新手怎么样做直播，3000字实操干货，看完还不会你来找我
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，我是娜妹儿，一个天猫排名前十的直播带货MCN<span style="color: black;">机构</span>的女主播，这是我和<span style="color: black;">大众</span>分享的<span style="color: black;">第1</span>篇直播带货攻略！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">万物皆可直播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货是今年的大风口，不管是街头摆地摊的小妹儿，还是房地产的大咖，是5毛钱一根的头绳，还是200W一台的豪车，<span style="color: black;">乃至</span>是4000W的火箭，都<span style="color: black;">能够</span>在直播间里买到。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/00ae827737614bf7ad6747dbeccbc327~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=K1snmN5YjUMla%2BVRzgl52o2Cqk0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这般</span>的情势下，各路人马纷纷下场，要在这个风口抢一碗饭吃，<span style="color: black;">非常多</span>新手就很迷茫。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个人怎么做直播带货呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">哪个平台最好做直播带货呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做直播要用什么手机呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间的轮播是怎么弄的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么搭建直播带货的团队呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>大致的来分析一下，<span style="color: black;">日前</span>最火的直播平台各自的<span style="color: black;">优良</span>，新手来了<span style="color: black;">能够</span>对号入座，找到最适合自己的平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.淘宝</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">淘宝的主播<span style="color: black;">大都是</span>网红、达人、淘宝店主。<span style="color: black;">日前</span>月活<span style="color: black;">已然</span>超过70000万了，<span style="color: black;">能够</span>说是<strong style="color: blue;">人数最多的平台</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看淘宝直播的用户目的都很<span style="color: black;">知道</span>，<span style="color: black;">便是</span>来买东西的，尤其是<span style="color: black;">有些</span>主播的粉丝，消费意愿都很强。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3984eda762984408958dc9024ce935bb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=qdn76c3Mhv1bBUJiL%2FQHWOcH%2BaI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<strong style="color: blue;">淘宝直播特点<span style="color: black;">便是</span><span style="color: black;">无</span>什么废话，直接<span style="color: black;">便是</span>介绍<span style="color: black;">制品</span>，卖货。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>这个平台<strong style="color: blue;">适合有淘宝店，有淘宝运营经验，以及有<span style="color: black;">海量</span>客户信息的人</strong>入局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.抖音</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音的月活接近5亿，<span style="color: black;">然则</span>这个平台<strong style="color: blue;">的娱乐属性比较高</strong>。在<span style="color: black;">全部</span>平台的的用户里面，比较多的是19~24岁、41-45岁的男性，以及20-30岁的女性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音直播涨粉是比较快的，今年抖音又在全力开辟电商直播，<span style="color: black;">因此</span><span style="color: black;">提升</span>趋势很<span style="color: black;">显著</span>，人人都是主播，个个都来带货。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/42c6a93a4db74dd88c1019c02877bf5a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=VKs0rUSzZHswkrFBDNCXi4Mh3XQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>总的<span style="color: black;">来讲</span>，抖音直播<strong style="color: blue;">对个人用户是比较友好</strong>的，<span style="color: black;">倘若</span>你有一个抖音号，粉丝<span style="color: black;">不消</span>太多<span style="color: black;">亦</span><span style="color: black;">能够</span>开直播，带货的品类/品牌<span style="color: black;">需求</span>都不高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>抖音卖的<span style="color: black;">尤其</span>好的东西，绝大部分是白牌<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音是<strong style="color: blue;">比较适合时尚、美食、美妆、日用品</strong>这几个品类的，<span style="color: black;">倘若</span>你<strong style="color: blue;">有货源和实体店，<span style="color: black;">无</span>网店，</strong>那<span style="color: black;">选取</span>抖音直播带货是比较合适的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.快手</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快手的用户群以<strong style="color: blue;">三四线城市为主</strong>，消费力比较强，但<span style="color: black;">重点</span>是<strong style="color: blue;">靠低价来带动销量。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在快手卖货/卖流量、挂榜、卖<span style="color: black;">制品</span>，玩法<span style="color: black;">非常多</span>，变现途径<span style="color: black;">非常多</span>，<span style="color: black;">亦</span>是适合实体店主。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快手<span style="color: black;">需求</span><span style="color: black;">每日</span>最低3小时。