主播修炼手册：话术这般写销量翻倍
<img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibqmuOv8Z68GYHWAiaY12iaXa9lAcLROT8PNLGp48ricL7SIRicfalky2klQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">鸭梨主播训练营</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibtKY2ibGSYiaCyfW1Viakxtf1ibefdF8GNIueZm6DczKvH2neVyQial5K67w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">主播修炼手册：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">带货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">话术<span style="color: black;">这般</span>写销量翻倍</strong></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibf2M2vszGfGwyycTIktXKojy1WiaHXt0RVDQLfzY0b9PIKJRsFzFc9zw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibojPO7H384oeNwErTYdibL5umguhtNRUvSWKlg5oNfzjwezicfZuiaDJ7A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibVZwJy4vp3ickZUx2DPS18WZq1DdUpqIKmzGLqCaa8Uslh6RoHzzZgUg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天，老师给<span style="color: black;">大众</span>分享三个直播带货话术文案技巧：通俗化、具象化、聚焦用户，帮你更快<span style="color: black;">加强</span>成交量！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">通俗化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货话术文案的<span style="color: black;">第1</span>点<span style="color: black;">需求</span>是<span style="color: black;"><strong style="color: blue;">语言通俗易懂</strong></span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">咱们</span>的用户文化层次和知识素质各不相同，<span style="color: black;">仅有</span><span style="color: black;">选取</span><span style="color: black;">大众</span>都能理解的语言表达方式，<span style="color: black;">才可</span>达到最大的传播效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了通俗化语言，<span style="color: black;">能够</span>采用多种方式，但其核心基本是将卖点<span style="color: black;">详细</span>、形象地传达出来，<span style="color: black;">运用</span><span style="color: black;">仔细</span>、通俗<span style="color: black;">乃至</span>戏剧化的语言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>要为推销某款唇膏设置网络<span style="color: black;">营销</span>的话语模式及宣传资料模板，<span style="color: black;">能够</span>这么写：“简直了，只掉一点点颜色，跟立邦漆有一拼！”（李佳琦话术）</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/z4KiawywwcCC8ic57icRMUJdjlpOhI15D8ibjflpzicgRvnON2Vd2pJE62VqJqVYISVtHlq6SDr1XafhWhVGd1icuP0w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>运用夸大的语言来传达口红持久且不沾杯的特点展现出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">需求</span>平日里<span style="color: black;">必要</span>做好充分准备，<span style="color: black;">才可</span>在像李佳琦那样直播时毫<span style="color: black;">没</span>压力地<span style="color: black;">运用</span>话术。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">具象化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">具象化的语言，是直播带货话术文案里，传达信息最有力的一种方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如”超大内存的MP3”，就远远不如“将1000首歌装进口袋”<span style="color: black;">这般</span>的具象表达有力度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>什么才是具象化的语言呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>做一个对比说明：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">纸上的一个锋利的、参差不齐的口子是被刀划出来的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刀划破了纸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然，“刀划破了纸”在传递信息和图像方面，快速并且有力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 这<span style="color: black;">便是</span>文案大师保罗·西尔弗曼在《创意之道》中所说的：动词传递图像的速度总是比形容词快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">将<span style="color: black;">有些</span>看不到、摸不着东西形象化、画面化、<span style="color: black;">详细</span>化的处理，便是语言的具象化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即“具象化”语言在用词上，要<span style="color: black;">尽可能</span>多用名词和动词，少用形容词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">聚焦用户</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在开展直播卖货的过程中，<span style="color: black;">咱们</span>旨在<span style="color: black;">经过</span>恰当的<span style="color: black;">目的</span>市场定位和针对该市场的准确表述来达到劝服消费者购物的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">必要</span>注重<span style="color: black;">精细</span>客户而不是<span style="color: black;">所有</span>群体，<span style="color: black;">由于</span>若想吸引到所有潜在客户，那就会削弱<span style="color: black;">捉捕</span>某个准确<span style="color: black;">目的</span>人群的能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>下面这段直播带货话术：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">便是</span><span style="color: black;">女性</span>的衣柜里永远少的那件衣服！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个营销话术很<span style="color: black;">显著</span>是为<span style="color: black;">哪些</span>关注自己容貌的女性顾客准备的，<span style="color: black;">由于</span>它们的<span style="color: black;">目的</span>客户群为女性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">当<span style="color: black;">咱们</span>将要编写用于直播带的推销话术时，<span style="color: black;">必要</span>始终以客户为导向进行<span style="color: black;">思虑</span>；<span style="color: black;">选取</span>易于理解的措辞及迎合消费者<span style="color: black;">爱好</span>的要素至关重要。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">描述完<span style="color: black;">制品</span>特点及售后服务之后，接下来<span style="color: black;">咱们</span><span style="color: black;">必须</span>准备追单话术，这是直接影响直播卖货成效的<span style="color: black;">过程</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>对抖音直播感兴趣，<span style="color: black;">亦</span>想<span style="color: black;">经过</span>直播<span style="color: black;">提高</span>副业收入，不妨关注我，<span style="color: black;">这儿</span>经常都会更新<span style="color: black;">各样</span>干货内容，<span style="color: black;">连续</span>帮你<span style="color: black;">容易</span>实现副业自由！</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">END</strong></p>
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