抖音新手怎么做「直播带货」?从 0到1全攻略,保藏!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击上方<span style="color: black;">蓝字</span>关注<span style="color: black;">咱们</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/zTYSnHAtd23HiaTicbfxpTwAh1QtnthmiaC1NC00VzpugJ7TOtMIMkI34xnO3qszZk7iasnRsbOPsfF5oQCVtRYaIQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要快速上手「直播带货」从来都不是一件简单的事情,尤其是<span style="color: black;">针对</span>抖音直播<span style="color: black;">无</span><strong style="color: blue;">「系统化」概念</strong>的新手、小白<span style="color: black;">来讲</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><span style="color: black;">怎样</span>快速开通抖音「直播带货」权限?</p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,抖音开「直播权限」和「直播带货权限」是一种递进的关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播权限,只<span style="color: black;">必须</span>你的账号完成实名认证<span style="color: black;">就可</span>,对粉丝<span style="color: black;">没</span><span style="color: black;">需求</span>,0粉<span style="color: black;">亦</span><span style="color: black;">能够</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货权限,<span style="color: black;">必须</span>你的账号满足3点:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①站内粉丝≥1000</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②实名认证</p>③发布非<span style="color: black;">隐匿</span>视频≥10个
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">满足<span style="color: black;">以上</span><span style="color: black;">要求</span>,并完成官方任务之后,<span style="color: black;">就可</span>开通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ps:<strong style="color: blue;">超过30天未进行任何视频带货+直播带货,平台将收回「商品分享」功能</strong>,<span style="color: black;">因此</span>开通的小伙伴,<span style="color: black;">必定</span>要<span style="color: black;">定时</span>开播、做视频带货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIxo8dibFenTZxYKS7eQfpM6rWpXoentwPpNL4d9NHsnAia6L3OW89rzEWS0xM5J1GdmicmKB8wRAR2WA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>抖音4大直播形式+玩法介绍</p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在最新版的抖音APP上,直播有4种呈现形式,分别是:<strong style="color: blue;">手机视频直播、语音直播、录屏直播和电脑直播。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">手机视频直播:</strong>这是<span style="color: black;">大众</span>最<span style="color: black;">熟练</span>、最常用的一种,打开抖音APP,<span style="color: black;">选取</span>前置/后置摄像头直接开启直播<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">语音直播:</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面的<span style="color: black;">文案</span>有系统<span style="color: black;">说到</span>过,<span style="color: black;">大众</span>直接点开(语音直播)<span style="color: black;">认识</span><span style="color: black;">就可</span>。</p><strong style="color: blue;">录屏直播:</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是最新版本抖音开启的一个新入口,既直接录制你的手机屏幕,这个玩法<span style="color: black;">重点</span>针对直播「手机游戏」的主播和玩家。</p><strong style="color: blue;">电脑直播:</strong>你<span style="color: black;">能够</span><span style="color: black;">经过</span>下载「抖音直播伴侣」or「OBS软件」进行直播。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIxo8dibFenTZxYKS7eQfpM6rJ5iasiaic2zydkUkJUJHOS6iafxR6UcrDfRTwumyIQbd2aIpzOOndgjOtQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>开播前,<span style="color: black;">怎样</span>系统规划成功的带货直播?</p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、直播内容规划</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIxo8dibFenTZxYKS7eQfpM6rvNplo7TWJbibSXjTUXVFPmTD5XicF8mQSCnEammAS7h41Y5uf4Oibm5mg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、开播前添加商品</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前把商品上传到「商品橱窗」</p><span style="color: black;">保证</span>商品标题、主图、商品信息符合规范<img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>快速<span style="color: black;">提高</span>直播间人气的6大玩法</p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播间功能:</strong>发放小店优惠券;连麦/PK;直播打榜;红包/传送门;粉丝团;贴纸/管理员</p><img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>直播中,<span style="color: black;">提高</span>转化率的10大核心秘诀</p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、直播间互动转化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5种粉丝互动方式:</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A)引导用户关注:<span style="color: black;">经过</span>直播<span style="color: black;">增多</span>粉丝;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B)引导用户评论:主动向粉丝提问,<span style="color: black;">爱好</span>的扣1/2/6……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C)设计互动<span style="color: black;">专题</span>:提前<span style="color: black;">认识</span>粉丝偏好,与用户互动,鼓励用户发弹幕、留言;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D)活跃直播间氛围:盖楼、答题、领红包、整点促销、抽奖、连麦等;</p>E)下单引导:<span style="color: black;">通知</span>用户下单流程。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、直播间商品讲解对比讲解:</strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A)价格<span style="color: black;">优良</span>:超市29.9元VS直播间19.9元</p>B)商品款式:商品外观、材质/质地
