【电商知识】超实用的6个直播文案话术技巧！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击蓝字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></p><strong style="color: blue;">>></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播的门槛<span style="color: black;">好似</span>虽然很低，只要会说话，谁都能做。但真开通了直播间，马上就会遇到<span style="color: black;">非常多</span>问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间没几个人，说点什么缓解尴尬？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三个小时只<span style="color: black;">必须</span>介绍三款<span style="color: black;">制品</span>，怎么办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好<span style="color: black;">不易</span>有人来了，怎么让TA<span style="color: black;">作为</span>自己的粉丝？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说点什么，粉丝才愿意相信自己，愿意下单？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何事情都比想象中<span style="color: black;">繁杂</span>，但你敢开播，就已经战胜了一大部分人，于是我整理了<span style="color: black;">有些</span>直播话术干货，<span style="color: black;">期盼</span>能给<span style="color: black;">大众</span>带来<span style="color: black;">有些</span><span style="color: black;">帮忙</span>。即使<span style="color: black;">不可</span><span style="color: black;">作为</span>李佳琦<span style="color: black;">亦</span>能在步入这个行业里不至于<span style="color: black;">那样</span>迷茫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baChWkxVqOc33n0gy1gIicB4PYOxLQJQB0Yy31IcHq8XRd6euNMvicovdjQ/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>聚人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCgBwdGPCJtyLUPh2PptuiaEuMCArxz6NImN6nBH0r0zFLzK9H9WQfcww/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">目的：这个<span style="color: black;">周期</span>属于直播开场<span style="color: black;">周期</span>，做好<span style="color: black;">必定</span>的暖场，拉近与用户的距离，吸引眼球。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点：新人<span style="color: black;">周期</span>要学会自说自话，不要怕尴尬+紧盯着手机屏幕上的买家发言，热情<span style="color: black;">即时</span>的回复，能给直播间所有人留下很好的印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">一般</span><span style="color: black;">包括</span>三方面：1.打招呼 2.讲故事 3.福利预告/货物预告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对用户入场进行欢迎，拉近用户距离：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：<span style="color: black;">诠释</span>观众账号名<span style="color: black;">叫作</span>+寻找<span style="color: black;">一起</span><span style="color: black;">专题</span>+福利预告带入直播主题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">诠释</span>观众的账号名<span style="color: black;">叫作</span>：欢迎XX进入直播间，咦~这名字好有<span style="color: black;">道理</span>，是有什么故事么？/新来的宝宝我看到你了，欢迎你来到<span style="color: black;">咱们</span>直播间，<span style="color: black;">爱好</span>主播的点个关注哦！（简洁型）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寻找<span style="color: black;">一起</span><span style="color: black;">专题</span>：欢迎XX进来捧场哦，想要XX款的宝宝不要离开<span style="color: black;">咱们</span>马上就上哦“你是不是和我<span style="color: black;">同样</span>换季就过敏，换好几个<span style="color: black;">制品</span>都不合适？<span style="color: black;">而后</span>再接着说，这种<span style="color: black;">状况</span>我<span style="color: black;">通常</span>会用什么什么。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">福利预告带入直播主题：新来的宝宝扣一个1，我给你们走福袋/欢迎<span style="color: black;">大众</span>来<span style="color: black;">咱们</span>直播间，晚点给<span style="color: black;">大众</span>上福利。“宝宝们，今天纯放福利了，我今天手上这件XX，只要两位数，只要两位数。工厂直发，纯福利！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传话术：<span style="color: black;">通知</span>直播时间+内容，<span style="color: black;">增多</span><span style="color: black;">熟练</span>度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传直播时间：“非常感谢所有还在我直播间的姐妹们，我<span style="color: black;">每日</span>的直播时间是XX点-XX点，风雨不改，没点关注的记得点关注，点了关注记得<span style="color: black;">每日</span>准时来看哦。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传直播内容：我是XXX，今天来给<span style="color: black;">大众</span>分享几个美妆的小技巧，学会了你<span style="color: black;">亦</span><span style="color: black;">能够</span>是美妆达人，记得关注我，<span style="color: black;">认识</span><span style="color: black;">更加多</span>简单易上手的美妆技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">第1</span>次直播：欢迎来到XX直播间，我是一名新主播，今天是第X次直播，谢谢<span style="color: black;">大众</span>支持哦！