color: black;">这是用户在页面上看到的<span style="color: black;">能够</span>点击的一小段文本，<span style="color: black;">例如</span>本文的第二段<span style="color: black;">第1</span>行末端的文本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">链接标签关闭：</span><span style="color: black;">这向搜索引擎发出链接标签结束的信号。</span></span></p><span style="color: black;">白帽外链的两个简单<span style="color: black;">过程</span>：</span><span style="color: black;">创建外链内容的价值（把内容做为<span style="color: black;">基本</span>将会事半功倍）</span><span style="color: black;">把内容展示给<span style="color: black;">持有</span>网站的人（被足够多的人看到才有更大的机会获取链接）</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">为何</span>链接建设很重要？</span></h3><span style="color: black;">Google反复确认过，外链是谷歌SEO的三大排名<span style="color: black;">原因</span>之一。<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>你<span style="color: black;">期盼</span>你的网站页面在搜索中排名靠前，外链将是你不得不做的<span style="color: black;">办法</span>。</span><span style="color: black;">谷歌将来自其他网站的链接视为“投票”。这些投票<span style="color: black;">帮忙</span><span style="color: black;">她们</span>确定给定主题（在数千个类似主题中）的哪个页面值得在搜索结果的最顶部排名。</span><span style="color: black;">可能<span style="color: black;">非常多</span>人告诉你网站排名与外链数量<span style="color: black;">无</span>太大的关系，但事实在外链质量相差不大的<span style="color: black;">状况</span>下，数量与关键词排名是呈正比的。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQxTk891uakKe81k7HDcHKKwxfJoXtL8WEPiaq2Un87jIrDfGSlqXlzCqY0ias7F9P8xUdetVX5SOzg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">怎样</span>创建外链</span></strong></span><span style="color: black;">有<span style="color: black;">非常多</span>的外链策略都<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你从其他网站获取到你网页的链接。在本章中，你将<span style="color: black;">认识</span>这些外链策略是什么、它们<span style="color: black;">暗地里</span>的<span style="color: black;">规律</span>以及使用它们<span style="color: black;">是不是</span>有被Google<span style="color: black;">处罚</span>的<span style="color: black;">危害</span></span><span style="color: black;">从概念上讲，大<span style="color: black;">都数</span>链接构建策略和策略属于以下五个类别之一：添加、询问、购买、赚取和<span style="color: black;">保存</span>。</span><strong style="color: blue;"><span style="color: black;">1. 添加链接</span></strong><span style="color: black;">把你的网站链接放在其他网站上面展示，使得用户<span style="color: black;">能够</span>从其他网站进入到你的网站页面，这<span style="color: black;">叫作</span>为“添加”链接。适合此类别的最<span style="color: black;">平常</span>策略是：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span>目录提交</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交资料创建</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博客评论</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张贴到论坛，社区</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建工作搜索列表</span></p><span style="color: black;">以上链接都是比较容易实现。正<span style="color: black;">由于</span>如此，这些链接在谷歌眼中的价值并不高。</span><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">倘若</span>你<span style="color: black;">能够</span>很简单的把自己链接添加到此网站上面，<span style="color: black;">那样</span>你的竞争对手<span style="color: black;">亦</span>是<span style="color: black;">能够</span><span style="color: black;">容易</span>的做到。</span><span style="color: black;"><span style="color: black;">然则</span>，这类型的链接却又不得不做，<span style="color: black;">由于</span>每一个链接都有可能给你网站带来流量和结果。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2.请求链接</span></strong></h3><span style="color: black;">顾名思义，联系你想要链接网站的所有者并给<span style="color: black;">她们</span>一个令人信服的理由来链接到你。</span><span style="color: black;">这个“令人信服的理由”<span style="color: black;">针对</span>这组链接建设策略<span style="color: black;">来讲</span>绝对是必不可少的。你接触的人并不<span style="color: black;">认识</span>你以及你的网站，<span style="color: black;">因此呢</span><span style="color: black;">她们</span><span style="color: black;">无</span>动力<span style="color: black;">帮忙</span>你。</span><span style="color: black;"><span style="color: black;">因此</span>，当你想要<span style="color: black;">她们</span>链接你之前，先要给<span style="color: black;">她们</span>一个充足的理由。