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>感受:</strong>商品<span style="color: black;">运用</span><span style="color: black;">办法</span>、技巧和效果,例如衣服上身效果、<span style="color: black;">打扮</span>品上妆/卸妆效果等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、直播间商品玩法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/1x01iaLU1dIxo8dibFenTZxYKS7eQfpM6rLRdPYJH4BHmLthGoFN5ktzd5617fzR5S7dX5uXeMb3khajVkCfibnTQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、直播间剧情<span style="color: black;">扮演</span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A)粉丝直播间砍价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B)制造库存紧张氛围</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C)现场联系商家补库存、砍价等</p>D)品牌方/店长联合讲解<img src="https://mmbiz.qpic.cn/mmbiz_png/a9oEdoHOQLYyqtOc31RBohrmtOJDS5Y2hMgGqd7wLk1ejsg9O2zdCXx6mhfZXICF9icoXk3f1thBp2xqRPhNDow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>做好这9点,直播间不缺流量不缺人气</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/ZibbY3hoRvMzkag1Kuw3PLwbWHVEbAMiaDnuibibibyTMicXD9CcDjewFicOzjfuLlcSy4H8NgdHa8jzUAk2eVQIELajw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、获取公域流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①短视频<span style="color: black;">举荐</span>流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②直播<span style="color: black;">举荐</span>流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③直播广场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④同城页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤官方活动/<span style="color: black;">专题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、引导私域流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①预告短视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②花絮短视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③个人账号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④关注页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、直播前/直播中的流量获取</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播前</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①视频预热</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√提前「3-5天」发预告短视频:在短视频内容、文案、评论中加入直播日期、主题等信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√直播「当天」发预告短视频:在视频流量<span style="color: black;">增多</span>的过程中,开启直播,导流直播间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②直播预热</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√提前35天,<span style="color: black;">每日</span>在直播间预热,<span style="color: black;">通知</span>用户直播活动时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③个人主页及昵<span style="color: black;">叫作</span>预告</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√个人昵<span style="color: black;">叫作</span>、简介处添加直播预告</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④站外流量预热</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√社群、<span style="color: black;">博客</span>、公众号、小红书</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤优化直播间标题、封面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√标题:( 10字内)吸引粉丝点击,<span style="color: black;">例如</span>∶粉丝专享等你来√封面:( 1:1高清方图)<span style="color: black;">选取</span>高清、吸引用户的<span style="color: black;">照片</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播中</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①直播/短视频dou+</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√购买直播/短视频dou+,投放高播放量的短视频,<span style="color: black;">提高</span>直播间流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√当直播间/视频流量下降时,<span style="color: black;">亦</span>可<span style="color: black;">选取</span>投放,进一步增长直播间流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②视频花絮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√直播过程中「上传第三视角拍摄的花絮短视频」导流直播间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③直播<span style="color: black;">举荐</span>流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√<span style="color: black;">经过</span>直播间内一系列营销玩法,如抽奖、红包,<span style="color: black;">增多</span>直播间互动氛围,<span style="color: black;">增多</span>直播<span style="color: black;">举荐</span>流展现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④活动资源位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">√参加官方组织的直播活动、<span style="color: black;">专题</span>,获取活动资源位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/1x01iaLU1dIxZAOq1AvX39mRok7sAPsBJq1HaHSibTQtCtcHjWBqs6KQ9RFnibNE1fyLGCibROP4Gr3m3FCRtCWpgw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/eGU4MMop1ayFNFNmlvqbFaePA7KqafKnD4pSCwWiaraQgOAVxyAibx7D3gT50kRH8DwGI3o7UtWVf8GcicFAojVibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保藏</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/e04oVjfBibI5Sh4ibn3ZUnjKq2p5KiaSfeXXowibTf2LTcicOr9MzlhcFwicibZoaUNV9lXqa7Y6kvZ3VlQaicDKibSnP1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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