怎么样找到前1000个客户？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑导语：<span style="color: black;">非常多</span>运营手头上客户资源不足，找不到足够的客户信息。但又不<span style="color: black;">晓得</span>怎么找客户，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>跟客户聊什么，<span style="color: black;">营销</span><span style="color: black;">伴侣</span>们或多或少都有过困惑，本文作者就介绍了<span style="color: black;">怎样</span>找前1000个客户的<span style="color: black;">办法</span>，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</p><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-tjoges91tu/TBS4fV5AEBT197~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721398641&x-signature=SZq%2FXl7VuvI0ElpPyCBQktdKM%2B4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做生意最重要的<span style="color: black;">便是</span>客户，<span style="color: black;">非常多</span>人有<span style="color: black;">制品</span>，<span style="color: black;">然则</span>不<span style="color: black;">晓得</span>怎么找客户。<strong style="color: blue;">尤其是在生意从0-1的<span style="color: black;">周期</span>，找到冷<span style="color: black;">起步</span>的客户<span style="color: black;">显出</span>至关重要。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，今天村长就为<span style="color: black;">大众</span>简单的梳理一下，<span style="color: black;">做为</span>创业者在初期项目推广的时候，应该怎么找到自己的客户。我<span style="color: black;">这儿</span>说的1000个客户不是一个标准的数量，<span style="color: black;">由于</span>业务的<span style="color: black;">区别</span>，<span style="color: black;">针对</span>客户的数量<span style="color: black;">亦</span>不<span style="color: black;">同样</span>，有的冷<span style="color: black;">起步</span>可能<span style="color: black;">最少</span>几个、十几个大客户就足够了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>这个数字，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">实质</span>业务来设定一个<span style="color: black;">目的</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span><span style="color: black;">伴侣</span>圈资源获客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管你做任何<span style="color: black;">制品</span>、账号，冷<span style="color: black;">起步</span>的流量<span style="color: black;">通常</span>都来自项目创始人自己。可能是你以前的客户、<span style="color: black;">伴侣</span>，<span style="color: black;">亦</span>可能是你以前做过自<span style="color: black;">媒介</span>账号、用户社群、代理等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>村长做公众号的时候，最初的流量就来自我两个<span style="color: black;">微X</span>里近1万个好友，以及之前自己加入过的<span style="color: black;">各样</span><span style="color: black;">微X</span>群。当时写完<span style="color: black;">文案</span>就发<span style="color: black;">伴侣</span>圈和<span style="color: black;">微X</span>群，哪怕<span style="color: black;">仅有</span>几十、几百的流量，<span style="color: black;">亦</span>算是账号完<span style="color: black;">成为了</span>初始的流量冷<span style="color: black;">起步</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只要有人愿意看，就<span style="color: black;">暗示</span>有机会。<span style="color: black;">一样</span>的，你开餐馆<span style="color: black;">亦</span>好，卖衣服<span style="color: black;">亦</span>好，一<span style="color: black;">起始</span>能利用<span style="color: black;">自己</span>资源是好事情。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>垂直社群获客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">任何一个行业都有垂直的社群，<span style="color: black;">重点</span>以小B端为主。<span style="color: black;">例如</span>你做自<span style="color: black;">媒介</span>工具的就多去加<span style="color: black;">有些</span>自<span style="color: black;">媒介</span>群，你做直播带货数据工具的就去参加短视频带货的商家群、作者群。能加入行业一两个垂直的社群，结交几个<span style="color: black;">伴侣</span>，<span style="color: black;">或</span>付费赞助一下，<span style="color: black;">亦</span>能让你找到<span style="color: black;">有些</span>有价值的客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">她们</span>行业<span style="color: black;">表率</span>的<span style="color: black;">功效</span>，<span style="color: black;">亦</span>能为你带来新的客户。这种<span style="color: black;">途径</span><span style="color: black;">通常</span>比较适合找商家、KOL、企业主、管理者等，To B服务的<span style="color: black;">制品</span>、工具、<span style="color: black;">处理</span><span style="color: black;">方法</span>比较适合。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>地推获客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而对<span style="color: black;">都数</span>To C行业的客户<span style="color: black;">来讲</span>，地推是最有效的<span style="color: black;">办法</span>了，虽然看起来笨一点、累一点。<span style="color: black;">然则</span>能够接触到最一线客户的真实反馈，<span style="color: black;">亦</span>能够实实在在的把客户抓在自己手上。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 摆摊地推</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下许多实体店都<span style="color: black;">能够</span>采用地推的方式，<span style="color: black;">例如</span>卖汽车、电瓶车、健身卡、房子等等，直接去到小区、广场、核心街道。<span style="color: black;">此刻</span>许多商超、牛奶配送<span style="color: black;">乃至</span>移动等商家，都会去小区摆摊。<span style="color: black;">咱们</span>以前做社交淘客、微商代理的时候，<span style="color: black;">亦</span><span style="color: black;">举荐</span>宝妈用这种形式。