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQgMyJGZ3VD5oTR2bgib3rfAUEyZ9mMj3QRrDhGO1wyrcH2nkbOGAZu6BNOPXIBFtw57prtMHvkF4Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">以下是属于此类别的<span style="color: black;">有些</span>链接策略，以及你<span style="color: black;">必须</span>准备的东西：</span><strong style="color: blue;"><span style="color: black;">访客博客</span></strong><span style="color: black;">——为对方的网站创建有用的内容</span><strong style="color: blue;"><span style="color: black;">摩天大楼技术</span></strong><span style="color: black;">——向对方展示比<span style="color: black;">她们</span>链接的资源更好的资源</span><strong style="color: blue;"><span style="color: black;">链接<span style="color: black;">插进</span></span></strong><span style="color: black;">——向对方展示一个资源，其中<span style="color: black;">包括</span><span style="color: black;">相关</span><span style="color: black;">她们</span>简要<span style="color: black;">说到</span>的内容的<span style="color: black;">更加多</span>信息</span><strong style="color: blue;"><span style="color: black;">主动示好</span></strong><span style="color: black;">——在你自己的内容中以积极的方式提及对方或对方的工作</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>和案例<span style="color: black;">科研</span></span></strong><span style="color: black;"><span style="color: black;">——</span>对对方的<span style="color: black;">制品</span>或服务给予积极的反馈</span><strong style="color: blue;"><span style="color: black;">链接交换</span></strong><span style="color: black;"><span style="color: black;">——</span><span style="color: black;">倘若</span>对方同意链接到你，则<span style="color: black;">供给</span>相匹配的链接给到<span style="color: black;">她们</span></span><strong style="color: blue;"><span style="color: black;">资源页面链接构建</span></strong><span style="color: black;">——向对方展示适合<span style="color: black;">她们</span>现有列表的良好资源</span><strong style="color: blue;"><span style="color: black;">损坏的链接构建</span></strong><span style="color: black;">——修复页面上的死链</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">照片</span>链接建设</span></strong><span style="color: black;">——供<span style="color: black;">照片</span>展示，<span style="color: black;">需求</span>获取相应的链接</span><span style="color: black;">看着这些外链策略是不是都感觉很不错，并且很开心自己找到了<span style="color: black;">那样</span>多创建外链的<span style="color: black;">办法</span>。<span style="color: black;">然则</span>，当你发送<span style="color: black;">第1</span>封电子邮件请求沟通时，你就会面临一个严酷的现实，结果并不如你想象中的<span style="color: black;">那样</span>美好</span><span style="color: black;">可能是你的内容<span style="color: black;">不足</span>好</span><span style="color: black;">可能是你的资源<span style="color: black;">不足</span>独特</span><span style="color: black;">可能是你的摩天大楼<span style="color: black;">不足</span>高等等<span style="color: black;">原因</span>。</span><span style="color: black;"><span style="color: black;">因此</span>，要使这些链接构建策略有效，你<span style="color: black;">必须</span>创建真正出色的页面。<span style="color: black;">或</span>在你的网站上有<span style="color: black;">非常多</span>权威和可信度，这有助于弥补你的页面缺乏知名度。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3.购买链接</span></strong></h3><span style="color: black;">私人博客网络（PBN）</span><span style="color: black;">这是一个组件了<span style="color: black;">海量</span>的站群，<span style="color: black;">而后</span>使之<span style="color: black;">作为</span>链接的来源。</span><span style="color: black;">虽然来自 PBN 的某些链接依然有效，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">运用</span>PBN的<span style="color: black;">危害</span><span style="color: black;">亦</span>越来越大，<span style="color: black;">此刻</span>站群的方式越来越不可取。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Fiverr</span></p><span style="color: black;">Fiverr 上有<span style="color: black;">非常多</span>为你<span style="color: black;">供给</span>“自然、编辑、上下文、高权威、白帽”的链接。<span style="color: black;">然则</span>这个平台的口碑越来越差。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">authority private link</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">叫作</span>APL外链，<span style="color: black;">日前</span>排名效果似乎不错，谷歌<span style="color: black;">处罚</span>的<span style="color: black;">危害</span><span style="color: black;">亦</span>比较低。<span style="color: black;">然则</span>它还是不属于白帽，<span style="color: black;">况且</span>价格似乎<span style="color: black;">亦</span>比较高。</p>