欢迎<span style="color: black;">大众</span>来我的直播间，我是一名新主播，<span style="color: black;">倘若</span>有做的<span style="color: black;">欠好</span>的<span style="color: black;">地区</span><span style="color: black;">期盼</span>多多<span style="color: black;">包涵</span>哦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>留客</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCL6VTTjgjZsVpw2nias0kIMtenoC6ynvmdO5MacIXTNaibIYibRjRLrkVw/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">在直播过程中，<span style="color: black;">经过</span>主播与观众实时的互动，让观众感知到切身服务，用户诉求<span style="color: black;">能够</span>较快得到<span style="color: black;">回复</span>；主播<span style="color: black;">亦</span>能够<span style="color: black;">火速</span>的得知观众的反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：发问+<span style="color: black;">选取</span>+节奏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）发问式互动话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回答粉丝<span style="color: black;">相关</span><span style="color: black;">制品</span>用处/材质/发货等<span style="color: black;">有些</span>问题，有助于<span style="color: black;">即时</span><span style="color: black;">处理</span>粉丝疑问，<span style="color: black;">创立</span>信任感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">刚才</span>给<span style="color: black;">大众</span>分享的小技巧<span style="color: black;">大众</span>学会了吗？”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“宝宝们<span style="color: black;">倘若</span>有不清楚拍什么的<span style="color: black;">能够</span>把你们的疑问打出来”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这款口红<span style="color: black;">大众</span>以前用过吗？<span style="color: black;">倘若</span>不清楚肤色怎么搭的<span style="color: black;">能够</span>扣1，我再来给<span style="color: black;">大众</span>讲解”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类发问式抖音直播话术，答案只能是肯定<span style="color: black;">或</span><span style="color: black;">是不是</span>定，观众打1个或2个字就能发言了，主播<span style="color: black;">亦</span>能快速得到粉丝的答案，不至于在等答复时冷场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">选取</span>性话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给观众抛一个<span style="color: black;">选取</span>题，答案ABCD都<span style="color: black;">能够</span>，发言成本很低，能够<span style="color: black;">快速</span>让观众参与到直播互动里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“想听《XXX》的刷1，想听《XXX》的刷2。”/“换左手这一套衣服的刷1，右手这一套的刷2。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span>锁客</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCToJoQeO8oL8ntFJhb09MXFg5keTXfoKeurcw9JlMicicpe2GeA7eZcqg/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）展示型话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：物品+形容词+心情感受</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播在进行直播带货时，展示<span style="color: black;">制品</span>的质量、<span style="color: black;">运用</span>感受和其他<span style="color: black;">途径</span>对比的价格<span style="color: black;">优良</span>时，<span style="color: black;">能够</span>让粉丝直观地看到效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李佳琦在进行口红试色时，对每一只口红的颜色，都能进行一个细致的表达：“给人很温柔、很春天、很新的感觉的颜色”<span style="color: black;">这般</span>的话术，让人听着就不自觉心动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）信任型话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带入自己：“我<span style="color: black;">亦</span>...”，言语中卖情怀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间促单时，<span style="color: black;">能够</span>多强调“我”用过且<span style="color: black;">爱好</span>，并强调“我”在<span style="color: black;">运用</span><span style="color: black;">制品</span>时的感受。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>既<span style="color: black;">能够</span>让<span style="color: black;">制品</span>讲解<span style="color: black;">显出</span>真诚，<span style="color: black;">亦</span><span style="color: black;">能够</span>衬托<span style="color: black;">制品</span>，打消观众对<span style="color: black;">制品</span>的顾虑。<span style="color: black;">创立</span><span style="color: black;">必定</span>的信任感，<span style="color: black;">才可</span>促成粉丝下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我<span style="color: black;">近期</span>天天都在用”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我<span style="color: black;">亦</span>买了XX，我个人比较<span style="color: black;">爱好</span>这两种”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我给我爸妈<span style="color: black;">亦</span>买了，<span style="color: black;">她们</span><span style="color: black;">亦</span>觉得很好用”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“XX我只<span style="color: black;">举荐</span>这一个品牌，其他品牌给我再多钱<span style="color: black;">亦</span>不推”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、</span>说服</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCnCNHE6ljg2XCr4yOd3kF4H19MicTpZEjBmZG8QE3LH8ZWfP7xQoLUhw/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">从<span style="color: black;">制品</span>的功效、价位、<span style="color: black;">成份</span>、包装设计、促销力度和现场<span style="color: black;">运用</span>结果等，与竞品对比，进一步帮用户排除<span style="color: black;">选取</span>。