干货 | 直播必要五大话术技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人刚<span style="color: black;">起始</span>做直播，<span style="color: black;">常常</span>会有遇到<span style="color: black;">非常多</span>问题，<span style="color: black;">例如</span>不<span style="color: black;">晓得</span>怎么互动，直播间经常冷场，粉丝本来就不多，再一冷场，不<span style="color: black;">晓得</span>说什么，那就更<span style="color: black;">不消</span>说怎么吸引新粉了。今天就给<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>抖音直播常用的话术。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e75a498b13d846f893fe8a4ef8b539c9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721540628&x-signature=sAEv1BSA%2BCXYc9fZBQUNIw%2Bg9Ww%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>直播热场话术（开场讲<span style="color: black;">亦</span>可循环讲）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、刚开播先<span style="color: black;">调节</span>和调动自己的状态。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、准备一段1~3分钟的自我介绍话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">大众</span><span style="color: black;">晓得</span>你是谁？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你今天要分享什么内容？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你分享的内容对我有什么<span style="color: black;">帮忙</span>和价值？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">每日</span>几点开播、你的<span style="color: black;">目的</span>、梦想等。邀请<span style="color: black;">大众</span>关注……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>开播留人话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、新开播人少时一对一喊人话术（眼睛和语速抖要快)：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A、喊昵<span style="color: black;">叫作</span>有特点的，说出他的特点吸引他，让他有被关注和<span style="color: black;">留意</span>的感觉……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B、喊昵<span style="color: black;">叫作</span>前面级别高的，给他戴高帽或开玩笑吸引他的<span style="color: black;">重视</span>和好奇能停留说话……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C、喊昵<span style="color: black;">叫作</span>但级别不高的，直接说xx你的活跃度太低了，赶紧别闪进闪出了对你账号没一点好处,来我给你讲讲<span style="color: black;">怎样</span><span style="color: black;">加强</span>账号活跃度在抖音上赚米……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D、用户名都是数字的没改昵<span style="color: black;">叫作</span>的就<span style="color: black;">不消</span>喊了，<span style="color: black;">她们</span>自己留下来聊的话，<span style="color: black;">能够</span><span style="color: black;">意见</span><span style="color: black;">她们</span>先改个呢<span style="color: black;">叫作</span>多做活跃度等……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E、喊人<span style="color: black;">必定</span>要眼疾嘴快，不要说欢迎、感谢等客套话，<span style="color: black;">必定</span>要彰显自己的风格越真实越有特点越好;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、同城多的一对多喊人话术：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要说欢迎等等客套话，直接开门见山说：同城的<span style="color: black;">伴侣</span>我刚开播<span style="color: black;">此刻</span>是进人最多的时候都是同城的<span style="color: black;">伴侣</span>，<span style="color: black;">大众</span>有开店的做生意想拓展自己业务的<span style="color: black;">能够</span>说说你的店在哪？你做的什么业务想找客户交<span style="color: black;">伴侣</span>的<span style="color: black;">此刻</span>进来的同城的都能看到,我帮你宣传一下，你们<span style="color: black;">能够</span><span style="color: black;">每日</span>来个<span style="color: black;">非常</span>二<span style="color: black;">非常</span>钟的让几百人看到你认识你<span style="color: black;">不消</span>花一分钱我帮你宣传一下你的业务交交<span style="color: black;">伴侣</span>等等……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、开播在线人数20以上的就不要用喊人的<span style="color: black;">办法</span>了，热场后就要<span style="color: black;">起始</span>有干货输出，没5分钟<span style="color: black;">上下</span>循环一下热场的自我介绍话术，分享自己的主题内容，<span style="color: black;">起始</span>靠自己输出的价值、思想、性格、魅力等去吸引留人了，要准备分享内容的大纲，学会互动、控场、做数据，<span style="color: black;">熬炼</span>自己的综合能力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9dfc204171cb450da2142393dc609172~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721540628&x-signature=Gt9BueDMpzOHm%2Fxxfpuzra1rcmI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>直播互动话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、在线人少时的价值吸引互动方式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开在线榜单一个个叫<span style="color: black;">她们</span>的名字问xx在吗？在的话<span style="color: black;">能够</span>回复个1，我给你分享一下xxx内容(干货、价值、利他）吸引他的回复；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、发福袋参与互动方式（福袋设置粉丝团成员和一键评论语)：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>一个个叫<span style="color: black;">她们</span>的名字,说亲感谢你们的支持我给你们发个福袋<span style="color: black;">能够</span>参与抢一下，手气好的<span style="color: black;">能够</span>到几十个抖币噢快来试试吧！<span style="color: black;">然则</span>要先关注我加入粉丝团<span style="color: black;">必须</span>破费你一毛抖币，<span style="color: black;">不外</span>咱们人少你能抢到的几率很高的，抢不到了我一会儿<span style="color: black;">能够</span>再发一个你们<span style="color: black;">能够</span>来试试手气玩一玩，感谢你们的支持……</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6557a353aff441e9951389c964420226~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721540628&x-signature=MJSuwK1rUnz3LAno%2Fw5TANJLoew%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>自我介绍分享话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、自己的简单经历</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">为何</span>做抖音直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、做直播的成长历程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、做直播的<span style="color: black;">目的</span>和梦想</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、能为粉丝带来什么价值</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f0b5fecce5d7476eae53aef01c3a4e9b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721540628&x-signature=txGfAw0%2FdUy%2B%2FkvMoRcDUyMhtEM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>直播成交话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、没点关注的点关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、没加粉丝团的加粉丝团。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、没点亮灯牌的点亮灯牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、给送礼物的<span style="color: black;">伴侣</span>交交<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、粉丝团<span style="color: black;">尤其</span>活跃活动的<span style="color: black;">伴侣</span>相互交交<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、<span style="color: black;">尤其</span>照顾给前榜+的<span style="color: black;">伴侣</span>+<span style="color: black;">尤其</span>是前榜三的<span style="color: black;">伴侣</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、点赞、分享转发直播间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、浏览小黄袋介绍商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、话术组织<span style="color: black;">规律</span>和提示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)这8个点是<span style="color: black;">保准</span>每一场直播数据的核心关键都要说到，每隔5~10分钟循环播报一次，<span style="color: black;">按照</span>自己的性格和风格组织一下语言就行了；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2）要加上预告自己<span style="color: black;">每日</span>直播的时间，直播的内容、能给<span style="color: black;">大众</span>带来的<span style="color: black;">帮忙</span>和价值，<span style="color: black;">大众</span>关注、点亮灯牌、点赞、分享直播间的好处，小黄袋商品的价值或下单的福利等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/06f1a4033bc949e7ac6fed9821eec602~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721540628&x-signature=W%2FSXwc%2BE2X4qJnu8cKMQaeOh%2BxU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>直播点关注幽默用语：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)关注主播不迷路，主播带你住别墅！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2）红心飘一飘，好运自然来！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3）用你发财的小手点点红心，点点关注！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4）先分享后关注，<span style="color: black;">咱们</span>的缘分刚起步，<span style="color: black;">一块</span>发财又致富！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(5）关注走一走，活到99！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(6）关注走一走，好运自然有！</p>
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