    <span style="color: black;">链接卖家垃圾邮件</span><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">持有</span>一个网站上有你的联系方式，那你肯定会收到关于购买外链的电子邮件，并且声<span style="color: black;">叫作</span>是属于白帽外链，<span style="color: black;">然则</span>这种邮件大部分都属于垃圾外链</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">4. 赚取链接</span></strong></h3><span style="color: black;">不管你的网站页面有多么出色，你都<span style="color: black;">必须</span>投资推广它。看到你页面的人越多，被人链接到该页面的可能性就越大。<span style="color: black;">那样</span>你可能会<span style="color: black;">必须</span>以下的外链策略。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQgMyJGZ3VD5oTR2bgib3rfAn6SeH2d4nhGAIic9UcZSJa0bVI6bsTNzm6NhEyDiaqvYZDdBNh5Te4wg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">可链接资产</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">数据<span style="color: black;">科研</span>、信息图表、地图、调查、奖项等</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">博客/采访/专家论述</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容推广等</span></strong></p><span style="color: black;">这些方式比较简单并且相对有效，但前期是</span><span style="color: black;"><span style="color: black;">必须</span>把<span style="color: black;">咱们</span>的页面创造的有价值，<span style="color: black;">而后</span>再想方设法获取高质量外链。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">5.&nbsp;找回链接</span></strong></h3><strong style="color: blue;"><span style="color: black;">链接回收</span></strong><span style="color: black;">当你把网站的页面更新，删除<span style="color: black;">或</span>取消索引的时候，此时你<span style="color: black;">必须</span>做此动作。<span style="color: black;">这儿</span><span style="color: black;">举荐</span>两款工具 ahrefs 、semrush能够快速找到你丢失的链接。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQgMyJGZ3VD5oTR2bgib3rfAPhQNbbOicyz2CrWWcN5tpibojde7XTR0WEKCFFzDoJ7EpJOyjyziajaDg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">修复有链接的 404 页面</span></strong><span style="color: black;">自己网站的页面删除过后，<span style="color: black;">因为</span>指向404 页面的链接不会为你的网站带来任何SEO价值，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必要</span>要<span style="color: black;">处理</span>这个问题。</span><span style="color: black;">先<span style="color: black;">查询</span>带有链接的 404 页面，请在站点资源管理器中打开“最佳链接”报告并应用“404 未找到”过滤器，<span style="color: black;">而后</span>设置301 将它们重定向到你网站上最<span style="color: black;">关联</span>的页面</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>什么是<span style="color: black;">优秀</span>的外链？</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QdxqE5zibQNQgMyJGZ3VD5oTR2bgib3rfA8GGDcGR5ARfpS97xmibxbBurNCvCf9DzUawW3EiaGntAyvfG9yL8oagw/640?wx_fmt=other&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span><span style="color: black;">反向链接是用来达到网站排名的一种手段，链接充当“投票”并<span style="color: black;">帮忙</span> Google 识别最有价值的页面以在搜索结果中排名靠前。但并非所有的“投票”都是<span style="color: black;">拥有</span>同等价值的。</span><span style="color: black;">Google<span style="color: black;">无</span><span style="color: black;">知道</span>给出衡量<span style="color: black;">每一个</span>链接的价值的指标。但久而久之，<span style="color: black;">非常多</span>的SEO专家判定出了<span style="color: black;">有些</span>真实存在的<span style="color: black;">原因</span></span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1.&nbsp;权威性</span></strong></h3><span style="color: black;">例如，你的<span style="color: black;">伴侣</span><span style="color: black;">刚才</span>发布了一个博客，并从<span style="color: black;">她们</span><span style="color: black;">近期</span>的一篇<span style="color: black;">文案</span>中链接到你的网站。与之《纽约时报》<span style="color: black;">发布</span>了一篇链接到你网站的<span style="color: black;">文案</span>，这两条链接的效果是<span style="color: black;">所有</span><span style="color: black;">不可</span>相比的，<span style="color: black;">由于</span><span style="color: black;">她们</span>的权威不在一个档次。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span>Ahrefs工具，里面的权威指标是域名评级 ( DR )和URL评级 ( UR )，从0-100范围由低到高评级</span><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">伴侣</span><span style="color: black;">需求</span>你为<span style="color: black;">她们</span>的新博客 ( DR10&nbsp;)撰写一篇经过充分<span style="color: black;">科研</span>的 10,000 字的<span style="color: black;">文案</span>，<span style="color: black;">那样</span>你<span style="color: black;">得到</span>链接的结果跟你的<span style="color: black;">奋斗</span>不成正比。<span style="color: black;">然则</span><span style="color: black;">倘若</span>你有机会为纽约时报 ( DR94 )写<span style="color: black;">一样</span>的<span style="color: black;">文案</span>，你<span style="color: black;">必定</span>乐而为之。