直播带货话术怎么写?6个万能模板,意见保藏!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你进入李佳琦、疯狂小杨哥的直播间时候,本来只是想进去<span style="color: black;">瞧瞧</span>,却生生被直播间的气氛吸引,这是<span style="color: black;">为何</span>呢?</span><span style="color: black;"><span style="color: black;">由于</span>一个好的主播,能很好的带动直播间氛围,让人留在直播间里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>,你<span style="color: black;">晓得</span>正确有效的直播带货话术该怎么说吗?</span><span style="color: black;">今天给<span style="color: black;">大众</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结6个直播带货话术的万能模板</span></strong></span><span style="color: black;">,直接套用就能让你直播间粉丝快速下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pIAkqfxrHmUpEB63u31CTZnViatPNm6KHmxoEMB5H6ZmWbpGk1icHBGowAicRtOfMVVJ8lW5fwia2WtZGNicLiakfuWA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">一 、留人话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最<span style="color: black;">基本</span><span style="color: black;">亦</span>是最重要的,直播间人气是<span style="color: black;">基本</span>,<span style="color: black;">因此</span>先从直播留人话术<span style="color: black;">起始</span>。</span></strong></span><span style="color: black;">抖音的<span style="color: black;">举荐</span>算法是直播间人越多,互动率越高,就会越<span style="color: black;">举荐</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">留人话术技巧<span style="color: black;">重点</span>有2点:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、福利促销大放送</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多为直播间粉丝准备福利、抽奖、秒杀等活动,让粉丝在直播间中能够有利可图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播的开头<span style="color: black;">能够</span>为粉丝预告,几点钟将有抽奖活动;在直播过程中<span style="color: black;">亦</span>要贯穿着各种福利,例如"一元秒杀,限量1折促销等",让粉丝在直播间里走不动道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话术参考:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"直播间的宝宝们,20点<span style="color: black;">咱们</span>将来波抽奖,还没关注的宝宝们记得加个关注,加入粉丝团还<span style="color: black;">能够</span>找客服小姐姐领优惠券哦"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、与粉丝实时互动</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一点非常重要,在直播间提问的粉丝基本是<span style="color: black;">精细</span>客户,此时,主播要充当好客服角色,耐心解答粉丝提问,<span style="color: black;">由于</span>其他粉丝宝宝<span style="color: black;">亦</span>在关注着你的回答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">话术参考:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Q:主播这条裙子能和衬衫搭配吗?小个子能驾驭吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A:小姐姐稍等袄,<span style="color: black;">能够</span>先关注主播,马上为你试穿搭配,小个子完全没问题的!主播身高160哦,长度到<span style="color: black;">这儿</span>。别忘记下单找客服姐姐要优惠券哦!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问答话术的关键:细致耐心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人可能会问同一个问题,即使<span style="color: black;">这般</span><span style="color: black;">亦</span>要耐心解答,<span style="color: black;">这般</span><span style="color: black;">才可</span>留住粉丝。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pIAkqfxrHmUpEB63u31CTZnViatPNm6KH8HEQHFL3UNLloR0OzU1x1cnCEFggExIJsatQVwbbnMvSGS4U54cALQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">2、</span>互动话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">普通直播间的主播想要留人促进转化,就要靠<span style="color: black;">有些</span>人格魅力了。与粉丝积极互动,时刻保持直播间热度<span style="color: black;">亦</span>是一个关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互动<span style="color: black;">包含</span><span style="color: black;">非常多</span>方面:<span style="color: black;">例如</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播间内关注、评论、点击购物车、送礼物、加入粉丝团、点赞</span></strong></span><span style="color: black;">,都是重要的考核指标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享几种简单易上手的互动技巧:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.提问式</span></strong></span><span style="color: black;"><span style="color: black;">例如</span>:这款眼影有宝宝用过吗?怎么样</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">选取</span>题</span></strong></span><span style="color: black;"><span style="color: black;">例如</span>:<span style="color: black;">爱好</span>红色款的宝宝扣1,<span style="color: black;">爱好</span>黑色款宝宝扣2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.刷屏式</span></strong></span><span style="color: black;"><span style="color: black;">例如</span>:想参加抽奖的宝宝评论"好看好看"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>,很关键的一点<span style="color: black;">便是</span>"关注、点赞、加粉丝团"。