大米“即时零售”——社区团购再升级
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新零售是<span style="color: black;">将来</span><span style="color: black;">商场</span>的主流，大米<span style="color: black;">亦</span>是。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大米社区团购如日中天的当下，“大米即时零售”横空出世</span></strong>，<span style="color: black;">亦</span>算做大米社区团购的升级版。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/08a337d029dc4f9faa033dea5756b7a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389142&x-signature=jTtVHdgW%2BTkivt%2FfX2VhdauRF40%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><strong style="color: blue;"><span style="color: black;">大米<span style="color: black;">营销</span>模式在变，不可不变，<span style="color: black;">由于</span>历史的车轮不可抵挡</span></strong>，盲人看不见昨天的太阳，肯定<span style="color: black;">亦</span>看不见今天的太阳，更看不到明天的太阳，除非技术革命治好眼睛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.能看到太阳的人，永远心中有太阳，有</span><strong style="color: blue;"><span style="color: black;">对大米行业变迁的光明预期，和胸有成竹的策略路径</span></strong>，就不怕大米<span style="color: black;">营销</span>模式<span style="color: black;">怎样</span>进化，不怕环境<span style="color: black;">怎样</span><span style="color: black;">卑劣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><strong style="color: blue;"><span style="color: black;">大米社区团购，即是线上获客，线下履约的一种<span style="color: black;">营销</span>方式</span></strong>，<span style="color: black;">重点</span>在于<span style="color: black;">把握</span>流量<span style="color: black;">秘码</span>，<span style="color: black;">而后</span>人多治百病。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f8fb4583bf9142219e8bab609abd6881~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389142&x-signature=kQTx1PL9XRBkMSnb6DUfdIa4cyM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span><strong style="color: blue;"><span style="color: black;">大米“即时零售”，进一步<span style="color: black;">处理</span>的是快速抵达的问题，<span style="color: black;">针对</span>时效性的<span style="color: black;">需求</span>近乎苛刻，通<span style="color: black;">叫作</span>“马上达”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.大米品质固然重要，否则<span style="color: black;">无</span>复购率，<span style="color: black;">然则</span><span style="color: black;">针对</span>时效性的服务更加重要， 消费者的需求正在从品质稳定转向时间自由，</span><strong style="color: blue;"><span style="color: black;">消费者不仅买大米，还要买时间的自由，还要买随心所欲的到货时刻</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.<span style="color: black;">那样</span>，<span style="color: black;">咱们</span>满足他，只要消费者有需求，<span style="color: black;">咱们</span>就有供给，<span style="color: black;">没</span>论<span style="color: black;">制品</span>还是服务，都没问题，</span><strong style="color: blue;"><span style="color: black;">大米“即刻下单、马上送米、瞬间到达”</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.<span style="color: black;">包含</span></span><strong style="color: blue;"><span style="color: black;">“大米即时零售”在内，是中央一号文件重点<span style="color: black;">需求</span>，<span style="color: black;">加强</span><span style="color: black;">商场</span>服务水平，<span style="color: black;">加强</span><span style="color: black;">商场</span>效率，<span style="color: black;">加强</span>消费意愿，拉动消费经济。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.</span><strong style="color: blue;"><span style="color: black;">“大米即时零售”<span style="color: black;">必须</span>几把刷子，品质、品牌、服务、速度，</span></strong><span style="color: black;">怎样</span><span style="color: black;">霸占</span>消费者的心智，比以往任何<span style="color: black;">商场</span>时代的<span style="color: black;">需求</span>都要高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">既然<span style="color: black;">需求</span>高，那<span style="color: black;">必定</span><span style="color: black;">报答</span>率高，大米即时零售<span style="color: black;">必定</span>会有时代的精品<span style="color: black;">显现</span>，<span style="color: black;">亦</span>会有大商<span style="color: black;">显现</span>，否则美团、多多、京东等<span style="color: black;">亦</span>不会巨资<span style="color: black;">起始</span>布局“即时零售”。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大型综合平台<span style="color: black;">咱们</span>望尘莫及，<span style="color: black;">然则</span>单单大米的即时零售，<span style="color: black;">亦</span>值得<span style="color: black;">科研</span>与实践，这是笔者正在践行的事情，欢迎关注与探讨。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/92b5255226b7452ea1afe36f29a14af9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721389142&x-signature=37Ebj7%2BwUDTst40ic0fTCvKOQjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（作者简介:朱本，<span style="color: black;">微X</span>公众号及今日头条、抖音、快手“朱本说米”同名账号，武汉大学2000级市场营销本科及2007级工商管理硕士（MBA），曾任大学讲师、上市控股粮企营销总监。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现从事大米加工企业经营，大米行业18年，<span style="color: black;">长时间</span>三农观察者，<span style="color: black;">善于</span>大米企业经营管理、<span style="color: black;">途径</span>建设与对经销商的大米社区团购、即时零售实践<span style="color: black;">指点</span>，以及米厂投资风控与并购重组。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思考是<span style="color: black;">漂亮</span>的花朵，学习是成长的良药，关注是进步的阶梯，相信是前进的力量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢谬赞，分享是善举，让<span style="color: black;">更加多</span>人彼此相知、彼此成就。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另：<span style="color: black;">海量</span>粉丝还<span style="color: black;">无</span>养成阅读后点赞的习惯，<span style="color: black;">期盼</span>亲们在观看后顺便点赞和转发，以示鼓励！<span style="color: black;">保持</span>是一种信仰，专注是一种态度！</span></p>
我完全同意你的看法，期待我们能深入探讨这个问题。 “BS”（鄙视的缩写）
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