2024怎么样入驻天猫国际开店？入驻资质需求需求及资费有哪些？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/0c84e6aee4aa4bce96963ce079891f85~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721318311&x-signature=hWCyhGcVNTyYZosSJIqdpJxyRik%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">天猫国际是阿里旗下的跨境电商平台，专门</span><span style="color: black;">针对大陆以外（<span style="color: black;">包括</span>港澳台）的<span style="color: black;">机构</span>主体和品牌在国内的<span style="color: black;">营销</span></span><span style="color: black;">。商品<span style="color: black;">必要</span>由</span><span style="color: black;">海外发货（<span style="color: black;">包括</span>港澳台）</span><span style="color: black;">，商家<span style="color: black;">经过</span></span><span style="color: black;">海外直邮、保税仓</span><span style="color: black;">等方式发往国内。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">天猫国际</span><span style="color: black;">开店主体需为海外或香港、澳门、台湾的实体<span style="color: black;">机构</span></span><span style="color: black;">。优先海外及港澳台知名实体卖场/B2C网站和未进入中国市场的海外知名品牌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>天猫国际入驻开店基本资质<span style="color: black;">需求</span>：</span></span></strong></span></p><span style="color: black;"><span style="color: black;">1、具备中国大陆以外资质的<span style="color: black;">机构</span>主体（</span><span style="color: black;">开店主体需为海外或香港、澳门、台湾的实体<span style="color: black;">机构</span></span><span style="color: black;">）；</span></span><span style="color: black;"><span style="color: black;">2、<span style="color: black;">持有</span></span><span style="color: black;">海外或港澳台注册的商标（R标）</span><span style="color: black;">，部<span style="color: black;">归类</span>目</span>TM标<span style="color: black;">亦</span><span style="color: black;">能够</span>；</span><span style="color: black;"><span style="color: black;">3、能<span style="color: black;">供给</span></span><span style="color: black;">商标持有人到入驻<span style="color: black;">机构</span>的完整授权链路</span>；</span><span style="color: black;"><span style="color: black;">4、<span style="color: black;">供给</span></span><span style="color: black;">海外银行开户证明</span>（海外银行<span style="color: black;">必要</span>是银行<span style="color: black;">位置</span>在海外的银行，或银行账户为离岸账户，则<span style="color: black;">必须</span><span style="color: black;">供给</span>离岸账户的开户证明）；</span><span style="color: black;"><span style="color: black;">5、具备海外零售等与其经营业务<span style="color: black;">关联</span>的资质和许可。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>天猫国际店铺类型有<span style="color: black;">那些</span>：</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">天猫国际店铺类型跟天猫商城大体一致，有</span><span style="color: black;">品牌旗舰店</span><span style="color: black;">、</span><span style="color: black;">卖场型旗舰店</span><span style="color: black;">、</span><span style="color: black;">行业卖场型旗舰店</span><span style="color: black;">、专卖店、</span><span style="color: black;">专营店</span><span style="color: black;">等 。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">旗舰店<span style="color: black;">必须</span>自有品牌<span style="color: black;">或</span><span style="color: black;">独霸</span>授权，</span><span style="color: black;">品牌旗舰店、专卖店只能经营一个品牌</span><span style="color: black;">；</span><span style="color: black;">专营店<span style="color: black;">能够</span>经营多个品牌</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span>天猫国际店铺开店<span style="color: black;">花费</span>有<span style="color: black;">那些</span>：</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、店铺<span style="color: black;">保准</span>金</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">R商标<span style="color: black;">保准</span>金如下，品牌旗舰店及专卖店（TM）商标<span style="color: black;">保准</span>金10万，特殊类目及场景<span style="color: black;">保准</span>金30万。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/37c6baab283a48c4961f35fde267eda6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721318311&x-signature=Un4GtU6Q4bpYKD0Rm3yy3b1%2F5ss%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、年费</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">天猫国际年费分为</span><span style="color: black;">3万人民币或6万人民币两档</span>，<span style="color: black;">区别</span>类目不<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、实时划扣软件服务费（佣金）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">天猫国际店铺需<span style="color: black;">根据</span>其<span style="color: black;">营销</span>额<span style="color: black;">必定</span>百分比（简<span style="color: black;">叫作</span>“费率”）交纳软件服务费。</span><span style="color: black;"><span style="color: black;">通常</span>在2%-5%</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span>天猫国际<span style="color: black;">怎样</span>入驻开店？</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>天猫国际入驻有</span><span style="color: black;">自主入驻</span>和<span style="color: black;">邀约入驻</span>两种模式。<span style="color: black;">部<span style="color: black;">归类</span>目和店铺类型只接受邀约入驻</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、自主入驻</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即商家自主在天猫国际入驻平台提交入驻申请流程，<span style="color: black;">必须</span></span><span style="color: black;">先<span style="color: black;">经过</span><span style="color: black;">机构</span>和品牌的<span style="color: black;">评定</span></span>，再进行资质审核，<span style="color: black;">经过</span>率低，速度慢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、邀约入驻</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即直接和招商/行业小二对接沟通，小二定向</span><span style="color: black;">发送入驻邀约码</span>，商家<span style="color: black;">经过</span>收到的邀约码提交入驻流程，<span style="color: black;">不<span style="color: black;">必须</span>再进行品牌<span style="color: black;">评定</span></span>，提交后即进行资质审核，<span style="color: black;"><span style="color: black;">经过</span>率高，速度快</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>天猫国际入驻及运营<span style="color: black;">关联</span>问题，天猫国际邀约入驻，欢迎关注并私信<span style="color: black;">博主</span>，免费咨询，有问必答！</span></strong></span></p>
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