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 扫街推广</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以前<span style="color: black;">哪些</span>沿街卖商品、搞回收的<span style="color: black;">便是</span>典型的扫街推广。<span style="color: black;">另一</span>像我在方太的时候，<span style="color: black;">必须</span>去招募加盟商，<span style="color: black;">亦</span>会去扫街。以及在大搜车的时候，向二手车商推广二手车行业的app、运输工具、金融<span style="color: black;">方法</span>等，扫街是最好的。其实越是垂直行业，越适合做扫街，<span style="color: black;">例如</span>给母婴店做供给等等。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 展会推广</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如果你是商家的话，针对性的参加<span style="color: black;">有些</span>展会，<span style="color: black;">亦</span>能让你<span style="color: black;">得到</span><span style="color: black;">有些</span><span style="color: black;">精细</span>客户。但参加展会<span style="color: black;">亦</span>是有前提的，看展会的<span style="color: black;">体积</span>、<span style="color: black;">花费</span>的高低来决定。有些小展会尤其是<span style="color: black;">有些</span>垂直社群做的一二百人的，<span style="color: black;">花费</span><span style="color: black;">亦</span>就三五千，试试<span style="color: black;">亦</span><span style="color: black;">没</span>妨。但<span style="color: black;">哪些</span><span style="color: black;">必须</span>花费成本比较高的，就<span style="color: black;">必须</span><span style="color: black;">谨慎</span>了，除非是<span style="color: black;">必定</span>要在<span style="color: black;">有些</span>行业亮相。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>内容<span style="color: black;">途径</span>获客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>的内容<span style="color: black;">途径</span>很火热，相比于公众号，抖音、快手、视频号<span style="color: black;">乃至</span>是小红书、头条都<span style="color: black;">能够</span><span style="color: black;">得到</span>自然的流量。<span style="color: black;">因此</span>做短视频账号势在必行，当然<span style="color: black;">详细</span>选哪个平台，村长之前专门写过一篇<span style="color: black;">文案</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>。十大自<span style="color: black;">媒介</span>平台，选哪个最容易<span style="color: black;">挣钱</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，<span style="color: black;">日前</span>绝大<span style="color: black;">都数</span>的行业只要内容得体，都是<span style="color: black;">能够</span>做短视频的。<span style="color: black;">例如</span>像酒吧会所按摩SPA这些内容，<span style="color: black;">日前</span>在抖音团购渠道就很火热。关于怎么在短视频<span style="color: black;">途径</span>获客，村长几乎<span style="color: black;">每日</span>都在写，<span style="color: black;">因此</span><span style="color: black;">大众</span>多<span style="color: black;">瞧瞧</span>就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">但最基本的<span style="color: black;">便是</span>把握一个原则，让用户<span style="color: black;">晓得</span>你在卖什么？凭什么到你<span style="color: black;">这儿</span>买？是专业还是便宜还是口碑还是荣誉等等？</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">5、</span>裂变<span style="color: black;">途径</span>获客</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你自己有了<span style="color: black;">有些</span><span style="color: black;">基本</span>的客户资源以后，就要<span style="color: black;">起始</span>同步做裂变的获客。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. <span style="color: black;">伴侣</span><span style="color: black;">举荐</span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">发动你自己身边的直接资源，<span style="color: black;">例如</span>亲友、同事、<span style="color: black;">朋友</span>等等，帮你进行<span style="color: black;">举荐</span>、拉群发<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>正常给予资金的奖励。<span style="color: black;">乃至</span><span style="color: black;">有些</span>重要客户的资源，还<span style="color: black;">能够</span>邀请<span style="color: black;">伴侣</span>帮忙引荐、请客等等，成功的该重谢、该奖励的不<span style="color: black;">模糊</span>。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 客户裂变</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一点比较适合做To C的业务，如做社区团购邀请用户进群<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">区别</span>的奖励。<span style="color: black;">或</span>你在线下开店的，客户邀请客户到店、转发等等，<span style="color: black;">能够</span><span style="color: black;">得到</span>对应的<span style="color: black;">有些</span>权益。有些裂变活动，一次就能吸引几百上千个客户到私域里，<span style="color: black;">例如</span>本地商店、游乐场、景区开业转发<span style="color: black;">伴侣</span>圈等等。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">6、</span>其他线上线下<span style="color: black;">途径</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然核心的<span style="color: black;">途径</span>都被<span style="color: black;">有些</span>寡头瓜分了，<span style="color: black;">例如</span>电商、短视频、自<span style="color: black;">媒介</span>，但依然还有<span style="color: black;">非常多</span>小<span style="color: black;">途径</span>的流量是不容<span style="color: black;">忽略</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>以前在一个问卷<span style="color: black;">途径</span>投<span style="color: black;">宣传</span>获客，不仅成本低，<span style="color: black;">况且</span><span style="color: black;">无</span>任何竞争，一个<span style="color: black;">途径</span>所有的流量在一段时间内都<span style="color: black;">能够</span>买断。