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1d050348601e4ed9b9c3de034b5aff34~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=nlsknHWvU%2B9vVpnSH8CWtFpjbFg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.其他平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>还在发展中的平台，<strong style="color: blue;"><span style="color: black;">例如</span>拼多多适合<span style="color: black;">果蔬</span>、日杂、<span style="color: black;">各样</span>尾货</strong>，京东的玩法和淘宝比较类似，适合有电商店铺运营经验的参与。小红书的用户女性<span style="color: black;">占多数</span>，<strong style="color: blue;">适合穿搭/美食/美妆/旅行/美发/母婴等几个类目。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/461e94188c00431ba6dfd4283c23da73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=hL3lw9k9ckjXMvo52nVPEe%2BnLTE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B站适合玩视频的UP主亲自下场，小团队/个人，有<strong style="color: blue;">鲜明<span style="color: black;">特殊</span>的UP主</strong>带货是比较容易的 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播权限怎么开通</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>平台的直播权限开通<span style="color: black;">办法</span>不<span style="color: black;">同样</span>，娜妹儿<span style="color: black;">已然</span>整理出来了一份全网最全的直播权限开通<span style="color: black;">办法</span>，<span style="color: black;">由于</span>内容太多了，就不放在这篇<span style="color: black;">文案</span>里了，<strong style="color: blue;">点<span style="color: black;">这儿</span>就能查看查看</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0c15f48eafce446cb1e168f032a6a843~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=RcMlwa9U%2FBtse5%2Fe5qqDT3TSRKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播有<span style="color: black;">那些</span>类型</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实直播说到底<span style="color: black;">便是</span>卖货，<span style="color: black;">然则</span><span style="color: black;">按照</span>主播卖的东西，又可以分成几个<span style="color: black;">区别</span>的种类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.卖货型直播。</strong>顾名思义，<span style="color: black;">便是</span>带货。<span style="color: black;">亦</span>是<span style="color: black;">日前</span>体量最大的一种直播形式，<span style="color: black;">例如</span>你们<span style="color: black;">平常</span>的薇娅李佳琦卖的东西，珠宝玉石，<span style="color: black;">打扮</span>品护肤品吃的用的，都是这个类型。这个<span style="color: black;">重点</span>是<strong style="color: blue;">介绍<span style="color: black;">制品</span>，<span style="color: black;">而后</span>以促销来带动销量</strong>的 。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/501c2c28a5a24500a65c0e1643a4cc05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=R6ClyrTHJ4o6XtBRvg7682NMiic%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.场景式直播。</strong>这个<span style="color: black;">重点</span>是展示<span style="color: black;">制品</span>的，<span style="color: black;">例如</span>运动健身，厨具，全屋定制，家具等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.教学式直播。</strong>这个<span style="color: black;">重点</span>是做在线课程，培训，知识付费等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.供应链直播。</strong><span style="color: black;">便是</span>从源头展示你的<span style="color: black;">制品</span>，<span style="color: black;">例如</span><span style="color: black;">果蔬</span>，水<span style="color: black;">制品</span>等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一场直播<span style="color: black;">必须</span>配备<span style="color: black;">那些</span>岗位？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一场真正能卖得动货的直播<span style="color: black;">常常</span>不是一个人<span style="color: black;">奋斗</span>的结果，绝大<span style="color: black;">都数</span>卖货的直播，团队<span style="color: black;">必须</span>配备这些人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.主播</strong>：负责直播，讲解，互动，类似于商场的导购。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.助理</strong>：<span style="color: black;">帮助</span>主播一起带货，为主播捧梗，还<span style="color: black;">包括</span>策划，预告等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.场控</strong>：<span style="color: black;">协同</span>互动，释放权益，<span style="color: black;">制品</span>上下架，直播间调试等等幕后工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.策划</strong>：<span style="color: black;">制品</span>的内容，直播脚本的撰写，促销活动的策划，内容的制作和分发等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.数据</strong>：数据分析/优化/收集等等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/23179e96b9254c39906682c2142f9b27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=fmDzqgW%2FXDSB1gWlHtWTvOwCprw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">个人创业者当然只能是一人全包，小团队创业<span style="color: black;">能够</span>配齐以上5个人，再加一个BD，负责产品对接，佣金管理这些。