6257rv7 发表于 2024-7-20 08:51:17

直播话术:书法字画直播技巧以及直播话术文案参考! (文末领)


    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<span style="color: black;"><strong style="color: blue;">1w+</strong></span><strong style="color: blue;">资料<span style="color: black;">连续</span>更新,<span style="color: black;">意见</span>先关注,以防走丢</strong>】</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">嗨,我是资料君。今天给<span style="color: black;">大众</span>更新几个卖文化作品的话术.适合卖字</span><span style="color: black;">画,卖书法之类的<span style="color: black;">制品</span>直播间话术哦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播卖字画是一种结合线上直播和艺术品<span style="color: black;">营销</span>的方式,能够为购买者<span style="color: black;">供给</span>实时的购物体验。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是关键点:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①画家的<span style="color: black;">选择</span>:</span></strong><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">拥有</span>知名度或有<span style="color: black;">必定</span>艺术成就的画家进行合作,以<span style="color: black;">加强</span>字画的认可度和价值;</span><span style="color: black;"><span style="color: black;">思虑</span>画家的风格<span style="color: black;">是不是</span>符合<span style="color: black;">目的</span>受众的口味。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②画作品质:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>高质量、真实的字画作品,<span style="color: black;">保证</span>画面清晰、色彩准确。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播中展示细节,以展示画作的真实品质。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③直播设备和环境:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>高清摄像头和良好的照明设备,以<span style="color: black;">保证</span>观众能够清晰看到画作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保持直播环境整洁、有序,<span style="color: black;">提高</span>专业感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">④直播时间和频率:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">目的</span>受众的时间习惯,<span style="color: black;">选取</span>适当的直播时间,以吸引<span style="color: black;">更加多</span>的观众。</span><span style="color: black;"><span style="color: black;">创立</span>稳定的直播节奏,例如每周固定的时间进行直播,<span style="color: black;">加强</span>观众的期待感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑤互动与沟通:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与观众进行实时互动,回答问题、解释画作<span style="color: black;">背面</span>的故事;</span><span style="color: black;">利用弹幕、礼物互动等功能,<span style="color: black;">加强</span>观众的参与感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>想办法调动观众互动活动,例如抽奖、签名赠送等,激发购买兴趣。</span><span style="color: black;">参与者有机会<span style="color: black;">得到</span>独特或限量版的字画,<span style="color: black;">增多</span>吸引力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑥价格透明:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播中<span style="color: black;">知道</span>展示每幅字画的价格,<span style="color: black;">包含</span>可能的促销或优惠活动;</span><span style="color: black;"><span style="color: black;">供给</span>购物链接或购买方式,让观众容易找到购买<span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑦售后服务:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>完善的售后服务,<span style="color: black;">包含</span>物流<span style="color: black;">跟踪</span>、售后咨询等;</span><span style="color: black;">在直播<span style="color: black;">中间商</span>绍售后政策,<span style="color: black;">增多</span>购物者<span style="color: black;">自信心</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑧营造紧迫感:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用有限时间的促销或特价活动,营造观众的购买紧迫感;</span><span style="color: black;">引导观众<span style="color: black;">经过</span>直播<span style="color: black;">途径</span>快速决策购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">⑨多<span style="color: black;">途径</span>宣传:</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在社交<span style="color: black;">媒介</span>平台、艺术社区等多个<span style="color: black;">途径</span>宣传直播,扩大观众群体;</span><span style="color: black;">利用合作伙伴或网红画家<span style="color: black;">提高</span>直播的<span style="color: black;">揭发</span>度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后,合规与认证:</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">保证</span>所售字画的合法性,遵守<span style="color: black;">关联</span>法规和知识产权。