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">关联</span>性</span></strong></h3><span style="color: black;">假设你<span style="color: black;">持有</span>一个关于咖啡的博客，并且你发布了对你最<span style="color: black;">爱好</span>的咖啡研磨机的评论。后来，你的两个<span style="color: black;">伴侣</span>决定链接到它。一个来自<span style="color: black;">她们</span>的“10 个最佳咖啡食谱”<span style="color: black;">文案</span>，另一个来自<span style="color: black;">她们</span>的“10 个省钱技巧”<span style="color: black;">文案</span>。</span><span style="color: black;">假设这两个页面<span style="color: black;">拥有</span>同等的权威，你一个会更<span style="color: black;">爱好</span><span style="color: black;">第1</span>个链接对吗？相信我，Google和你的想法一样。</span><span style="color: black;"><span style="color: black;">倘若</span>该主题的其他著名网站链接到该页面，则<span style="color: black;">显示</span>该信息是高质量的，这<span style="color: black;">寓意</span>着你应该<span style="color: black;">奋斗</span>从与你行业<span style="color: black;">关联</span>的网站获取链接。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3. 锚文本</span></strong></h3><span style="color: black;">锚文本<span style="color: black;">指的是</span>链接到另一个页面的可点击的文本，它<span style="color: black;">能够</span>是一个关键词，<span style="color: black;">亦</span><span style="color: black;">能够</span>是一句话，上面<span style="color: black;">咱们</span>讲到过，</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">状况</span>下，<span style="color: black;">咱们</span>会将锚文本描述所点击链接页面的内容。</span><span style="color: black;"><span style="color: black;">因此呢</span>，谷歌<span style="color: black;">运用</span>锚文本中的词来更好地理解引用页面应该为<span style="color: black;">那些</span>关键字排名，这<span style="color: black;">针对</span>SEO<span style="color: black;">来讲</span>非常重要。</span><span style="color: black;">千万不要过度设置，<span style="color: black;">倘若</span>你将所有想要推广的词硬塞到反向链接的锚文本中，谷歌可能会对你做出<span style="color: black;">处罚</span>。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">4. Nofollow 与Follow</span></strong></h3><span style="color: black;">Nofollow是一个链接属性，它告诉谷歌不传递网站信任给此链接</span><span style="color: black;">以下是此链接属性在HTML 代码中的外观：</span><span style="color: black;">最早之前，谷歌不计算来自“&nbsp;nofollowed links&nbsp;”的选票，<span style="color: black;">然则</span>在2019年后，有部分的“&nbsp;nofollowed links&nbsp;”<span style="color: black;">亦</span>会影响Google搜索排名</span><span style="color: black;">下面是两个链接的属性：</span><span style="color: black;">· rel=“ UGC ”&nbsp;— 应用于“用户生成”链接，例如博客评论和论坛帖子。</span><span style="color: black;">· rel=“sponsored”&nbsp;——当链接是<span style="color: black;">宣传</span>、赞助或其他<span style="color: black;">赔偿</span>协议的一部分时应该应用。</span><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">通常</span>更<span style="color: black;">期盼</span>得到的是Followed的链接。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>你有机会从<span style="color: black;">关联</span>的高权威页面<span style="color: black;">得到</span> Nofollowed 链接，那这<span style="color: black;">亦</span>是一条<span style="color: black;">拥有</span>高价值的外链</span><span style="color: black;"><span style="color: black;">例如</span>维基百科，从中传出去的所有链接是属于<span style="color: black;">Nofollowed</span>，<span style="color: black;">然则</span>获取Wikipedia 的链接非常困难，这<span style="color: black;">便是</span><span style="color: black;">为何</span>许多 SEO 确信这些链接在 Google 眼中非常有价值的<span style="color: black;">原由</span>。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">5. 指向页面</span></strong></h3><span style="color: black;">在<span style="color: black;">创立</span>指向你网站的链接时，你<span style="color: black;">能够</span>将它们指向三个目的地：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你的主页&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">与链接<span style="color: black;">专题</span><span style="color: black;">关联</span>的页面</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;<span style="color: black;">制品</span>页</span></strong></p><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">制品</span>页<span style="color: black;">亦</span>是最难<span style="color: black;">得到</span>链接的页面。<span style="color: black;">由于</span>用户更<span style="color: black;">爱好</span>链接到<span style="color: black;">她们</span>可<span style="color: black;">以避免</span>费<span style="color: black;">得到</span>价值的信息页面，而不是进入页面就将看到金钱交易。