当然更大的团队，<span style="color: black;">能够</span>把职责落实得更细分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播带货的设备<span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲完了团队配置，再和<span style="color: black;">大众</span>说一说硬件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>是网络，网速是越高越好，<strong style="color: blue;">不要<span style="color: black;">小于</span>4M。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设备：手机最好是<strong style="color: blue;">苹果X以上的手机，<span style="color: black;">或</span>华为P30以上</strong>的手机。<span style="color: black;">另一</span><span style="color: black;">需求</span>配置一台电脑，进行商品上下架处理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">灯光：面光1，补光灯2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间：10M以上的直播间。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c00e8633cd904f6b94e1a3817b4d4818~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=TsMeQHrm3Oob9mJrkctpKAPxla0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是最低配的<span style="color: black;">需求</span>，<span style="color: black;">倘若</span>是预算合适<span style="color: black;">能够</span>把配置升级一下，让电脑摄像头取代手机摄像头，<span style="color: black;">有些</span>珠宝类目或是<span style="color: black;">必须</span>展示细节的品类，最好再加个顶射灯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播间的装修</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最好是有一个专门的直播间<strong style="color: blue;">，做美妆类目的最少<span style="color: black;">需求</span>5-10平，做美食类目的要10-15平，服装搭配的要15平以上，家居类目20平以上。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">贴片制作：直播的贴片<strong style="color: blue;"><span style="color: black;">仅有</span>在电脑端<span style="color: black;">才可</span>设置。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">轮播设置，各大平台的后台，都<span style="color: black;">能够</span>设置轮播。自动轮动<span style="color: black;">能够</span>用插件，<strong style="color: blue;">淘宝直播<span style="color: black;">能够</span>用插件"大紫"。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播间的脚本怎么写</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间的脚本是直播中非常重要的一环，写脚本之前，请回答以下15个问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">这次</span>直播的需求是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">这次</span>直播粉丝的兴趣点有<span style="color: black;">那些</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.设置几个互动<span style="color: black;">专题</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">目的</span>用户的画像是<span style="color: black;">怎么样</span>的?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.要做优惠券/红包、秒杀这些促销的玩法吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">这次</span>直播的大致节奏是什么样的？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.粉丝有<span style="color: black;">那些</span>需求？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.粉丝<span style="color: black;">为何</span>会有需求？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.<span style="color: black;">制品</span>的功能是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.<span style="color: black;">制品</span>应该怎么<span style="color: black;">运用</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11.<span style="color: black;">制品</span>能在<span style="color: black;">那些</span>场景下<span style="color: black;">运用</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12.<span style="color: black;">能够</span>和什么<span style="color: black;">制品</span><span style="color: black;">一块</span>搭配？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13.这个<span style="color: black;">制品</span>的特点是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14.核心卖点、核心技术、核心材料是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15.直播间有<span style="color: black;">那些</span>优惠，是别的<span style="color: black;">途径</span><span style="color: black;">无</span>的？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/66a191c83a854fa2b7bbc5dd73bc0576~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=hNrhzY%2BXTC7%2FUKByHRiNUmHnaIU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">梳理完上面这些问题后，就<span style="color: black;">能够</span>写脚本了。直播脚本、直播间话术、主播的煽动力，是一场直播能否成功的关键，后面<span style="color: black;">咱们</span>会专门拿一篇<span style="color: black;">文案</span>讲这些技巧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/aa4ffe04-5bf8-47dc-b50d-339db104114f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538094&x-signature=nxpogZ5JP98%2Fd%2BNn7Mrilp8beUI%3D" style="width: 50%; margin-bottom: 20px;"></div>
你的见解真是独到，让我受益良多。 楼主继续加油啊！外链论坛加油！ seo常来的论坛，希望我的网站快点收录。 “沙发”（SF，第一个回帖的人）
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