流量攻略:阿里巴巴国际站关键词深挖秘籍
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站-关键词深度挖掘,<span style="color: black;">这次</span>教程会教<span style="color: black;">大众</span><strong style="color: blue;"><span style="color: black;">怎样</span>挖掘阿里巴巴的关键词</strong>。<span style="color: black;">首要</span><span style="color: black;">来讲</span>下<span style="color: black;">为何</span>要这么做。做外贸的人,尤其是做B类<span style="color: black;">制品</span>对阿里国际站应该是再<span style="color: black;">熟练</span><span style="color: black;">不外</span>了。阿里巴巴国际站<span style="color: black;">经过</span>自己的平台站点获取流量(大部分<span style="color: black;">源自</span>于搜索引擎),<span style="color: black;">而后</span>再将这些流量<span style="color: black;">经过</span>站内系统<span style="color: black;">经过</span>竞价的模式,分配参与竞价排名的企业。(<span style="color: black;">便是</span>P4P啦)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">因为</span>,阿里巴巴不仅得给入驻的商家<span style="color: black;">供给</span>流量,这些流量必需得是,<span style="color: black;">精细</span>可转化的。要<span style="color: black;">否则</span>商家的转化率会<span style="color: black;">连续</span>走低。(毕竟<span style="color: black;">大众</span>都是结果论) 为了让商家买账,<span style="color: black;">那样</span>阿里国际站在谷歌<span style="color: black;">其中</span>参与SEO排名的词汇,大多为<span style="color: black;">精细</span>,可转化,有流量的词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">换个思维,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能够找到阿里巴巴参与排名,<span style="color: black;">或</span>是阿里巴巴优化的关键词,<strong style="color: blue;"><span style="color: black;">那样</span>就能更好的<span style="color: black;">加强</span>P4P的投放<span style="color: black;">精细</span>度</strong>。<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>这个思路去<span style="color: black;">经过</span>优化<span style="color: black;">自己</span>的独立站站点参与对应关键词的<span style="color: black;">选择</span>和排名,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了找到阿里国际站这些<span style="color: black;">精细</span>的关键词,你只<span style="color: black;">必须</span>参考我下面这个<span style="color: black;">办法</span><span style="color: black;">就可</span>。(之前在SEO课程中讲过用Ahrefs的<span style="color: black;">办法</span>,<span style="color: black;">然则</span><span style="color: black;">这次</span>用不到,<strong style="color: blue;">所有的<span style="color: black;">过程</span>都是不<span style="color: black;">必须</span>借助付费工具的</strong>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本教程的阅读时间约为10分钟,操作时间约为15分钟。<span style="color: black;">大众</span>觉得内容不错<span style="color: black;">能够</span>多多转发<span style="color: black;">伴侣</span>圈</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7a23dcfb4f9344a786aba2bf12036bc6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721338464&x-signature=AxrEE%2FNc7MVwJtJ82VmG9x7Kflw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">寻找阿里国际站的排名模式(原理)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">the algorithm of rank in alibaba</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前曾经在课程中讲过,阿里国际站的流量入口大部分来自于一个二级目录。像下方<span style="color: black;">这般</span>的一个形式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.alibaba.com/showroom/ * .html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后面的(*)号<span style="color: black;">便是</span><span style="color: black;">各样</span>各样的关键词。<span style="color: black;">例如</span>说你<span style="color: black;">能够</span>看如下几个页面的URL:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.alibaba.com/showroom/river-sand-mining-equipment.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.alibaba.com/showroom/suv-side-step.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">www.alibaba.com/showroom/human-hair-wig.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小提示:这种页面类型在术语上叫做搜索聚合页,并且阿里巴巴针对这个URL是做过静态化处理的。<span style="color: black;">同期</span>在页面最底部加了固定的文字描述。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">经过</span><strong style="color: blue;">Ahrefs工具中的 Best Subfolders(热门子目录报告)</strong>去查看数据的话,会<span style="color: black;">发掘</span>,这种目录类型的页面<strong style="color: blue;">基本占据了阿里主站点83%的流量</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bbe95f9295de4930a2be87a72f766343~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721338464&x-signature=d8dhXj4H8%2FPRAG1mu1JSvZeyWhQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这个,你<strong style="color: blue;">基本就<span style="color: black;">能够</span>确认了挖掘<span style="color: black;">精细</span>转化词汇的方向</strong>。