大概5-10分钟<span style="color: black;">上下</span><span style="color: black;">能够</span>提醒<span style="color: black;">大众</span>一次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参考话术:"10分钟后<span style="color: black;">咱们</span>有限量秒杀活动,但仅限关注主播和加粉丝团的宝宝参与哈,还<span style="color: black;">无</span>点关注的快快加入哈"</span></span></p><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">制品</span>介绍话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">想要促进转化,<span style="color: black;">制品</span><span style="color: black;">必要</span>吸引人</span></strong></span><span style="color: black;">,<span style="color: black;">因此</span><span style="color: black;">制品</span>介绍的话术很影响转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、要做好<span style="color: black;">制品</span>举证。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先要让<span style="color: black;">大众</span>信任你的<span style="color: black;">制品</span>,证明这<span style="color: black;">制品</span>是值得购买的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>网红<span style="color: black;">举荐</span>、销量截图、官方资质等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考话术:这个包包<span style="color: black;">已然</span>卖了5万多个了,今天直播间59包邮,超实惠……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、专业+场景化介绍</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">制品</span>的</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">功效、<span style="color: black;">成份</span>、材质、价位、包装设计、<span style="color: black;">运用</span><span style="color: black;">办法</span>、<span style="color: black;">运用</span>效果、<span style="color: black;">运用</span>人群</span></strong></span><span style="color: black;">等多维度介绍<span style="color: black;">制品</span>,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">越专业越有说服力</span></strong></span><span style="color: black;">。(<span style="color: black;">必须</span>提前对<span style="color: black;">制品</span>足够<span style="color: black;">认识</span>,<span style="color: black;">同期</span>准备好<span style="color: black;">制品</span>单品脚本)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">除了<span style="color: black;">制品</span>的基本介绍外,还要有<span style="color: black;">有些</span>场景化描述,让消费者能够体验到<span style="color: black;">运用</span><span style="color: black;">制品</span>的良好感受。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>李佳琦在<span style="color: black;">举荐</span>香水的时候,就会把看不见摸不着"虚"的香味比喻成:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆<span style="color: black;">爱情</span>中的少女,开心的去找男<span style="color: black;">伴侣</span>,那种很甜的感觉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆屋顶花园,斩男香,非常适合夏天</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆穿着白纱裙,在海边漫步的女生,非常干净的那种感觉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">◆下过小雨的森林里的味道</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>富有场景感的实体描述,即使观众闻不到味道,<span style="color: black;">亦</span><span style="color: black;">能够</span>想象到香水带给人的感觉是什么样的,很能打动消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pIAkqfxrHmUpEB63u31CTZnViatPNm6KHxKPYfWe3GysDCHTSpkLeuQFicjCjQNX6BuRfTJNTsgjg6icLcqRbWHxg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">4、</span>成交话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成交话术有三个核心要素:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">加强</span>信任感</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说<span style="color: black;">有些</span>自己的<span style="color: black;">运用</span>经历、<span style="color: black;">例如</span>说<span style="color: black;">有些</span>自留款,<span style="color: black;">非常多</span>人回购这种,让<span style="color: black;">大众</span>对<span style="color: black;">制品</span>产生信任感。<span style="color: black;">同期</span>还要描述出<span style="color: black;">制品</span>的<span style="color: black;">运用</span>需求,激发购买欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、价格锚点</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购物时<span style="color: black;">咱们</span>经常遇到的一种<span style="color: black;">状况</span>,<span style="color: black;">便是</span>打折促销,就好比砍价,直接卖20元的东西,就不如从30元砍到20元的东西香,是一个道理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>,</span><strong style="color: blue;"><span style="color: black;">告诉你的粉丝这次的实惠和折扣力度,让粉丝感觉在直播间占了便宜,这<span style="color: black;">便是</span>"锚点效应"。