</span><span style="color: black;"><span style="color: black;">因此呢</span>，SEO 中最<span style="color: black;">平常</span>的问题之一&nbsp;是：</span><span style="color: black;">“<span style="color: black;">怎样</span>对<span style="color: black;">制品</span>页面进行排名？”</span><span style="color: black;">此时你<span style="color: black;">必须</span><span style="color: black;">认识</span><span style="color: black;">另一</span>一个链接，<span style="color: black;">咱们</span><span style="color: black;">叫作</span>之为“内链”</span><span style="color: black;">换句话说，尽可能多地<span style="color: black;">创立</span>指向可链接资产的链接，并将所有链接汇集到你真正想要<span style="color: black;">经过</span>内部链接进行排名的页面。</span><span style="color: black;">位置、<span style="color: black;">关联</span>性和锚文本等<span style="color: black;">原因</span><span style="color: black;">亦</span>会影响内部链接的价值。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>最佳链接建设策略</span></strong></span><span style="color: black;">在第二章中，<span style="color: black;">咱们</span>列举出了许多<span style="color: black;">区别</span>的链接构建策略，接下来让<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span><span style="color: black;">有些</span>可行的链接建设策略。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1. 竞争对手的链接</span></strong></h3><span style="color: black;">竞争对手链接<span style="color: black;">科研</span>是链接建设中最基本的策略之一。找出同行做的所有外链，<span style="color: black;">科研</span>对它有<span style="color: black;">功效</span>的外链，想方设法获取类似的链接。<span style="color: black;">怎样</span>调研同行外链？Ahrefs以及semrush都<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">容易</span>实现</span><span style="color: black;"><span style="color: black;">科研</span>这些链接是<span style="color: black;">怎样</span><span style="color: black;">得到</span>的，并<span style="color: black;">运用</span>你学到的知识找到其他类似的页面来获取链接，</span><span style="color: black;">从竞争对手的外链绝对是一个<span style="color: black;">有效</span>率且正确的<span style="color: black;">办法</span></span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2.&nbsp;创建值得链接的页面（<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>之为可链接资产）</span></strong></h2><span style="color: black;">可链接资产是更有可能被其他网站链接到的内容页面，<span style="color: black;">由于</span>它们为您的网站或行业受众<span style="color: black;">供给</span>了价值。这个价值<span style="color: black;">能够</span>有<span style="color: black;">非常多</span><span style="color: black;">区别</span>的形式——<span style="color: black;">例如</span>资源指南、<span style="color: black;">名单</span>、<span style="color: black;">教育</span>视频和信息<span style="color: black;">文案</span>。可链接资产在营销漏斗的顶端发挥最佳<span style="color: black;">功效</span>，专注于<span style="color: black;">创立</span><span style="color: black;">认识</span>和兴趣。</span><span style="color: black;">创建强大且<span style="color: black;">拥有</span>战略<span style="color: black;">道理</span>的可链接资产是<span style="color: black;">得到</span>反向链接的关键，它<span style="color: black;">能够</span><span style="color: black;">加强</span>您的 SERP 排名，<span style="color: black;">增多</span>您的网站流量，<span style="color: black;">乃至</span>将您的页面<span style="color: black;">创立</span>为搜索者和算法中的权威。可链接资产<span style="color: black;">亦</span>是您<span style="color: black;">能够</span>在行业内<span style="color: black;">创立</span>联系并<span style="color: black;">创立</span>关系和声誉的工具。&nbsp;</span><span style="color: black;">这<span style="color: black;">亦</span>不是单纯的人际交流——在<span style="color: black;">评定</span>链接时，谷歌的算法会<span style="color: black;">评定</span>带有链接的页面的权威性，以及链接所连接的页面。这<span style="color: black;">便是</span><span style="color: black;">为何</span>对您所链接的站点和所链接的站点都<span style="color: black;">拥有</span>战略<span style="color: black;">道理</span>的<span style="color: black;">原由</span>很重要。</span>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span>创建可链接资产</span></h2><span style="color: black;">创建值得链接的内容，<span style="color: black;">没</span>论内容采用何种格式，基本上归结为两件事；质量<span style="color: black;">掌控</span>和<span style="color: black;">科研</span>工作。当<span style="color: black;">触及</span>到您的可链接性时，对语气、语法、拼写和<span style="color: black;">理学</span>表现等方面的质量<span style="color: black;">掌控</span>确实很重要。