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>综合<span style="color: black;">思虑</span>这些方面,<span style="color: black;">能够</span><span style="color: black;">加强</span>直播卖字画的吸引力和<span style="color: black;">营销</span>效果。<span style="color: black;">区别</span>的目标受众可能有<span style="color: black;">区别</span>的偏好,<span style="color: black;">因此呢</span>灵活<span style="color: black;">调节</span>直播策略以适应观众需求是关键。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>话术部分:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">打消用户顾虑</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有最后两单,不要占车,<span style="color: black;">伴侣</span>们啊,这幅作品收到之后有一个字,不满意,把它给我退回来,七天<span style="color: black;">没</span>理由退货,<span style="color: black;">上下</span>的宽度是两米零五,高度是72公分,杨老师,是不是每一幅作品都是您亲笔创作,<span style="color: black;">保准</span>真迹,请<span style="color: black;">大众</span><span style="color: black;">安心</span><span style="color: black;">保藏</span>好,<span style="color: black;">保准</span>真迹,请<span style="color: black;">大众</span><span style="color: black;">安心</span><span style="color: black;">保藏</span>,我再给<span style="color: black;">大众</span>配上<span style="color: black;">XXX</span>老师的作品<span style="color: black;">保藏</span>证书<span style="color: black;">伴侣</span>们,还有最后一单啊,不要占车,<span style="color: black;">伴侣</span>们抓紧时间去抢,好,感谢<span style="color: black;">咱们</span>的杨金澎老师啊……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">切款</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面有请<span style="color: black;">咱们</span>XXX老师为<span style="color: black;">大众</span>带来一幅和顺啊,<span style="color: black;">伴侣</span>们,天和风雨顺,地和五谷丰,人和百业旺,家和万事兴,<span style="color: black;">XXX</span>老师来自中国深圳裕同书画<span style="color: black;">科研</span>院,<span style="color: black;">亦</span>是来自中国书画家协会的会员,<span style="color: black;">伴侣</span>们,这幅和顺是咱们老师的获奖作品,<span style="color: black;">亦</span>是老师的一幅<span style="color: black;">表率</span>作品<span style="color: black;">伴侣</span>们,</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>介绍</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看写的字漂不<span style="color: black;">美丽</span><span style="color: black;">伴侣</span>们,这圆画的和不和气啊,团团圆圆,圆圆满满,中间有一个顺字叫一顺百顺万事顺,顺风顺水顺人生。自古<span style="color: black;">败兴</span>,和为贵,和气生财啊,都是以和为<span style="color: black;">表率</span>,<span style="color: black;">为何</span>呢?<span style="color: black;">仅有</span>和气<span style="color: black;">才可</span>够生财,<span style="color: black;">仅有</span>以和<span style="color: black;">才可</span>够以和为贵。来吧<span style="color: black;">伴侣</span>们,这幅和顺带给直播间所有的家人们,<span style="color: black;">伴侣</span>们您看这个盒子啊,咱们采用的是宫廷黄龙纹宣纸,龙纹在墨水之上清晰可见,用的是宫廷黄龙纹宣纸<span style="color: black;">伴侣</span>们,这个和字圆不圆满,团团圆圆,顺字顺不顺利<span style="color: black;">伴侣</span>们,一顺百顺万事顺,顺风顺水顺人生!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来吧<span style="color: black;">伴侣</span>们,有<span style="color: black;">爱好</span>咱们<span style="color: black;">XXX</span>老师这幅和顺的<span style="color: black;">伴侣</span>们,咱直播间</span><span style="color: black;">打一个666,我<span style="color: black;">瞧瞧</span>有多少<span style="color: black;">伴侣</span><span style="color: black;">爱好</span>想要咱们<span style="color: black;">XXX</span>老师的这幅作品,和顺带给<span style="color: black;">大众</span>,<span style="color: black;">伴侣</span>们,天和风雨顺,地和五谷丰,人和百业</span><span style="color: black;">旺,家和万事兴啊,咱们的中华国礼艺术家</span><span style="color: black;">XXX</span><span style="color: black;">老师为<span style="color: black;">大众</span>亲笔创作,让老师把他的大国里印章给<span style="color: black;">大众</span>印上,来吧<span style="color: black;">伴侣</span>们,<span style="color: black;">爱好</span>这幅作品的<span style="color: black;">伴侣</span>们,咱直播间打一个666,中华国礼艺术家<span style="color: black;">XXX</span>老师,鉴于您的作品新奇秀丽,匠心独具,特授予国礼艺术家荣誉<span style="color: black;">叫作</span>号……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">促单</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>们啊,这幅作品今天我给<span style="color: black;">大众</span>发福利,你看这幅作品全篇22个字,<span style="color: black;">美丽</span>大气<span style="color: black;">伴侣</span>们,这幅作品今天我给<span style="color: black;">大众</span>发福利,这是老师的作品<span style="color: black;">保藏</span>证书,<span style="color: black;">XXX</span>老师来自中国书画家协会,山东省书画家协会的会员,和顺带给<span style="color: black;">大众</span>,<span style="color: black;">伴侣</span>们挂在您家的客厅、书房、办公室里边,您<span style="color: black;">必定</span>会啊,能够啊,顺顺利利啊,家庭和睦,幸福,<span style="color: black;">XXX</span>能<span style="color: black;">不可</span>给<span style="color: black;">大众</span>发个福利,好,能给<span style="color: black;">大众</span>写几幅老师,三单吧,来六单,你看这么小气啊,六六大顺行吗?