f9yx0du 发表于 2024-7-19 00:07:28

网上怎么卖农制品？一文教会你


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0982e72e9fd9453ab4d6991477ec60da~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=MrlwEy2l9qSz7lY1z8495B2GjfI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人看到了线上营销这个机会，纷纷投入到农业微商这个大军。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">农业<span style="color: black;">制品</span>更适合这种分享模式去<span style="color: black;">营销</span>，当一个客户<span style="color: black;">能够</span><span style="color: black;">晓得</span>他买的<span style="color: black;">制品</span>是<span style="color: black;">怎样</span>种出来的，是<span style="color: black;">怎样</span>成长的，是<span style="color: black;">怎样</span>采摘的，是<span style="color: black;">怎样</span>包装的等，每一个环节他都很清楚的<span style="color: black;">认识</span>，就好比是亲自种植的<span style="color: black;">同样</span>，自然有一种信任感，对<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">无</span>什么顾虑。这是其他<span style="color: black;">途径</span><span style="color: black;">没</span>法做到，<span style="color: black;">没</span>法比拟的。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>预售</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">农<span style="color: black;">制品</span>最大的问题不是种植或生产，而是经常会遇到供大于求的局面，<span style="color: black;">引起</span>农户的种植或生产的农<span style="color: black;">制品</span><span style="color: black;">没</span>法<span style="color: black;">营销</span>出去，<span style="color: black;">或</span>是亏本，低价甩卖。<span style="color: black;">倘若</span>能够采用预售的模式，先收钱，再种植，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>很好的<span style="color: black;">掌控</span><span style="color: black;">危害</span>。而用<span style="color: black;">微X</span>正好<span style="color: black;">能够</span>做到这一点，<span style="color: black;">经过</span>已有的<span style="color: black;">微X</span>营销工具在<span style="color: black;">伴侣</span>圈，<span style="color: black;">微X</span>公众号和社群进行预售。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预售有什么好处呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.市场反馈：<span style="color: black;">经过</span>预售，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">制品</span>的市场反馈<span style="color: black;">状况</span><span style="color: black;">怎样</span>，<span style="color: black;">能够</span><span style="color: black;">认识</span>客户对这个<span style="color: black;">制品</span>的认可程度，需求<span style="color: black;">状况</span>，以便<span style="color: black;">咱们</span>在种植和生产初期做出反应，适当<span style="color: black;">调节</span>，满足客户的需求。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.用户数据：预售的时候<span style="color: black;">咱们</span>都要收集<span style="color: black;">每一个</span>客户的资料，如姓名、手机号、<span style="color: black;">位置</span>、等信息，有了这个数据，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span><span style="color: black;">认识</span><span style="color: black;">制品</span>的客户是谁，用户在哪里？这个很重要，以前，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>卖给谁，谁吃了，<span style="color: black;">基本</span>不<span style="color: black;">晓得</span>，<span style="color: black;">然则</span>有了预售之后，这个问题都<span style="color: black;">处理</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.降低<span style="color: black;">危害</span>：以前<span style="color: black;">咱们</span>总是把<span style="color: black;">制品</span>种植或是生产出来再推向市场，结果市场不认可，客户不买单，<span style="color: black;">引起</span>卖不出去。农<span style="color: black;">制品</span>大<span style="color: black;">都数</span>都有一个特性，季节性短、保质期短，<span style="color: black;">倘若</span>再<span style="color: black;">必定</span>的时间卖不出去，<span style="color: black;">便是</span>打折出售，<span style="color: black;">乃至</span>是烂在地里或仓库。那<span style="color: black;">此刻</span><span style="color: black;">经过</span>预售，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>先收钱，客户先下单，<span style="color: black;">咱们</span><span style="color: black;">按照</span>客户的订单进行生产，<span style="color: black;">能够</span>说是零<span style="color: black;">危害</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a7a6c8cf14c84187a5d708ed8e9657b0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=o7hu757U4yekrHvekdyXzpfFy48%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预售虽好，可是并不是很容易操作，<span style="color: black;">原由</span>在于<span style="color: black;">无</span>人会随便相信你，预售之前，你要<span style="color: black;">处理</span>几个问题：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.有人脉：预售<span style="color: black;">首要</span>要<span style="color: black;">创立</span>在有粉丝，有人脉的<span style="color: black;">状况</span>下进行。