为网站<span style="color: black;">供给</span>不仅互惠互利，<span style="color: black;">况且</span>制作精良的内容<span style="color: black;">能够</span>传达您的权威性，并且很好地反映了您和您<span style="color: black;">期盼</span>链接到的网站。</span><span style="color: black;">对您的主题进行深入<span style="color: black;">科研</span><span style="color: black;">亦</span>会影响您的可链接性。为了编写可链接的内容，您<span style="color: black;">必要</span><span style="color: black;">首要</span><span style="color: black;">认识</span>您正在为谁编写内容、此内容将满足什么目的，以及您<span style="color: black;">怎样</span>最好地接触到所需的受众。在创作<span style="color: black;">周期</span>回答这些问题<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您制作满足搜索者意图的内容，并为您的受众<span style="color: black;">供给</span>信息价值。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3. 内容推广</span></strong></h3>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">发送电子邮件广播</span></strong></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">加入社区</span></strong></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>推广</span></strong></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">社交<span style="color: black;">媒介</span>分享</span></strong></h2>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">4. 访客发帖</span></strong></h3><strong style="color: blue;"><span style="color: black;"><span style="color: black;">功效</span>：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>品牌知名度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>关系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span>权威</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接触新的受众</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">她们</span>的网站带来流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创立</span>可<span style="color: black;">提高</span>网站 SEO 的反向链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span><span style="color: black;">她们</span>的电子邮件列表</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">增多</span>社交媒体关注</span></p><strong style="color: blue;"><span style="color: black;">执行<span style="color: black;">过程</span>：</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定访客发帖<span style="color: black;">目的</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寻找发布机会</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定访客发帖站点的资格</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">研发</span>博客<span style="color: black;">文案</span>主题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建访客帖子</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写一篇值得<span style="color: black;">发布</span>的<span style="color: black;">文案</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟进你的工作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟踪访客发布结果</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span><strong style="color: blue;"><span style="color: black;">科研</span>外链的工具</strong></span></strong></span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">Ahrefs</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Semrush</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;Moz&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">三款工具都是<span style="color: black;">必须</span>收费的，并且数据都是比较完善。值得一提的是，semrush较为人性化，非会员<span style="color: black;">每日</span>有十次的免费<span style="color: black;">查找</span>，这<span style="color: black;">亦</span>是我最<span style="color: black;">起始</span>接触semrush的<span style="color: black;">原由</span>。我<span style="color: black;">一般</span><span style="color: black;">运用</span>Ahrefs<span style="color: black;">查找</span><span style="color: black;">各样</span>外链信息，<span style="color: black;">运用</span>semrush<span style="color: black;">查找</span><span style="color: black;">各样</span>同行及关键词数据，至于Moz我却<span style="color: black;">无</span><span style="color: black;">运用</span>过，<span style="color: black;">不外</span><span style="color: black;">亦</span>是比较久远并且成熟的一款工具。三款工具选其一就行。</span><span style="color: black;">以上<span style="color: black;">便是</span>关于外链的<span style="color: black;">所有</span>内容了</span><span style="color: black;">今天七夕，Devin祝<span style="color: black;">大众</span>情人节快乐！天下有情人终成眷属！</span>

情迷布拉格 发表于 2024-8-24 04:37:05

软文发布论坛开幕式圆满成功。 http://www.fok120.com

qzmjef 发表于 2024-10-29 23:34:44

顶楼主，说得太好了！

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