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老师,六六大顺好,感谢王广东老师,来<span style="color: black;">伴侣</span>们,老师的国礼大印章<span style="color: black;">亦</span>盖在<span style="color: black;">这儿</span>了,做人就应该像这枚印章<span style="color: black;">同样</span>方方正正,你<span style="color: black;">办事</span><span style="color: black;">才可</span>会团团圆圆,圆圆满满,和和美美……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">上架</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>们<span style="color: black;">所有</span>作品22个字,我给<span style="color: black;">大众</span>放个漏,发个福利,平时这幅作品在老师的画砚里边,说实在的熟人去<span style="color: black;">无</span>万儿8000的都拿不走,今天在我直播间<span style="color: black;">仅有</span>六单,谁抢到是谁的,<span style="color: black;">伴侣</span>们,宽度两米零五,高度72公分,宫廷黄龙纹宣纸,这幅和顺今天我不要1万,<span style="color: black;">亦</span>不要八千,三千,两千,一千<span style="color: black;">亦</span>不收<span style="color: black;">伴侣</span>们,三百,两百,一百<span style="color: black;">亦</span>不要,<span style="color: black;">仅有</span>六单给<span style="color: black;">大众</span>88米上福利,来321已上车,速度去抢!</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">促单</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>们<span style="color: black;">XXX</span>老师的一副和顺带给<span style="color: black;">大众</span>,中华国礼艺术家,<span style="color: black;">亦</span>是中国书画家协会会员,山东省书画家协会的会员,这幅和顺带给直播间的<span style="color: black;">伴侣</span>们,浙江杭州金丝绫缎手工装裱,看到<span style="color: black;">无</span>,两边给您配好了挂绳,您收到之后直接挂在你家的客厅,书房,办公室里边</span><span style="color: black;">,朋友们天和风雨顺,地和五谷丰,人和百业旺,家和万事兴啊,挂在你的家里边儿,你的客厅里边,书房里边,办公室里边...</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">打消用户顾虑</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴侣</span>们,祝愿您的生活和和美美,祝愿您的事业顺顺利利,<span style="color: black;">伴侣</span>们还有最后两单,不要占车啊<span style="color: black;">伴侣</span>们,真心<span style="color: black;">爱好</span>咱们<span style="color: black;">XXX</span>老师这幅和顺的<span style="color: black;">伴侣</span>们,去<span style="color: black;">持有</span>它,<span style="color: black;">伴侣</span>们还剩下最后两幅,<span style="color: black;">伴侣</span>们不要占车,收到之后我说过,咱们画砚,所有的作品都是七天<span style="color: black;">没</span>理由退货,您收到之后有一个字不满意,不<span style="color: black;">爱好</span>,你把他给我退回来,咱全国京东包邮到家。呃,<span style="color: black;">XXX</span>是不是每一幅作品都是您亲笔为大</span><span style="color: black;">家创作的,<span style="color: black;">保准</span><span style="color: black;">自己</span>真迹,请<span style="color: black;">伴侣</span>们<span style="color: black;">安心</span><span style="color: black;">保藏</span>好,保真人保真迹。</span><span style="color: black;"><span style="color: black;">XXX</span>老师的和顺带给<span style="color: black;">大众</span>好,感谢<span style="color: black;">XXX</span>老师……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这期直播话术如有需求加我私信</span><strong style="color: blue;"><span style="color: black;">lius0083</span></strong><span style="color: black;">获取或在圈子内获取哦,含<strong style="color: blue;">新人直播话术资料包</strong>。</span></span></p>
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    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<span style="color: black;"><strong style="color: blue;">1w+</strong></span><strong style="color: blue;">资料<span style="color: black;">连续</span>更新,<span style="color: black;">意见</span>先关注,以防走丢</strong>】</span></h1>
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4zhvml8 发表于 2024-9-26 21:55:44

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4zhvml8 发表于 2024-10-27 10:15:12

真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。
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