最干货：抖音直播自我培训内容以及直播带货的办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>开播前</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、前三天的流量不高，咱们初始粉丝量过低，活跃量较少<span style="color: black;">必须</span>耐心；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、三天之后系统才会<span style="color: black;">按照</span>三天表现分配<span style="color: black;">举荐</span>权重，请主播在前几天开播前<span style="color: black;">通告</span><span style="color: black;">机构</span>，或<span style="color: black;">通告</span><span style="color: black;">伴侣</span>及发视频吸粉，<span style="color: black;">这般</span>有利于系统识别直播号的数据，并<span style="color: black;">提高</span><span style="color: black;">举荐</span><span style="color: black;">要求</span>；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a250a11a3f79438a8744c42a8bf414a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538317&x-signature=TqrPAgGHjXSTvIw7kyNeqZegj%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、首次开播<span style="color: black;">重视</span>：抖音<span style="color: black;">举荐</span>主播比较严格，首次开播未开通<span style="color: black;">举荐</span>资格，<span style="color: black;">因此</span>开播时<span style="color: black;">必要</span>要<span style="color: black;">通告</span><span style="color: black;">机构</span>，<span style="color: black;">机构</span>会在公会后台申请<span style="color: black;">举荐</span>资格，<span style="color: black;">得到</span><span style="color: black;">举荐</span>资格才<span style="color: black;">能够</span>上首页，及在同城推广；<span style="color: black;">否则</span>只能<span style="color: black;">经过</span>视频<span style="color: black;">才可</span>引流进入直播间；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、开播前，请将头像改为个人头像照片，照片<span style="color: black;">需求</span>：高清、五官可见，美观，头像会在同城和首页展示，<span style="color: black;">尽可能</span>能表现的区别于他人又符合官方头像标准，人与人之间的差异就在<span style="color: black;">这般</span>的小创新；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、开播标准：<span style="color: black;">尽可能</span>写的吸引人<span style="color: black;">有些</span>，写别人关注的标题：<span style="color: black;">例如</span>“逗逼离你差一个点击的距离””最远的距离是装看不见我”,<span style="color: black;">这般</span>类似的撩人的标题，<span style="color: black;">或</span>别人有兴趣的标题；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、开播前半个小时，请上传一个开播视频，<span style="color: black;">这般</span>容易吸粉；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/07118b6e9ac64512a2d23d3969652cb5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538317&x-signature=1iD8ipRP01%2B%2BNgtkl5TqrDO%2FJl0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 直播内容<span style="color: black;">重视</span>事项</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">不可</span>全素颜直播；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">不可</span>直播玩手机，要看公屏进行互动或唱歌；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">不可</span>直播吃零食和做与直播<span style="color: black;">没</span>关的事；<span style="color: black;">例如</span><span style="color: black;">不可</span>频繁低头玩手机，<span style="color: black;">不可</span>频繁偏头或在镜前超过一分钟不看镜头；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、不<span style="color: black;">准许</span>在直播间表达自己有男<span style="color: black;">伴侣</span><span style="color: black;">关联</span>意思；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">针对</span>和公屏互动过的粉丝及刷过礼物的粉丝，<span style="color: black;">必定</span>要<span style="color: black;">即时</span>关注回去，并发私信<span style="color: black;">即时</span><span style="color: black;">创立</span>联系；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、用户在公屏打字互动，应先将对方打的字先快速念一遍，<span style="color: black;">而后</span>再回一句话，<span style="color: black;">而后</span>再互动一句话，有来有往<span style="color: black;">才可</span>让直播间<span style="color: black;">连续</span>活跃；<span style="color: black;">不可</span>对方问什么自己就只回一句，不主动与粉丝寻找<span style="color: black;">专题</span>，这叫爱搭<span style="color: black;">不睬</span>；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/64acde06cdb6464bbc5908f2cf0f0b96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721538317&x-signature=zN2WoHUL4MrRtIciWdPliLCkyHk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">1、</span>新手主播怎么进行选品？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新手主播<span style="color: black;">来讲</span>呢，选品有两个原则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">便是</span>高频次的<span style="color: black;">制品</span>，这些<span style="color: black;">制品</span>消耗快，复购率高，<span style="color: black;">能够</span><span style="color: black;">长时间</span>做下去，<span style="color: black;">例如</span>口红、食品、护肤品、服装等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">便是</span>性价比高的<span style="color: black;">制品</span>，新手主播<span style="color: black;">意见</span>先卖200元以下的商品，最简单的比喻，你去卖袜子很容易，<span style="color: black;">然则</span>让你去卖房子就很费劲了，<span style="color: black;">因此</span>先从客单价低的<span style="color: black;">制品</span>做起。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">2、</span><span style="color: black;">怎样</span>开启自己直播的新手之路呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你决定去做直播带货，<span style="color: black;">意见</span>先去找你<span style="color: black;">行业</span>内做的好的对标主播，先<span style="color: black;">经过</span><span style="color: black;">1、</span>二个星期的观察总结，总结一下她们成功的技巧和秘诀，<span style="color: black;">而后</span>结合我教你的知识进行实操，在实操中找到适合自己的直播方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">3、</span><span style="color: black;">怎样</span><span style="color: black;">增多</span>直播带货的粉丝量？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要塑造自己的个人品牌，<span style="color: black;">仅有</span>你有IP影响力之后，<span style="color: black;">才可</span>自带流量。<span style="color: black;">例如</span>老罗直播的时候，首次就能够卖出1.1亿的货呢？<span style="color: black;">由于</span>他的IP<span style="color: black;">已然</span>深入人心了。<span style="color: black;">因此</span>你想要卖货就要塑造自己，怎么塑造呢？<span style="color: black;">例如</span>你卖衣服的，那你<span style="color: black;">能够</span>天天拍你去考察工厂的视频，并普及专业知识，让粉丝们对你有信任度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">4、</span>直播带货真的能月入百万吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从李佳琪和薇娅她们的后台流水中<span style="color: black;">能够</span>看出，确实是月入百万。这<span style="color: black;">针对</span><span style="color: black;">非常多</span>普通人<span style="color: black;">来讲</span>是很难做到，毕竟她们是<span style="color: black;">经过</span>“自己的勤奋➕踩准风口”才做到<span style="color: black;">这般</span>的成绩，其次她们的<span style="color: black;">背面</span>有团队的扶持，几百个人围绕她们在转。<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>学习的是她们的拼搏精神，李佳琪一年要做350多场直播，几乎天天直播，薇娅<span style="color: black;">每日</span>只睡5个小时，月入百万更她们<span style="color: black;">背面</span>的辛勤付出是<span style="color: black;">相关</span>系的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第<span style="color: black;">5、</span>直播带货<span style="color: black;">能够</span>带<span style="color: black;">那些</span><span style="color: black;">制品</span>呢？</p>除了国家明文禁止的东西之外，基本所有<span style="color: black;">制品</span>都<span style="color: black;">能够</span><span style="color: black;">经过</span>直播去卖货，<span style="color: black;">近期</span>薇娅还直播卖出了火箭，<span style="color: black;">乃至</span>直播卖房、直播卖车<span style="color: black;">此刻</span><span style="color: black;">亦</span>很普及了。
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