还有刚才<span style="color: black;">说到</span>自<span style="color: black;">媒介</span><span style="color: black;">途径</span>，<span style="color: black;">大众</span>的思路是自己去做自<span style="color: black;">媒介</span>账号。<span style="color: black;">然则</span>自<span style="color: black;">媒介</span>账号并不是<span style="color: black;">那样</span>容易成功的，有时候付费投放反而来得更<span style="color: black;">有效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">此刻</span>夏天是玩水、吃喝的好时候，那在本地的自<span style="color: black;">媒介</span>账户上投放一两次，比你自己做账号更快更聚焦。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">还有<span style="color: black;">没</span>论是<span style="color: black;">博客</span>、公众号、抖音、快手等自<span style="color: black;">媒介</span><span style="color: black;">途径</span>，有<span style="color: black;">非常多</span>素人、万粉小达人，<span style="color: black;">她们</span>不仅价格便宜、<span style="color: black;">协同</span>度<span style="color: black;">亦</span>很高，流量<span style="color: black;">亦</span>有转化的价值。</strong><span style="color: black;">因此</span>，有<span style="color: black;">非常多</span><span style="color: black;">途径</span><span style="color: black;">必须</span>各位自己去梳理，找到适合自己的。<span style="color: black;">例如</span>线下商超、wifi加粉、纸巾粉、<span style="color: black;">微X</span>群粉等等。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">7、</span>找客户的四个核心事项</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>基本<span style="color: black;">认识</span>完在做项目冷<span style="color: black;">起步</span><span style="color: black;">周期</span>的<span style="color: black;">有些</span>获客<span style="color: black;">途径</span>以后，<span style="color: black;">必定</span>会有人说，这些<span style="color: black;">途径</span>我都试过了根本没啥效果。<span style="color: black;">因此呢</span>村长<span style="color: black;">必要</span>要和<span style="color: black;">大众</span>说以下四点，<span style="color: black;">忽略</span>以下四点，有<span style="color: black;">途径</span><span style="color: black;">亦</span>不<span style="color: black;">必定</span>做得好。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">1. 任何一个单一<span style="color: black;">途径</span>都有机会</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实有流量的<span style="color: black;">途径</span><span style="color: black;">非常多</span>，并非<span style="color: black;">把握</span>的<span style="color: black;">途径</span>越多越好。<span style="color: black;">由于</span><span style="color: black;">每一个</span><span style="color: black;">途径</span>都有自己的流量性质，要<span style="color: black;">科研</span>、要时间、要资源对接等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>只关注自己<span style="color: black;">初期</span><span style="color: black;">能够</span>充分利用的，<span style="color: black;">能够</span>立即投入<span style="color: black;">运用</span>的。<span style="color: black;">例如</span>我<span style="color: black;">伴侣</span>做社群淘客，就只做<span style="color: black;">微X</span>群裂变，只加、交换<span style="color: black;">微X</span>群，<span style="color: black;">此刻</span>有几万个群。还有做<span style="color: black;">微X</span>引流就只做知乎，<span style="color: black;">每日</span>依然有三四十个流量主动加过来。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 客户资源聚集在哪里？</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找到1000个、10000个客户，先<span style="color: black;">想要</span>清楚，这些客户是去哪里的？是加到群？<span style="color: black;">微X</span>好友？还是关注你的公众号、抖音号？<span style="color: black;">也</span>或是去注册你的小程序、app？先定好这个<span style="color: black;">目的</span>，<span style="color: black;">才可</span>规划好客户引流的路线。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">3. 要学会付费</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没</span>论你是找亲友<span style="color: black;">举荐</span>客户，让帮忙拉群、转发、引荐。还是你自己去找客户<span style="color: black;">举荐</span>、在平台做账号。<strong style="color: blue;">都要养成付费的习惯，付费<span style="color: black;">便是</span>敲门装<span style="color: black;">亦</span>是电梯，不<span style="color: black;">必定</span>得到准确答案，但能<span style="color: black;">火速</span>试错，少走弯路。</strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">4. 诱饵</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你开了一个新店、<span style="color: black;">或</span>上线了一个新的小程序，那用户凭什么来吃？凭什么来注册、<span style="color: black;">运用</span><span style="color: black;">乃至</span>是消费？<span style="color: black;">因此</span>你要设置诱饵、福利，硬生生的推广不仅经常吃闭门羹、<span style="color: black;">况且</span>成本很高、留存转化都很低。足够的利益<span style="color: black;">引诱</span>和<span style="color: black;">恰当</span>的诱饵投放机制，<span style="color: black;">才可</span>实现<span style="color: black;">优秀</span>的获客效果。</p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;">#专栏作家#</h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">十里村，<span style="color: black;">微X</span>公众号：十里村（shilipxl），人人都是<span style="color: black;">制品</span>经理专栏作家。偶尔分享生活，关注电商、科技，新事物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文原创发布于人人都是<span style="color: black;">制品</span>经理，未经许可，禁止转载。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自 pixabay，基于 CC0 协议。</p>
期待楼主的下一次分享！” 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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