（关键）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）低价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播的优惠活动是影响粉丝在直播购买<span style="color: black;">制品</span>的最直接<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大打折扣的商品<span style="color: black;">寓意</span>着粉丝更加死心塌地地追随，有了粉丝们的信任，销量<span style="color: black;">亦</span>能节节攀升。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用话术：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“买X送X”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">咱们</span>直播间比免税店还便宜！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“给<span style="color: black;">大众</span>XX秒钟的时间能<span style="color: black;">不可</span>点到XX万赞？就XX秒钟时间能点到XX万赞的，我给你们上爆款福利，今天这套XXX<span style="color: black;">便是</span>门店价格，新进我直播间的，新人宝宝们你们听好了，今天在我直播间扣了新人的点赞到XX万的，我直接给你们新人宝宝炸福利啊，全网最低价！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）话语场景</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在直播间买<span style="color: black;">制品</span>是两方面的利益，一方面是经济利益，你的商品<span style="color: black;">便是</span>比别人好、便宜。<span style="color: black;">然则</span>经济利益不是你自己的本事，是货源、供应链的<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面是用说辞构建美好的场景，给用户利益，满足用户的想象和虚荣心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span>催单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCt4vtDh9icEdLTrwuSlwicaBBKJicicMuqN8bIE2pV40YXNA4B36c5BRibyg/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）吊足用户胃口，此时正式宣布价格，让用户感觉“物超所值”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间量词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“怕失去”、“怕<span style="color: black;">错失</span>”的优先级，远远高于“这个东西到底对我有多大用”、“这个东西到底划算不划算”这类的理性思考。<span style="color: black;">因此</span>，饥饿营销屡试不爽，<span style="color: black;">便是</span>源于这个<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">催单类抖音直播话术的关键是要调动用户“抢”的<span style="color: black;">心理</span>。<span style="color: black;">例如</span>“抢购”、“过时不候”、“数量有限”…<span style="color: black;">这般</span>的话术，都是在唤醒人大脑中关于安全的本能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">咱们</span>之前试播的时候，这个<span style="color: black;">制品</span>一上架就秒空了，超级抢手，<span style="color: black;">因此</span>进来宝宝千万不要犹豫，下单就行了。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这款<span style="color: black;">制品</span>数量有限，<span style="color: black;">倘若</span>看中了<span style="color: black;">必定</span>要<span style="color: black;">即时</span>下单，<span style="color: black;">否则</span>等会儿就抢不到了哦。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“原价XXX的大衣，所有扣“1”的宝宝们听好啦，<span style="color: black;">咱们</span>这个优惠套餐，减XX减XX，减XX，总共减XX，<span style="color: black;">此刻</span>倒计时54321，改价！准备321，开链接加库存！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“抢到<span style="color: black;">便是</span>赚到、秒杀单品数量有限”/“先付先得、最后2分钟！最后2分钟”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这次活动的力度真的很大，您<span style="color: black;">能够</span>再加一套的，很划算，<span style="color: black;">错失</span>真的很可惜。这个<span style="color: black;">制品</span>还有最后两件咯"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、</span>关注下单流程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/0juNvzoGSSkY6lTrw9RWd7wibFeaR2baCmuQN6rxmFLpvrMRlaibdQWYwDibECGvlFvVIlicb3HsbBL5BWmNR6TqXA/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引导下单行动<span style="color: black;">关联</span>的话术，是当客户对<span style="color: black;">制品</span><span style="color: black;">无</span>太大抗拒的时候，起到“推一把”的<span style="color: black;">功效</span>，<span style="color: black;">促进</span>客户完成最后购买的一步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引导下单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下单流程讲解+进行下单操作演示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的：引导下单行动，排除下单过程中客户不<span style="color: black;">熟练</span>操作的隐患。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点商品链接、点优惠券、点立即购买、填数量、点确认……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文章<span style="color: black;">源自</span>于网络，略有删减，版权归原作者所有。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UKpiaweM07iasuvHyyAN7ibEpgFBEe6X6gV6CnxTkpQq22reDyicRbZ6xHFrsj50p5UTQjLvqqsibmIzKWN3RFiahedA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/UKpiaweM07iasuvHyyAN7ibEpgFBEe6X6gVAz6kx0tGKNCq3spfzHUic9Rotp5doTE7BJcD3r8zsGgZViaibhHGdZviag/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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