</p><strong style="color: blue;">挖掘</strong>出和自己<span style="color: black;">制品</span><span style="color: black;">关联</span>的所有这类型的<strong style="color: blue;">页面URL</strong>从<span style="color: black;">陈列</span>的页面URL中<strong style="color: blue;">提取关键词</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>挖掘URL?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">how to dig this</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了找到这些URL(和自己<span style="color: black;">制品</span><span style="color: black;">关联</span>),<span style="color: black;">咱们</span><span style="color: black;">必须</span>用到两个东西,分别是:</p>搜索引擎高级搜索语法Chrome Extension:Scraper(chrome采集插件)<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>打开Google.com,并且在搜索框中输入:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">site:www.alibaba.com/showroom/ "关键词A" 关键词B</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词A,是必需<span style="color: black;">显现</span>的词汇(强匹配),关键词B是弱匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小提示</strong>:强匹配(完美匹配)<span style="color: black;">便是</span>结果中必需<span style="color: black;">显现</span><span style="color: black;">精细</span>的词汇;弱匹配(非完美匹配)<span style="color: black;">便是</span>不<span style="color: black;">必定</span>得<span style="color: black;">显现</span>对应的词,语义<span style="color: black;">关联</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子,<span style="color: black;">例如</span>说我做的<span style="color: black;">制品</span>是太阳能LED灯。<span style="color: black;">首要</span>我的<span style="color: black;">需求</span>是<span style="color: black;">必要</span><span style="color: black;">显现</span>LED这个字样,<span style="color: black;">同期</span>要和太阳能<span style="color: black;">关联</span>。<span style="color: black;">那样</span>我的命令<span style="color: black;">便是</span>如下:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">site:www.alibaba.com/showroom/ "led" solar</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你大概会得到和我下方<span style="color: black;">这般</span>的结果:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aeb1c61e230b441dbbeda0312d36b06d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721338464&x-signature=oO5tiZRKd9v6AcSTE4%2BnOREDpOc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果就所有和<span style="color: black;">制品</span><span style="color: black;">关联</span>,并且都是showroom类型的页面。这个时候你<span style="color: black;">必须</span>让结果多<span style="color: black;">有些</span>,方便后续采集。(默认是一个页面10个结果,你<span style="color: black;">能够</span><span style="color: black;">调节</span>为一个页面100个结果)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谷歌搜素框的下方<span style="color: black;">选取</span> Settings(设置)选项,并点击其中的 Search Settings(搜索设置)</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9723e8e73c2e4f239d3d7d1c54469d0a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721338464&x-signature=YK%2ByvMWZN5m8T2mkaFfcYfGukaU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并将 Results Per Page(每页结果数量)<span style="color: black;">调节</span>到最大(最大为100个,默认是10个)</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a35e382d460546f4bb425956f283b0d2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721338464&x-signature=iBGp7OgQp0OK5q0%2FkvWZAnnYRN8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>所有的结果都<span style="color: black;">已然</span>在结果页上,接下来<span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span>提取这些URL了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span>会用到刚才<span style="color: black;">说到</span>的 Scraper 插件。点击链接,下载并安装(一键搞定的)在你的Chrome浏览器左上角会<span style="color: black;">显现</span>一个书签<span style="color: black;">同样</span>的图标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表示</span>这个图标就<span style="color: black;">表率</span>安装完成。做外贸的连浏览器插件都不会装的,<span style="color: black;">能够</span>回家抱<span style="color: black;">孩儿</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回到刚才的搜索结果页面,在任意空白位置右击,<span style="color: black;">选取</span> “Scrape Similar…”(采集同类型)</p>
同意、说得对、没错、我也是这么想的等。 论坛外链网http://www.fok120.com/ “BS”(鄙视的缩写)
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