干货分享|直播话术技巧分享（三）
<span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上期小云为<span style="color: black;">大众</span>分享了成交话术、催单话术。结束话术3个直播话术小技巧，今天小云继续给<span style="color: black;">大众</span>分享3个哦~</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">诱引话术</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r7uJDJEpicKic9SDWFW5lMm9OJVnoRaM3KVJqdUAsWmr0iay7ibYSCBeHxhKF94icZo6TLGe7huRAb7pgOIxia5yZTcg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">观众更愿意看真实、有活力的直播。直播<span style="color: black;">起始</span>时，主播<span style="color: black;">必须</span>用亲切自然的语言与观众打招呼，营造<span style="color: black;">容易</span>愉快的氛围。<span style="color: black;">能够</span>问候观众，询问<span style="color: black;">她们</span>今天的心情，<span style="color: black;">或</span>分享<span style="color: black;">有些</span>有趣的<span style="color: black;">平常</span>小事，拉近与观众的距离。<span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>预告今日直播的亮点，<span style="color: black;">导致</span>观众的兴趣和期待。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 参考话术：<span style="color: black;">大众</span>好，欢迎来到今天的直播间!看到这么多<span style="color: black;">熟练</span>的面孔，真是太开心啦!今天咱们有好多好东西等着<span style="color: black;">大众</span>，<span style="color: black;">保准</span>让你们看得过瘾、买得开心！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">精简话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在介绍<span style="color: black;">制品</span>时，主播<span style="color: black;">必须</span>抓住<span style="color: black;">制品</span>的核心卖点,用简洁明了的语言进行阐述。避免冗长繁琐的描述，让观众能够快速<span style="color: black;">认识</span><span style="color: black;">制品</span>的特点。<span style="color: black;">同期</span>，<span style="color: black;">能够</span>结合<span style="color: black;">运用</span>实例或场景，<span style="color: black;">帮忙</span>观众更好地理解和感受<span style="color: black;">制品</span>的<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 参考话术：咱们今天这款手机，最大的特点<span style="color: black;">便是</span>拍照效果超级棒!<span style="color: black;">没</span>论是风景还是人像，都能拍出专业级的效果。<span style="color: black;">况且</span>它还有超长的续航能力，出门一整天都<span style="color: black;">不消</span>担心没电。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r7uJDJEpicKic9SDWFW5lMm9OJVnoRaM3K1dA2pB9DvVUhdk8vccT0ftkHCia1mZicPUpAuzwxkQ2icu9fIx4tWfkRA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比喻话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当遇到较为抽象或专业的<span style="color: black;">制品</span>特性时，主播<span style="color: black;">能够</span>采用生动形象的比喻来解释，<span style="color: black;">帮忙</span>观众更好地理解。比喻<span style="color: black;">能够</span>让<span style="color: black;">繁杂</span>的概念变得简单易懂，<span style="color: black;">增多</span>直播的趣味性和吸引力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考话术：这耳机的音质就像现场演唱会<span style="color: black;">同样</span>震撼，仿佛歌手就在你耳边唱歌。而它的降噪功能，就像给你耳朵戴上了一副‘隔音耳塞’，让你在喧嚣的环境中<span style="color: black;">亦</span>能享受<span style="color: black;">清闲</span>的音乐世界。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/r7uJDJEpicKic9SDWFW5lMm9OJVnoRaM3KWkQ2exN2Is8q1w4j1umW19jLTAI6V7EU1nDX5fE6iaP9r07uqxrg0zA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> 图/百度百科 </span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注小云不迷路~下期给<span style="color: black;">大众</span>分享<span style="color: black;">更加多</span>的干货小tips！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"> 编辑：杨家琪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 排版：吴羿潞</span></p>
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