wloe2gf 发表于 2024-7-18 16:17:56

做好阿里国际站三大基本要素


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站<span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的B2B平台，流量<span style="color: black;">源自</span>是谷歌及社媒等，<span style="color: black;">倘若</span>各位对谷歌的流量算法有<span style="color: black;">认识</span>的话，<span style="color: black;">那样</span>你就能对阿里的基本流量规则会有个大致的<span style="color: black;">认识</span>，虽有<span style="color: black;">区别</span>，<span style="color: black;">然则</span><span style="color: black;">针对</span>商家的排名规则基本算法是一致的，那<span style="color: black;">便是</span>：<span style="color: black;">搜索流量，<span style="color: black;">举荐</span>流量，付费流量；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>商家<span style="color: black;">仅有</span>真正<span style="color: black;">认识</span>了这三个流量方式的真正含义，<span style="color: black;">而后</span>进行针对性的采取<span style="color: black;">有些</span><span style="color: black;">办法</span>，<span style="color: black;">那样</span>你的店铺是非常能够做起来的；<span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>要<span style="color: black;">认识</span>这个三大流量的含义：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索流量：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">便是</span>客户<span style="color: black;">经过</span>关键词搜索，而<span style="color: black;">咱们</span>某款<span style="color: black;">制品</span>标题中<span style="color: black;">亦</span>布局了这个关键词，<span style="color: black;">那样</span><span style="color: black;">咱们</span>这款<span style="color: black;">制品</span>就具备了排名而获取搜索流量的“可能”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>只能说“可能”，<span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要<span style="color: black;">晓得</span>：客户<span style="color: black;">经过</span>关键词搜索后，会<span style="color: black;">显现</span><span style="color: black;">非常多</span><span style="color: black;">制品</span>，而这些<span style="color: black;">制品</span>的标题中肯定是布局了这个关键词，而客户仅仅查看排名靠前的<span style="color: black;">制品</span>且GMV比较多的商家，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要把<span style="color: black;">咱们</span><span style="color: black;">制品</span>的权重<span style="color: black;">加强</span>，从而获取更高的排名</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举荐</span>流量：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>流量顾名思义<span style="color: black;">便是</span>阿里<span style="color: black;">按照</span>客户的<span style="color: black;">爱好</span>度进行推送，这<span style="color: black;">便是</span><span style="color: black;">咱们</span>所说的千人千面，就像<span style="color: black;">咱们</span>国内的*宝，*猫，<span style="color: black;">咱们</span><span style="color: black;">倘若</span>有从这些<span style="color: black;">地区</span>采购过，就会<span style="color: black;">显现</span>平台<span style="color: black;">始终</span>推送同类<span style="color: black;">制品</span>，阿里国际站<span style="color: black;">一样</span>具备这种功能。<span style="color: black;">亦</span>会<span style="color: black;">按照</span>客户搜索，购买习惯，不<span style="color: black;">按时</span>推送给国际采购商，而有需求的客户基本都会进行点击查看<span style="color: black;">仔细</span><span style="color: black;">状况</span>，从而<span style="color: black;">咱们</span>商家就会获取订单的可能性<span style="color: black;">加强</span>了。<span style="color: black;">况且</span>是<span style="color: black;">精细</span>流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费流量：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在阿里国际站<span style="color: black;">叫作</span>之为“P4P”=”pay for performance”，<span style="color: black;">便是</span>商家<span style="color: black;">经过</span>对关键词进行竞价排名，获取<span style="color: black;">揭发</span>流量的一种付费方式，<span style="color: black;">然则</span>有一点<span style="color: black;">咱们</span>商家<span style="color: black;">必要</span>清楚，<span style="color: black;">非常多</span>商家<span style="color: black;">始终</span><span style="color: black;">败兴</span>都会<span style="color: black;">这般</span>认为，店铺的询盘<span style="color: black;">便是</span>来自<span style="color: black;">咱们</span>的p4p，这个想法是大错而大错，<span style="color: black;">由于</span>，<span style="color: black;">咱们</span>的付费推广目的<span style="color: black;">便是</span><span style="color: black;">加强</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>和店铺<span style="color: black;">揭发</span>，能<span style="color: black;">不可</span>带来询盘这个要取决于你的店铺的表现：新等级（GMV成交量）。这个是<span style="color: black;">加强</span><span style="color: black;">制品</span>及店铺权重最重要的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本合集内容中，<span style="color: black;">重点</span>集中讲这三个内容的获取方式及<span style="color: black;">重视</span>事项，牵扯内容会<span style="color: black;">非常多</span>，<span style="color: black;">然则</span>只要你能够认真的去执行<span style="color: black;">那样</span>你做好阿里国际站的几率会非常大，<span style="color: black;">因此呢</span>阿里的运营在<span style="color: black;">全部</span>阿里国际站的操作中占比非常小，千万不要被忽悠，<span style="color: black;">咱们</span>只要把握几个点认真做好转化，<span style="color: black;">那样</span>你的店铺数据还是非常<span style="color: black;">能够</span>的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下期视频会<span style="color: black;">仔细</span>讲述<span style="color: black;">怎样</span>获取搜索流量。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/95097c180bd34a0fb43189e630bc446e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721327584&amp;x-signature=YUZg7BPdKxwAMppR5dTDHltkKBk%3D" style="width: 50%; margin-bottom: 20px;"></div>




jm2020 发表于 2024-8-27 10:02:17

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qzmjef 发表于 2024-10-5 14:14:57

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“板凳”（第三个回帖的人）‌

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4zhvml8 发表于 2024-11-7 11:56:23

我深感你的理解与共鸣，愿对话长流。
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