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考话术:天猫旗舰店的价格是79.9元一瓶,今天<span style="color: black;">夜晚</span>直播间,买2瓶直接减80,相当于第1瓶79,第2瓶不要钱,再给你多减2块,我再送你们雪花喷雾!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、限时限量限直播间</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制造稀缺感,其实<span style="color: black;">亦</span>是<span style="color: black;">营销</span>促单的一种常用手法。</span></strong><span style="color: black;">营造出一种,今天在直播间不买,你就买不到这么实惠的价格的氛围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考话术:还有最后三分钟,<span style="color: black;">无</span>买到的宝宝抓紧下单。时间到了<span style="color: black;">咱们</span>就恢复原价了!</span></p><strong style="color: blue;"><span style="color: black;">5、</span>催单话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在粉丝犹豫不决的时候,就<span style="color: black;">必须</span>催单话术出场了,要营造抢单的氛围,让<span style="color: black;">大众</span>立刻行动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.重复强调<span style="color: black;">制品</span>效果和价格<span style="color: black;">优良</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>小杨哥在卖一款羽绒被时,他<span style="color: black;">始终</span>强调,</span><strong style="color: blue;"><span style="color: black;">"<span style="color: black;">不消</span>想,直接拍,<span style="color: black;">仅有</span><span style="color: black;">咱们</span><span style="color: black;">这儿</span>有<span style="color: black;">这般</span>的价格,往后只会越来越贵"。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">持续</span>提醒用户限时限量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用倒计时的方式督促用户马上下单。营造时间紧迫、再不买就亏了的抢购氛围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考话术:活动马上结束,最后2分钟,要下单的宝宝们抓紧!</span></p><strong style="color: blue;"><span style="color: black;">6、</span>结束话术</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结束话术的<span style="color: black;">招数</span>,就类似于演唱会的返场,</span><strong style="color: blue;"><span style="color: black;">主播经常在卖完一轮后问小助理能<span style="color: black;">不可</span>加库存,这<span style="color: black;">便是</span>故意营造一种卖的太好,<span style="color: black;">必须</span>补货的紧张氛围。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一款<span style="color: black;">制品</span>或一场直播快结束时,<span style="color: black;">必定</span>要预告下一场直播、下一款<span style="color: black;">制品</span>的时间、<span style="color: black;">制品</span>、福利</span></strong></span><span style="color: black;">。<span style="color: black;">同期</span>再次重复提醒直播间的接下来的福利、<span style="color: black;">制品</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播带货话术本身的<span style="color: black;">功效</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不是机械的重复,<span style="color: black;">必须</span>有技巧的引导</span></strong></span><span style="color: black;">,抓住用户的消费心理,主播要在直播间里灵活运用表达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>想做好直播带货,要像李佳琦、疯狂小杨哥多多学习,学习<span style="color: black;">她们</span>的直播话术,在自己的直播间里融会贯通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本期的干货分享就到<span style="color: black;">这儿</span>,<span style="color: black;">倘若</span>觉得内容不错,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欢迎</span></strong><strong style="color: blue;"><span style="color: black;">点赞、评论、转发!</span></strong></span><span style="color: black;"><span style="color: black;">更加多</span>带货小知识,<span style="color: black;">咱们</span>下期再见~</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">连续</span>推送行业<span style="color: black;">新闻</span>、运营攻略、政策新规…</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>数字化<span style="color: black;">处理</span><span style="color: black;">方法</span> 助力社会组织转型</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/pIAkqfxrHmWIBepEWiciaNo7Lktnw0ykeO5W1zXGrKG9dQNocJibOLCE4Qqn6ZLnToPChWAX5bw4NEW5Cw4oAq43w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">别走!点点</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">赞</span></strong></span><span style="color: black;">和</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在看</span></strong></span><span style="color: black;">吧</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/pIAkqfxrHmWIBepEWiciaNo7Lktnw0ykeOicA5u6JQz8sibPOWkAq3NBxKqznbibr24wvfxJd8FGYaqw3NsibUDW8g5w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。 论坛是一个舞台,让我们在这里尽情的释放自己。 我完全同意你的看法,期待我们能深入探讨这个问题。
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