<span style="color: black;">仅有</span>几个好友，是万万不行的。<span style="color: black;">倘若</span><span style="color: black;">无</span>人脉，就要借助大V和大咖<span style="color: black;">一块</span>合作，帮你来完成。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.有信誉：预售是人家对你的一种信任，<span style="color: black;">倘若</span>你<span style="color: black;">无</span>信誉，<span style="color: black;">伴侣</span>都不和你来往，更不会先付款给你。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>说，诚信是多么的重要。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.有品质：预售是人家对<span style="color: black;">咱们</span>的一种超信任，<span style="color: black;">咱们</span>绝对<span style="color: black;">不可</span>辜负，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必要</span><span style="color: black;">保准</span><span style="color: black;">制品</span>质量过硬。<span style="color: black;">倘若</span><span style="color: black;">无</span>一个好的<span style="color: black;">制品</span>，我是不<span style="color: black;">意见</span><span style="color: black;">经过</span>预售的，预售的<span style="color: black;">制品</span>必须是经得起市场考验的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.懂感恩：<span style="color: black;">仅有</span>懂得感恩的人<span style="color: black;">才可</span>走得更远，<span style="color: black;">咱们</span>不是做一次生意，<span style="color: black;">亦</span>不<span style="color: black;">指的是</span>预售一次，<span style="color: black;">咱们</span><span style="color: black;">必定</span>要记得给<span style="color: black;">哪些</span>预售的<span style="color: black;">伴侣</span>，如生日祝福、新年问候，礼物回馈等，<span style="color: black;">咱们</span>要时刻记得<span style="color: black;">她们</span>，<span style="color: black;">她们</span>是<span style="color: black;">咱们</span>的<span style="color: black;">第1</span>批传播者。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>众筹</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上这两年，<span style="color: black;">做为</span>热度飙升的互联网金融的一个分支，众筹对<span style="color: black;">非常多</span>人<span style="color: black;">来讲</span>已<span style="color: black;">再也不</span>陌生，<span style="color: black;">然则</span>在最传统的农业<span style="color: black;">行业</span>采用众筹的方式，尚属<span style="color: black;">鲜嫩</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最简单的农业众筹模式<span style="color: black;">便是</span>消费者先筹集资金，让农民<span style="color: black;">按照</span>需求进行种植，农<span style="color: black;">制品</span>成熟之后直接送到用户手里，在<span style="color: black;">必定</span>程度上<span style="color: black;">能够</span>理解成农<span style="color: black;">制品</span>的预售。这种模式被业内<span style="color: black;">叫作</span>为订单农业——<span style="color: black;">按照</span>销量组织生产，降低农业生产的<span style="color: black;">危害</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2aac7e0cdc954722ae637fc9b448c9db~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=cGeUkVQLABsLM%2FaUt3rHYxUQxoE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">农<span style="color: black;">制品</span>众筹在国内<span style="color: black;">已然</span>非常<span style="color: black;">平常</span>，<span style="color: black;">例如</span>苹果尝鲜众筹：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第一，苹果的受众面极为广泛，<span style="color: black;">能够</span>说不吃苹果的是小众；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二，<span style="color: black;">咱们</span><span style="color: black;">晓得</span>山东、辽宁、河北、北京的红富士<span style="color: black;">针对</span>北上广尤其是北京<span style="color: black;">来讲</span>，早已司空见惯，完全不算是特产了，而<span style="color: black;">她们</span>主打“北纬35海拔1000米”的延安宜川红富士是一线城市较为少见的苹果，有足够的吸引性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">农<span style="color: black;">制品</span>众筹弱化了创意和情感属性，还原了农<span style="color: black;">制品</span>原汁原味的属性，不讲故事不凸显创意，只是强调F2F（家庭直达农场）这一特点，让城市消费者与新农人之间进行<span style="color: black;">没</span>缝对接。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然以上都是消费型众筹，农<span style="color: black;">制品</span>还<span style="color: black;">能够</span>是股权型的，<span style="color: black;">此刻</span><span style="color: black;">非常多</span>人正在酝酿<span style="color: black;">各样</span>创新型的农<span style="color: black;">制品</span>众筹形式，<span style="color: black;">例如</span>端午众筹一个粽子品牌，集合众人的资金<span style="color: black;">而后</span><span style="color: black;">报答</span>股权，炒概念玩<span style="color: black;">花招</span>层出不穷。