阿里1688店铺：工业品牌商家怎么样添加新品牌？怎么样修改主品牌？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌商家入驻新规，资质证明多，<span style="color: black;">怎样</span>开店？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">工业品品牌商城入驻新规则</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴为规范工业品市场品牌货源，推出了工业品牌功能。<strong style="color: blue;"><span style="color: black;">针对</span>想在阿里巴巴工业品品牌商城入驻开店的商家，<span style="color: black;">必须</span>满足<span style="color: black;">必定</span>的资质<span style="color: black;">需求</span></strong>。<strong style="color: blue;">商家<span style="color: black;">必要</span><span style="color: black;">持有</span>自己的品牌，并持有商标注册证，证书上的商标类型为R或TM</strong>。<span style="color: black;">倘若</span>商家不是品牌所有权人，<span style="color: black;">亦</span><span style="color: black;">能够</span>凭品牌权利人出具的排他授权协议书入驻。品牌代理商持有效的品牌授权或代理证书，<span style="color: black;">一样</span><span style="color: black;">能够</span>在工业品品牌商城开设店铺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/cc53379aa8784233958f1f80f30ba07c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=MPSrP%2F%2BkHwVR%2FC48bxO94306S0I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">添加新品牌流程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>已入驻工业品品牌商城的商家，如需添加新的品牌，操作<span style="color: black;">过程</span>并不<span style="color: black;">繁杂</span>。<strong style="color: blue;"><span style="color: black;">首要</span><span style="color: black;">必须</span>登录阿里巴巴国际站的卖家中心，进入＂我的工业品牌＂板块</strong>。在<span style="color: black;">这儿</span><span style="color: black;">能够</span>查看已认证的品牌信息，<span style="color: black;">亦</span><span style="color: black;">能够</span>申请添加新品牌。点击＂添加品牌＂按钮后，<span style="color: black;">按照</span>提示上传品牌所需资质证明文件，<span style="color: black;">包含</span>商标注册证、授权书等。<strong style="color: blue;">提交申请后，平台将在3个工作日内审核，审核<span style="color: black;">经过</span><span style="color: black;">就可</span>在店铺内<span style="color: black;">运用</span>新添加的品牌</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6d21ebbe0591409ba850dac6c66ed347~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=2wvUCLKYVr2rM2o6E0ZJiAkAlzU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得<span style="color: black;">重视</span>的是，<span style="color: black;">区别</span>类型的品牌添加所需资质证明是<span style="color: black;">区别</span>的。自有品牌只需<span style="color: black;">供给</span>商标注册证；如为代理品牌，则需上传品牌授权书或代理证书；若为OEM/ODM贴牌，需<span style="color: black;">供给</span><span style="color: black;">关联</span>证明文件。在添加新品牌前，商家<span style="color: black;">必须</span>先准备好完整的资质文件，<span style="color: black;">以避免</span>影响审核进度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">修改主品牌操作指南</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>已入驻工业品品牌商城的实力商家，阿里巴巴<span style="color: black;">供给</span>了修改主品牌的功能。这一操作相对简单，只需在店铺后台完成几个<span style="color: black;">过程</span><span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/17403f24ad3d4e65a887cc26a237d39b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=4iVeXDUshdohqUM0tyBA93409VU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实力商家<span style="color: black;">必须</span>先开通该权限。登录卖家中心后，在右上角可看到一个牛头标志，将鼠标悬停在上面，会弹出当前店铺类型和主品牌的信息框。点击信息框内的＂修改＂按钮，<span style="color: black;">就可</span>开启修改主品牌的流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开通权限后，进入＂我的工业品牌＂板块，点击＂修改主品牌＂按钮。系统会列出该商家名下所有已认证的品牌，从中<span style="color: black;">选取</span>一个设为新的主品牌。主品牌一经确认，将在店铺各处<span style="color: black;">表示</span>，<span style="color: black;">做为</span>该店铺的主打品牌。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4fbd9c5ba3dd47438899e35f935ffd49~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=XU84lXcbEQMDJcW46KmkDNjycqE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">修改主品牌后，效果将在店铺各个模块逐步<span style="color: black;">表现</span>。<span style="color: black;">例如</span>在<span style="color: black;">制品</span>发布页面，新的主品牌会自动<span style="color: black;">作为</span>默认品牌；在店铺首页，主品牌LOGO<span style="color: black;">亦</span>会随之更新。<strong style="color: blue;">修改主品牌不仅影响视觉展示，<span style="color: black;">亦</span>会对后台运营产生<span style="color: black;">必定</span>影响，商家<span style="color: black;">必须</span>提前做好准备</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌商家入驻<span style="color: black;">意见</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对想入驻工业品品牌商城的商家，或是已入驻但准备添加新品牌、修改主品牌的商家，有以下几点<span style="color: black;">意见</span>:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ec5d10ebb9094985b13440cfe485415a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=3UUhIJnuCRuzpHF%2F%2F%2FPyvsIOvL0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前准备好完整的资质证明文件。<strong style="color: blue;"><span style="color: black;">没</span>论是商标注册证、品牌授权书还是其他证明，<span style="color: black;">保证</span>文件齐全且在有效期内，这将大大<span style="color: black;">加强</span>审核<span style="color: black;">经过</span>率</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟练</span>操作流程并先行模拟。<span style="color: black;">针对</span>添加新品牌、修改主品牌等操作，<span style="color: black;">能够</span>先在后台查看<span style="color: black;">过程</span>，<span style="color: black;">认识</span>所需材料，对可能遇到的问题有个准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如在操作过程中遇到任何疑问或困难，要<span style="color: black;">即时</span>与平台反馈沟通。阿里巴巴为商家开通了在线客服<span style="color: black;">途径</span>，<span style="color: black;">能够</span>寻求工作人员的<span style="color: black;">帮助</span>和<span style="color: black;">指点</span>。<span style="color: black;">仅有</span>充分准备、<span style="color: black;">熟悉</span>操作，品牌商家<span style="color: black;">才可</span>在工业品品牌商城更好地开展业务。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8838bb2555384b65b2b130a8e12f1454~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721321078&x-signature=zF1Rr7fjg6RKuZdxwJxgb982oIc%3D" style="width: 50%; margin-bottom: 20px;"></div>
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