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c6a4a329465e4a00a6041a6ce03a9e9a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=RNLlenvG9yqPLGpgV5mIULVJp%2FQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>认领</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">认领模式<span style="color: black;">近期</span>几年开始盛行起来，以前一亩地<span style="color: black;">能够</span>产生1000元的价值，<span style="color: black;">然则</span><span style="color: black;">经过</span>这个认领模式之后，<span style="color: black;">能够</span>让它价值翻十倍，变成一万元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">认领是采用主人制模式，谁认领这块地，谁<span style="color: black;">便是</span>主人，这块地所有的产出都归他所有。<span style="color: black;">通常</span>采用这种模式的，都是有机绿色农<span style="color: black;">制品</span>，如有机大米，<span style="color: black;">马铃薯</span>，脐橙，香菇，蜂蜜等农<span style="color: black;">制品</span>都<span style="color: black;">能够</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">认领人<span style="color: black;">能够</span>不<span style="color: black;">必须</span>自己去打理，统一交给农场主打理管理，认领人<span style="color: black;">能够</span>实时的<span style="color: black;">认识</span>自己认领的那块地<span style="color: black;">每日</span>的一个<span style="color: black;">状况</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>平时交给农场主打理，到周末<span style="color: black;">能够</span>带<span style="color: black;">伴侣</span>，家人到自己的认领的土地打理，种植、浇水、施肥、采摘等，自己丰衣足食，亲自体验那种田园生活，感受不<span style="color: black;">同样</span>的生活。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">能够</span>体验之外，自己认领种的菜，或<span style="color: black;">果蔬</span>都在自己的监控范围之内，从播种到结果，<span style="color: black;">全部</span>过程都一清二楚，<span style="color: black;">保准</span>了<span style="color: black;">没</span>污染，有机绿色，吃的<span style="color: black;">安心</span>，这才是最重要的。<span style="color: black;">此刻</span>的人最关心是食品安全，而去菜市场买的菜，<span style="color: black;">没</span>法<span style="color: black;">保准</span>这一点，<span style="color: black;">针对</span><span style="color: black;">非常多</span>城市人，有钱人，<span style="color: black;">注重</span>健康的人<span style="color: black;">来讲</span>，这种模式<span style="color: black;">特别有</span>吸引力。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50e31736e7bb416aada7ed0ed17c7841~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=wRMawm7YyntVufCn5QhkboqpkgQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>会员制</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">会员制除了<span style="color: black;">有些</span>百货店，餐饮行业，酒店等行业<span style="color: black;">能够</span>运用之外，农业<span style="color: black;">亦</span><span style="color: black;">一样</span>适用。会员制模式与众筹、认领在形式上没什么区别，本质上还是有很大的<span style="color: black;">区别</span>。虽然都是先付款，再享用；<span style="color: black;">然则</span>会员制在服务内容和形式上有别有其他两种，<span style="color: black;">那样</span>到底什么<span style="color: black;">状况</span>下，<span style="color: black;">咱们</span>应该用什么模式会比较好呢？会员制模式到底有什么好处呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>农场，<span style="color: black;">或</span>是订购农<span style="color: black;">制品</span>这两种<span style="color: black;">状况</span>下比较适用会员制模式，采用会员制的好处<span style="color: black;">便是</span>专属，定制，独享。如农庄采用会员制，<span style="color: black;">每一个</span>会员5万元一年，给你<span style="color: black;">供给</span>价值5万元的<span style="color: black;">制品</span>之外，你还<span style="color: black;">能够</span>随时来农场进行体验，其他客户<span style="color: black;">无</span>这种福利，<span style="color: black;">仅有</span>会员有，这是农场会员制的一种玩法。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而农<span style="color: black;">制品</span>的会员制是，客户定制一年的<span style="color: black;">制品</span>，<span style="color: black;">咱们</span><span style="color: black;">每一个</span>月给他快递<span style="color: black;">制品</span>，<span style="color: black;">必要</span>加入会员<span style="color: black;">才可</span>享用，<span style="color: black;">例如</span>说蜂蜜<span style="color: black;">咱们</span>用会员制模式，每月快递一瓶，一年12瓶，<span style="color: black;">每一个</span>月都是<span style="color: black;">区别</span>的蜂蜜，<span style="color: black;">区别</span>的包装，会员专属款，<span style="color: black;">这般</span>会觉得有不<span style="color: black;">同样</span>的体验，不<span style="color: black;">同样</span>的感受。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1820f6e28bb14785a4c0bfe7d1252657~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1721389494&amp;x-signature=wixbxC2dVOmy10MvHDrqyq0TjG8%3D" style="width: 50%; margin-bottom: 20px;"></div>




流星的美 发表于 2024-8-25 07:43:38

这篇文章真的让我受益匪浅，外链发布感谢分享！

m5k1umn 发表于 2024-10-15 16:42:22

祝福你、祝你幸福、早日实现等。

b1gc8v 发表于 2024-10-22 13:32:59

这夸赞甜到心里，让我感觉温暖无比。

nykek5i 发表于 2024-11-5 05:00:26

祝福你、祝你幸福、早日实现等。
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